Yandex Metrica Source

Renta поддерживает экспорт данных из Yandex Metrica в следующие пункты назначения:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Создание интеграции в хранилище данных (DWH)

  1. Перейдите в каталог интеграций;
  2. Выберите Yandex Metrica;
  3. Добавьте аккаунт Yandex Metrica, в котором находятся необходимые данные;
  4. Выберите добавленный аккаунт Yandex Metrica;
  5. Укажите место назначения, в которое вы хотите импортировать данные;
  6. Перейдите на экран настроек и установите необходимую конфигурацию:

Counter

Укажите счетчик Яндекс.Метрики, из которого необходимо выгрузить необходимые данные.

Source type

Тип источника — состоит из уникального набора параметров и метрик, доступных для выгрузки в DWH. Каждый тип источника соответствует одноименному методу API Yandex Metrica. 

Name Description
sessions A sequence of actions (activity) performed on the website by a single user (on a single tag).
pageviews Loading one of a website's pages when a user navigates to it.
clicks Users clicks on different websites objects.
userParameters Custom data.

Parameters

Параметры — содержат список параметров и метрик, доступных для экспорта. Укажите необходимые для выгрузки параметры.

В результате Renta создаст таблицу, которая будет содержать данные выбранных параметров. Порядок выбранных параметров в интерфейсе будет соответствовать порядку столбцов таблицы.

Date range type

Диапазон дат — укажите период, за который необходимо экспортировать данные. Вы можете указать любой исторический временной интервал.

Чтобы выбрать необходимое время, введите в поле «From» дату, с которой вы хотите начать выгрузку данных, затем введите дату окончания в поле «To».

Если вы хотите, чтобы данные в таблице обновлялись ежедневно и дополнялись новыми днями, тогда в поле «To» укажите «Yesterday».
Подробная инструкция по работе с диапазоном дат

Integration name

Имя интеграции — при создании интеграции автоматически генерируется её имя. В этом поле вы можете переименовать название интеграции. Разрешены как кириллица, так и латиница, но не более 100 символов.

Название интеграции отображается на странице Integration List.

Table name

Имя таблицы — при создании интеграции автоматически генерируется имя таблицы, которая будет создана в DWH. В этом поле вы можете переименовать её.

Разрешена только латиница, цифры и символ «_».

Update time

Время обновления — вы можете указать любое время обновления, которое вам нужно. Рента обновляет интеграции ежедневно в интервале выбранного часа. 

Обычно наши пользователи выбирают время обновления интеграций рано утром, например, в 5 утра. В этом случае ваша интеграция будет обновляться в период с 5 утра до 6 утра. 

Обновление интеграций происходит по часовому поясу, выбранном в настройках вашего профайла. 

Overwrite period

Период перезаписи данных — это ретроспективное обновление данных за выбранный период.

Например, вы выбираете период перезаписи «Последние 7 дней» — это означает, что все данные за последние 7 дней будут удалены из таблицы и вставлены снова с обновленными данными.

Примечание: данная настройка доступна только в том случае, если был выбран параметр с типом date или dateTime. 

Создание интеграции в Google Spreadsheets

Воспользуйтесь бесплатным расширением, доступным в Google Workspace Marketplace. Для этого:

  1. Установите расширение Renta Spreadsheets Add-on.
  2. Затем зайдите в Google Sheets, и во вкладке Tools выберите Renta, после чего нажмите кнопку Run. 

После чего в правом сайдбаре откроется рабочая область с настройками интеграций. Подробная инструкция по созданию интеграции доступна по данной ссылке. Обратите внимание, что все созданные интеграции в Google Spreadsheets также доступны для управления в веб-версии Renta. 

Структура данных

Name Description Type
ym:s:visits Total number of visits. FLOAT
ym:s:pageviews Number of page views on the site in the reporting period. FLOAT
ym:s:users Number of unique users. FLOAT
ym:s:goalconversionRate Share of conversions in the total number of visits. FLOAT
ym:s:goaluserConversionRate Percentage of converted sessions among the total number of unique users. FLOAT
ym:s:goalusers Number of unique users that reached goals. FLOAT
ym:s:goalvisits Number of converted sessions. FLOAT
ym:s:goalreaches Total number of conversions in all targeted visits. FLOAT
ym:s:goalreachesPerUser Average number of conversions per unique converted user. FLOAT
ym:s:goalrevenue Revenue. FLOAT
ym:s:goalrevenue Revenue. FLOAT
ym:s:anyGoalConversionRate Conversion rate by any goal. STRING
ym:s:sumGoalReachesAny Number of any conversions. FLOAT
ym:s:paramsNumber Number of times a visit parameter is met. FLOAT
ym:s:sumParams Average value of session parameter. Calculated if a session parameter value is represented numerically. FLOAT
ym:s:avgParams Average value of session parameter. Calculated if a session parameter value is represented numerically. FLOAT
ym:s:percentNewVisitors Percentage of unique visitors visiting the site in the reporting period, the activity of which is calculated from their very first visit to the site and continuing through the entire data-collection period. FLOAT
ym:s:newUsers Number of new users. FLOAT
ym:s:newUserVisitsPercentage Percentage of new users' sessions. FLOAT
ym:s:upToDaySinceFirstVisitPercentage Share of visits by those known for less than one day. STRING
ym:s:upToWeekSinceFirstVisitPercentage Percentage of sessions by users known for 1-7 days. FLOAT
ym:s:upToMonthSinceFirstVisitPercentage Percentage of sessions by users known for 8-31 days. FLOAT
ym:s:upToQuarterSinceFirstVisitPercentage Percentage of sessions by users known for 32-90 days. FLOAT
ym:s:upToYearSinceFirstVisitPercentage Percentage of sessions by users known from 91 to 365 days. FLOAT
ym:s:overYearSinceFirstVisitPercentage Share of visits by those known for more than 365 days. FLOAT
ym:s:oneVisitPerUserPercentage Share of visits by visitors with one visit (visitor's first visit). FLOAT
ym:s:upTo3VisitsPerUserPercentage Share of users visits with 2-3 visits. FLOAT
ym:s:upTo7VisitsPerUserPercentage Percentage of sessions by users with 4-7 sessions. FLOAT
ym:s:upTo31VisitsPerUserPercentage Percentage of sessions by users with 8-31 sessions. FLOAT
ym:s:over32VisitsPerUserPercentage Share of visits by users, who visited more than 32 times. FLOAT
ym:s:oneDayBetweenVisitsPercentage Percentage of sessions by users with a session frequency of one time in a period of 1 day. This includes users who had more than two sessions which occurred on different days. FLOAT
ym:s:upToWeekBetweenVisitsPercentage Percentage of user sessions with a session frequency of once in a period of 2‑7 days. This includes users who have more than two sessions and on more than one day. FLOAT
ym:s:upToMonthBetweenVisitsPercentage Percentage of user sessions with a session frequency of once in a period of 8‑31 days. This includes users who have more than two sessions and on more than one day. FLOAT
ym:s:overMonthBetweenVisitsPercentage Percentage of sessions by users with a session frequency of one time in a period of more than 31 days. This includes users who have more than two sessions which occurred on different days. FLOAT
ym:s:upToDayUserRecencyPercentage Percentage of sessions by users who returned to the site the next day. FLOAT
ym:s:upToWeekUserRecencyPercentage Percentage of sessions by users, returning to the site after 2-7 days. FLOAT
ym:s:upToMonthUserRecencyPercentage Percentage of sessions by users, returning to the site after 8-31 days. FLOAT
ym:s:upToQuarterUserRecencyPercentage Percentage of sessions by users, returning to the site after 32-90 days. FLOAT
ym:s:upToYearUserRecencyPercentage Percentage of sessions by users who returned to the site within 91-365 days. FLOAT
ym:s:overYearUserRecencyPercentage Percentage of sessions by users who returned to the site after more than 365 days. FLOAT
ym:s:avgDaysBetweenVisits Average number of days between user visits. FLOAT
ym:s:avgDaysSinceFirstVisit Average time elapsed since first visit in days. FLOAT
ym:s:userRecencyDays Average time since penultimate visit in days. FLOAT
ym:s:manPercentage Percentage of men. FLOAT
ym:s:womanPercentage Percentage of women. FLOAT
ym:s:under18AgePercentage Percentage of visits by those younger than 18 years old. FLOAT
ym:s:upTo24AgePercentage Percentage of visits by those between 18-24 years old. FLOAT
ym:s:upTo34AgePercentage Percentage of visits by those between 25-34 years old. FLOAT
ym:s:upTo44AgePercentage Percentage of visits by those between 35-45 years old. FLOAT
ym:s:upTo54AgePercentage Percentage of sessions by users from 45 to 55 years old. FLOAT
ym:s:over54AgePercentage Percentage of sessions by users over 55 years old. FLOAT
ym:s:cookieEnabledPercentage Percentage of sessions and hits with cookies enabled. FLOAT
ym:s:javaEnabledPercentage Share of visits and hits with Java support. FLOAT
ym:s:jsEnabledPercentage Percentage of sessions and hits with JavaScript support. FLOAT
ym:s:flashEnabledPercentage Percentage of sessions and hits with Flash support. FLOAT
ym:s:silverlightEnabledPercentage Share of visits and hits with Silverlight support. FLOAT
ym:s:mobilePercentage Percentage of visits and hits made with mobile devices. FLOAT
ym:s:blockedPercentage Percentage of sessions with ad blockers. FLOAT
ym:s:productImpressions The total number of product information page views across all sessions. FLOAT
ym:s:productImpressionsUniq The number of users who viewed the product information for at least one item. FLOAT
ym:s:productBasketsQuantity The number of items added to basket, total for all sessions. FLOAT
ym:s:productBasketsPrice Cost of items added to basket, total for all sessions. FLOAT
ym:s:productBasketsUniq The number of users who added at least one item to their basket over the sum total of their sessions. FLOAT
ym:s:productPurchasedQuantity Number of items purchased in total for all sessions. FLOAT
ym:s:productPurchasedPrice Cost of all items purchased, total for all sessions. STRING
ym:s:productPurchasedUniq The number of users who bought at least one item over the sum total of all sessions. FLOAT
ym:s:ecommercePurchases Number of purchases. FLOAT
ym:s:ecommerceRevenue Total revenue for all sessions. It is sent to revenue field when items are purchased, or is automatically calculated as the sum of the prices of all items associated with the purchase. FLOAT
ym:s:ecommerceRevenuePerVisit Average revenue per session. FLOAT
ym:s:ecommerceRevenuePerPurchase Average revenue from purchase. FLOAT
ym:s:offlineCalls Number of calls. FLOAT
ym:s:offlineCallsMissed Number of missed calls. FLOAT
ym:s:offlineCallsMissedPercentage Percentage of missed calls. FLOAT
ym:s:offlineCallsFirstTimeCaller Number of first-time callers. FLOAT
ym:s:offlineCallsFirstTimeCallerPercentage Percentage of missed calls. FLOAT
ym:s:offlineCallsUniq Number of calls from unique phone numbers. FLOAT
ym:s:offlineCallTalkDurationAvg Average time of call. STRING
ym:s:offlineCallHoldDurationTillAnswerAvg Average waiting time. STRING
ym:s:offlineCallHoldDurationTillMissAvg Average time on hold before hanging up. STRING
ym:s:offlineCallDurationAvg Average call duration. STRING
ym:s:offlineCallRevenueAvg Average revenue from offline callss. STRING
ym:s:offlineCallRevenue Revenue from offline calls. STRING
ym:s:yanRequests Requests for ad code sent to the Yandex RTB system, for instance. FLOAT
ym:s:yanRenders Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold). FLOAT
ym:s:yanShows An impression is when an ad block, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, the viewability of ad blocks is considered when registering ad impressions. FLOAT
ym:s:yanPartnerPrice Estimated cost of impressions in the selected report period (in rubles, without VAT). STRING
ym:s:yanCPMV Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT. STRING
ym:s:yanECPM Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT. STRING
ym:s:yanRPM Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT. STRING
ym:s:yanVisibility Ratio of the number of impressions to the number of renderings. STRING
ym:s:yanARPU Average revenue per user: the site's average revenue per user, in rubles without VAT. FLOAT
ym:s:yanRendersPerUser Average number of renderings of YAN blocks per site user. FLOAT
ym:s:yanRevenuePerVisit Average revenue for displaying YAN blocks per session, in rubles without VAT. STRING
ym:s:yanRevenuePerHit Average revenue for displaying YAN blocks per pageview, in rubles without VAT. STRING
ym:s:yanRendersPerVisit Average number of renderings of YAN blocks per site session. FLOAT
ym:s:yanRendersPerHit Average number of renderings of YAN blocks per pageview. FLOAT
ym:s:affinityIndexInterests The ratio of the percentage of users with a specific interest on this site to the average percentage of users with this interest on all internet websites. STRING
ym:s:GCLIDPercentage Percentage of visits with GCLID tag. FLOAT
ym:s:TrafficSource Traffic source. STRING
ym:s:SourceEngine Second level of traffic sources STRING
ym:s:AdvEngine Ad system. STRING
ym:s:ReferalSource From which sites were clicks to a site. STRING
ym:s:DirectClickOrder Yandex.Direct ad campaign. STRING
ym:s:DirectBannerGroup Yandex.Direct ad group. STRING
ym:s:DirectClickBanner Title of Yandex.Direct ad. STRING
ym:s:DirectPhraseOrCond Ad impression criteria. Criteria can be a keyword, or retargeting criteria. STRING
ym:s:DirectPlatformType Type of Yandex.Direct ad site. STRING
ym:s:DirectPlatform Yandex.Direct ad site. STRING
ym:s:DirectSearchPhrase Keyword of last click by Yandex.Direct ad. STRING
ym:s:DirectConditionType Type of ad impression criteria. STRING
ym:s:CurrencyID Currency set in Yandex.Direct for ad campaigns. STRING
ym:s:DisplayCampaign Yandex.Display order number. STRING
ym:s:SearchEngineRoot ID of top-level search engine hierarchy. STRING
ym:s:SearchEngine Refined search engine. STRING
ym:s:SearchPhrase Keyword from search engine. STRING
ym:s:SocialNetwork Traffic source - social network ID. STRING
ym:s:SocialNetworkProfile Social network page. STRING
ym:s:referer Referrer URL STRING
ym:s:refererProto Referrer protocol. STRING
ym:s:refererDomain Referrer domain. STRING
ym:s:refererPathFull Part of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment. STRING
ym:s:refererPath Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string. STRING
ym:s:refererPathLevel1 First level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:s:refererPathLevel2 Second level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:s:refererPathLevel3 Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2. STRING
ym:s:refererPathLevel4 Fourth level of URL referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:s:refererPathLevel5 Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:s:externalReferer URL of the external referrer for the "Link traffic" source STRING
ym:s:externalRefererProto External referrer protocol. STRING
ym:s:externalRefererDomain External referrer domain. STRING
ym:s:externalRefererPathFull Part of the external referrer URL address right after the domain. Unlike a simple path, this part also contains the sections of parameters and fragment. STRING
ym:s:externalRefererPath Part of the external referrer URL right after the domain up to ? (parameter section), # (fragment section) or to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string. STRING
ym:s:externalRefererPathLevel1 First level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:s:externalRefererPathLevel2 Second level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:s:externalRefererPathLevel3 Third level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/. STRING
ym:s:externalRefererPathLevel4 Fourth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:s:externalRefererPathLevel5 Fifth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:s:from From label. STRING
ym:s:UTMCampaign Name of ongoing ad campaign STRING
ym:s:UTMContent Ad STRING
ym:s:UTMMedium Marketing tool STRING
ym:s:UTMSource Source of click STRING
ym:s:UTMTerm Keywords STRING
ym:s:openstatAd Ad STRING
ym:s:openstatCampaign Ad campaign STRING
ym:s:openstatService Ad service STRING
ym:s:openstatSource Placement location STRING
ym:s:hasGCLID Tags present GCLID STRING
ym:s:goal Dimension by achieved goal. Allows you to group sessions by goal IDs STRING
ym:s:pageViewsInterval Number of page views in a visit or page depth, grouped by ranges. STRING
ym:s:pageViews Number of page views in a visit or page depth. Views exclude a page refresh in an interval of less than 15 seconds. STRING
ym:s:visitDurationInterval Time on site, divided into groups. STRING
ym:s:visitDuration Time on site in seconds. STRING
ym:s:bounce Was this visit a bounce taking into account bounce rate. If the page has been viewed for more than 15 seconds, then the visit is not considered a bounce. STRING
ym:s:isRobot The user is suspected to be a robot STRING
ym:s:isTurboPage Turbo page. STRING
ym:s:startURL Landing page. STRING
ym:s:startURLProto Landing page protocol. STRING
ym:s:topLevelDomain Upper level domain for landing page. STRING
ym:s:startURLDomain Landing page domain. STRING
ym:s:startURLPathFull Part of URL of landing page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment STRING
ym:s:startURLPath Part of the landing page URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and forhttp://news.yandex.ru it is an empty string STRING
ym:s:startURLPathLevel1 First level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:s:startURLPathLevel2 Second level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:s:startURLPathLevel3 Third level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/. STRING
ym:s:startURLPathLevel4 Fourth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:s:startURLPathLevel5 Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:s:endURL Exit page. STRING
ym:s:endURLProto Exit page protocol. STRING
ym:s:endURLDomain Exit page domain. STRING
ym:s:endURLPathFull Part of URL of exit page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment STRING
ym:s:endURLPath Part of the exit page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string STRING
ym:s:endURLPathLevel1 First level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:s:endURLPathLevel2 Second level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:s:endURLPathLevel3 Third level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/. STRING
ym:s:endURLPathLevel4 Fourth level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:s:endURLPathLevel5 Fifth level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:s:paramsLevel1 Session parameter, level 1. STRING
ym:s:paramsLevel2 Session parameter, level 2. STRING
ym:s:paramsLevel3 Session parameter, level 3. STRING
ym:s:paramsLevel4 Session parameter, level 4. STRING
ym:s:paramsLevel5 Session parameter, level 5. STRING
ym:s:paramsLevel6 Session parameter, level 6. STRING
ym:s:paramsLevel7 Session parameter, level 7. STRING
ym:s:paramsLevel8 Session parameter, level 8. STRING
ym:s:paramsLevel9 Session parameter, level 9. STRING
ym:s:paramsLevel10 Session parameter, level 10. STRING
ym:s:date Date of visit in format YYYY-MM-DD. DATE
ym:s:dateTime Date and time of the session in YYYY-MM-DD HH:mm:ss format (in the time zone of the tag). DATE
ym:s:isNewUser Is this the user's first visit. STRING
ym:s:userVisitsInterval Number of user's visits during entire data collection period, interval. STRING
ym:s:userVisits Number of user's visits during entire data collection period. STRING
ym:s:daysSinceFirstVisitInterval Number of days since user's first visit, interval. STRING
ym:s:daysSinceFirstVisit Number of days since visitor's first visit. STRING
ym:s:daysSincePreviousVisitInterval Number of days since the user's penultimate visit, interval. STRING
ym:s:daysSincePreviousVisit Number of days since visitor's penultimate visit. STRING
ym:s:userVisitsPeriodInterval Average number of days between visits, interval. STRING
ym:s:userVisitsPeriod Average number of days between visits. STRING
ym:s:firstVisitDate Date of visitor's first visit in the format YYYY-MM-DD. DATE
ym:s:firstVisitDateTime Date and time of visitor's first visit in the format YYYY-MM-DD HH:mm:ss. DATE
ym:s:previousVisitDate Date of visitor's previous visit in the format YYYY-MM-DD. STRING
ym:s:gender User's gender. STRING
ym:s:ageInterval User age, interval STRING
ym:s:interest Category of visitors' commercial interests. STRING
ym:s:regionContinent Continents where site users are located. STRING
ym:s:regionCountry Countries where site users are located. STRING
ym:s:regionDistrict Districts where site users are located. STRING
ym:s:regionArea Oblasts where site users are located. STRING
ym:s:regionCity Cities where site users are located. STRING
ym:s:regionCitySize City size by pop. STRING
ym:s:browserLanguage Browser language. STRING
ym:s:browserCountry Browser country. STRING
ym:s:clientTimeZone Time zone on user's computer. STRING
ym:s:ipAddress The user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::. STRING
ym:s:deviceCategory The type of device used for the session. STRING
ym:s:mobilePhone Device manufacturer. STRING
ym:s:mobilePhoneModel Device model. STRING
ym:s:operatingSystemRoot Operating systems group. STRING
ym:s:operatingSystem Operating system (detailed). STRING
ym:s:browser User's browser. STRING
ym:s:browserAndVersionMajor Name and version of browser. STRING
ym:s:browserAndVersion Browser and its full version. STRING
ym:s:cookieEnabled Cookie. STRING
ym:s:javaEnabled Java present. STRING
ym:s:javascriptEnabled JavaScript present. STRING
ym:s:hasAdBlocker Presence of ad blockers. STRING
ym:s:browserEngine User's browser engine. STRING
ym:s:browserEngineVersion1 First number in user's browser engine version. STRING
ym:s:browserEngineVersion2 Second number in user's browser engine version. STRING
ym:s:browserEngineVersion3 Third number (usually the build number) of the user's browser engine version. STRING
ym:s:browserEngineVersion4 Fourth number (usually the revision number) of the user's browser engine version. STRING
ym:s:flashEnabled Presence of Flash. STRING
ym:s:flashVersion Flash version. STRING
ym:s:flashMajor Flash major. STRING
ym:s:flashMinor Flash minor. STRING
ym:s:silverlightEnabled Presence of silverlight. STRING
ym:s:silverlight Silverlight. STRING
ym:s:silverlightMajor Silverlight major. STRING
ym:s:silverlightMinor Silverlight minor. STRING
ym:s:silverlightMinor2 Silverlight minor 2. STRING
ym:s:screenFormat Ratio of screen width to height. For example, 16:9. STRING
ym:s:screenColors Depth of screen color in bytes. For example, 24. STRING
ym:s:screenOrientation Screen orientation. STRING
ym:s:screenResolution Screen resolution. For example, 1920х1080. STRING
ym:s:screenWidth Logical screen width. STRING
ym:s:screenHeight Logical screen height. STRING
ym:s:physicalScreenResolution Actual screen resolution based on data device pixel ratio. For example, 1920х1080. STRING
ym:s:physicalScreenWidth Physical width of screen based on device pixel ratio data. STRING
ym:s:physicalScreenHeight Physical screen height based on device pixel ratio data. STRING
ym:s:windowClientArea Size of the client's browser window, for example 1920х1080. STRING
ym:s:windowClientWidth Client browser window width. STRING
ym:s:windowClientHeight Client browser window height. STRING
ym:s:productID Item ID in order. STRING
ym:s:productName Name of item in order. STRING
ym:s:productBrand Brand of item in order. STRING
ym:s:productVariant Item version. STRING
ym:s:productPosition Item position. STRING
ym:s:productPrice Price of a single item. STRING
ym:s:productSum Price of item. STRING
ym:s:productCurrency Currency. STRING
ym:s:purchaseID ID of purchase. STRING
ym:s:purchaseCoupon Purchase promocode. STRING
ym:s:purchaseRevenue Revenue from purchase. STRING
ym:s:productCategoryLevel1 Item category, level 1. STRING
ym:s:productCategoryLevel2 Item category, level 2. STRING
ym:s:productCategoryLevel3 Item category, level 3. STRING
ym:s:productCategoryLevel4 Item category, level 4. STRING
ym:s:productCategoryLevel5 Item category, level 5. STRING
ym:s:productCoupon Item promocode. STRING
ym:s:productIDCart Item ID in basket. STRING
ym:s:productNameCart Name of item in basket. STRING
ym:s:productBrandCart Brand of item in basket. STRING
ym:s:PProductID Item ID in order. STRING
ym:s:PProductName Name of item in order. STRING
ym:s:PProductBrand Brand of item in order. STRING
ym:s:purchaseExistsVisit Presence of purchases in session. STRING
ym:s:purchaseRevenueVisit Purchase amount for the session. STRING
ym:s:offlineCallTag Tag label. STRING
ym:s:offlineCallMissed Missed/Answered. STRING
ym:s:offlineCallFirstTimeCaller First-time/Repeat. STRING
ym:s:offlineCallHoldDuration Waiting time. STRING
ym:s:offlineCallTalkDuration Duration of conversation. STRING
ym:s:yanPageID Ad site. STRING
ym:s:yanBlockID Ad block. STRING
ym:s:yanUrl Page with advertising events. STRING
ym:s:yanUrlPathLevel1 Page with advertising events, level 1. STRING
ym:s:yanUrlPathLevel2 Page with advertising events, level 2. STRING
ym:s:yanUrlPathLevel3 Page with advertising events, level 3. STRING
ym:s:yanUrlPathLevel4 Page with advertising events, level 4. STRING
ym:pv:pageviews Number of page views on the site in the reporting period. FLOAT
ym:pv:users Number of unique users. FLOAT
ym:pv:pageviewsPerDay Average page depth per day. FLOAT
ym:pv:pageviewsPerHour Average number of hits per hour FLOAT
ym:pv:pageviewsPerMinute Average number of hits per minute. FLOAT
ym:pv:cookieEnabledPercentage Percentage of sessions and hits with cookies enabled. FLOAT
ym:pv:javaEnabledPercentage Share of visits and hits with Java support. FLOAT
ym:pv:jsEnabledPercentage Percentage of sessions and hits with JavaScript support. FLOAT
ym:pv:flashEnabledPercentage Percentage of sessions and hits with Flash support. FLOAT
ym:pv:silverlightEnabledPercentage Share of visits and hits with Silverlight support. FLOAT
ym:pv:mobilePercentage Percentage of visits and hits made with mobile devices. FLOAT
ym:pv:blockedPercentage Percentage of sessions with ad blockers. FLOAT
ym:pv:title Page title. STRING
ym:pv:URL URL. STRING
ym:pv:URLProto Page protocol. STRING
ym:pv:URLDomain Domain page. STRING
ym:pv:URLPathFull Part of URL of page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment STRING
ym:pv:URLPath Part of the page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string STRING
ym:pv:URLPathLevel1 First level URL of page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:pv:URLPathLevel2 Second level URL of page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:pv:URLPathLevel3 Third level URL of page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/ STRING
ym:pv:URLPathLevel4 Fourth level URL of page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:pv:URLPathLevel5 Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:pv:URLParamName URL parameter. STRING
ym:pv:URLParamNameAndValue URL parameter value. STRING
ym:pv:referer Referrer URL STRING
ym:pv:refererProto Referrer protocol. STRING
ym:pv:refererDomain Referrer domain. STRING
ym:pv:refererPathFull Part of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment. STRING
ym:pv:refererPath Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string. STRING
ym:pv:refererPathLevel1 First level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/. STRING
ym:pv:refererPathLevel2 Second level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/. STRING
ym:pv:refererPathLevel3 Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2. STRING
ym:pv:refererPathLevel4 Fourth level of URL referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/. STRING
ym:pv:refererPathLevel5 Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html. STRING
ym:pv:from From label. STRING
ym:pv:UTMCampaign Name of ongoing ad campaign STRING
ym:pv:UTMContent Ad STRING
ym:pv:UTMMedium Marketing toolxs STRING
ym:pv:UTMSource Source of click STRING
ym:pv:UTMTerm Keywords STRING
ym:pv:openstatAd Ad STRING
ym:pv:openstatCampaign Ad campaign STRING
ym:pv:openstatService Ad service STRING
ym:pv:openstatSource Placement location STRING
ym:pv:hasGCLID Tags present STRING
ym:pv:date Date of page view in the format YYYY-MM-DD. DATE
ym:pv:dateTime Date and time of page view in the format YYYY-MM-DD HH:mm:ss. DATE
ym:pv:gender User's gender. STRING
ym:pv:ageInterval User age, interval STRING
ym:pv:regionContinent Continents where site users are located. STRING
ym:pv:regionCountry Countries where site users are located. STRING
ym:pv:regionDistrict Districts where site users are located. STRING
ym:pv:regionArea Oblasts where site users are located. STRING
ym:pv:regionCity Cities where site users are located. STRING
ym:pv:regionCitySize City size by pop. STRING
ym:pv:browserLanguage Browser language. STRING
ym:pv:browserCountry Browser country. STRING
ym:pv:clientTimeZone Time zone on user's computer. STRING
ym:pv:ipAddress IP address. STRING
ym:pv:deviceCategory The type of device used for the session. STRING
ym:pv:mobilePhone Device manufacturer. STRING
ym:pv:mobilePhoneModel Device model. STRING
ym:pv:operatingSystemRoot Operating systems group. STRING
ym:pv:operatingSystem Operating system (detailed). STRING
ym:pv:browser User's browser. STRING
ym:pv:browserAndVersionMajor Name and version of browser. STRING
ym:pv:browserAndVersion Browser and its full version. STRING
ym:pv:cookieEnabled Cookie. STRING
ym:pv:javaEnabled Java present. STRING
ym:pv:javascriptEnabled JavaScript present. STRING
ym:pv:hasAdBlocker Presence of ad blockers. STRING
ym:pv:browserEngine User's browser engine. STRING
ym:pv:browserEngineVersion1 First number in user's browser engine version. STRING
ym:pv:browserEngineVersion2 Second number in user's browser engine version. STRING
ym:pv:browserEngineVersion3 Third number (usually the build number) of the user's browser engine version. STRING
ym:pv:browserEngineVersion4 Fourth number (usually the revision number) of the user's browser engine version. STRING
ym:pv:flashEnabled Flash present. STRING
ym:pv:flashVersion Flash version. STRING
ym:pv:flashMajor Flash major. STRING
ym:pv:flashMinor Flash minor. STRING
ym:pv:screenFormat Ratio of screen width to height. STRING
ym:pv:screenColors Depth of screen color in bytes. STRING
ym:pv:screenOrientation Screen orientation. STRING
ym:pv:screenResolution Screen resolution. STRING
ym:pv:screenWidth Logical screen width. STRING
ym:pv:screenHeight Logical screen height. STRING
ym:pv:physicalScreenResolution Actual screen resolution based on data device pixel ratio. STRING
ym:pv:physicalScreenWidth Physical width of screen based on device pixel ratio data. STRING
ym:pv:physicalScreenHeight Physical screen height based on device pixel ratio data. STRING
ym:pv:windowClientArea Size of the client's browser window. STRING
ym:pv:windowClientWidth Client browser window width. STRING
ym:pv:windowClientHeight Client browser window height. STRING
ym:ad:visits Total number of visits. FLOAT
ym:ad:clicks Total number of clicks on the ad. FLOAT
ym:ad:AdCost Total cost of clicks from Yandex.Direct. FLOAT
ym:ad:AdCostPerVisit Average cost per click from Yandex.Direct. FLOAT
ym:ad:goalCPA Cost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits. FLOAT
ym:ad:goalAdCostPerVisit Average cost of a converted session from Yandex.Direct. FLOAT
ym:ad:directOrder Yandex.Direct ad campaign. STRING
ym:ad:directBannerGroup Yandex.Direct ad group. STRING
ym:ad:directBanner Yandex.Direct ad STRING
ym:ad:directPhraseOrCond Ad impression criteria. STRING
ym:ad:directPlatformType Type of Yandex.Direct ad site. STRING
ym:ad:directPlatform Yandex.Direct ad site. STRING
ym:ad:directSearchPhrase Keyword of last click by Yandex.Direct ad. STRING
ym:ad:directConditionType Type of ad impression criteria. STRING
ym:ad:currency Currency set in Yandex.Direct for ad campaigns. STRING
ym:ad:displayCampaign Yandex.Display order number. STRING
ym:up:params Number of parameters. FLOAT
ym:up:users Number of unique users. FLOAT
ym:up:paramsLevel1 Session parameter, level 1. STRING
ym:up:paramsLevel2 Session parameter, level 2. STRING
ym:up:paramsLevel3 Session parameter, level 3. STRING
ym:up:paramsLevel4 Session parameter, level 4. STRING
ym:up:paramsLevel5 Session parameter, level 5. STRING

Квоты и лимиты

Важное примечание: Renta не предусматривает никакие ограничения, такие как количество учетных записей или временной промежуток выгрузки данных.

Лимиты Yandex Metrica:

  • Количество запросов с одного IP-адреса: 30 запросов в секунду.

Ссылка на официальную документацию Yandex Metrica.

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