Yandex Metrica
Renta позволяет выгружать агрегированные отчёты Yandex Metrica в хранилище данных: статистику сессий и просмотров страниц, построенную из выбранных вами измерений, метрик и целей, включая источники трафика, UTM-метки, атрибуты устройств и географии, доход e-commerce и конверсии по целям.
Аутентификация
Renta использует OAuth для аутентификации в Яндексе. Вы будете перенаправлены на страницу Яндекса, чтобы предоставить Renta ограниченный доступ к счётчикам Yandex Metrica.
Ваши учётные данные шифруются при передаче и хранении и не сохраняются в прикладной базе данных Renta. Вы сохраняете контроль и можете отозвать доступ в настройках аккаунта Яндекса в любой момент.
Подключение источника Yandex Metrica
- Откройте раздел Connections > Catalog в левом меню.
- Откройте категорию Analytics и нажмите карточку Yandex Metrica.

Нажмите Log in to your Yandex Metrica account. Вы будете перенаправлены на страницу Яндекса для предоставления доступа.

Яндекс показывает экран входа со списком доступов, которые запрашивает Renta, включая получение статистики своих и доверенных счётчиков. Выберите аккаунт, у которого есть доступ к нужным счётчикам Yandex Metrica, и подтвердит е вход. После этого вы вернётесь в Renta.

Завершите настройку:
- Source name.
Укажите имя источника данных. Оно используется только в интерфейсе Renta. - Access granted.
Убедитесь, что аккаунт подключён успешно.
Нажмите Save, чтобы завершить.
Если авторизация в Яндексе позже изменится (например, после смены пароля), нажмите Re-authorize у этого источника. Подключение обновится на месте, и все пайплайны на его основе продолжат работать.

Новый источник появится в списке Sources со статусом Active. Теперь его можно использовать в пайплайнах.

Создание пайплайна Yandex Metrica
После подключения источника создайте пайплайн, чтобы выгружать данные Yandex Metrica в хранилище.
В левом меню нажмите New pipeline. На шаге Source выберите Yandex Metrica в списке Already connected и нажмите Next step.

Выберите созданное ранее подключение Yandex Metrica и нажмите Next step.

На шаге Destination выберите назначение (например, Google BigQuery) и нажмите Next step.

Выберите подключение назначения, в которое нужно загружать данные, и нажмите Next step.

Настройка пайплайна
На последнем шаге выберите, какие данные Yandex Metrica выгружать и как Renta будет их загружать.
Настройка отчёта
Укажите счётчик и выберите тип отчёта.

- Ad accounts.
Выберите счётчик Yandex Metrica, из которого выгружать данные. В списке показаны счётчики, доступные подключённому аккаунту Яндекса, по имени сайта. - Report Types.
Выберите тип статистики для выгрузки.
| Тип отчёта | Описание |
|---|---|
| Sessions (сессии) | Агрегированная статистика сессий: визиты, посетители, отказы, конверсии по целям и доход e-commerce, сгруппированные по выбранным измерениям (источники трафика, UTM-метки, устройства, география и другие). |
| Pageviews (просмотры страниц) | Агрегированная статистика просмотров страниц: метрики просмотров, сгруппированные по измерениям, таким как URL страницы, домен и заголовок. |
Параметры
Выберите измерения, метрики и цели, которые попадут в таблицу назначения. То, что вы отметите здесь, и есть схема вашего датасета.

Goals. Read from the counter selected in the pipeline. Renta offers seven metrics for every goal of that counter, and the same seven for each step of a composite goal.
| Название | Имя в API | Описание |
|---|---|---|
counter_id text | counter_id | counter_id |
EPromotionCreative text | ym:s:EPromotionCreative | Banner Name |
EPromotionCreativeSlot text | ym:s:EPromotionCreativeSlot | Banner Placement |
EPromotionID text | ym:s:EPromotionID | Promo Campaign ID |
EPromotionName text | ym:s:EPromotionName | Promo Campaign Name |
EPromotionPosition text | ym:s:EPromotionPosition | Banner Position |
PProductBrand text | ym:s:PProductBrand | Product Brand in Order |
PProductID text | ym:s:PProductID | Product ID in Order |
PProductName text | ym:s:PProductName | Product Name in Order |
RWArticleURLHash text | ym:s:RWArticleURLHash | Recommended Material |
RWArticleURLPathLevel1Hash text | ym:s:RWArticleURLPathLevel1Hash | Recommended Material, Level 1 |
RWArticleURLPathLevel2Hash text | ym:s:RWArticleURLPathLevel2Hash | Recommended Material, Level 2 |
RWArticleURLPathLevel3Hash text | ym:s:RWArticleURLPathLevel3Hash | Recommended Material, Level 3 |
RWArticleURLPathLevel4Hash text | ym:s:RWArticleURLPathLevel4Hash | Recommended Material, Level 4 |
RWArticleURLPathLevel5Hash text | ym:s:RWArticleURLPathLevel5Hash | Recommended Material, Level 5 |
RWConversion text | ym:s:RWConversion | Transitions by Recommendations |
RWURLHash text | ym:s:RWURLHash | Widget Placement Page |
RWURLPathLevel1Hash text | ym:s:RWURLPathLevel1Hash | Widget Placement Page, Level 1 |
RWURLPathLevel2Hash text | ym:s:RWURLPathLevel2Hash | Widget Placement Page, Level 2 |
RWURLPathLevel3Hash text | ym:s:RWURLPathLevel3Hash | Widget Placement Page, Level 3 |
RWURLPathLevel4Hash text | ym:s:RWURLPathLevel4Hash | Widget Placement Page, Level 4 |
RWURLPathLevel5Hash text | ym:s:RWURLPathLevel5Hash | Widget Placement Page, Level 5 |
AdvEngine text | ym:s:<attribution>AdvEngine | Advertising SystemОтдельный вариант для каждой модели атрибуции |
Currency text | ym:s:<attribution>Currency | Currency set in Yandex.Direct for the advertising campaignОтдельный вариант для каждой модели атрибуции |
DirectBannerGroup text | ym:s:<attribution>DirectBannerGroup | Yandex.Direct ad groupОтдельный вариант для каждой модели атрибуции |
DirectClickBanner text | ym:s:<attribution>DirectClickBanner | Yandex.Direct ad headlineОтдельный вариант для каждой модели атрибуции |
DirectClickOrder text | ym:s:<attribution>DirectClickOrder | Yandex.Direct advertising campaignОтдельный вариант для каждой модели атрибуции |
DirectConditionType text | ym:s:<attribution>DirectConditionType | Type of ad display conditionОтдельный вариант для каждой модели атрибуции |
DirectPhraseOrCond text | ym:s:<attribution>DirectPhraseOrCond | Ad display condition. It can be either keywords or retargeting conditionОтдельный вариант для каждой модели атрибуции |
DirectPlatform text | ym:s:<attribution>DirectPlatform | Yandex.Direct advertising platformОтдельный вариант для каждой модели атрибуции |
DirectPlatformType text | ym:s:<attribution>DirectPlatformType | Type of Yandex.Direct advertising platformОтдельный вариант для каждой модели атрибуции |
DirectSearchPhrase text | ym:s:<attribution>DirectSearchPhrase | Search phrase of the last transition by Yandex.Direct adОтдельный вариант для каждой модели атрибуции |
DisplayCampaign text | ym:s:<attribution>DisplayCampaign | Yandex.Display order numberОтдельный вариант для каждой модели атрибуции |
From text | ym:s:<attribution>From | From labelОтдельный вариант для каждой модели атрибуции |
HasGCLID text | ym:s:<attribution>HasGCLID | Presence of the GCLID labelОтдельный вариант для каждой модели атрибуции |
Messenger text | ym:s:<attribution>Messenger | Transition from messengerОтдельный вариант для каждой модели атрибуции |
OpenstatAd text | ym:s:<attribution>OpenstatAd | Advertising announcementОтдельный вариант для каждой модели атрибуции |
OpenstatCampaign text | ym:s:<attribution>OpenstatCampaign | Advertising campaignОтдельный вариант для каждой модели атрибуции |
OpenstatService text | ym:s:<attribution>OpenstatService | Advertising serviceОтдельный вариант для каждой модели атрибуции |
OpenstatSource text | ym:s:<attribution>OpenstatSource | Place of placementОтдельный вариант для каждой модели атрибуции |
QRCodeProvider text | ym:s:<attribution>QRCodeProvider | QR code providerОтдельный вариант для каждой модели атрибуции |
RecommendationSystem text | ym:s:<attribution>RecommendationSystem | Transition from the recommendation systemОтдельный вариант для каждой модели атрибуции |
ReferalSource text | ym:s:<attribution>ReferalSource | From which sites transitions to the site were madeОтдельный вариант для каждой модели атрибуции |
SearchEngine text | ym:s:<attribution>SearchEngine | Specified search engine. For example, Yandex.ImagesОтдельный вариант для каждой модели атрибуции |
SearchEngineRoot text | ym:s:<attribution>SearchEngineRoot | Identifier of the top level of the search engine hierarchyОтдельный вариант для каждой модели атрибуции |
SearchPhrase text | ym:s:<attribution>SearchPhrase | Search phrase from the search engineОтдельный вариант для каждой модели атрибуции |
SocialNetwork text | ym:s:<attribution>SocialNetwork | Traffic source - social network identifierОтдельный вариант для каждой модели атрибуции |
SocialNetworkProfile text | ym:s:<attribution>SocialNetworkProfile | Social network pageОтдельный вариант для каждой модели атрибуции |
SourceEngine text | ym:s:<attribution>SourceEngine | Second level of traffic sourcesОтдельный вариант для каждой модели атрибуции |
TrafficSource text | ym:s:<attribution>TrafficSource | Traffic sourceОтдельный вариант для каждой модели атрибуции |
UTMCampaign text | ym:s:<attribution>UTMCampaign | Name of the conducted advertising campaignОтдельный вариант для каждой модели атрибуции |
UTMContent text | ym:s:<attribution>UTMContent | AnnouncementОтдельный вариант для каждой модели атрибуции |
UTMMedium text | ym:s:<attribution>UTMMedium | Marketing meansОтдельный вариант для каждой модели атрибуции |
UTMSource text | ym:s:<attribution>UTMSource | Source of transitionОтдельный вариант для каждой модели атрибуции |
UTMTerm text | ym:s:<attribution>UTMTerm | KeywordsОтдельный вариант для каждой модели атрибуции |
adfoxBanner text | ym:s:adfoxBanner | Banner |
adfoxBannerType text | ym:s:adfoxBannerType | Banner Type |
adfoxCampaign text | ym:s:adfoxCampaign | Campaign |
adfoxHeaderBidding text | ym:s:adfoxHeaderBidding | Header Bidding Monetizer |
adfoxLevel1 text | ym:s:adfoxLevel1 | Monetization Type |
adfoxLevel1Chained text | ym:s:adfoxLevel1Chained | Adfox, Level 1 |
adfoxLevel2 text | ym:s:adfoxLevel2 | Monetizer |
adfoxLevel2Chained text | ym:s:adfoxLevel2Chained | Adfox, Level 2 |
adfoxLevel3Chained text | ym:s:adfoxLevel3Chained | Adfox, Level 3 |
adfoxLevel4Chained text | ym:s:adfoxLevel4Chained | Adfox, Level 4 |
adfoxOwner text | ym:s:adfoxOwner | Owner |
adfoxPlace text | ym:s:adfoxPlace | Place |
adfoxPuidKey text | ym:s:adfoxPuidKey | Campaign Parameter (puid) |
adfoxPuidValue text | ym:s:adfoxPuidValue | Value of Campaign Parameter |
adfoxSection text | ym:s:adfoxSection | Section |
adfoxSite text | ym:s:adfoxSite | Site |
adfoxUrlPathLevel1 text | ym:s:adfoxUrlPathLevel1 | Adfox Advertising Events Page, Level 1 |
adfoxUrlPathLevel2 text | ym:s:adfoxUrlPathLevel2 | Adfox Advertising Events Page, Level 2 |
adfoxUrlPathLevel3 text | ym:s:adfoxUrlPathLevel3 | Adfox Advertising Events Page, Level 3 |
adfoxUrlPathLevel4 text | ym:s:adfoxUrlPathLevel4 | Adfox Advertising Events Page, Level 4 |
adfoxYanImp text | ym:s:adfoxYanImp | Yandex Advertising Network Block ID |
adfoxYanPage text | ym:s:adfoxYanPage | Yandex Advertising Network Page ID |
ageInterval text | ym:s:ageInterval | Visitor's Age Interval |
bounce text | ym:s:bounce | Was the visit a bounce considering the exact bounce rate? If the page was viewed for more than 15 seconds, the visit is not considered a bounce. Possible values Yes, No. |
browser text | ym:s:browser | Visitor's Browser, e.g., Yandex.Browser |
browserAndVersion text | ym:s:browserAndVersion | Browser and its full version |
browserAndVersionMajor text | ym:s:browserAndVersionMajor | Browser name and its version |
browserCountry text | ym:s:browserCountry | Browser's country |
browserDate date | ym:s:browserDate | Visitor's computer date in YYYY-MM-DD format |
browserDateTime datetime | ym:s:browserDateTime | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format |
browserDayOfMonth text | ym:s:browserDayOfMonth | Day of the month on the visitor's computer |
browserDayOfWeek text | ym:s:browserDayOfWeek | Day of the week on the visitor's computer |
browserDekaminute text | ym:s:browserDekaminute | Dekaminute on the visitor's computer |
browserEngine text | ym:s:browserEngine | Visitor's browser engine, e.g., WebKit |
browserEngineVersion1 text | ym:s:browserEngineVersion1 | The first number in the visitor's browser engine version |
browserEngineVersion2 text | ym:s:browserEngineVersion2 | The second number in the visitor's browser engine version |
browserEngineVersion3 text | ym:s:browserEngineVersion3 | The third number (usually the build number) in the visitor's browser engine version |
browserEngineVersion4 text | ym:s:browserEngineVersion4 | The fourth number (usually the revision number) in the visitor's browser engine version |
browserHour text | ym:s:browserHour | Hour on the visitor's computer in HH:00 format |
browserHourMinute text | ym:s:browserHourMinute | Hour and minute on the visitor's computer |
browserLanguage text | ym:s:browserLanguage | Browser's language |
browserMinute text | ym:s:browserMinute | Minute on the visitor's computer |
browserMonth text | ym:s:browserMonth | Month on the visitor's computer |
browserStartOfDekaminute datetime | ym:s:browserStartOfDekaminute | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of a 10-minute interval |
browserStartOfHour datetime | ym:s:browserStartOfHour | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the hour |
browserStartOfMinute datetime | ym:s:browserStartOfMinute | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the minute |
browserStartOfMonth datetime | ym:s:browserStartOfMonth | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the month |
browserStartOfQuarter datetime | ym:s:browserStartOfQuarter | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the quarter |
browserStartOfWeek datetime | ym:s:browserStartOfWeek | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the week |
browserStartOfYear datetime | ym:s:browserStartOfYear | Date and time on the visitor's computer in YYYY-MM-DD HH:mm:ss format, rounded to the start of the year |
browserYear text | ym:s:browserYear | Year on the visitor's computer |
clientID text | ym:s:clientID | Visitor's website identifier, assigned by Metrics |
Client Time Zone text | ym:s:clientTimeZone | Time zone on the visitor's computer |
Cookie Enabled text | ym:s:cookieEnabled | Presence of Cookie |
Date Time datetime | ym:s:dateTime | Visit date and time in the format YYYY-MM-DD HH:mm:ss (in the time zone of the counter) |
Day of Month text | ym:s:dayOfMonth | Day of the month of the visit |
Day of Week text | ym:s:dayOfWeek | Day of the week of the visit |
Days Since First Visit text | ym:s:daysSinceFirstVisit | Number of days since the visitor's first visit |
Days Since First Visit Interval text | ym:s:daysSinceFirstVisitInterval | Number of days since the visitor's first visit, interval |
Days Since Previous Visit text | ym:s:daysSincePreviousVisit | Number of days since the visitor's penultimate visit |
Days Since Previous Visit Interval text | ym:s:daysSincePreviousVisitInterval | Number of days since the visitor's penultimate visit, interval |
Dekaminute of Visit text | ym:s:dekaminute | Dekaminute of the visit |
Device Category text | ym:s:deviceCategory | Type of device from which the visit was made. Possible values desktop, mobile, tablet, tv |
End URL text | ym:s:endURL | Exit page |
End URL Domain text | ym:s:endURLDomain | Domain of the exit page |
End URL Path text | ym:s:endURLPath | Part of the exit page URL, following the domain until ? (parameter section), |
End URL Path Full text | ym:s:endURLPathFull | Part of the exit page URL, following immediately after the domain. Unlike the simple path, it also includes parameter and fragment sections |
End URL Path Level 1 text | ym:s:endURLPathLevel1 | First level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the first URL level is http://ya.ru/ |
End URL Path Level 2 text | ym:s:endURLPathLevel2 | Second level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the second URL level is http://ya.ru/1/ |
End URL Path Level 3 text | ym:s:endURLPathLevel3 | Third level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the third URL level is http://ya.ru/1/2/ |
End URL Path Level 4 text | ym:s:endURLPathLevel4 | Fourth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth URL level is http://ya.ru/1/2/3/ |
End URL Path Level 5 text | ym:s:endURLPathLevel5 | Fifth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth URL level is http://ya.ru/1/2/3/4.html |
End URL Protocol text | ym:s:endURLProto | Protocol of the exit page |
External Referer URL text | ym:s:externalReferer | URL of the external referer for the "Transitions via links on sites" source |
External Referer Domain text | ym:s:externalRefererDomain | Domain of the external referer |
External Referer Path text | ym:s:externalRefererPath | Part of the external referer URL that follows immediately after the domain up to the ? (parameter section), |
External Referer Path Full text | ym:s:externalRefererPathFull | Part of the external referer URL that follows immediately after the domain. Unlike the simple path, it also contains parameter and fragment sections. |
External Referer Path Level 1 text | ym:s:externalRefererPathLevel1 | The first level of the external referer URL. |
External Referer Path Level 2 text | ym:s:externalRefererPathLevel2 | The second level of the external referer URL. |
External Referer Path Level 3 text | ym:s:externalRefererPathLevel3 | The third level of the external referer URL. |
External Referer Path Level 4 text | ym:s:externalRefererPathLevel4 | The fourth level of the external referer URL. |
External Referer Path Level 5 text | ym:s:externalRefererPathLevel5 | The fifth level of the external referer URL. |
External Referer Protocol text | ym:s:externalRefererProto | Protocol of the external referer |
First Visit Date date | ym:s:firstVisitDate | The date of the visitor's first visit in the format YYYY-MM-DD. |
First Visit Date and Time datetime | ym:s:firstVisitDateTime | The date and time of the visitor's first visit in the format YYYY-MM-DD HH:mm:ss. |
First Visit Day of Month text | ym:s:firstVisitDayOfMonth | Day of the month of the first visit |
First Visit Day of Week text | ym:s:firstVisitDayOfWeek | Day of the week of the visitor's first visit |
First Visit Dekaminute text | ym:s:firstVisitDekaminute | Dekaminute of the first visit |
First Visit Hour text | ym:s:firstVisitHour | Time - start of the hourly period in the format HH:MM. |
First Visit Hour Minute text | ym:s:firstVisitHourMinute | Hour and minute of the first visit. |
First Visit Minute text | ym:s:firstVisitMinute | Minute of the first visit. |
First Visit Month text | ym:s:firstVisitMonth | Month of the first visit. |
First Visit Start Of Dekaminute datetime | ym:s:firstVisitStartOfDekaminute | Date and time of the visitor's first visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of a 10-minute interval. |
First Visit Start Of Hour datetime | ym:s:firstVisitStartOfHour | Date and time of the visitor's first visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour. |
First Visit Start Of Minute datetime | ym:s:firstVisitStartOfMinute | Date and time of the visitor's first visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute. |
First Visit Start Of Month date | ym:s:firstVisitStartOfMonth | Date of the visitor's first visit in the format YYYY-MM-DD, rounded to the beginning of the month. |
First Visit Start Of Quarter date | ym:s:firstVisitStartOfQuarter | Date of the visitor's first visit in the format YYYY-MM-DD, rounded to the beginning of the quarter. |
First Visit Start Of Week date | ym:s:firstVisitStartOfWeek | Date of the visitor's first visit in the format YYYY-MM-DD, rounded to the beginning of the week (Monday). |
First Visit Start Of Year date | ym:s:firstVisitStartOfYear | Date of the visitor's first visit in the format YYYY-MM-DD, rounded to the beginning of the year. |
First Visit Year text | ym:s:firstVisitYear | Year of the first visit. |
Gender text | ym:s:gender | Gender of the visitor. Possible values male or female. |
Goal text | ym:s:goal | Grouping by achieved goal. Allows grouping visits by goal identifiers. |
Has Ad Blocker text | ym:s:hasAdBlocker | Presence of ad blockers. |
Hour text | ym:s:hour | Time - start of the hourly period in the format HH:MM. |
Hour Minute text | ym:s:hourMinute | Hour and minute of the visit. |
Interest text | ym:s:interest | Category of commercial interests of visitors. |
Interest 2D1 text | ym:s:interest2d1 | Category of commercial interests of visitors. |
Interest 2D2 text | ym:s:interest2d2 | Category of commercial interests of visitors. |
Interest 2D3 text | ym:s:interest2d3 | Category of commercial interests of visitors. |
IP Address text | ym:s:ipAddress | IPv4/IPv6 address of the visitor with the last 1/8 bytes zeroed out respectively. |
Is New User text | ym:s:isNewUser | Is the visit the visitor's first visit? |
Is Robot text | ym:s:isRobot | The visitor is presumably a robot. Possible values Yes, No. |
Is Turbo Page text | ym:s:isTurboPage | Turbo page. |
Javascript Enabled text | ym:s:javascriptEnabled | Presence of Javascript. |
Market Search Phrase text | ym:s:marketSearchPhrase | Search phrase of the last transition by Yandex.Market advertisement. |
Minute text | ym:s:minute | Minute of the visit. |
Mobile Phone text | ym:s:mobilePhone | Manufacturer of the device. |
Mobile Phone Model text | ym:s:mobilePhoneModel | Model of the device. |
Month text | ym:s:month | Month of the visit. |
Offline Call First Time Caller text | ym:s:offlineCallFirstTimeCaller | Primary / Repeated. |
Offline Call Hold Duration text | ym:s:offlineCallHoldDuration | Hold time. |
Offline Call Missed text | ym:s:offlineCallMissed | Missed / Answered. |
Offline Call Tag text | ym:s:offlineCallTag | Label. |
Offline Call Talk Duration text | ym:s:offlineCallTalkDuration | Talk duration. |
Operating System (Detailed) text | ym:s:operatingSystem | Detailed operating system. |
Operating System Group text | ym:s:operatingSystemRoot | Group of operating systems. |
Page Views text | ym:s:pageViews | Number of views during a visit or depth of view, excluding page refreshes within a 15-second interval. |
Page Views by Interval text | ym:s:pageViewsInterval | Number of views during a visit or depth of view grouped by intervals. |
Visit Parameter, Level 1 text | ym:s:paramsLevel1 | Visit parameter, level 1. |
Visit Parameter, Level 10 text | ym:s:paramsLevel10 | Visit parameter, level 10. |
Visit Parameter, Level 2 text | ym:s:paramsLevel2 | Visit parameter, level 2. |
Visit Parameter, Level 3 text | ym:s:paramsLevel3 | Visit parameter, level 3. |
Visit Parameter, Level 4 text | ym:s:paramsLevel4 | Visit parameter, level 4. |
Visit Parameter, Level 5 text | ym:s:paramsLevel5 | Visit parameter, level 5. |
Visit Parameter, Level 6 text | ym:s:paramsLevel6 | Visit parameter, level 6. |
Visit Parameter, Level 7 text | ym:s:paramsLevel7 | Visit parameter, level 7. |
Visit Parameter, Level 8 text | ym:s:paramsLevel8 | Visit parameter, level 8. |
Visit Parameter, Level 9 text | ym:s:paramsLevel9 | Visit parameter, level 9. |
Physical Screen Height text | ym:s:physicalScreenHeight | Physical screen height based on the device pixel ratio data. |
Physical Screen Resolution text | ym:s:physicalScreenResolution | Actual screen resolution based on the device pixel ratio data, e.g., 1920x1080. |
Physical Screen Width text | ym:s:physicalScreenWidth | Physical screen width based on the device pixel ratio data. |
Previous Visit Date date | ym:s:previousVisitDate | Date of the visitor's previous visit in the YYYY-MM-DD format. |
Previous Visit Day of the Month text | ym:s:previousVisitDayOfMonth | Day of the month of the previous visit. |
Previous Visit Day of the Week text | ym:s:previousVisitDayOfWeek | Day of the week of the previous visit. |
Previous Visit Month text | ym:s:previousVisitMonth | Month of the previous visit. |
Start Date and Time of the Penultimate Visit, Rounded to the Beginning of the Month datetime | ym:s:previousVisitStartOfMonth | Date and time of the penultimate visit in the YYYY-MM-DD HH:mm:ss format, rounded to the beginning of the month. |
Start Date and Time of the Penultimate Visit, Rounded to the Beginning of the Quarter datetime | ym:s:previousVisitStartOfQuarter | Date and time of the penultimate visit in the YYYY-MM-DD HH:mm:ss format, rounded to the beginning of the quarter. |
Start Date and Time of the Penultimate Visit, Rounded to the Beginning of the Week datetime | ym:s:previousVisitStartOfWeek | Date and time of the penultimate visit in the YYYY-MM-DD HH:mm:ss format, rounded to the beginning of the week. |
Start Date and Time of the Penultimate Visit, Rounded to the Beginning of the Year datetime | ym:s:previousVisitStartOfYear | Date and time of the penultimate visit in the YYYY-MM-DD HH:mm:ss format, rounded to the beginning of the year. |
Previous Visit Year text | ym:s:previousVisitYear | Year of the previous visit. |
Product Brand text | ym:s:productBrand | Brand. |
Product Brand in Cart text | ym:s:productBrandCart | Product brand in the cart. |
Product Category, Level 1 text | ym:s:productCategoryLevel1 | Product category, level 1. |
Product Category, Level 2 text | ym:s:productCategoryLevel2 | Product category, level 2. |
Product Category, Level 3 text | ym:s:productCategoryLevel3 | Product category, level 3. |
Product Category, Level 4 text | ym:s:productCategoryLevel4 | Product category, level 4. |
Product Category, Level 5 text | ym:s:productCategoryLevel5 | Product category, level 5. |
Product Coupon text | ym:s:productCoupon | Product promo code. |
Product Currency text | ym:s:productCurrency | Currency. |
Product Discount Percentage text | ym:s:productDiscount | Discount percentage. |
Product ID text | ym:s:productID | Product ID. |
Product ID in Cart text | ym:s:productIDCart | Product ID in the cart. |
Product List text | ym:s:productList | List of products. |
Product Name text | ym:s:productName | Product name. |
Product Name in Cart text | ym:s:productNameCart | Product name in the cart. |
Product Position text | ym:s:productPosition | Product position. |
Product Unit Price text | ym:s:productPrice | Price per product unit. |
Product Cost text | ym:s:productSum | Total cost of the product. |
Product Variant text | ym:s:productVariant | Product variant. |
Article Author text | ym:s:publisherArticleAuthor | Author. |
Referrer Article Title text | ym:s:publisherArticleFromTitle | Title of the referring article. |
Full Article Read text | ym:s:publisherArticleHasFullRead | Indicates if the article was fully read. |
Full Article Scroll text | ym:s:publisherArticleHasFullScroll | Indicates if the article was fully scrolled. |
Article Recirculation Presence text | ym:s:publisherArticleHasRecircled | Indicates the presence of transitions from the article. |
Article Published Date date | ym:s:publisherArticlePublishedDate | Publication date. |
Article Read Depth text | ym:s:publisherArticleReadPart | Depth of reading the articles. |
Article Rubric Level 1 text | ym:s:publisherArticleRubric | Article category, level 1. |
Article Rubric Level 2 text | ym:s:publisherArticleRubric2 | Article category, level 2. |
Article Scroll Depth text | ym:s:publisherArticleScrollDown | Scroll depth of articles. |
Article Title text | ym:s:publisherArticleTitle | Title of the article. |
Article Theme text | ym:s:publisherArticleTopic | Theme of the article. |
Article URL text | ym:s:publisherArticleURL | URL of the article. |
Article Length text | ym:s:publisherLongArticle | Length of the article. |
Page Display Variant text | ym:s:publisherPageFormat | Display variant of the material. Mobile or full version, Turbo-page, Turbo-service, AMP, Facebook Instant Article. Any page display from a mobile device is considered a mobile version. |
Traffic Source text | ym:s:publisherTrafficSource | Source of transitions. |
Traffic Source Name text | ym:s:publisherTrafficSource2 | Name of the transition source. For example, for transitions from links on websites, it is a specific domain. |
Purchase Coupon text | ym:s:purchaseCoupon | Purchase promo code. |
Purchase Exists in Visit text | ym:s:purchaseExistsVisit | Presence of purchases in the visit. |
Purchase ID text | ym:s:purchaseID | ID of the purchase. |
Purchase Revenue text | ym:s:purchaseRevenue | Revenue from the purchase. |
Total Purchase Amount in Visit text | ym:s:purchaseRevenueVisit | Total purchase amount in the visit. |
Referrer URL text | ym:s:referer | Referrer URL. |
Referrer Domain text | ym:s:refererDomain | Referrer domain. |
Referrer Path text | ym:s:refererPath | Part of the referrer URL, immediately after the domain up to ? (parameter section), |
Full Referrer Path text | ym:s:refererPathFull | Part of the referrer URL after the domain. Unlike the simple path, it also includes parameter and fragment sections. |
Referrer Path Level 1 text | ym:s:refererPathLevel1 | First level of the referrer URL. |
Referrer Path Level 2 text | ym:s:refererPathLevel2 | Second level of the referrer URL. |
Referrer Path Level 3 text | ym:s:refererPathLevel3 | Third level of the referrer URL. |
Referrer Path Level 4 text | ym:s:refererPathLevel4 | Fourth level of the referrer URL. |
Referrer Path Level 5 text | ym:s:refererPathLevel5 | Fifth level of the referrer URL. |
Referrer Protocol text | ym:s:refererProto | Referrer protocol. |
Visitor Region Area text | ym:s:regionArea | Areas where the site's visitors are located. |
Visitor City text | ym:s:regionCity | Cities where the site's visitors are located. |
City Population Size text | ym:s:regionCitySize | Size of the city based on the population. |
Visitor Continent text | ym:s:regionContinent | Continents where the site's visitors are located. |
Visitor Country text | ym:s:regionCountry | Countries where the site's visitors are located. |
Visitor District text | ym:s:regionDistrict | Districts where the site's visitors are located. |
Screen Color Depth text | ym:s:screenColors | Screen color depth in bits. For example, 24. |
Screen Aspect Ratio text | ym:s:screenFormat | Screen width to height ratio. For example, 16:9. |
Logical Screen Height text | ym:s:screenHeight | Logical height of the screen. |
Screen Orientation text | ym:s:screenOrientation | {'Screen orientation. Possible values': 'landscape, portrait.'} |
Screen Resolution text | ym:s:screenResolution | Screen resolution. For example, 1920x1080. |
Logical Screen Width text | ym:s:screenWidth | Logical width of the screen. |
Visit Date-Time (Dekaminute) datetime | ym:s:startOfDekaminute | Visit date and time in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a 10-minute interval. |
Visit Date-Time (Hour) datetime | ym:s:startOfHour | Visit date and time in the format YYYY-MM-DD HH:mm:ss, rounded to the start of the hour. |
Visit Date-Time (Minute) datetime | ym:s:startOfMinute | Visit date and time in the format YYYY-MM-DD HH:mm:ss, rounded to the start of the minute. |
Landing Page text | ym:s:startURL | Entry page. |
Landing Page Domain text | ym:s:startURLDomain | Domain of the entry page. |
Landing Page Path text | ym:s:startURLPath | Part of the entry page URL that follows immediately after the domain up to ? (parameter section), |
Full Landing Page Path text | ym:s:startURLPathFull | Part of the entry page URL following immediately after the domain. Unlike the simple path, it also includes the parameter and fragment sections. |
Landing Page URL Level 1 text | ym:s:startURLPathLevel1 | The first level of the entry page URL. For example, for http://ya.ru/1/2/3/4.html the first level of the URL is http://ya.ru/. |
Landing Page URL Level 2 text | ym:s:startURLPathLevel2 | The second level of the entry page URL. For example, for http://ya.ru/1/2/3/4.html the second level of the URL is http://ya.ru/1/. |
Landing Page URL Level 3 text | ym:s:startURLPathLevel3 | The third level of the entry page URL. For example, for http://ya.ru/1/2/3/4.html the third level of the URL is http://ya.ru/1/2/. |
Landing Page URL Level 4 text | ym:s:startURLPathLevel4 | The fourth level of the entry page URL. For example, for http://ya.ru/1/2/3/4.html the fourth level of the URL is http://ya.ru/1/2/3/. |
Landing Page URL Level 5 text | ym:s:startURLPathLevel5 | The fifth level of the entry page URL. For example, for http://ya.ru/1/2/3/4.html the fifth level of the URL is http://ya.ru/1/2/3/4.html. |
Landing Page Protocol text | ym:s:startURLProto | The protocol of the entry page. |
Landing Page Top Level Domain text | ym:s:topLevelDomain | The top-level domain of the entry page. |
Total User Visits text | ym:s:userVisits | The total number of visits by a user throughout history. |
Total User Visits (Interval) text | ym:s:userVisitsInterval | The total number of visits by a user throughout history, segmented by intervals. |
Average Days Between Visits text | ym:s:userVisitsPeriod | The average number of days between visits. |
Average Days Between Visits (Interval) text | ym:s:userVisitsPeriodInterval | The average number of days between visits, segmented by intervals. |
Target Event text | ym:s:vacuumEvent | A specific target event. |
Organization text | ym:s:vacuumOrganization | The organization associated with the data. |
Yandex Service text | ym:s:vacuumSurface | Yandex service related to the event. |
Visit Duration (seconds) text | ym:s:visitDuration | Duration of the visit in seconds. |
Visit Duration (Grouped) text | ym:s:visitDurationInterval | Time spent on the site, segmented by groups. |
Browser Window Size text | ym:s:windowClientArea | Size of the client area of the browser window, e.g., 1920x1080. |
Browser Window Height text | ym:s:windowClientHeight | Height of the client area of the browser window. |
Browser Window Width text | ym:s:windowClientWidth | Width of the client area of the browser window. |
Ad Block text | ym:s:yanBlockID | Specific advertising block. |
Block Size text | ym:s:yanBlockSize | Size of the advertising block. |
Ad Platform text | ym:s:yanPageID | Specific advertising platform. |
Ad Event Page text | ym:s:yanUrl | Page with advertising events. |
Ad Event Page Level 1 text | ym:s:yanUrlPathLevel1 | Level 1 page with advertising events. |
Ad Event Page Level 2 text | ym:s:yanUrlPathLevel2 | Level 2 page with advertising events. |
Ad Event Page Level 3 text | ym:s:yanUrlPathLevel3 | Level 3 page with advertising events. |
Ad Event Page Level 4 text | ym:s:yanUrlPathLevel4 | Level 4 page with advertising events. |
Visit Year text | ym:s:year | Year of the visit. |
Today date | date_today | Today's date |
Year text | year | Year of the date |
Year of week (Sun-Sat) text | yearofweek | Year of week for US weeks |
Year of week (Mon-Sun) text | yearofweekiso | Year of week for ISO weeks |
Year & month text | yearmonth | Year and month combined |
Quarter text | quarter | Quarter of the year |
Month text | month | Month of the year |
Year & week (Sun-Sat) text | yearweek | Year and week for US weeks |
Year & week (Mon-Sun) text | yearweekiso | Year and week for ISO weeks |
Week (Sun-Sat) text | week | US week number |
Week (Mon-Sun) text | weekiso | ISO week number |
Day of week (Sun-Sat) text | dayOfWeekName | Day of week name for US weeks |
Day of week text | dayOfWeekNameIso | Day of week name for ISO weeks (Mon-Sun) |
Day of month text | dayOfMonth | Day of the month |
Date date | date | Specific date |
| Название | Имя в API | Описание |
|---|---|---|
Visits with GCLID Label Percentage int | ym:s:GCLIDPercentage | Percentage of visits with the GCLID label. |
Average Ad Revenue Per User float | ym:s:adfoxARPU | Average estimated revenue from ad displays per visitor. |
Cost Per Thousand Viewable Ads int | ym:s:adfoxCPMV | Cost per mille viewable ads. Calculated cost of one thousand views in rubles excluding VAT. |
Ad Banner Clicks int | ym:s:adfoxClicks | Number of clicks on advertising banners. |
Adfox Event Count 10 int | ym:s:adfoxCountEvent10 | Adfox, number of events 10. |
Adfox Event Count 11 int | ym:s:adfoxCountEvent11 | Adfox, number of events 11. |
Adfox Event Count 12 int | ym:s:adfoxCountEvent12 | Adfox, number of events 12. |
Adfox Event Count 13 int | ym:s:adfoxCountEvent13 | Adfox, number of events 13. |
Adfox Event Count 14 int | ym:s:adfoxCountEvent14 | Adfox, number of events 14. |
Adfox Event Count 15 int | ym:s:adfoxCountEvent15 | Adfox, number of events 15. |
Adfox Event Count 16 int | ym:s:adfoxCountEvent16 | Adfox, number of events 16. |
Adfox Event Count 17 int | ym:s:adfoxCountEvent17 | Adfox, number of events 17. |
Adfox Event Count 18 int | ym:s:adfoxCountEvent18 | Adfox, number of events 18. |
Adfox Event Count 19 int | ym:s:adfoxCountEvent19 | Adfox, number of events 19. |
Adfox Event Count 1 int | ym:s:adfoxCountEvent1 | Adfox, number of events 1. |
Adfox Event Count 20 int | ym:s:adfoxCountEvent20 | Adfox, number of events 20. |
Adfox Event Count 21 int | ym:s:adfoxCountEvent21 | Adfox, number of events 21. |
Adfox Event Count 22 int | ym:s:adfoxCountEvent22 | Adfox, number of events 22. |
Adfox Event Count 23 int | ym:s:adfoxCountEvent23 | Adfox, number of events 23. |
Adfox Event Count 24 int | ym:s:adfoxCountEvent24 | Adfox, number of events 24. |
Adfox Event Count 25 int | ym:s:adfoxCountEvent25 | Adfox, number of events 25. |
Adfox Event Count 26 int | ym:s:adfoxCountEvent26 | Adfox, number of events 26. |
Adfox Event Count 27 int | ym:s:adfoxCountEvent27 | Adfox, number of events 27. |
Adfox Event Count 28 int | ym:s:adfoxCountEvent28 | Adfox, number of events 28. |
Adfox Event Count 29 int | ym:s:adfoxCountEvent29 | Adfox, number of events 29. |
Adfox Event Count 2 int | ym:s:adfoxCountEvent2 | Adfox, number of events 2. |
Adfox Event Count 30 int | ym:s:adfoxCountEvent30 | Adfox, number of events 30. |
Adfox Event Count 3 int | ym:s:adfoxCountEvent3 | Adfox, number of events 3. |
Adfox Event Count 4 int | ym:s:adfoxCountEvent4 | Adfox, number of events 4. |
Adfox Event Count 5 int | ym:s:adfoxCountEvent5 | Adfox, number of events 5. |
Adfox Event Count 6 int | ym:s:adfoxCountEvent6 | Adfox, number of events 6. |
Adfox Event Count 7 int | ym:s:adfoxCountEvent7 | Adfox, number of events 7. |
Adfox Event Count 8 int | ym:s:adfoxCountEvent8 | Adfox, number of events 8. |
Adfox Event Count 9 int | ym:s:adfoxCountEvent9 | Adfox, number of events 9. |
Adfox ECPM float | ym:s:adfoxECPM | Cost per thousand ad block displays in rubles without VAT. |
Google Ad Block Estimated Price float | ym:s:adfoxPriceGoogle | Estimated cost of Google ad block displays. |
Header Bidding Ad Estimated Price float | ym:s:adfoxPriceHeaderBidding | Estimated cost of Header Bidding ad banner displays. |
Price per Page View float | ym:s:adfoxPricePerHit | Average reward per page view in rubles without VAT. |
Price per User for РСЯ Blocks float | ym:s:adfoxPricePerUser | Average reward for РСЯ block displays per user in rubles without VAT. |
Estimated Income per Visit float | ym:s:adfoxPricePerVisit | Average estimated income per visit. |
Direct Ad Estimated Price float | ym:s:adfoxPriceStrict | Estimated cost of directly placed ads. |
Total Income from РСЯ Blocks float | ym:s:adfoxPriceYan | Total income from РСЯ ad block displays in rubles without VAT. |
Total Estimated Ad Income float | ym:s:adfoxPrice | Estimated total income from ad displays. |
Adfox RPM float | ym:s:adfoxRPM | Cost per thousand Adfox code requests in rubles without VAT. |
Default Banner Display Share float | ym:s:adfoxRendersDefaultShare | Share of code requests leading to default banner displays. |
Default Banner Display Count int | ym:s:adfoxRendersDefault | Number of code requests leading to default banner displays. |
Avg. Adfox Banners per Page View float | ym:s:adfoxRendersPerHit | Average Adfox banner loads (including РСЯ) per page view. |
Avg. Adfox Banners per User float | ym:s:adfoxRendersPerUser | Average Adfox banner loads (including РСЯ) per user. |
Avg. Adfox Banners per Visit float | ym:s:adfoxRendersPerVisit | Average Adfox banner loads (including РСЯ) per visit. |
Banner Load Requests int | ym:s:adfoxRenders | Code requests where banner loading was credited. |
Adfox Code Requests int | ym:s:adfoxRequests | Adfox code requests from pages that received a server response banner loads and default loads. |
Ad Shows int | ym:s:adfoxShows | Registered ad banner displays to users. The count may differ from banner loads if the counting methodology is redefined. |
Ad Visibility Ratio float | ym:s:adfoxVisibility | Proportion of credited displays in total renderings. |
Interest Category Affinity Index 2 int | ym:s:affinityIndexInterests2 | Ratio of site visitors with a given interest to the average percentage of visitors with the same interest on all websites. Only allowed with "Interest Category" grouping. |
Interest Category Affinity Index int | ym:s:affinityIndexInterests | Ratio of site visitors with a given interest to the average percentage of visitors with the same interest on all websites. Only allowed with "Interest Category" grouping. |
Any Goal Conversion Rate float | ym:s:anyGoalConversionRate | Conversion rate for any goal. |
Avg. Days Between Visits int | ym:s:avgDaysBetweenVisits | Average number of days between visitors' visits. |
Avg. Days Since First Visit int | ym:s:avgDaysSinceFirstVisit | Average time from the first visit in days. |
Average Visit Parameter Value int | ym:s:avgParams | Average visit parameter value. Calculated if a number is passed as the visit parameter value. |
Avg. Article Reading Time (s) int | ym:s:avgPublisherArticleInvolvedTimeSeconds | Average time visitors spent reading a single article. |
Avg. Visit Duration (s) int | ym:s:avgVisitDurationSeconds | Average visit duration in seconds. |
Ad-block Usage Ratio int | ym:s:blockedPercentage | Proportion of visits with ad blockers. |
Bounce Rate int | ym:s:bounceRate | Proportion of visits where only one pageview occurred and lasted less than 15 seconds. |
CRM All Orders int | ym:s:cdpOrdersAllOrders | All CRM orders that could be linked to Metric visits. Spam orders are excluded. |
CRM Cancelled Orders int | ym:s:cdpOrdersCancelled | Orders with a "cancelled" status that were linked to Metric visits. |
CRM Order Conversion Rate float | ym:s:cdpOrdersConversionIntoOrder | Ratio of all CRM orders to all site visits for the selected report period. Indicates which traffic source brings the most orders. Spam orders are excluded. |
CRM Paid Order Conversion Rate float | ym:s:cdpOrdersConversionIntoPayment | Ratio of paid orders to all orders. If it's 100%, all created orders were paid. |
CRM Orders In Progress int | ym:s:cdpOrdersInProgress | Orders with an "in progress" status linked to Metric visits. |
CRM Paid Orders int | ym:s:cdpOrdersPayed | Orders with a "paid" status that were linked to Metric visits. |
CRM Spam Orders int | ym:s:cdpOrdersSpam | Orders with a "spam" status that were linked to Metric visits. |
CRM Average Check float | ym:s:cdpOrders<currency>AverageCheque | Ratio of revenue to all paid orders. Only those paid orders that could be linked to Metric visits are considered.Код валюты подставляется из аккаунта |
CRM Profit float | ym:s:cdpOrders<currency>Profit | Difference between revenue and cost of goods sold. Only orders that could be linked to Metric visits are considered for profit calculation.Код валюты подставляется из аккаунта |
CRM Revenue float | ym:s:cdpOrders<currency>Revenue | Total funds received from all orders. Only paid orders that could be linked to Metric visits are considered.Код валюты подставляется из аккаунта |
Cookie Enabled Ratio int | ym:s:cookieEnabledPercentage | Proportion of visits and hits with cookies enabled. |
Unique Cross-Device Users int | ym:s:crossDeviceUsers | Number of unique visitors considering all devices. |
Unique Banner Clicks int | ym:s:ePromotionClicksUniq | Number of visitors who clicked on at least one banner. |
Banner Clicks User Ratio int | ym:s:ePromotionClicksUserPercentage | Ratio of unique visitors who clicked on at least one banner to all visitors. |
Total Banner Clicks int | ym:s:ePromotionClicks | Total number of banner clicks across all visits. |
Unique Banner Views int | ym:s:ePromotionImpressionsUniq | Number of visitors who viewed at least one banner. |
Banner Views User Ratio int | ym:s:ePromotionImpressionsUserPercentage | Ratio of unique visitors who viewed at least one banner to all visitors. |
Total Banner Views int | ym:s:ePromotionImpressions | Total number of banner views across all visits. |
E-commerce Purchases int | ym:s:ecommercePurchases | Total number of purchases. |
E-commerce Average Purchase Revenue float | ym:s:ecommerce<currency>ConvertedRevenuePerPurchase | Average revenue per purchase.Код валюты подставляется из аккаунта |
E-commerce Average Visit Revenue float | ym:s:ecommerce<currency>ConvertedRevenuePerVisit | Average revenue per visit.Код валюты подставляется из аккаунта |
E-commerce Total Revenue float | ym:s:ecommerce<currency>ConvertedRevenue | Total revenue across all visits.Код валюты подставляется из аккаунта |
JavaScript Enabled Percentage int | ym:s:jsEnabledPercentage | Percentage of visits and hits with JavaScript support. |
Male Visitors Percentage int | ym:s:manPercentage | Percentage of male visitors. |
Mobile Visits Percentage int | ym:s:mobilePercentage | Percentage of visits and hits from mobile devices. |
New User Visits Percentage int | ym:s:newUserVisitsPercentage | Percentage of visits from new users. |
Number of New Users int | ym:s:newUsers | Total number of new visitors. |
Average Call Duration (Offline) int | ym:s:offlineCallDurationAvg | Average duration of the offline calls. |
Average Wait Time Before Answer (Offline Calls) int | ym:s:offlineCallHoldDurationTillAnswerAvg | Average wait time before a response for offline calls. |
Average Wait Time Before Miss (Offline Calls) int | ym:s:offlineCallHoldDurationTillMissAvg | Average wait time before a missed call. |
Average Talk Duration (Offline Calls) int | ym:s:offlineCallTalkDurationAvg | Average talk duration for offline calls. |
Average Call Cost (Offline) float | ym:s:offlineCall<currency>ConvertedRevenueAvg | Average revenue for offline calls.Код валюты подставляется из аккаунта |
Total Call Cost (Offline) float | ym:s:offlineCall<currency>ConvertedRevenue | Total revenue from offline calls.Код валюты подставляется из аккаунта |
First-time Caller Percentage (Offline) int | ym:s:offlineCallsFirstTimeCallerPercentage | Percentage of first-time offline calls. |
Number of First-time Callers (Offline) int | ym:s:offlineCallsFirstTimeCaller | Total number of first-time offline callers. |
Missed Call Percentage (Offline) int | ym:s:offlineCallsMissedPercentage | Percentage of missed offline calls. |
Number of Missed Calls (Offline) int | ym:s:offlineCallsMissed | Total number of missed offline calls. |
Unique Offline Calls int | ym:s:offlineCallsUniq | Total number of unique offline call numbers. |
Total Offline Calls int | ym:s:offlineCalls | Total number of offline calls. |
One Day Between Visits Percentage int | ym:s:oneDayBetweenVisitsPercentage | Percentage of visitors with a visit frequency of once every day, considering those with more than two visits on different days. |
One Visit Per User Percentage int | ym:s:oneVisitPerUserPercentage | Percentage of visitors with only one visit (their first visit). |
Over 32 Visits Per User Percentage int | ym:s:over32VisitsPerUserPercentage | Percentage of visitors with more than 32 visits. |
Visitors Over 54 Age Percentage int | ym:s:over54AgePercentage | Percentage of visits from users older than 55. |
Over a Month Between Visits Percentage int | ym:s:overMonthBetweenVisitsPercentage | Percentage of visitors with a visit frequency of once every 31 days or more, considering those with more than two visits on different days. |
Visitors Known for Over a Year Percentage int | ym:s:overYearSinceFirstVisitPercentage | Percentage of visits from users known for more than 365 days. |
Visitors Returning After Over a Year Percentage int | ym:s:overYearUserRecencyPercentage | Percentage of visits from users returning to the site after more than 365 days. |
Pages Viewed per Visit int | ym:s:pageDepth | Number of pages viewed by a visitor during a visit. |
Total Pageviews int | ym:s:pageviews | Total number of page views on the site for the reporting period. |
Visit Parameter Occurrences int | ym:s:paramsNumber | Number of times a visit parameter was encountered during a visit. |
Percentage of New Visitors int | ym:s:percentNewVisitors | Percentage of unique visitors whose activity during the reporting period included their very first visit to the site in the entire data history. |
Products Added to Cart int | ym:s:productBasketsQuantity | Total number of product units added to the cart across all visits. |
Unique Visitors Removing Products from Cart int | ym:s:productBasketsRemoveUniq | Number of visitors who removed at least one product from the cart across all visits. |
Percentage of Users Removing Products from Cart int | ym:s:productBasketsRemoveUserPercentage | Ratio of unique visitors who removed at least one product from the cart to all visitors. |
Unique Visitors Adding Products to Cart int | ym:s:productBasketsUniq | Number of visitors who added at least one product to the cart across all visits. |
Percentage of Users Adding Products to Cart int | ym:s:productBasketsUserPercentage | Ratio of unique visitors who added at least one product to the cart to all visitors. |
Unique Product Clicks int | ym:s:productClicksUniq | Number of visitors who clicked on at least one product. |
Percentage of Users Clicking on Products int | ym:s:productClicksUserPercentage | Ratio of unique visitors who clicked on at least one product to all visitors. |
Total Product Clicks int | ym:s:productClicks | Total number of clicks on products across all visits. |
Unique Product Impressions int | ym:s:productImpressionsUniq | Number of visitors who viewed information about at least one product. |
Percentage of Users Viewing Product Information int | ym:s:productImpressionsUserPercentage | Ratio of unique visitors who viewed information about at least one product to all visitors. |
Total Product Page Impressions int | ym:s:productImpressions | Total number of page views with product information across all visits. |
Unique Product List Impressions int | ym:s:productInListImpressionsUniq | Number of visitors who viewed information about a product in a list. |
Percentage of Users Viewing Product in Lists int | ym:s:productInListImpressionsUserPercentage | Ratio of unique visitors who viewed information about a product in a list to all visitors. |
Total Product List Impressions int | ym:s:productInListImpressions | Total number of product views in a list across all visits. |
Total Purchased Product Units int | ym:s:productPurchasedQuantity | Total number of product units purchased across all visits. |
Unique Product Purchasers int | ym:s:productPurchasedUniq | Number of visitors who purchased at least one product across all visits. |
Full Read Article Share int | ym:s:publisherArticleFullReadShare | Share of article views with a full read relative to those with a scroll. Full reads show the percentage of visitors who scrolled the article to the end at a speed of no more than 60 characters per second. |
Article Recirculation Share int | ym:s:publisherArticleRecirculation | Share of visitors who transitioned from this article to another site content. |
Visitors Recirculated from Articles int | ym:s:publisherArticleUsersRecircled | Number of visitors who, after viewing an article, transitioned to another site content. |
Full Scroll Article Share int | ym:s:publisherArticleViewsFullScrollShare | Share of views where visitors scrolled the article to the end. |
Mobile or Tablet Article View Share int | ym:s:publisherMobileOrTabletViewsShare | Share of article views from mobile devices, including phones and tablets. |
Mobile or Tablet Article Views int | ym:s:publisherMobileOrTabletViews | Number of article views from mobile devices, including phones and tablets. |
Full Read Article Views int | ym:s:publisherViewsFullRead | Number of views where visitors read the article to the end. |
Full Scroll Article Views int | ym:s:publisherViewsFullScroll | Number of views where visitors scrolled the article to the end. |
Publisher Site Visitors int | ym:s:publisherusers | All site visitors who viewed at least one article. |
Article Views per Day int | ym:s:publisherviewsPerDay | Ratio of article views to the number of days for the selected period. |
Article Views per Hour int | ym:s:publisherviewsPerHour | Ratio of article views to the number of hours for the selected period. |
Article Views per Minute int | ym:s:publisherviewsPerMinute | Ratio of article views to the number of minutes for the selected period. |
Total Article Views int | ym:s:publisherviews | Total number of article views. If there were multiple articles on one page, all are counted. |
Robot Visit Share int | ym:s:robotPercentage | Share of robot visits, identified by behavioral factors. Robots behave like real visitors, but Metrics can identify them. |
robotVisits int | ym:s:robotVisits | Robot visits identified by behavioral factors. Robots mimic the behavior of real visitors, but Yandex.Metrica can detect them. |
rwArticleCTR float | ym:s:rwArticleCTR | Ratio of clicks on the article to its displays. |
rwArticleClicks int | ym:s:rwArticleClicks | Number of clicks on recommended articles. |
rwArticleShows int | ym:s:rwArticleShows | A display is when the article is shown in the widget to a page visitor. A display is counted if at least 50% of the cell was visible to the visitor for at least 2 seconds. |
rwArticleVisibility float | ym:s:rwArticleVisibility | Ratio of article displays to renders. |
rwCTR float | ym:s:rwCTR | Ratio of widget clicks to its displays. If a visitor opens multiple articles in the widget (e.g., each in a new browser tab), all these clicks are included in the widget's CTR. |
rwClicksSum int | ym:s:rwClicksSum | Total number of clicks on the widget's recommended articles. |
rwShows int | ym:s:rwShows | A display is when the widget is shown to a page visitor. A widget display is counted if at least one article was visible to the visitor for at least 2 seconds and at least 50% of the cell. |
rwVisibility float | ym:s:rwVisibility | Ratio of widget displays to renders. |
sumGoalReachesAny int | ym:s:sumGoalReachesAny | Total number of any goal achievements. |
sumParams int | ym:s:sumParams | Sum of visit parameter values. It's calculated if the visit parameter values are numbers. |
sumPublisherArticleInvolvedTimeSeconds int | ym:s:sumPublisherArticleInvolvedTimeSeconds | Total time spent by all website visitors reading articles over the selected period. |
under18AgePercentage int | ym:s:under18AgePercentage | Share of visits from visitors under 18 years old. |
upTo24AgePercentage int | ym:s:upTo24AgePercentage | Share of visits from visitors aged 18 to 24. |
upTo31VisitsPerUserPercentage int | ym:s:upTo31VisitsPerUserPercentage | Share of visits from visitors with 8-31 visits. |
upTo34AgePercentage int | ym:s:upTo34AgePercentage | Share of visits from visitors aged 25 to 34. |
upTo3VisitsPerUserPercentage int | ym:s:upTo3VisitsPerUserPercentage | Share of visits from visitors with 2-3 visits. |
upTo44AgePercentage int | ym:s:upTo44AgePercentage | Share of visits from visitors aged 35 to 44. |
upTo54AgePercentage int | ym:s:upTo54AgePercentage | Share of visits from visitors aged 45 to 54. |
upTo7VisitsPerUserPercentage int | ym:s:upTo7VisitsPerUserPercentage | Share of visits from visitors with 4-7 visits. |
upToDaySinceFirstVisitPercentage int | ym:s:upToDaySinceFirstVisitPercentage | Share of visits from visitors known for less than one day. |
upToDayUserRecencyPercentage int | ym:s:upToDayUserRecencyPercentage | Share of visits from visitors who returned to the site after 1 day. |
upToMonthBetweenVisitsPercentage int | ym:s:upToMonthBetweenVisitsPercentage | Share of visits from visitors with a visit frequency of once every 8-31 days. This includes visitors with more than two visits, and the number of visit days is more than 1 day. |
upToMonthSinceFirstVisitPercentage int | ym:s:upToMonthSinceFirstVisitPercentage | Share of visits from visitors known for 8 to 31 days. |
upToMonthUserRecencyPercentage int | ym:s:upToMonthUserRecencyPercentage | Share of visits from visitors who returned to the site after 8-31 days. |
upToQuarterSinceFirstVisitPercentage int | ym:s:upToQuarterSinceFirstVisitPercentage | Share of visits from visitors known for 32 to 90 days. |
upToQuarterUserRecencyPercentage int | ym:s:upToQuarterUserRecencyPercentage | Share of visits from visitors who returned to the site after 32-90 days. |
upToWeekBetweenVisitsPercentage int | ym:s:upToWeekBetweenVisitsPercentage | Share of visits from visitors with a visit frequency of once every 2-7 days. This includes visitors with more than two visits, and the number of visit days is more than 1 day. |
upToWeekSinceFirstVisitPercentage int | ym:s:upToWeekSinceFirstVisitPercentage | Share of visits from visitors known for 1 to 7 days. |
upToWeekUserRecencyPercentage int | ym:s:upToWeekUserRecencyPercentage | Share of visits from visitors who returned to the site after 2-7 days. |
upToYearSinceFirstVisitPercentage int | ym:s:upToYearSinceFirstVisitPercentage | Share of visits from visitors known for 91 to 365 days. |
upToYearUserRecencyPercentage int | ym:s:upToYearUserRecencyPercentage | Share of visits from visitors who returned to the site after 91-365 days. |
userRecencyDays int | ym:s:userRecencyDays | Average time in days from the penultimate visit. |
users int | ym:s:users | Number of unique visitors. |
vacuumeventsPerUser int | ym:s:vacuumeventsPerUser | Number of events on Yandex per visitor. |
vacuumevents int | ym:s:vacuumevents | Total number of events on Yandex. |
vacuumusers int | ym:s:vacuumusers | Visitors with target events. |
visitsPerDay int | ym:s:visitsPerDay | Number of visits per day. |
visitsPerHour int | ym:s:visitsPerHour | Number of visits per hour. |
visitsPerMinute int | ym:s:visitsPerMinute | Number of visits per minute. |
visits int | ym:s:visits | Total number of visits. |
womanPercentage int | ym:s:womanPercentage | Share of female visitors. |
yanARPU float | ym:s:yanARPU | Average revenue per user. Represents the average income of the platform per site visitor. In rubles, excluding VAT. |
yanCPMV float | ym:s:yanCPMV | Cost per mille viewable ads. The cost for one thousand ad displays considering the visibility check of ad blocks. In rubles, excluding VAT. |
yanECPM float | ym:s:yanECPM | Effective cost per mille. The cost for one thousand renders of an ad block. In rubles, excluding VAT. |
yanPartnerPrice float | ym:s:yanPartnerPrice | Estimated cost of ad displays that took place in the selected report period. In rubles, excluding VAT. |
yanRPM float | ym:s:yanRPM | Revenue per mille. The cost for one thousand queries of all blocks, including those for which it was not possible to select an advertisement. In rubles, excluding VAT. |
yanRendersPerHit int | ym:s:yanRendersPerHit | Average number of Yandex Advertising Network (YAN) block renders per page view. |
yanRendersPerUser int | ym:s:yanRendersPerUser | Average number of YAN block renders per site visitor. |
yanRendersPerVisit int | ym:s:yanRendersPerVisit | Average number of YAN block renders per site visit. |
yanRenders int | ym:s:yanRenders | Requests to, for example, the Yandex RTB system, where it was successfully selected to display advertising (there were ads or banners that overcame the CPM threshold). |
yanRequests int | ym:s:yanRequests | Ad call code requests to, for instance, the Yandex RTB system. |
yanRevenuePerHit float | ym:s:yanRevenuePerHit | Average reward for displaying YAN blocks calculated per page view. In rubles, excluding VAT. |
yanRevenuePerVisit float | ym:s:yanRevenuePerVisit | Average reward for displaying YAN blocks calculated per visit. In rubles, excluding VAT. |
yanShows int | ym:s:yanShows | A display refers to the presentation of an ad block, ad, or banner on the website page to its visitor. In the Yandex Advertising Network, ad displays are determined considering the visibility check of ad blocks. |
yanVisibility int | ym:s:yanVisibility | Ratio of the number of displays to the number of renders. |
| Название | Имя в API | Описание |
|---|---|---|
URL text | ym:pv:URL | Page address. |
URLDomain text | ym:pv:URLDomain | Page domain. |
URLParamName text | ym:pv:URLParamName | URL parameter. |
URLParamNameAndValue text | ym:pv:URLParamNameAndValue | URL parameter value. |
URLPath text | ym:pv:URLPath | Part of the URL of the page that follows immediately after the domain up to ? (parameter section), |
URLPathFull text | ym:pv:URLPathFull | Part of the URL of the page that follows immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections. |
URLPathLevel1 text | ym:pv:URLPathLevel1 | First level of the URL page. |
URLPathLevel2 text | ym:pv:URLPathLevel2 | Second level of the URL page. |
URLPathLevel3 text | ym:pv:URLPathLevel3 | Third level of the URL page. |
URLPathLevel4 text | ym:pv:URLPathLevel4 | Fourth level of the URL page. |
URLPathLevel5 text | ym:pv:URLPathLevel5 | Fifth level of the URL entrance page. |
URLProto text | ym:pv:URLProto | Page protocol. |
UTMCampaign text | ym:pv:UTMCampaign | Name of the advertising campaign being conducted. |
UTMContent text | ym:pv:UTMContent | Advertisement. |
UTMMedium text | ym:pv:UTMMedium | Marketing means. |
UTMSource text | ym:pv:UTMSource | Transition source. |
UTMTerm text | ym:pv:UTMTerm | Keywords. |
AgeInterval text | ym:pv:ageInterval | Visitor age, interval. |
Browser text | ym:pv:browser | Visitor's browser. For example, Yandex.Browser. |
BrowserAndVersion text | ym:pv:browserAndVersion | Browser and its full version. |
BrowserAndVersionMajor text | ym:pv:browserAndVersionMajor | Browser name and its version. |
BrowserCountry text | ym:pv:browserCountry | Browser country. |
BrowserDate date | ym:pv:browserDate | Date on the visitor's computer in the format YYYY-MM-DD. |
BrowserDateTime datetime | ym:pv:browserDateTime | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss. |
BrowserDayOfMonth text | ym:pv:browserDayOfMonth | Day of the month on the visitor's computer. |
BrowserDayOfWeek text | ym:pv:browserDayOfWeek | Day of the week on the visitor's computer. |
BrowserDekaminute text | ym:pv:browserDekaminute | Dekaminute on the visitor's computer. |
BrowserEngine text | ym:pv:browserEngine | Visitor's browser engine. For example, WebKit. |
BrowserEngineVersion1 text | ym:pv:browserEngineVersion1 | First number in the version of the visitor's browser engine. |
BrowserEngineVersion2 text | ym:pv:browserEngineVersion2 | Second number in the version of the visitor's browser engine. |
BrowserEngineVersion3 text | ym:pv:browserEngineVersion3 | Third number (usually build number) in the version of the visitor's browser engine. |
BrowserEngineVersion4 text | ym:pv:browserEngineVersion4 | Fourth number (usually revision number) in the version of the visitor's browser engine. |
BrowserHour text | ym:pv:browserHour | Hour on the visitor's computer in the format HH:00. |
BrowserHourMinute text | ym:pv:browserHourMinute | Hour and minute on the visitor's computer. |
BrowserLanguage text | ym:pv:browserLanguage | Browser language. |
BrowserMinute text | ym:pv:browserMinute | Minute on the visitor's computer. |
BrowserMonth text | ym:pv:browserMonth | Month on the visitor's computer. |
BrowserStartOfDekaminute datetime | ym:pv:browserStartOfDekaminute | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a 10-minute interval. |
BrowserStartOfHour datetime | ym:pv:browserStartOfHour | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of an hour. |
BrowserStartOfMinute datetime | ym:pv:browserStartOfMinute | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a minute. |
BrowserStartOfMonth datetime | ym:pv:browserStartOfMonth | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a month. |
BrowserStartOfQuarter datetime | ym:pv:browserStartOfQuarter | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a quarter. |
BrowserStartOfWeek datetime | ym:pv:browserStartOfWeek | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a week. |
BrowserStartOfYear datetime | ym:pv:browserStartOfYear | Date and time on the visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the start of a year. |
BrowserYear text | ym:pv:browserYear | Year on the visitor's computer. |
clientTimeZone text | ym:pv:clientTimeZone | Visitor's computer time zone |
cookieEnabled text | ym:pv:cookieEnabled | Presence of Cookie |
URLPathLevel2 text | ym:pv:URLPathLevel2 | Second level of the URL page. |
dateTime datetime | ym:pv:dateTime | Viewing date and time in the format YYYY-MM-DD HH:mm:ss (in the counter's time zone) |
dekaminute text | ym:pv:dekaminute | Decaminute of viewing |
deviceCategory text | ym:pv:deviceCategory | Type of device from which the visit was made |
from text | ym:pv:from | From label |
gender text | ym:pv:gender | Visitor's gender. Possible values male or female |
hasAdBlocker text | ym:pv:hasAdBlocker | Presence of ad blockers |
hasGCLID text | ym:pv:hasGCLID | Presence of the GCLID tag |
hour text | ym:pv:hour | Viewing hour in the format HH:00 |
hourMinute text | ym:pv:hourMinute | Hour and minute of viewing |
ipAddress text | ym:pv:ipAddress | IPv4/IPv6 address of the visitor with the last 1/8 bytes respectively reset. |
isTurboPage text | ym:pv:isTurboPage | Turbo page |
javascriptEnabled text | ym:pv:javascriptEnabled | Presence of Javascript |
minute text | ym:pv:minute | Minute of viewing |
mobilePhone text | ym:pv:mobilePhone | Device manufacturer |
mobilePhoneModel text | ym:pv:mobilePhoneModel | Device model |
month text | ym:pv:month | Month of viewing |
openstatAd text | ym:pv:openstatAd | Advertising announcement |
openstatCampaign text | ym:pv:openstatCampaign | Advertising campaign |
openstatService text | ym:pv:openstatService | Advertising service |
openstatSource text | ym:pv:openstatSource | Placement location |
operatingSystem text | ym:pv:operatingSystem | Detailed operating system |
operatingSystemRoot text | ym:pv:operatingSystemRoot | Group of operating systems |
physicalScreenHeight text | ym:pv:physicalScreenHeight | Physical screen height based on device pixel ratio data |
physicalScreenResolution text | ym:pv:physicalScreenResolution | Actual screen resolution based on device pixel ratio, for example, 1920x1080 |
physicalScreenWidth text | ym:pv:physicalScreenWidth | Physical screen width based on device pixel ratio data |
referer text | ym:pv:referer | Referrer URL |
refererDomain text | ym:pv:refererDomain | Referrer domain |
refererPath text | ym:pv:refererPath | Part of the referrer URL following immediately after the domain up to ?, |
refererPathFull text | ym:pv:refererPathFull | Part of the referrer URL following immediately after the domain, including parameter and fragment sections |
refererPathLevel1 text | ym:pv:refererPathLevel1 | First level of the referrer URL |
refererPathLevel2 text | ym:pv:refererPathLevel2 | Second level of the referrer URL |
refererPathLevel3 text | ym:pv:refererPathLevel3 | Third level of the referrer URL |
refererPathLevel4 text | ym:pv:refererPathLevel4 | Fourth level of the referrer URL |
refererPathLevel5 text | ym:pv:refererPathLevel5 | Fifth level of the referrer URL |
refererProto text | ym:pv:refererProto | Referrer protocol |
regionArea text | ym:pv:regionArea | Areas where website visitors are located |
regionCity text | ym:pv:regionCity | Cities where website visitors are located |
regionCitySize text | ym:pv:regionCitySize | City size by population |
regionContinent text | ym:pv:regionContinent | Continents where website visitors are located |
regionCountry text | ym:pv:regionCountry | Countries where website visitors are located |
regionDistrict text | ym:pv:regionDistrict | Districts where website visitors are located |
screenColors text | ym:pv:screenColors | Screen color depth in bits, for example, 24 |
screenFormat text | ym:pv:screenFormat | Screen width to height ratio, for example, 16:9 |
screenHeight text | ym:pv:screenHeight | Logical screen height |
screenOrientation text | ym:pv:screenOrientation | Screen orientation |
screenResolution text | ym:pv:screenResolution | Screen resolution, for example, 1920x1080 |
screenWidth text | ym:pv:screenWidth | Logical screen width |
startOfDekaminute datetime | ym:pv:startOfDekaminute | Date and time of view in the format YYYY-MM-DD HH:mm:ss, rounded to the start of the 10-minute interval. |
startOfHour datetime | ym:pv:startOfHour | Date and time of view in the format YYYY-MM-DD HH:mm:ss, rounded to the start of the hour. |
startOfMinute datetime | ym:pv:startOfMinute | Date and time of view in the format YYYY-MM-DD HH:mm:ss, rounded to the start of the minute. |
title text | ym:pv:title | Page title. |
windowClientArea text | ym:pv:windowClientArea | Size of the browser window's client area, for example, 1920x1080. |
windowClientHeight text | ym:pv:windowClientHeight | Height of the browser window's client area. |
windowClientWidth text | ym:pv:windowClientWidth | Width of the browser window's client area. |
Today date | date_today | Today's date |
Year text | year | Year of the date |
Year of week (Sun-Sat) text | yearofweek | Year of week for US weeks |
Year of week (Mon-Sun) text | yearofweekiso | Year of week for ISO weeks |
Year & month text | yearmonth | Year and month combined |
Quarter text | quarter | Quarter of the year |
Month text | month | Month of the year |
Year & week (Sun-Sat) text | yearweek | Year and week for US weeks |
Year & week (Mon-Sun) text | yearweekiso | Year and week for ISO weeks |
Week (Sun-Sat) text | week | US week number |
Week (Mon-Sun) text | weekiso | ISO week number |
Day of week (Sun-Sat) text | dayOfWeekName | Day of week name for US weeks |
Day of week text | dayOfWeekNameIso | Day of week name for ISO weeks (Mon-Sun) |
Day of month text | dayOfMonth | Day of the month |
Date date | date | Specific date |
| Название | Имя в API | Описание |
|---|---|---|
Ad Blocker Visits Percentage int | ym:pv:blockedPercentage | Percentage of visits with ad blockers. |
Cookie Enabled Visits Percentage int | ym:pv:cookieEnabledPercentage | Percentage of visits and hits with cookies enabled. |
JavaScript Enabled Visits Percentage int | ym:pv:jsEnabledPercentage | Percentage of visits and hits with JavaScript support. |
Mobile Visits Percentage int | ym:pv:mobilePercentage | Percentage of visits and hits made from mobile devices. |
Average Pageviews Per Day int | ym:pv:pageviewsPerDay | Average page view depth per day. |
Average Hits Per Hour int | ym:pv:pageviewsPerHour | Average number of hits per hour. |
Average Hits Per Minute int | ym:pv:pageviewsPerMinute | Average number of hits per minute. |
Pageviews int | ym:pv:pageviews | Number of page views on the site for the reporting period. |
Unique Visitors int | ym:pv:users | Number of unique visitors. |
В списке Dimensions есть ещё поля дат, которые Renta вычисляет из даты сессии или просмотра. Отметьте такое поле, и Renta добавит в отчёт саму дату.
Поля, которые зависят от модели атрибуции, например источники трафика, UTM-метки и данные кликов Яндекс Директа, идут отдельным вариантом на каждую модель. Берите варианты той модели, по которой вы считаете отчётность.
Имена колонок в таблице назначения повторяют API-имена без префиксов ym:s: и ym:pv:, поэтому ym:s:visits приезжает как visits. Метрики дохода Renta выгружает в валюте счётчика и убирает код валюты из имени. В каждой строке также появляется колонка counter_id.
Включите в отчёт параметр Date. С ним таблица назначения партиционируется по колонке date, и Renta загружает данные инкрементально. Он же включает настройку Overwrite Period: она появляется под диапазоном дат после выбора Date. Без него Renta перезагружает весь диапазон дат при каждом запуске.
Reporting API поддерживает не любые наборы параметров. Прежде чем собирать широкий отчёт, загляните в раздел Совместимость параметров.
Include undefined values
Yandex Metrica выбрасывает сессию из отчёта, если у неё не заполнен хотя бы один из выбранных параметров. Эта настройка решает, попадут такие сессии в вашу таблицу или нет.

По умолчанию стоит Yes: такие сессии приходят с пустым значением в этой колонке. При No Yandex Metrica исключает их из отчёта.
Чем шир е отчёт, тем сильнее это влияет на результат: сессия попадает в таблицу, только если у неё заполнены все выбранные параметры. У счётчика без поискового трафика ни в одной сессии нет значения firstSearchEngine, поэтому при No отчёт с этим параметром приходит пустым.
Имя таблицы и диапазон дат
Назовите пайплайн и задайте исторический период загрузки.

- Integration name.
Имя пайплайна. Используется только в интерфейсе Renta. - Table name.
Имя таблицы в назначении. Можно оставить автоматически сгенерированное имя или задать своё. - Date start.
Первая дата периода выгрузки. - Date end.
Последняя дата периода выгрузки. Можно выбрать фиксированную дату или относительный вариант, например Today.
Период перезаписи
Период перезаписи определяет, сколько последних дней Renta перезагружает при каждом запуске. Настройка появляется после выбора параметра Date.

При каждом запуске Renta заново выгружает данные начиная с даты последнего успешного запуска минус период перезаписи. Затронутые дни удаляются из таблицы назначения и вставляются заново, более старые данные не затрагиваются. Варианты: от Without overwrite data до Overwrite all data. По умолчанию Last 1 day.
Yandex Metrica продолжает обновлять данные о сессиях некоторое время после визита: около 99% сессий финализируются в течение 3 дней. Установите период перезаписи не меньше Last 3 days, чтобы подхватывать поздние обновления.
Расписание
Выберите, как часто будет запускаться пайплайн.

| Тип расписания | Описание |
|---|---|
| Manual | Пайплайн запускается только вручную через интерфейс или по API. |
| Daily | Пайплайн запускается раз в день в указанное время обновления. |
| Interval | Пайплайн запускается через заданные интервалы времени. |
| Cron Expression | Пайплайн запускается по расписанию, заданному cron-выражением. |
Для расписания Daily задайте Update time (точное время запуска), затем нажмите Create pipeline.

Renta также поддерживает запуск по API и интеграцию с внешними оркестраторами, такими как Apache Airflow, Dagster и Prefect. Подробности в документации по расписаниям.
Новый пайплайн появится в разделе Pipelines на вкладке ETL, где можно отслеживать запуски, прогресс и имя таблицы назначения.

Совместимость параметров
Reporting API принимает не любые сочетания измерений и метрик, и неподходящий набор не всегда даёт о себе знать сразу.
Часть наборов API отклоняет прямо на входе. Renta проверяет выбранные параметры реальным запросом при создании пайплайна, поэтому вы сразу видите ошибку конфигурации, а пайплайн не создаётся. Так ведут себя измерения публикаций: Article Title, Article Author и Article Published Date отклоняются вместе со стандартными метриками сессий вроде visits. Уберите параметры, названные в ошибке, и попробуйте снова.
Остальные API принимает, но возвращает по ним пустой результат. Проверка проходит, пайплайн создаётся, а дальше каждый запуск успешно завершается без единой строки. Так ведёт себя firstSearchPhrase вместе с Date Time: эта пара не возвращает ничего независимо от счётчика и диапазона дат.
| Сочетание | Результат |
|---|---|
firstSearchPhrase с Date Time | Пустой отчёт. Замените Date Time на Date или вынесите поисковую фразу в отдельный пайплайн. |
firstSearchPhrase с Visitor City, Landing Page, Landing Page Domain или Landing Page Path | Часть сессий не попадает в отчёт, даже если он не пустой. |
Article Title, Article Author или Article Published Date с метриками сессий | Ошибка конфигурации при создании пайплайна. |
Поисковые фразы сочетаются с меньшим числом параметров, чем всё остальное в этом источнике. Если они нужны, оставьте в отчёте только поисковую фразу, поисковую систему, Date и метрики.
После первого запуска сверьте число строк в таблице назначения с числом визитов в интерфейсе Yandex Metrica за тот же период. Расхождение означает либо несовместимый параметр, либо настройку Include undefined values в значении No.
Стратегия синхронизации
Стратегия синхронизации зависит от того, включён ли в отчёт параметр Date.
| Стратегия | Поддерживаемые типы отчётов | Описание |
|---|---|---|
| Инкрементальное обновление | Отчёты Sessions и Pageviews с параметром Date | Каждая строка содержит свою дату, таблица назначения партиционируется по колонке date. При каждом запуске Renta запрашивает окно от даты последнего успешного запуска минус период перезаписи до конца диапазона дат: затронутые дневные партиции удаляются и вставляются заново, более старые партиции не затрагиваются. |
| Полная перезагрузка | Отчёты Sessions и Pageviews без параметра Date | В таблице нет колонки даты для партиционирования, поэтому Renta запрашивает отчёт за весь настроенный диапазон дат и заменяет набор данных при каждом запуске. |
Изменение выбранных параметров меняет схему таблицы, поэтому первый запуск после изменения перезагружает весь диапазон дат.
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