Display & Video 360
Renta exports Display & Video 360 statistics to your data warehouse, together with the campaigns, insertion orders, line items, creatives, and other objects behind them.
You assemble the statistics report yourself from Bid Manager dimensions and metrics, so one row covers one combination of the dimensions you grouped by.
The object report types describe the account as it looks right now: identifiers, names, statuses, budgets, flight dates, and bid strategies.
Authentication
Renta uses OAuth to authenticate with Google. You will be redirected to Google to grant Renta access to your Display & Video 360 account.
Google offers a single combined permission for entities and reports, so the consent screen mentions editing and deleting. Renta writes nothing to your campaign structure. It creates a temporary reporting query, downloads the result, and deletes the query afterwards.
Your credentials are encrypted in transit and at rest, and never stored in Renta's application database. You stay in control and can revoke access from your Google account settings at any time.
Connect Display & Video 360 as a source
- In the Renta console, open Connections > Catalog in the left sidebar.
- Open the Advertising category and click the Display & Video 360 card.

Click Log in to your Display & Video 360 account. Renta hands you over to Google, where you pick the account that has access to the partners and advertisers you need.

Google lists the two permissions Renta asks for: your Display & Video 360 entities and reports, and your reports in DoubleClick Bid Manager. Click Allow to return to Renta.

Finish the setup:
- Source name.
A label for this connection, used only inside the Renta console. - Access granted.
The email of the Google account the authorization came from.
Click Save to finish.
If the authorization later stops working, for example after the Google password changed or the app was removed from the account, click Re-authorize on this connection. It refreshes in place and the pipelines built on it keep running.

The connection appears in the Sources list with the Active status and is ready for pipelines.

Create a Display & Video 360 pipeline
In the left sidebar, click New pipeline. Keep the ETL tab selected, find Display & Video 360 under Already connected, and click Next step.

Choose the Display & Video 360 connection you created and click Next step. The card shows the Google account behind it, which matters when several people connected different accounts.

On the Destination step, pick the warehouse that receives the data and click Next step.

Choose the destination connection and click Next step.

Pipeline configuration
The last step of the wizard holds every setting in one scrolling form.
Partners
Partners scope the pipeline to a part of your Display & Video 360 account.

The list holds the partners your authorized Google account can reach, each with its numeric identifier below the name. Pick at least one for every report type except Partners, which covers the whole account on its own.
Advertisers
Advertisers decide whose campaigns, entities and statistics the pipeline loads.

Tick as many as you need. They all land in one table. The Partners and Advertisers report types ignore this setting, every other report type requires it.
Report type
The report type decides what the pipeline extracts.

| Report type | Description |
|---|---|
Custom Report | Performance statistics for the selected advertisers, grouped by the dimensions you choose. Built through Bid Manager, so it covers the same fields as a report you would build in the Display & Video 360 interface. |
Partners | Partner accounts available to the authorized Google account, with time zone, currency, billing profile, ad server and data access settings, and the enabled exchanges. |
Advertisers | Advertisers of the selected partners, with domain, time zone, currency, billing profile, and creative and serving configuration. |
Campaigns | Campaigns of the selected advertisers, with goal type, performance goal, planned spend, flight dates, and frequency cap. |
Insertion Orders | Insertion orders with their budget segments, pacing, KPI, partner costs, bid strategy, and flight dates. |
Line Items | Line items with type, flight dates, budget allocation, pacing, frequency cap, partner revenue model, attached creatives, and bid strategy. |
Creatives | Creatives with type, hosting source, dimensions in pixels, approval status, and the review results of each exchange. |
Parameters
Tick the Display & Video 360 fields that become columns of the destination table.

| Name | API name | Description |
|---|---|---|
Date · Required date | date | Report date. Drives incremental loading and table partitioning. |
Advertiser ID text | advertiser | Report dimension "Advertiser ID" (group by). |
Advertiser text | advertiser_name | Report dimension "Advertiser" (group by). |
Advertiser Currency · Required text | advertiser_currency | Advertiser currency code. The API requires this dimension whenever cost or revenue metrics are selected. |
Campaign ID text | media_plan | Report dimension "Campaign ID" (group by). |
Campaign text | media_plan_name | Report dimension "Campaign" (group by). |
Insertion Order ID text | insertion_order | Report dimension "Insertion Order ID" (group by). |
Insertion Order text | insertion_order_name | Report dimension "Insertion Order" (group by). |
Line Item ID text | line_item | Report dimension "Line Item ID" (group by). |
Line Item text | line_item_name | Report dimension "Line Item" (group by). |
Creative ID text | creative_id | Report dimension "Creative ID" (group by). |
Creative text | creative | Report dimension "Creative" (group by). |
Active View: Custom Metric ID text | active_view_custom_metric_id | Report dimension "Active View: Custom Metric ID" (group by). |
Active View: Custom Metric Name text | active_view_custom_metric_name | Report dimension "Active View: Custom Metric Name" (group by). |
Active View Expected Viewability text | active_view_expected_viewability | Report dimension "Active View Expected Viewability" (group by). |
Advertiser Integration Code text | advertiser_integration_code | Report dimension "Advertiser Integration Code" (group by). |
Advertiser Status text | advertiser_integration_status | Report dimension "Advertiser Status" (group by). |
Advertiser Time Zone text | advertiser_timezone | Report dimension "Advertiser Time Zone" (group by). |
Ad Position text | ad_position | Report dimension "Ad Position" (group by). |
Ad Type text | ad_type | Report dimension "Ad Type" (group by). |
Age text | age | Report dimension "Age" (group by). |
Algorithm text | algorithm | Report dimension "Algorithm" (group by). |
Algorithm ID text | algorithm_id | Report dimension "Algorithm ID" (group by). |
AMP Page Request text | amp_page_request | Report dimension "AMP Page Request" (group by). |
App/URL text | app_url | Report dimension "App/URL" (group by). |
App/URL Excluded text | app_url_excluded | Report dimension "App/URL Excluded" (group by). |
Asset Combination text | asset_combination_string | Report dimension "Asset Combination" (group by). |
Attributed Userlist text | attributed_userlist | Report dimension "Attributed Userlist" (group by). |
Commerce Partner text | attributed_userlist_commerce_partner | Report dimension "Commerce Partner" (group by). |
Attributed Userlist Cost text | attributed_userlist_cost | Report dimension "Attributed Userlist Cost" (group by). |
Is Commerce text | attributed_userlist_is_commerce | Report dimension "Is Commerce" (group by). |
Attributed Userlist Type text | attributed_userlist_type | Report dimension "Attributed Userlist Type" (group by). |
Attribution Model text | attribution_model | Report dimension "Attribution Model" (group by). |
Audience List text | audience_list | Report dimension "Audience List" (group by). |
Audience List Cost text | audience_list_cost | Report dimension "Audience List Cost" (group by). |
Audience List Type text | audience_list_type | Report dimension "Audience List Type" (group by). |
Audio Feed Type text | audio_feed_type_name | Report dimension "Audio Feed Type" (group by). |
Authorized Seller State text | authorized_seller_state | Report dimension "Authorized Seller State" (group by). |
Bid Strategy Type text | bid_strategy_type_name | Report dimension "Bid Strategy Type" (group by). |
Billable Outcome text | billable_outcome | Report dimension "Billable Outcome" (group by). |
Brand Lift Type text | brand_lift_type | Report dimension "Brand Lift Type" (group by). |
Browser text | browser | Report dimension "Browser" (group by). |
Budget Segment Budget text | budget_segment_budget | Report dimension "Budget Segment Budget" (group by). |
Budget Segment Name text | budget_segment_description | Report dimension "Budget Segment Name" (group by). |
Budget Segment End Date text | budget_segment_end_date | Report dimension "Budget Segment End Date" (group by). |
Budget Segment Pacing Percentage text | budget_segment_pacing_percentage | Report dimension "Budget Segment Pacing Percentage" (group by). |
Budget Segment Start Date text | budget_segment_start_date | Report dimension "Budget Segment Start Date" (group by). |
Budget Type (Segment) text | budget_segment_type | Report dimension "Budget Type (Segment)" (group by). |
Insertion Order Daily Frequency text | campaign_daily_frequency | Report dimension "Insertion Order Daily Frequency" (group by). |
ISP or Carrier ID text | carrier | Report dimension "ISP or Carrier ID" (group by). |
ISP or Carrier text | carrier_name | Report dimension "ISP or Carrier" (group by). |
GTIN-14 Sold text | cart_data_gtin | Report dimension "GTIN-14 Sold" (group by). |
Item Id Sold text | cart_data_item_id | Report dimension "Item Id Sold" (group by). |
Merchant ID (Cart Data) text | cart_data_merchant_id | Report dimension "Merchant ID (Cart Data)" (group by). |
Merchant Name text | cart_data_merchant_name | Report dimension "Merchant Name" (group by). |
Offer Name text | cart_data_offer_name | Report dimension "Offer Name" (group by). |
Channel ID text | channel_id | Report dimension "Channel ID" (group by). |
Channel text | channel_name | Report dimension "Channel" (group by). |
Channel Type text | channel_type | Report dimension "Channel Type" (group by). |
City ID text | city | Report dimension "City ID" (group by). |
City text | city_name | Report dimension "City" (group by). |
CM360 Placement ID text | cm360_placement_id | Report dimension "CM360 Placement ID" (group by). |
Commerce Partner Name (Commerce Measurement Fee) text | commerce_measurement_fee_commerce_partner_name | Report dimension "Commerce Partner Name (Commerce Measurement Fee)" (group by). |
Merchant ID (Commerce Measurement Fee) text | commerce_measurement_fee_merchant_id | Report dimension "Merchant ID (Commerce Measurement Fee)" (group by). |
Companion Creative ID text | companion_creative_id | Report dimension "Companion Creative ID" (group by). |
Companion Creative text | companion_creative_name | Report dimension "Companion Creative" (group by). |
Commitment ID text | container_permissioned_list | Report dimension "Commitment ID" (group by). |
Conversion Ad Event Type text | conversion_ad_event_type | Report dimension "Conversion Ad Event Type" (group by). |
Conversion Ad Event Type ID text | conversion_ad_event_type_id | Report dimension "Conversion Ad Event Type ID" (group by). |
Time to Conversion text | conversion_delay | Report dimension "Time to Conversion" (group by). |
Conversion Source text | conversion_source | Report dimension "Conversion Source" (group by). |
Conversion Source ID text | conversion_source_id | Report dimension "Conversion Source ID" (group by). |
Country text | country | Report dimension "Country" (group by). |
Country text | country_id | Report dimension "Country" (group by). |
Creative Asset text | creative_asset | Report dimension "Creative Asset" (group by). |
Creative Attributes text | creative_attribute | Report dimension "Creative Attributes" (group by). |
Creative Height text | creative_height | Report dimension "Creative Height" (group by). |
Creative Integration Code text | creative_integration_code | Report dimension "Creative Integration Code" (group by). |
Creative Rendered in AMP text | creative_rendered_in_amp | Report dimension "Creative Rendered in AMP" (group by). |
Creative Size text | creative_size | Report dimension "Creative Size" (group by). |
Creative Source text | creative_source | Report dimension "Creative Source" (group by). |
Creative Status text | creative_status | Report dimension "Creative Status" (group by). |
Creative Type text | creative_type | Report dimension "Creative Type" (group by). |
Creative Width text | creative_width | Report dimension "Creative Width" (group by). |
CTV Audience Expansion text | ctv_audience_expansion | Report dimension "CTV Audience Expansion" (group by). |
Data Provider ID text | data_provider | Report dimension "Data Provider ID" (group by). |
Data Provider text | data_provider_name | Report dimension "Data Provider" (group by). |
Data Source text | data_source | Report dimension "Data Source" (group by). |
Day of Week text | day_of_week | Report dimension "Day of Week" (group by). |
Device Make text | device_make | Report dimension "Device Make" (group by). |
Device Model text | device_model | Report dimension "Device Model" (group by). |
Device Type text | device_type | Report dimension "Device Type" (group by). |
Digital Content Label text | digital_content_label | Report dimension "Digital Content Label" (group by). |
DMA Code text | dma | Report dimension "DMA Code" (group by). |
DMA text | dma_name | Report dimension "DMA" (group by). |
Domain text | domain | Report dimension "Domain" (group by). |
Eligible Cookies on First-Party Audience List text | eligible_cookies_on_first_party_audience_list | Report dimension "Eligible Cookies on First-Party Audience List" (group by). |
Eligible Cookies on Third-Party Audience List and Interest text | eligible_cookies_on_third_party_audience_list_and_interest | Report dimension "Eligible Cookies on Third-Party Audience List and Interest" (group by). |
Attributed Event Platform Type text | event_platform_type | Report dimension "Attributed Event Platform Type" (group by). |
Event Type text | event_type | Report dimension "Event Type" (group by). |
Exchange text | exchange | Report dimension "Exchange" (group by). |
Exchange Code text | exchange_code | Report dimension "Exchange Code" (group by). |
Exchange ID text | exchange_id | Report dimension "Exchange ID" (group by). |
Asset text | extension | Report dimension "Asset" (group by). |
Asset (upgraded) text | extension_asset | Report dimension "Asset (upgraded)" (group by). |
Asset Status (upgraded) text | extension_asset_status | Report dimension "Asset Status (upgraded)" (group by). |
Asset Type (upgraded) text | extension_asset_type | Report dimension "Asset Type (upgraded)" (group by). |
Asset Status text | extension_status | Report dimension "Asset Status" (group by). |
Asset Type text | extension_type | Report dimension "Asset Type" (group by). |
First Party Audience List Cost text | first_party_audience_list_cost | Report dimension "First Party Audience List Cost" (group by). |
First Party Audience List Type text | first_party_audience_list_type | Report dimension "First Party Audience List Type" (group by). |
Floodlight Activity text | floodlight_activity | Report dimension "Floodlight Activity" (group by). |
Floodlight Activity Conversion Category text | floodlight_activity_conversion_category | Report dimension "Floodlight Activity Conversion Category" (group by). |
Floodlight Activity ID text | floodlight_activity_id | Report dimension "Floodlight Activity ID" (group by). |
Format text | format | Report dimension "Format" (group by). |
Gender text | gender | Report dimension "Gender" (group by). |
Gender text | gmail_gender | Report dimension "Gender" (group by). |
Sponsored Product Id text | guilder_product_id | Report dimension "Sponsored Product Id" (group by). |
Impression Counting Method text | impression_counting_method | Report dimension "Impression Counting Method" (group by). |
Rejection Reason text | impression_loss_rejection_reason | Report dimension "Rejection Reason" (group by). |
Insertion Order Goal Type text | insertion_order_goal_type | Report dimension "Insertion Order Goal Type" (group by). |
Insertion Order Goal Value text | insertion_order_goal_value | Report dimension "Insertion Order Goal Value" (group by). |
Insertion Order Integration Code text | insertion_order_integration_code | Report dimension "Insertion Order Integration Code" (group by). |
Insertion Order Status text | insertion_order_status | Report dimension "Insertion Order Status" (group by). |
Inventory Commitment Type text | inventory_commitment_type | Report dimension "Inventory Commitment Type" (group by). |
Inventory Delivery Method text | inventory_delivery_method | Report dimension "Inventory Delivery Method" (group by). |
Format text | inventory_format | Report dimension "Format" (group by). |
Inventory Media Cost Type text | inventory_media_cost_type | Report dimension "Inventory Media Cost Type" (group by). |
Inventory Rate Type text | inventory_rate_type | Report dimension "Inventory Rate Type" (group by). |
Inventory Source ID (Legacy) text | inventory_source | Report dimension "Inventory Source ID (Legacy)" (group by). |
Inventory Sources Permissions text | inventory_sources_permissions | Report dimension "Inventory Sources Permissions" (group by). |
Inventory Source ID (external) text | inventory_source_external_id | Report dimension "Inventory Source ID (external)" (group by). |
Inventory Source Group text | inventory_source_group | Report dimension "Inventory Source Group" (group by). |
Inventory Source Group ID text | inventory_source_group_id | Report dimension "Inventory Source Group ID" (group by). |
Inventory Source ID text | inventory_source_id | Report dimension "Inventory Source ID" (group by). |
Inventory Source text | inventory_source_name | Report dimension "Inventory Source" (group by). |
Inventory Source Type text | inventory_source_type | Report dimension "Inventory Source Type" (group by). |
Is YouTube TV text | is_youtube_tv | Report dimension "Is YouTube TV" (group by). |
Keyword text | keyword | Report dimension "Keyword" (group by). |
Life Event text | life_events | Report dimension "Life Event" (group by). |
Line Item Budget text | line_item_budget | Report dimension "Line Item Budget" (group by). |
Line Item Daily Frequency text | line_item_daily_frequency | Report dimension "Line Item Daily Frequency" (group by). |
Line Item End Date text | line_item_end_date | Report dimension "Line Item End Date" (group by). |
Line Item Integration Code text | line_item_integration_code | Report dimension "Line Item Integration Code" (group by). |
Line Item Lifetime Frequency text | line_item_lifetime_frequency | Report dimension "Line Item Lifetime Frequency" (group by). |
Line Item Pacing Percentage text | line_item_pacing_percentage | Report dimension "Line Item Pacing Percentage" (group by). |
Line Item Start Date text | line_item_start_date | Report dimension "Line Item Start Date" (group by). |
Line Item Status text | line_item_status | Report dimension "Line Item Status" (group by). |
Line Item Type text | line_item_type | Report dimension "Line Item Type" (group by). |
Asset (upgraded Location) text | location_asset | Report dimension "Asset (upgraded Location)" (group by). |
Asset Status (upgraded Location) text | location_asset_status | Report dimension "Asset Status (upgraded Location)" (group by). |
Asset Type (upgraded Location) text | location_asset_type | Report dimension "Asset Type (upgraded Location)" (group by). |
Matched Genre Target text | matched_genre_target | Report dimension "Matched Genre Target" (group by). |
Match Ratio text | match_ratio | Report dimension "Match Ratio" (group by). |
Measurement Source text | measurement_source | Report dimension "Measurement Source" (group by). |
Media Type text | media_type | Report dimension "Media Type" (group by). |
Business Chain text | mobile_geo | Report dimension "Business Chain" (group by). |
Commitment Deal Mode text | monitored_entity_prioritization_name | Report dimension "Commitment Deal Mode" (group by). |
Month text | month | Report dimension "Month" (group by). |
MRAID Support text | mraid_support | Report dimension "MRAID Support" (group by). |
Country text | nielsen_country_code | Report dimension "Country" (group by). |
Date Range for Cumulative Metrics text | nielsen_date_range | Report dimension "Date Range for Cumulative Metrics" (group by). |
Device ID text | nielsen_device_id | Report dimension "Device ID" (group by). |
OM SDK Capable text | omid_capable | Report dimension "OM SDK Capable" (group by). |
OM SDK Available text | om_sdk_available | Report dimension "OM SDK Available" (group by). |
Order ID text | order_id | Report dimension "Order ID" (group by). |
Operating System text | os | Report dimension "Operating System" (group by). |
Other Advertiser ID text | other_advertiser_id | Report dimension "Other Advertiser ID" (group by). |
Other Advertiser text | other_advertiser_name | Report dimension "Other Advertiser" (group by). |
Other Insertion Order ID text | other_campaign_id | Report dimension "Other Insertion Order ID" (group by). |
Other Insertion Order text | other_campaign_name | Report dimension "Other Insertion Order" (group by). |
Other Device Type text | other_device_type | Report dimension "Other Device Type" (group by). |
Other Campaign ID text | other_media_plan | Report dimension "Other Campaign ID" (group by). |
Other Campaign text | other_media_plan_name | Report dimension "Other Campaign" (group by). |
Category text | page_category | Report dimension "Category" (group by). |
Environment text | page_layout | Report dimension "Environment" (group by). |
Partner ID text | partner | Report dimension "Partner ID" (group by). |
Partner Currency text | partner_currency | Report dimension "Partner Currency" (group by). |
Partner text | partner_name | Report dimension "Partner" (group by). |
Partner Status text | partner_status | Report dimension "Partner Status" (group by). |
Placement (All YouTube Channels) text | placement_all_youtube_channels | Report dimension "Placement (All YouTube Channels)" (group by). |
Placement Name (All YouTube Channels) text | placement_name_all_youtube_channels | Report dimension "Placement Name (All YouTube Channels)" (group by). |
Platform text | platform | Report dimension "Platform" (group by). |
Playback Method text | playback_method | Report dimension "Playback Method" (group by). |
Position in Content text | position_in_content | Report dimension "Position in Content" (group by). |
Public Inventory text | public_inventory | Report dimension "Public Inventory" (group by). |
Publisher Traffic Source text | publisher_traffic_source | Report dimension "Publisher Traffic Source" (group by). |
Quarter text | quarter | Report dimension "Quarter" (group by). |
Refreshed Ad text | refreshed_ad_name | Report dimension "Refreshed Ad" (group by). |
Refund Reason text | refund_reason | Report dimension "Refund Reason" (group by). |
Region ID text | region | Report dimension "Region ID" (group by). |
Region text | region_name | Report dimension "Region" (group by). |
Rewarded text | rewarded | Report dimension "Rewarded" (group by). |
Sensitive Category text | sensitive_category | Report dimension "Sensitive Category" (group by). |
Served Pixel Density text | served_pixel_density | Report dimension "Served Pixel Density" (group by). |
App/URL ID text | site_id | Report dimension "App/URL ID" (group by). |
Language text | site_language | Report dimension "Language" (group by). |
Video Skippable Support text | skippable_support | Report dimension "Video Skippable Support" (group by). |
Subdomain text | subdomain | Report dimension "Subdomain" (group by). |
Targeted Data Providers text | targeted_data_providers | Report dimension "Targeted Data Providers" (group by). |
Targeted location text | targeted_location_dimension_string | Report dimension "Targeted location" (group by). |
Attributed Userlist ID text | targeted_user_list | Report dimension "Attributed Userlist ID" (group by). |
Optimized Targeting text | targeting_expansion | Report dimension "Optimized Targeting" (group by). |
Third Party Audience List Cost text | third_party_audience_list_cost | Report dimension "Third Party Audience List Cost" (group by). |
Third Party Audience List Type text | third_party_audience_list_type | Report dimension "Third Party Audience List Type" (group by). |
Time of Day text | time_of_day | Report dimension "Time of Day" (group by). |
YouTube Ad text | trueview_ad | Report dimension "YouTube Ad" (group by). |
YouTube Ad Format text | trueview_ad_format | Report dimension "YouTube Ad Format" (group by). |
YouTube Ad Group text | trueview_ad_group | Report dimension "YouTube Ad Group" (group by). |
YouTube Ad ID text | trueview_ad_group_ad_id | Report dimension "YouTube Ad ID" (group by). |
YouTube Ad Group ID text | trueview_ad_group_id | Report dimension "YouTube Ad Group ID" (group by). |
YouTube Ad Type text | trueview_ad_type_name | Report dimension "YouTube Ad Type" (group by). |
Age (YouTube) text | trueview_age | Report dimension "Age (YouTube)" (group by). |
Audience Segment text | trueview_audience_segment | Report dimension "Audience Segment" (group by). |
Audience Segment Type text | trueview_audience_segment_type | Report dimension "Audience Segment Type" (group by). |
Category (YouTube) text | trueview_category | Report dimension "Category (YouTube)" (group by). |
City (YouTube) text | trueview_city | Report dimension "City (YouTube)" (group by). |
Click Type text | trueview_click_type_name | Report dimension "Click Type" (group by). |
Content suitability placement name (details) text | trueview_content_suitability_detail_name | Report dimension "Content suitability placement name (details)" (group by). |
Content suitability placement type text | trueview_content_suitability_detail_type_name | Report dimension "Content suitability placement type" (group by). |
Content suitability placement name (group) text | trueview_content_suitability_group_name | Report dimension "Content suitability placement name (group)" (group by). |
Conversion Type text | trueview_conversion_type | Report dimension "Conversion Type" (group by). |
Country (YouTube) text | trueview_country | Report dimension "Country (YouTube)" (group by). |
Custom Affinity text | trueview_custom_affinity | Report dimension "Custom Affinity" (group by). |
Detailed Demographics text | trueview_detailed_demographics | Report dimension "Detailed Demographics" (group by). |
Detailed Demographics ID text | trueview_detailed_demographics_id | Report dimension "Detailed Demographics ID" (group by). |
DMA Code (YouTube) text | trueview_dma | Report dimension "DMA Code (YouTube)" (group by). |
DMA (YouTube) text | trueview_dma_name | Report dimension "DMA (YouTube)" (group by). |
Gender (YouTube) text | trueview_gender | Report dimension "Gender (YouTube)" (group by). |
Household Income text | trueview_household_income | Report dimension "Household Income" (group by). |
Interest text | trueview_interest | Report dimension "Interest" (group by). |
Keyword (YouTube) text | trueview_keyword | Report dimension "Keyword (YouTube)" (group by). |
Parental Status text | trueview_parental_status | Report dimension "Parental Status" (group by). |
Placement (Managed) text | trueview_placement | Report dimension "Placement (Managed)" (group by). |
Placement ID (Managed) text | trueview_placement_id | Report dimension "Placement ID (Managed)" (group by). |
Region ID (YouTube) text | trueview_region | Report dimension "Region ID (YouTube)" (group by). |
Region (YouTube) text | trueview_region_name | Report dimension "Region (YouTube)" (group by). |
Remarketing List ID text | trueview_remarketing_list | Report dimension "Remarketing List ID" (group by). |
Remarketing List text | trueview_remarketing_list_name | Report dimension "Remarketing List" (group by). |
Optimized Targeting text | trueview_targeting_expansion | Report dimension "Optimized Targeting" (group by). |
Placement (All) text | trueview_url | Report dimension "Placement (All)" (group by). |
Zip Code (YouTube) text | trueview_zipcode | Report dimension "Zip Code (YouTube)" (group by). |
Unique Reach Sample Size text | unique_reach_sample_size_id | Report dimension "Unique Reach Sample Size" (group by). |
Audience List ID text | user_list | Report dimension "Audience List ID" (group by). |
First Party Audience List ID text | user_list_first_party | Report dimension "First Party Audience List ID" (group by). |
First Party Audience List text | user_list_first_party_name | Report dimension "First Party Audience List" (group by). |
Third Party Audience List ID text | user_list_third_party | Report dimension "Third Party Audience List ID" (group by). |
Third Party Audience List text | user_list_third_party_name | Report dimension "Third Party Audience List" (group by). |
Date (UTC) text | utc_date | Report dimension "Date (UTC)" (group by). |
Variant ID text | variant_id | Report dimension "Variant ID" (group by). |
Variant Name text | variant_name | Report dimension "Variant Name" (group by). |
Variant Version text | variant_version | Report dimension "Variant Version" (group by). |
Vendor Measurement Mode text | vendor_measurement_mode | Report dimension "Vendor Measurement Mode" (group by). |
Audibility At Complete text | verification_audibility_complete | Report dimension "Audibility At Complete" (group by). |
Audibility At Start text | verification_audibility_start | Report dimension "Audibility At Start" (group by). |
Verification Video Player Size text | verification_video_player_size | Report dimension "Verification Video Player Size" (group by). |
Video Player Size at Completion text | verification_video_player_size_complete | Report dimension "Video Player Size at Completion" (group by). |
Video Player Size at First Quartile text | verification_video_player_size_first_quartile | Report dimension "Video Player Size at First Quartile" (group by). |
Video Player Size at Midpoint text | verification_video_player_size_mid_point | Report dimension "Video Player Size at Midpoint" (group by). |
Video Player Size at Start text | verification_video_player_size_start | Report dimension "Video Player Size at Start" (group by). |
Video Player Size at Third Quartile text | verification_video_player_size_third_quartile | Report dimension "Video Player Size at Third Quartile" (group by). |
Verification Video Position text | verification_video_position | Report dimension "Verification Video Position" (group by). |
Video Resized text | verification_video_resized | Report dimension "Video Resized" (group by). |
Video Ad Position In Stream text | video_ad_position_in_stream | Report dimension "Video Ad Position In Stream" (group by). |
Companion Creative Size text | video_companion_creative_size | Report dimension "Companion Creative Size" (group by). |
Video Content Duration text | video_content_duration | Report dimension "Video Content Duration" (group by). |
Video Content Live Stream text | video_content_live_stream | Report dimension "Video Content Live Stream" (group by). |
Video Continuous Play text | video_continuous_play | Report dimension "Video Continuous Play" (group by). |
Video Creative Duration text | video_creative_duration | Report dimension "Video Creative Duration" (group by). |
Video Creative Duration (Skippable) text | video_creative_duration_skippable | Report dimension "Video Creative Duration (Skippable)" (group by). |
Video Duration text | video_duration | Report dimension "Video Duration" (group by). |
Max Video Duration text | video_duration_seconds | Report dimension "Max Video Duration" (group by). |
Max Video Duration Range text | video_duration_seconds_range | Report dimension "Max Video Duration Range" (group by). |
Video Format Support text | video_format_support | Report dimension "Video Format Support" (group by). |
Video Player Size text | video_player_size | Report dimension "Video Player Size" (group by). |
Digital Content Label (IAR) text | video_rating_tier | Report dimension "Digital Content Label (IAR)" (group by). |
Video Skippable Support (IAR) text | video_skippable_support | Report dimension "Video Skippable Support (IAR)" (group by). |
Week text | week | Report dimension "Week" (group by). |
Year text | year | Report dimension "Year" (group by). |
YouTube Ad Video text | youtube_ad_video | Report dimension "YouTube Ad Video" (group by). |
YouTube Ad Video ID text | youtube_ad_video_id | Report dimension "YouTube Ad Video ID" (group by). |
Advertiser text | youtube_programmatic_guaranteed_advertiser | Report dimension "Advertiser" (group by). |
Zip Code ID text | zip_code | Report dimension "Zip Code ID" (group by). |
Zip Code text | zip_postal_code | Report dimension "Zip Code" (group by). |
Impressions int | impressions | Report metric "Impressions". |
Clicks int | clicks | Report metric "Clicks". |
Click Rate (CTR) decimal | ctr | Report metric "Click Rate (CTR)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Total Media Cost (Advertiser Currency) decimal | total_media_cost_advertiser | Report metric "Total Media Cost (Advertiser Currency)". |
Revenue (Advertiser Currency) decimal | revenue_advertiser | Report metric "Revenue (Advertiser Currency)". |
Total Conversions int | total_conversions | Report metric "Total Conversions". |
Post-Click Conversions int | last_clicks | Report metric "Post-Click Conversions". |
Post-View Conversions int | last_impressions | Report metric "Post-View Conversions". |
Active View: Audible (Unmuted) for 2 sec Impressions int | active_view_audible_2_sec_impressions | Report metric "Active View: Audible (Unmuted) for 2 sec Impressions". |
Active View: Audible and Background Impressions int | active_view_audible_and_background_impressions | Report metric "Active View: Audible and Background Impressions". |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions decimal | active_view_audible_fully_on_screen_half_of_duration_impressions | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions". |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions decimal | active_view_audible_fully_on_screen_half_of_duration_measurable_impressions | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions". |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate decimal | active_view_audible_fully_on_screen_half_of_duration_rate | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions decimal | active_view_audible_fully_on_screen_half_of_duration_trueview_impressions | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions". |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions decimal | active_view_audible_fully_on_screen_half_of_duration_trueview_measurable_impressions | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions". |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate decimal | active_view_audible_fully_on_screen_half_of_duration_trueview_rate | Report metric "Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: Audible Measurable Impressions int | active_view_audible_measurable_impressions | Report metric "Active View: Audible Measurable Impressions". |
Active View: Impressions Audible and Visible at Completion int | active_view_audible_visible_on_complete_impressions | Report metric "Active View: Impressions Audible and Visible at Completion". |
Active View: Average Viewable Time (Seconds) decimal | active_view_average_viewable_time | Report metric "Active View: Average Viewable Time (Seconds)". |
Active View: Custom Metric Measurable Impressions int | active_view_custom_metric_measurable_impressions | Report metric "Active View: Custom Metric Measurable Impressions". |
Active View: Custom Metric Viewable Impressions int | active_view_custom_metric_viewable_impressions | Report metric "Active View: Custom Metric Viewable Impressions". |
Active View: Custom Metric Viewable Rate decimal | active_view_custom_metric_viewable_rate | Report metric "Active View: Custom Metric Viewable Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: Impression Distribution (Not Measurable) int | active_view_distribution_unmeasurable | Report metric "Active View: Impression Distribution (Not Measurable)". |
Active View: Impression Distribution (Not Viewable) int | active_view_distribution_unviewable | Report metric "Active View: Impression Distribution (Not Viewable)". |
Active View: Impression Distribution (Viewable) int | active_view_distribution_viewable | Report metric "Active View: Impression Distribution (Viewable)". |
Active View: Eligible Impressions int | active_view_eligible_impressions | Report metric "Active View: Eligible Impressions". |
Active View: Measurable Impressions int | active_view_measurable_impressions | Report metric "Active View: Measurable Impressions". |
Active View: % Measurable Impressions decimal | active_view_pct_measurable_impressions | Report metric "Active View: % Measurable Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Viewable Impressions decimal | active_view_pct_viewable_impressions | Report metric "Active View: % Viewable Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Audible (Unmuted) for 2 sec Impressions decimal | active_view_percent_audible_2_sec | Report metric "Active View: % of Audible (Unmuted) for 2 sec Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Audible (Unmuted) for 30 sec Impressions decimal | active_view_percent_audible_30_sec | Report metric "Active View: % of Audible (Unmuted) for 30 sec Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Audible and Background Impressions decimal | active_view_percent_audible_and_background | Report metric "Active View: % of Audible and Background Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible Impressions decimal | active_view_percent_audible_impressions | Report metric "Active View: % Audible Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible and Visible at Start decimal | active_view_percent_audible_visible_at_start | Report metric "Active View: % Audible and Visible at Start". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible and Visible at First Quartile decimal | active_view_percent_audible_visible_first_quar | Report metric "Active View: % Audible and Visible at First Quartile". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible and Visible at Completion decimal | active_view_percent_audible_visible_on_complete | Report metric "Active View: % Audible and Visible at Completion". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible and Visible at Midpoint decimal | active_view_percent_audible_visible_second_quar | Report metric "Active View: % Audible and Visible at Midpoint". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Audible and Visible at Third Quartile decimal | active_view_percent_audible_visible_third_quar | Report metric "Active View: % Audible and Visible at Third Quartile". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Complete Audible Impressions decimal | active_view_percent_complete_audible | Report metric "Active View: % of Complete Audible Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Ever Muted decimal | active_view_percent_ever_muted | Report metric "Active View: % of Ever Muted". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of First Quartile Audible Impressions decimal | active_view_percent_first_quartile_audible | Report metric "Active View: % of First Quartile Audible Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Fully On-Screen 2 sec decimal | active_view_percent_fully_on_screen_2_sec | Report metric "Active View: % Fully On-Screen 2 sec". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Full-Screen decimal | active_view_percent_full_screen | Report metric "Active View: % Full-Screen". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % In Background decimal | active_view_percent_in_background | Report metric "Active View: % In Background". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Midpoint Audible Impressions decimal | active_view_percent_midpoint_audible | Report metric "Active View: % of Midpoint Audible Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Ad Played decimal | active_view_percent_of_ad_played | Report metric "Active View: % of Ad Played". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Completed Impressions Audible and Visible decimal | active_view_percent_of_completed_impressions_audible_and_visible | Report metric "Active View: % of Completed Impressions Audible and Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Completed Impressions Visible decimal | active_view_percent_of_completed_impressions_visible | Report metric "Active View: % of Completed Impressions Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of First Quartile Impressions Audible and Visible decimal | active_view_percent_of_first_quartile_impressions_audible_and_visible | Report metric "Active View: % of First Quartile Impressions Audible and Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of First Quartile Impressions Visible decimal | active_view_percent_of_first_quartile_impressions_visible | Report metric "Active View: % of First Quartile Impressions Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Midpoint Impressions Audible and Visible decimal | active_view_percent_of_midpoint_impressions_audible_and_visible | Report metric "Active View: % of Midpoint Impressions Audible and Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Midpoint Impressions Visible decimal | active_view_percent_of_midpoint_impressions_visible | Report metric "Active View: % of Midpoint Impressions Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Third Quartile Impressions Audible and Visible decimal | active_view_percent_of_third_quartile_impressions_audible_and_visible | Report metric "Active View: % of Third Quartile Impressions Audible and Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Third Quartile Impressions Visible decimal | active_view_percent_of_third_quartile_impressions_visible | Report metric "Active View: % of Third Quartile Impressions Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Play Time Audible decimal | active_view_percent_play_time_audible | Report metric "Active View: % Play Time Audible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Play Time Audible and Visible decimal | active_view_percent_play_time_audible_and_visible | Report metric "Active View: % Play Time Audible and Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Play Time Visible decimal | active_view_percent_play_time_visible | Report metric "Active View: % Play Time Visible". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % of Third Quartile Audible Impressions decimal | active_view_percent_third_quartile_audible | Report metric "Active View: % of Third Quartile Audible Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible 10 Seconds decimal | active_view_percent_viewable_for_time_threshold | Report metric "Active View: % Visible 10 Seconds". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible at Start decimal | active_view_percent_visible_at_start | Report metric "Active View: % Visible at Start". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible at First Quartile decimal | active_view_percent_visible_first_quar | Report metric "Active View: % Visible at First Quartile". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible at Completion decimal | active_view_percent_visible_on_complete | Report metric "Active View: % Visible at Completion". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible at Midpoint decimal | active_view_percent_visible_second_quar | Report metric "Active View: % Visible at Midpoint". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: % Visible at Third Quartile decimal | active_view_percent_visible_third_quar | Report metric "Active View: % Visible at Third Quartile". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Active View: Not Measurable Impressions int | active_view_unmeasurable_impressions | Report metric "Active View: Not Measurable Impressions". |
Active View: Not Viewable Impressions int | active_view_unviewable_impressions | Report metric "Active View: Not Viewable Impressions". |
Active View: Impressions Visible 10 Seconds decimal | active_view_viewable_for_time_threshold | Report metric "Active View: Impressions Visible 10 Seconds". |
Active View: Viewable Impressions int | active_view_viewable_impressions | Report metric "Active View: Viewable Impressions". |
Total Revenue decimal | activity_revenue | Report metric "Total Revenue". |
AdLingo Fee (Advertiser Currency) decimal | adlingo_fee_advertiser_currency | Report metric "AdLingo Fee (Advertiser Currency)". |
AdLingo Fee (Partner Currency) decimal | adlingo_fee_partner_currency | Report metric "AdLingo Fee (Partner Currency)". |
AdLingo Fee (USD) decimal | adlingo_fee_usd | Report metric "AdLingo Fee (USD)". |
Conversions (Google paid channels) int | all_google_paid_channels_conversions | Report metric "Conversions (Google paid channels)". |
App Mediation Partner Fee (Advertiser Currency) decimal | app_mediation_partner_fee_advertiser_currency | Report metric "App Mediation Partner Fee (Advertiser Currency)". |
App Mediation Partner Fee (Partner Currency) decimal | app_mediation_partner_fee_partner_currency | Report metric "App Mediation Partner Fee (Partner Currency)". |
App Mediation Partner Fee (USD) decimal | app_mediation_partner_fee_usd | Report metric "App Mediation Partner Fee (USD)". |
Audio Client Cost eCPCL (Advertiser Currency) decimal | audio_client_cost_ecpcl_advertiser_currency | Report metric "Audio Client Cost eCPCL (Advertiser Currency)". |
Audio Media Cost eCPCL (Advertiser Currency) decimal | audio_media_cost_ecpcl_advertiser_currency | Report metric "Audio Media Cost eCPCL (Advertiser Currency)". |
Audio Mutes (Audio) int | audio_mutes_audio | Report metric "Audio Mutes (Audio)". |
Audio Revenue eCPCL (Advertiser Currency) decimal | audio_revenue_ecpcl_advertiser_currency | Report metric "Audio Revenue eCPCL (Advertiser Currency)". |
Audio Unmutes (Audio) int | audio_unmutes_audio | Report metric "Audio Unmutes (Audio)". |
Audio Unmutes (Video) int | audio_unmutes_video | Report metric "Audio Unmutes (Video)". |
Average Display Time decimal | average_display_time | Report metric "Average Display Time". |
Average Impression Frequency per User decimal | average_impression_frequency_per_user | Report metric "Average Impression Frequency per User". |
Average Impression Frequency per User (7 days) decimal | average_impression_frequency_per_user_7days | Report metric "Average Impression Frequency per User (7 days)". |
Average Interaction Time decimal | average_interaction_time | Report metric "Average Interaction Time". |
Average Watch Time per Impression (seconds) decimal | average_watch_time_per_impression | Report metric "Average Watch Time per Impression (seconds)". |
Begin to Render Eligible Impressions int | begin_to_render_eligible_impressions | Report metric "Begin to Render Eligible Impressions". |
Begin to Render Impressions int | begin_to_render_impressions | Report metric "Begin to Render Impressions". |
Potential Impressions int | bid_requests | Report metric "Potential Impressions". |
Billable Cost (Advertiser Currency) decimal | billable_cost_advertiser | Report metric "Billable Cost (Advertiser Currency)". |
Billable Cost (Partner Currency) decimal | billable_cost_partner | Report metric "Billable Cost (Partner Currency)". |
Billable Cost (USD) decimal | billable_cost_usd | Report metric "Billable Cost (USD)". |
Billable Impressions int | billable_impressions | Report metric "Billable Impressions". |
Branded Searches int | branded_searches | Report metric "Branded Searches". |
Brand Lift: Absolute Brand Lift int | brand_lift_absolute_brand_lift | Report metric "Brand Lift: Absolute Brand Lift". |
Brand Lift: All Survey Responses int | brand_lift_all_survey_responses | Report metric "Brand Lift: All Survey Responses". |
Brand Lift: Baseline Positive Response Rate decimal | brand_lift_baseline_positive_response_rate | Report metric "Brand Lift: Baseline Positive Response Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Brand Lift: Baseline Survey Responses int | brand_lift_baseline_survey_responses | Report metric "Brand Lift: Baseline Survey Responses". |
Brand Lift: Cost Per Lifted User decimal | brand_lift_cost_per_lifted_user | Report metric "Brand Lift: Cost Per Lifted User". |
Brand Lift: Exposed Survey Responses int | brand_lift_exposed_survey_responses | Report metric "Brand Lift: Exposed Survey Responses". |
Brand Lift: Headroom Brand Lift int | brand_lift_headroom_brand_lift | Report metric "Brand Lift: Headroom Brand Lift". |
Brand Lift: Relative Brand Lift int | brand_lift_relative_brand_lift | Report metric "Brand Lift: Relative Brand Lift". |
Brand Lift: Users int | brand_lift_users | Report metric "Brand Lift: Users". |
Card Clicks int | card_clicks | Report metric "Card Clicks". |
Units Sold decimal | cart_data_unit_price | Report metric "Units Sold". |
Cart Revenue int | cart_data_unit_sold | Report metric "Cart Revenue". |
% Clicks Leading to Conversions decimal | click_to_post_click_conversion_rate | Report metric "% Clicks Leading to Conversions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Client Cost (Advertiser Currency) decimal | client_cost_advertiser_currency | Report metric "Client Cost (Advertiser Currency)". |
Client Cost eCPA (Advertiser Currency) decimal | client_cost_ecpa_advertiser_currency | Report metric "Client Cost eCPA (Advertiser Currency)". |
Client Cost eCPA (PC) (Advertiser Currency) decimal | client_cost_ecpa_pc_advertiser_currency | Report metric "Client Cost eCPA (PC) (Advertiser Currency)". |
Client Cost eCPA (PV) (Advertiser Currency) decimal | client_cost_ecpa_pv_advertiser_currency | Report metric "Client Cost eCPA (PV) (Advertiser Currency)". |
Client Cost eCPC (Advertiser Currency) decimal | client_cost_ecpc_advertiser_currency | Report metric "Client Cost eCPC (Advertiser Currency)". |
Client Cost eCPM (Advertiser Currency) decimal | client_cost_ecpm_advertiser_currency | Report metric "Client Cost eCPM (Advertiser Currency)". |
Client Cost Viewable eCPM (Advertiser Currency) decimal | client_cost_viewable_ecpm_advertiser_currency | Report metric "Client Cost Viewable eCPM (Advertiser Currency)". |
CM360 Post-Click Revenue decimal | cm360_post_click_revenue | Report metric "CM360 Post-Click Revenue". |
CM360 Post-View Revenue decimal | cm360_post_view_revenue | Report metric "CM360 Post-View Revenue". |
Commerce Measurement Fee (Advertiser Currency) decimal | commerce_measurement_fee_advertiser_currency | Report metric "Commerce Measurement Fee (Advertiser Currency)". |
Commerce Measurement Fee (Partner Currency) decimal | commerce_measurement_fee_partner_currency | Report metric "Commerce Measurement Fee (Partner Currency)". |
Commerce Measurement Fee (USD) decimal | commerce_measurement_fee_usd | Report metric "Commerce Measurement Fee (USD)". |
Companion Clicks (Audio) int | companion_clicks_audio | Report metric "Companion Clicks (Audio)". |
Companion Views (Audio) int | companion_impressions_audio | Report metric "Companion Views (Audio)". |
Complete Listens (Audio) int | complete_listens_audio | Report metric "Complete Listens (Audio)". |
Completion Rate (Audio) decimal | completion_rate_audio | Report metric "Completion Rate (Audio)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Conversions per 1000 Impressions int | conversions_per_mille | Report metric "Conversions per 1000 Impressions". |
Cookie Consented Floodlight Impressions int | cookie_consented_floodlight_impressions | Report metric "Cookie Consented Floodlight Impressions". |
Cookie Reach: Average Impression Frequency decimal | cookie_reach_average_impression_frequency | Report metric "Cookie Reach: Average Impression Frequency". |
Cookie Reach: Impression Reach int | cookie_reach_impression_reach | Report metric "Cookie Reach: Impression Reach". |
Cookie Unconsented Floodlight Impressions int | cookie_unconsented_floodlight_impressions | Report metric "Cookie Unconsented Floodlight Impressions". |
Unique Reach: Cost per Unique Impression Reach (Advertiser Currency) decimal | cost_per_unique_impression_reach_advertiser | Report metric "Unique Reach: Cost per Unique Impression Reach (Advertiser Currency)". |
Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Advertiser Currency) decimal | cost_per_unique_impression_reach_coviewed_advertiser | Report metric "Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Advertiser Currency)". |
Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Partner Currency) decimal | cost_per_unique_impression_reach_coviewed_partner | Report metric "Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Partner Currency)". |
Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (USD) decimal | cost_per_unique_impression_reach_coviewed_usd | Report metric "Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (USD)". |
Unique Reach: Cost per Unique Impression Reach (Partner Currency) decimal | cost_per_unique_impression_reach_partner | Report metric "Unique Reach: Cost per Unique Impression Reach (Partner Currency)". |
Unique Reach: Cost per Unique Impression Reach (USD) decimal | cost_per_unique_impression_reach_usd | Report metric "Unique Reach: Cost per Unique Impression Reach (USD)". |
Counters int | counters | Report metric "Counters". |
CPM Fee 1 (Advertiser Currency) decimal | cpm_fee1_advertiser | Report metric "CPM Fee 1 (Advertiser Currency)". |
CPM Fee 1 (Partner Currency) decimal | cpm_fee1_partner | Report metric "CPM Fee 1 (Partner Currency)". |
CPM Fee 1 (USD) decimal | cpm_fee1_usd | Report metric "CPM Fee 1 (USD)". |
CPM Fee 2 (Advertiser Currency) decimal | cpm_fee2_advertiser | Report metric "CPM Fee 2 (Advertiser Currency)". |
CPM Fee 2 (Partner Currency) decimal | cpm_fee2_partner | Report metric "CPM Fee 2 (Partner Currency)". |
CPM Fee 2 (USD) decimal | cpm_fee2_usd | Report metric "CPM Fee 2 (USD)". |
CPM Fee 3 (Advertiser Currency) decimal | cpm_fee3_advertiser | Report metric "CPM Fee 3 (Advertiser Currency)". |
CPM Fee 3 (Partner Currency) decimal | cpm_fee3_partner | Report metric "CPM Fee 3 (Partner Currency)". |
CPM Fee 3 (USD) decimal | cpm_fee3_usd | Report metric "CPM Fee 3 (USD)". |
CPM Fee 4 (Advertiser Currency) decimal | cpm_fee4_advertiser | Report metric "CPM Fee 4 (Advertiser Currency)". |
CPM Fee 4 (Partner Currency) decimal | cpm_fee4_partner | Report metric "CPM Fee 4 (Partner Currency)". |
CPM Fee 4 (USD) decimal | cpm_fee4_usd | Report metric "CPM Fee 4 (USD)". |
CPM Fee 5 (Advertiser Currency) decimal | cpm_fee5_advertiser | Report metric "CPM Fee 5 (Advertiser Currency)". |
CPM Fee 5 (Partner Currency) decimal | cpm_fee5_partner | Report metric "CPM Fee 5 (Partner Currency)". |
CPM Fee 5 (USD) decimal | cpm_fee5_usd | Report metric "CPM Fee 5 (USD)". |
Custom Fee 1 (Advertiser Currency) decimal | custom_fee_1_advertiser_currency | Report metric "Custom Fee 1 (Advertiser Currency)". |
Custom Fee 2 (Advertiser Currency) decimal | custom_fee_2_advertiser_currency | Report metric "Custom Fee 2 (Advertiser Currency)". |
Custom Fee 3 (Advertiser Currency) decimal | custom_fee_3_advertiser_currency | Report metric "Custom Fee 3 (Advertiser Currency)". |
Custom Fee 4 (Advertiser Currency) decimal | custom_fee_4_advertiser_currency | Report metric "Custom Fee 4 (Advertiser Currency)". |
Custom Fee 5 (Advertiser Currency) decimal | custom_fee_5_advertiser_currency | Report metric "Custom Fee 5 (Advertiser Currency)". |
Custom value per 1000 impressions decimal | custom_value_per_1000_impressions | Report metric "Custom value per 1000 impressions". |
Data Fees (Advertiser Currency) decimal | data_cost_advertiser | Report metric "Data Fees (Advertiser Currency)". |
Data Fees (Partner Currency) decimal | data_cost_partner | Report metric "Data Fees (Partner Currency)". |
Data Fees (USD) decimal | data_cost_usd | Report metric "Data Fees (USD)". |
% Composition Impressions decimal | demo_composition_impression | Report metric "% Composition Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Composition Impressions (Co-Viewed) decimal | demo_composition_impression_coviewed | Report metric "% Composition Impressions (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Clicks int | demo_corrected_clicks | Report metric "Clicks". |
Population int | demo_population | Report metric "Population". |
Duplicate Consented Floodlight Impressions int | duplicate_floodlight_impressions | Report metric "Duplicate Consented Floodlight Impressions". |
Engagements int | engagements | Report metric "Engagements". |
Engagement Rate decimal | engagement_rate | Report metric "Engagement Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Estimated CPM for impressions with custom value (Advertiser Currency) decimal | estimated_cpm_for_impressions_with_custom_value_advertiser_currency | Report metric "Estimated CPM for impressions with custom value (Advertiser Currency)". |
Estimated total cost for impressions with custom value (Advertiser Currency) decimal | estimated_total_cost_for_impressions_with_custom_value_advertiser_currency | Report metric "Estimated total cost for impressions with custom value (Advertiser Currency)". |
Exits int | exits | Report metric "Exits". |
Expansions int | expansions | Report metric "Expansions". |
Agency Trading Desk Fee (Advertiser Currency) decimal | fee10_advertiser | Report metric "Agency Trading Desk Fee (Advertiser Currency)". |
Agency Trading Desk Fee (Partner Currency) decimal | fee10_partner | Report metric "Agency Trading Desk Fee (Partner Currency)". |
Agency Trading Desk Fee (USD) decimal | fee10_usd | Report metric "Agency Trading Desk Fee (USD)". |
Data Management Platform Fee (Advertiser Currency) decimal | fee11_advertiser | Report metric "Data Management Platform Fee (Advertiser Currency)". |
Data Management Platform Fee (Partner Currency) decimal | fee11_partner | Report metric "Data Management Platform Fee (Partner Currency)". |
Data Management Platform Fee (USD) decimal | fee11_usd | Report metric "Data Management Platform Fee (USD)". |
Integral Ad Science Pre-Bid Fee (Advertiser Currency) decimal | fee12_advertiser | Report metric "Integral Ad Science Pre-Bid Fee (Advertiser Currency)". |
Integral Ad Science Pre-Bid Fee (Partner Currency) decimal | fee12_partner | Report metric "Integral Ad Science Pre-Bid Fee (Partner Currency)". |
Integral Ad Science Pre-Bid Fee (USD) decimal | fee12_usd | Report metric "Integral Ad Science Pre-Bid Fee (USD)". |
DoubleVerify Pre-Bid Fee (Advertiser Currency) decimal | fee13_advertiser | Report metric "DoubleVerify Pre-Bid Fee (Advertiser Currency)". |
DoubleVerify Pre-Bid Fee (Partner Currency) decimal | fee13_partner | Report metric "DoubleVerify Pre-Bid Fee (Partner Currency)". |
DoubleVerify Pre-Bid Fee (USD) decimal | fee13_usd | Report metric "DoubleVerify Pre-Bid Fee (USD)". |
ShopLocal Fee (Advertiser Currency) decimal | fee14_advertiser | Report metric "ShopLocal Fee (Advertiser Currency)". |
ShopLocal Fee (Partner Currency) decimal | fee14_partner | Report metric "ShopLocal Fee (Partner Currency)". |
ShopLocal Fee (USD) decimal | fee14_usd | Report metric "ShopLocal Fee (USD)". |
TrustMetrics Fee (Advertiser Currency) decimal | fee15_advertiser | Report metric "TrustMetrics Fee (Advertiser Currency)". |
TrustMetrics Fee (Partner Currency) decimal | fee15_partner | Report metric "TrustMetrics Fee (Partner Currency)". |
TrustMetrics Fee (USD) decimal | fee15_usd | Report metric "TrustMetrics Fee (USD)". |
MediaCost Data Fee (Advertiser Currency) decimal | fee16_advertiser | Report metric "MediaCost Data Fee (Advertiser Currency)". |
MediaCost Data Fee (Partner Currency) decimal | fee16_partner | Report metric "MediaCost Data Fee (Partner Currency)". |
MediaCost Data Fee (USD) decimal | fee16_usd | Report metric "MediaCost Data Fee (USD)". |
Integral Ad Science Video Fee (Advertiser Currency) decimal | fee17_advertiser | Report metric "Integral Ad Science Video Fee (Advertiser Currency)". |
Integral Ad Science Video Fee (Partner Currency) decimal | fee17_partner | Report metric "Integral Ad Science Video Fee (Partner Currency)". |
Integral Ad Science Video Fee (USD) decimal | fee17_usd | Report metric "Integral Ad Science Video Fee (USD)". |
MOAT Video Fee (Advertiser Currency) decimal | fee18_advertiser | Report metric "MOAT Video Fee (Advertiser Currency)". |
MOAT Video Fee (Partner Currency) decimal | fee18_partner | Report metric "MOAT Video Fee (Partner Currency)". |
MOAT Video Fee (USD) decimal | fee18_usd | Report metric "MOAT Video Fee (USD)". |
comScore vCE in DoubleClick Fee (Advertiser Currency) decimal | fee20_advertiser | Report metric "comScore vCE in DoubleClick Fee (Advertiser Currency)". |
comScore vCE in DoubleClick Fee (Partner Currency) decimal | fee20_partner | Report metric "comScore vCE in DoubleClick Fee (Partner Currency)". |
comScore vCE in DoubleClick Fee (USD) decimal | fee20_usd | Report metric "comScore vCE in DoubleClick Fee (USD)". |
Scope3 Fee (Advertiser Currency) decimal | fee21_advertiser | Report metric "Scope3 Fee (Advertiser Currency)". |
Scope3 Fee (Partner Currency) decimal | fee21_partner | Report metric "Scope3 Fee (Partner Currency)". |
Scope3 Fee (USD) decimal | fee21_usd | Report metric "Scope3 Fee (USD)". |
Scope3 Pre-Bid Fee (Advertiser Currency) decimal | fee22_advertiser | Report metric "Scope3 Pre-Bid Fee (Advertiser Currency)". |
Scope3 Pre-Bid Fee (Partner Currency) decimal | fee22_partner | Report metric "Scope3 Pre-Bid Fee (Partner Currency)". |
Scope3 Pre-Bid Fee (USD) decimal | fee22_usd | Report metric "Scope3 Pre-Bid Fee (USD)". |
Third-Party Ad Server Fee (Advertiser Currency) decimal | fee2_advertiser | Report metric "Third-Party Ad Server Fee (Advertiser Currency)". |
Third-Party Ad Server Fee (Partner Currency) decimal | fee2_partner | Report metric "Third-Party Ad Server Fee (Partner Currency)". |
Third-Party Ad Server Fee (USD) decimal | fee2_usd | Report metric "Third-Party Ad Server Fee (USD)". |
Advanced Ad Serving Fee (Advertiser Currency) decimal | fee31_advertiser | Report metric "Advanced Ad Serving Fee (Advertiser Currency)". |
Advanced Ad Serving Fee (Partner Currency) decimal | fee31_partner | Report metric "Advanced Ad Serving Fee (Partner Currency)". |
Advanced Ad Serving Fee (USD) decimal | fee31_usd | Report metric "Advanced Ad Serving Fee (USD)". |
Regulatory Operating Costs (Advertiser Currency) decimal | fee32_advertiser | Report metric "Regulatory Operating Costs (Advertiser Currency)". |
Regulatory Operating Costs (Partner Currency) decimal | fee32_partner | Report metric "Regulatory Operating Costs (Partner Currency)". |
Regulatory Operating Costs (USD) decimal | fee32_usd | Report metric "Regulatory Operating Costs (USD)". |
DoubleVerify Fee (Advertiser Currency) decimal | fee3_advertiser | Report metric "DoubleVerify Fee (Advertiser Currency)". |
DoubleVerify Fee (Partner Currency) decimal | fee3_partner | Report metric "DoubleVerify Fee (Partner Currency)". |
DoubleVerify Fee (USD) decimal | fee3_usd | Report metric "DoubleVerify Fee (USD)". |
Adsafe Fee (Advertiser Currency) decimal | fee4_advertiser | Report metric "Adsafe Fee (Advertiser Currency)". |
Adsafe Fee (Partner Currency) decimal | fee4_partner | Report metric "Adsafe Fee (Partner Currency)". |
Adsafe Fee (USD) decimal | fee4_usd | Report metric "Adsafe Fee (USD)". |
AdXpose Fee (Advertiser Currency) decimal | fee5_advertiser | Report metric "AdXpose Fee (Advertiser Currency)". |
AdXpose Fee (Partner Currency) decimal | fee5_partner | Report metric "AdXpose Fee (Partner Currency)". |
AdXpose Fee (USD) decimal | fee5_usd | Report metric "AdXpose Fee (USD)". |
Vizu Fee (Advertiser Currency) decimal | fee6_advertiser | Report metric "Vizu Fee (Advertiser Currency)". |
Vizu Fee (Partner Currency) decimal | fee6_partner | Report metric "Vizu Fee (Partner Currency)". |
Vizu Fee (USD) decimal | fee6_usd | Report metric "Vizu Fee (USD)". |
Aggregate Knowledge Fee (Advertiser Currency) decimal | fee7_advertiser | Report metric "Aggregate Knowledge Fee (Advertiser Currency)". |
Aggregate Knowledge Fee (Partner Currency) decimal | fee7_partner | Report metric "Aggregate Knowledge Fee (Partner Currency)". |
Aggregate Knowledge Fee (USD) decimal | fee7_usd | Report metric "Aggregate Knowledge Fee (USD)". |
Teracent Fee (Advertiser Currency) decimal | fee8_advertiser | Report metric "Teracent Fee (Advertiser Currency)". |
Teracent Fee (Partner Currency) decimal | fee8_partner | Report metric "Teracent Fee (Partner Currency)". |
Teracent Fee (USD) decimal | fee8_usd | Report metric "Teracent Fee (USD)". |
Evidon Fee (Advertiser Currency) decimal | fee9_advertiser | Report metric "Evidon Fee (Advertiser Currency)". |
Evidon Fee (Partner Currency) decimal | fee9_partner | Report metric "Evidon Fee (Partner Currency)". |
Evidon Fee (USD) decimal | fee9_usd | Report metric "Evidon Fee (USD)". |
First-Quartile (Audio) int | first_quartile_audio | Report metric "First-Quartile (Audio)". |
Floodlight Impressions int | floodlight_impressions | Report metric "Floodlight Impressions". |
General Invalid Traffic (GIVT) Impressions int | general_invalid_traffic_givt_impressions | Report metric "General Invalid Traffic (GIVT) Impressions". |
General Invalid Traffic (GIVT) Tracked Ads int | general_invalid_traffic_givt_tracked_ads | Report metric "General Invalid Traffic (GIVT) Tracked Ads". |
General Invalid Traffic (GIVT) Active View Audible Impressions int | givt_active_view_audible_impressions | Report metric "General Invalid Traffic (GIVT) Active View Audible Impressions". |
General Invalid Traffic (GIVT) Active View Eligible Impressions int | givt_active_view_eligible_impressions | Report metric "General Invalid Traffic (GIVT) Active View Eligible Impressions". |
General Invalid Traffic (GIVT) Active View Measurable Impressions int | givt_active_view_measurable_impressions | Report metric "General Invalid Traffic (GIVT) Active View Measurable Impressions". |
General Invalid Traffic (GIVT) Active View Viewable Impressions int | givt_active_view_viewable_impressions | Report metric "General Invalid Traffic (GIVT) Active View Viewable Impressions". |
General Invalid Traffic (GIVT) Begin to Render Impressions int | givt_begin_to_render_impressions | Report metric "General Invalid Traffic (GIVT) Begin to Render Impressions". |
General Invalid Traffic (GIVT) Clicks int | givt_clicks | Report metric "General Invalid Traffic (GIVT) Clicks". |
Impressions int | grp_corrected_impressions | Report metric "Impressions". |
Impressions (Co-Viewed) int | grp_corrected_impressions_coviewed | Report metric "Impressions (Co-Viewed)". |
Viewable Impressions int | grp_corrected_viewable_impressions | Report metric "Viewable Impressions". |
% Viewable Composition Impressions decimal | grp_corrected_viewable_impressions_share_percent | Report metric "% Viewable Composition Impressions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Impressions (Co-Viewed) int | impressions_coviewed | Report metric "Impressions (Co-Viewed)". |
% Impressions Leading to Conversions decimal | impressions_to_conversion_rate | Report metric "% Impressions Leading to Conversions". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Impressions with custom value decimal | impressions_with_custom_value | Report metric "Impressions with custom value". |
Impressions with positive custom value decimal | impressions_with_positive_custom_value | Report metric "Impressions with positive custom value". |
Custom impression value / cost decimal | impression_custom_value_cost | Report metric "Custom impression value / cost". |
Targeted Impressions int | impression_loss_targeted_impressions | Report metric "Targeted Impressions". |
Inactive Impressions int | inactive_impressions | Report metric "Inactive Impressions". |
Interactive Impressions int | interactive_impressions | Report metric "Interactive Impressions". |
Invalid Active View Audible Impressions int | invalid_active_view_audible_impressions | Report metric "Invalid Active View Audible Impressions". |
Invalid Active View Eligible Impressions int | invalid_active_view_eligible_impressions | Report metric "Invalid Active View Eligible Impressions". |
Invalid Active View Measurable Impressions int | invalid_active_view_measurable_impressions | Report metric "Invalid Active View Measurable Impressions". |
Invalid Active View Viewable Impressions int | invalid_active_view_viewable_impressions | Report metric "Invalid Active View Viewable Impressions". |
Invalid Begin to Render Impressions int | invalid_begin_to_render_impressions | Report metric "Invalid Begin to Render Impressions". |
Invalid Clicks int | invalid_clicks | Report metric "Invalid Clicks". |
Invalid Impressions int | invalid_impressions | Report metric "Invalid Impressions". |
Invalid Tracked Ads int | invalid_tracked_ads | Report metric "Invalid Tracked Ads". |
Bid Responses int | lineitem_bid_response_count | Report metric "Bid Responses". |
Media Cost (Advertiser Currency) decimal | media_cost_advertiser | Report metric "Media Cost (Advertiser Currency)". |
Media Cost eCPA (PC) (Advertiser Currency) decimal | media_cost_ecpapc_advertiser | Report metric "Media Cost eCPA (PC) (Advertiser Currency)". |
Media Cost eCPC (PC) (Partner Currency) decimal | media_cost_ecpapc_partner | Report metric "Media Cost eCPC (PC) (Partner Currency)". |
Media Cost eCPC (PC) (USD) decimal | media_cost_ecpapc_usd | Report metric "Media Cost eCPC (PC) (USD)". |
Media Cost eCPA (PV) (Advertiser Currency) decimal | media_cost_ecpapv_advertiser | Report metric "Media Cost eCPA (PV) (Advertiser Currency)". |
Media Cost eCPC (PV) (Partner Currency) decimal | media_cost_ecpapv_partner | Report metric "Media Cost eCPC (PV) (Partner Currency)". |
Media Cost eCPC (PV) (USD) decimal | media_cost_ecpapv_usd | Report metric "Media Cost eCPC (PV) (USD)". |
Media Cost eCPA (Advertiser Currency) decimal | media_cost_ecpa_advertiser | Report metric "Media Cost eCPA (Advertiser Currency)". |
Media Cost eCPA (Partner Currency) decimal | media_cost_ecpa_partner | Report metric "Media Cost eCPA (Partner Currency)". |
Media Cost eCPA (USD) decimal | media_cost_ecpa_usd | Report metric "Media Cost eCPA (USD)". |
Video Media Cost eCPCV (Advertiser Currency) decimal | media_cost_ecpcv_advertiser | Report metric "Video Media Cost eCPCV (Advertiser Currency)". |
Video Media Cost eCPCV (Partner Currency) decimal | media_cost_ecpcv_partner | Report metric "Video Media Cost eCPCV (Partner Currency)". |
Video Media Cost eCPCV (USD) decimal | media_cost_ecpcv_usd | Report metric "Video Media Cost eCPCV (USD)". |
Media Cost eCPC (Advertiser Currency) decimal | media_cost_ecpc_advertiser | Report metric "Media Cost eCPC (Advertiser Currency)". |
Media Cost eCPC (Partner Currency) decimal | media_cost_ecpc_partner | Report metric "Media Cost eCPC (Partner Currency)". |
Media Cost eCPC (USD) decimal | media_cost_ecpc_usd | Report metric "Media Cost eCPC (USD)". |
Media Cost eCPM (Advertiser Currency) decimal | media_cost_ecpm_advertiser | Report metric "Media Cost eCPM (Advertiser Currency)". |
Media Cost eCPM (Partner Currency) decimal | media_cost_ecpm_partner | Report metric "Media Cost eCPM (Partner Currency)". |
Media Cost eCPM (USD) decimal | media_cost_ecpm_usd | Report metric "Media Cost eCPM (USD)". |
Media Cost (Partner Currency) decimal | media_cost_partner | Report metric "Media Cost (Partner Currency)". |
Media Cost (USD) decimal | media_cost_usd | Report metric "Media Cost (USD)". |
Media Cost Viewable eCPM (Advertiser Currency) decimal | media_cost_viewable_ecpm_advertiser | Report metric "Media Cost Viewable eCPM (Advertiser Currency)". |
Media Cost Viewable eCPM (Partner Currency) decimal | media_cost_viewable_ecpm_partner | Report metric "Media Cost Viewable eCPM (Partner Currency)". |
Media Cost Viewable eCPM (USD) decimal | media_cost_viewable_ecpm_usd | Report metric "Media Cost Viewable eCPM (USD)". |
Media Fee 1 (Advertiser Currency) decimal | media_fee1_advertiser | Report metric "Media Fee 1 (Advertiser Currency)". |
Media Fee 1 (Partner Currency) decimal | media_fee1_partner | Report metric "Media Fee 1 (Partner Currency)". |
Media Fee 1 (USD) decimal | media_fee1_usd | Report metric "Media Fee 1 (USD)". |
Media Fee 2 (Advertiser Currency) decimal | media_fee2_advertiser | Report metric "Media Fee 2 (Advertiser Currency)". |
Media Fee 2 (Partner Currency) decimal | media_fee2_partner | Report metric "Media Fee 2 (Partner Currency)". |
Media Fee 2 (USD) decimal | media_fee2_usd | Report metric "Media Fee 2 (USD)". |
Media Fee 3 (Advertiser Currency) decimal | media_fee3_advertiser | Report metric "Media Fee 3 (Advertiser Currency)". |
Media Fee 3 (Partner Currency) decimal | media_fee3_partner | Report metric "Media Fee 3 (Partner Currency)". |
Media Fee 3 (USD) decimal | media_fee3_usd | Report metric "Media Fee 3 (USD)". |
Media Fee 4 (Advertiser Currency) decimal | media_fee4_advertiser | Report metric "Media Fee 4 (Advertiser Currency)". |
Media Fee 4 (Partner Currency) decimal | media_fee4_partner | Report metric "Media Fee 4 (Partner Currency)". |
Media Fee 4 (USD) decimal | media_fee4_usd | Report metric "Media Fee 4 (USD)". |
Media Fee 5 (Advertiser Currency) decimal | media_fee5_advertiser | Report metric "Media Fee 5 (Advertiser Currency)". |
Media Fee 5 (Partner Currency) decimal | media_fee5_partner | Report metric "Media Fee 5 (Partner Currency)". |
Media Fee 5 (USD) decimal | media_fee5_usd | Report metric "Media Fee 5 (USD)". |
Midpoint (Audio) int | midpoint_audio | Report metric "Midpoint (Audio)". |
Publisher Impressions int | ooh_publisher_people_impressions | Report metric "Publisher Impressions". |
Pauses (Audio) int | pauses_audio | Report metric "Pauses (Audio)". |
Percentage from Current IO Goal decimal | percentage_from_current_io_goal | Report metric "Percentage from Current IO Goal". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Impressions with positive custom value decimal | percent_impressions_with_positive_custom_value | Report metric "% Impressions with positive custom value". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Invalid Impressions (Pre-bid) decimal | percent_invalid_impressions_prebid | Report metric "% Invalid Impressions (Pre-bid)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Platform Fee (Advertiser Currency) decimal | platform_fee_advertiser | Report metric "Platform Fee (Advertiser Currency)". |
Platform Fee (Partner Currency) decimal | platform_fee_partner | Report metric "Platform Fee (Partner Currency)". |
Platform Fee Rate decimal | platform_fee_rate | Report metric "Platform Fee Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Platform Fee (USD) decimal | platform_fee_usd | Report metric "Platform Fee (USD)". |
Premium Fee (Advertiser Currency) decimal | premium_fee_advertiser_currency | Report metric "Premium Fee (Advertiser Currency)". |
Premium Fee (Partner Currency) decimal | premium_fee_partner_currency | Report metric "Premium Fee (Partner Currency)". |
Premium Fee (USD) decimal | premium_fee_usd | Report metric "Premium Fee (USD)". |
Profit (Advertiser Currency) decimal | profit_advertiser | Report metric "Profit (Advertiser Currency)". |
Profit eCPM (Advertiser Currency) decimal | profit_ecpm_advertiser | Report metric "Profit eCPM (Advertiser Currency)". |
Profit eCPM (Partner Currency) decimal | profit_ecpm_partner | Report metric "Profit eCPM (Partner Currency)". |
Profit eCPM (USD) decimal | profit_ecpm_usd | Report metric "Profit eCPM (USD)". |
Profit Margin decimal | profit_margin | Report metric "Profit Margin". |
Profit (Partner Currency) decimal | profit_partner | Report metric "Profit (Partner Currency)". |
Profit (USD) decimal | profit_usd | Report metric "Profit (USD)". |
Profit Viewable eCPM (Advertiser Currency) decimal | profit_viewable_ecpm_advertiser | Report metric "Profit Viewable eCPM (Advertiser Currency)". |
Profit Viewable eCPM (Partner Currency) decimal | profit_viewable_ecpm_partner | Report metric "Profit Viewable eCPM (Partner Currency)". |
Profit Viewable eCPM (USD) decimal | profit_viewable_ecpm_usd | Report metric "Profit Viewable eCPM (USD)". |
Programmatic Guaranteed Bid Requests passed due to Frequency decimal | programmatic_guaranteed_impressions_passed_due_to_frequency | Report metric "Programmatic Guaranteed Bid Requests passed due to Frequency". |
Programmatic Guaranteed Savings Reinvested from Frequency Cap (Advertiser Currency) decimal | programmatic_guaranteed_savings_reinvested_due_to_frequency_advertiser | Report metric "Programmatic Guaranteed Savings Reinvested from Frequency Cap (Advertiser Currency)". |
Programmatic Guaranteed Savings Reinvested from Frequency Cap (Partner Currency) decimal | programmatic_guaranteed_savings_reinvested_due_to_frequency_partner | Report metric "Programmatic Guaranteed Savings Reinvested from Frequency Cap (Partner Currency)". |
Programmatic Guaranteed Savings Reinvested from Frequency Cap (USD) decimal | programmatic_guaranteed_savings_reinvested_due_to_frequency_usd | Report metric "Programmatic Guaranteed Savings Reinvested from Frequency Cap (USD)". |
Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) decimal | programmatic_guaranteed_savings_re_invested_due_to_frequency_advertiser_currency | Report metric "Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency)". |
Provisional Impressions int | provisional_impressions | Report metric "Provisional Impressions". |
Refund Billable Cost (Advertiser Currency) decimal | refund_billable_cost_advertiser_currency | Report metric "Refund Billable Cost (Advertiser Currency)". |
Refund Media Cost (Advertiser Currency) decimal | refund_media_cost_advertiser_currency | Report metric "Refund Media Cost (Advertiser Currency)". |
Refund Platform Fee (Advertiser Currency) decimal | refund_platform_fee_advertiser_currency | Report metric "Refund Platform Fee (Advertiser Currency)". |
Revenue eCPA (PC) (Advertiser Currency) decimal | revenue_ecpapc_advertiser | Report metric "Revenue eCPA (PC) (Advertiser Currency)". |
Revenue eCPA (PC) (Partner Currency) decimal | revenue_ecpapc_partner | Report metric "Revenue eCPA (PC) (Partner Currency)". |
Revenue eCPA (PC) (USD) decimal | revenue_ecpapc_usd | Report metric "Revenue eCPA (PC) (USD)". |
Revenue eCPA (PV) (Advertiser Currency) decimal | revenue_ecpapv_advertiser | Report metric "Revenue eCPA (PV) (Advertiser Currency)". |
Revenue eCPA (PV) (Partner Currency) decimal | revenue_ecpapv_partner | Report metric "Revenue eCPA (PV) (Partner Currency)". |
Revenue eCPA (PV) (USD) decimal | revenue_ecpapv_usd | Report metric "Revenue eCPA (PV) (USD)". |
Revenue eCPA (Advertiser Currency) decimal | revenue_ecpa_advertiser | Report metric "Revenue eCPA (Advertiser Currency)". |
Revenue eCPA (Partner Currency) decimal | revenue_ecpa_partner | Report metric "Revenue eCPA (Partner Currency)". |
Revenue eCPA (USD) decimal | revenue_ecpa_usd | Report metric "Revenue eCPA (USD)". |
Video Revenue eCPCV (Advertiser Currency) decimal | revenue_ecpcv_advertiser | Report metric "Video Revenue eCPCV (Advertiser Currency)". |
Video Revenue eCPCV (Partner Currency) decimal | revenue_ecpcv_partner | Report metric "Video Revenue eCPCV (Partner Currency)". |
Video Revenue eCPCV (USD) decimal | revenue_ecpcv_usd | Report metric "Video Revenue eCPCV (USD)". |
Revenue eCPC (Advertiser Currency) decimal | revenue_ecpc_advertiser | Report metric "Revenue eCPC (Advertiser Currency)". |
Revenue eCPC (Partner Currency) decimal | revenue_ecpc_partner | Report metric "Revenue eCPC (Partner Currency)". |
Revenue eCPC (USD) decimal | revenue_ecpc_usd | Report metric "Revenue eCPC (USD)". |
Revenue eCPM (Advertiser Currency) decimal | revenue_ecpm_advertiser | Report metric "Revenue eCPM (Advertiser Currency)". |
Revenue eCPM (Partner Currency) decimal | revenue_ecpm_partner | Report metric "Revenue eCPM (Partner Currency)". |
Revenue eCPM (USD) decimal | revenue_ecpm_usd | Report metric "Revenue eCPM (USD)". |
Revenue (Partner Currency) decimal | revenue_partner | Report metric "Revenue (Partner Currency)". |
Revenue (USD) decimal | revenue_usd | Report metric "Revenue (USD)". |
Revenue Viewable eCPM (Advertiser Currency) decimal | revenue_viewable_ecpm_advertiser | Report metric "Revenue Viewable eCPM (Advertiser Currency)". |
Revenue Viewable eCPM (Partner Currency) decimal | revenue_viewable_ecpm_partner | Report metric "Revenue Viewable eCPM (Partner Currency)". |
Revenue Viewable eCPM (USD) decimal | revenue_viewable_ecpm_usd | Report metric "Revenue Viewable eCPM (USD)". |
Backup Image int | rich_media_backup_image | Report metric "Backup Image". |
Rich Media Engagements int | rich_media_engagements | Report metric "Rich Media Engagements". |
Scrolls int | rich_media_scrolls | Report metric "Scrolls". |
Complete Views (Video) int | rich_media_video_completions | Report metric "Complete Views (Video)". |
First-Quartile Views (Video) int | rich_media_video_first_quartile_completes | Report metric "First-Quartile Views (Video)". |
Fullscreens (Video) int | rich_media_video_full_screens | Report metric "Fullscreens (Video)". |
Midpoint Views (Video) int | rich_media_video_midpoints | Report metric "Midpoint Views (Video)". |
Audio Mutes (Video) int | rich_media_video_mutes | Report metric "Audio Mutes (Video)". |
Pauses (Video) int | rich_media_video_pauses | Report metric "Pauses (Video)". |
Starts (Video) int | rich_media_video_plays | Report metric "Starts (Video)". |
QR scans int | rich_media_video_qr_code_scans | Report metric "QR scans". |
Skips (Video) int | rich_media_video_skips | Report metric "Skips (Video)". |
Third-Quartile Views (Video) int | rich_media_video_third_quartile_completes | Report metric "Third-Quartile Views (Video)". |
Savings Reinvested from Frequency Cap (Advertiser Currency) decimal | savings_reinvested_due_to_frequency_advertiser | Report metric "Savings Reinvested from Frequency Cap (Advertiser Currency)". |
Savings Reinvested from Frequency Cap (Partner Currency) decimal | savings_reinvested_due_to_frequency_partner | Report metric "Savings Reinvested from Frequency Cap (Partner Currency)". |
Savings Reinvested from Frequency Cap (USD) decimal | savings_reinvested_due_to_frequency_usd | Report metric "Savings Reinvested from Frequency Cap (USD)". |
Scibids Fee (Advertiser Currency) decimal | scibids_fee_advertiser_currency | Report metric "Scibids Fee (Advertiser Currency)". |
Scibids Fee (Partner Currency) decimal | scibids_fee_partner_currency | Report metric "Scibids Fee (Partner Currency)". |
Scibids Fee (USD) decimal | scibids_fee_usd | Report metric "Scibids Fee (USD)". |
Seller ID Blocklist Fee (Advertiser Currency) decimal | seller_id_blocklist_fee_advertiser_currency | Report metric "Seller ID Blocklist Fee (Advertiser Currency)". |
Seller ID Blocklist Fee (Partner Currency) decimal | seller_id_blocklist_fee_partner_currency | Report metric "Seller ID Blocklist Fee (Partner Currency)". |
Seller ID Blocklist Fee (USD) decimal | seller_id_blocklist_fee_usd | Report metric "Seller ID Blocklist Fee (USD)". |
Starts (Audio) int | starts_audio | Report metric "Starts (Audio)". |
Stops (Audio) int | stops_audio | Report metric "Stops (Audio)". |
Store Visit Conversions int | store_visit_conversions | Report metric "Store Visit Conversions". |
View-through Store Visits int | store_visit_view_through_conversions | Report metric "View-through Store Visits". |
Target Rating Points int | target_rating_points | Report metric "Target Rating Points". |
Target Rating Points (Co-Viewed) int | target_rating_points_coviewed | Report metric "Target Rating Points (Co-Viewed)". |
Third-Quartile (Audio) int | third_quartile_audio | Report metric "Third-Quartile (Audio)". |
Timers int | timers | Report metric "Timers". |
Total Audio Media Cost eCPCL (Advertiser Currency) decimal | total_audio_media_cost_ecpcl_advertiser_currency | Report metric "Total Audio Media Cost eCPCL (Advertiser Currency)". |
Total Display Time int | total_display_time | Report metric "Total Display Time". |
Total custom impression value decimal | total_impression_custom_value | Report metric "Total custom impression value". |
Total Interaction Time int | total_interaction_time | Report metric "Total Interaction Time". |
Total Media Cost eCPA (PC) (Advertiser Currency) decimal | total_media_cost_ecpapc_advertiser | Report metric "Total Media Cost eCPA (PC) (Advertiser Currency)". |
Total Media Cost eCPA (PC) (Partner Currency) decimal | total_media_cost_ecpapc_partner | Report metric "Total Media Cost eCPA (PC) (Partner Currency)". |
Total Media Cost eCPA (PC) (USD) decimal | total_media_cost_ecpapc_usd | Report metric "Total Media Cost eCPA (PC) (USD)". |
Total Media Cost eCPA (PV) (Advertiser Currency) decimal | total_media_cost_ecpapv_advertiser | Report metric "Total Media Cost eCPA (PV) (Advertiser Currency)". |
Total Media Cost eCPA (PV) (Partner Currency) decimal | total_media_cost_ecpapv_partner | Report metric "Total Media Cost eCPA (PV) (Partner Currency)". |
Total Media Cost eCPA (PV) (USD) decimal | total_media_cost_ecpapv_usd | Report metric "Total Media Cost eCPA (PV) (USD)". |
Total Media Cost eCPA (Advertiser Currency) decimal | total_media_cost_ecpa_advertiser | Report metric "Total Media Cost eCPA (Advertiser Currency)". |
Total Media Cost eCPA (Partner Currency) decimal | total_media_cost_ecpa_partner | Report metric "Total Media Cost eCPA (Partner Currency)". |
Total Media Cost eCPA (USD) decimal | total_media_cost_ecpa_usd | Report metric "Total Media Cost eCPA (USD)". |
Total Video Media Cost eCPCV (Advertiser Currency) decimal | total_media_cost_ecpcv_advertiser | Report metric "Total Video Media Cost eCPCV (Advertiser Currency)". |
Total Video Media Cost eCPCV (Partner Currency) decimal | total_media_cost_ecpcv_partner | Report metric "Total Video Media Cost eCPCV (Partner Currency)". |
Total Video Media Cost eCPCV (USD) decimal | total_media_cost_ecpcv_usd | Report metric "Total Video Media Cost eCPCV (USD)". |
Total Media Cost eCPC (Advertiser Currency) decimal | total_media_cost_ecpc_advertiser | Report metric "Total Media Cost eCPC (Advertiser Currency)". |
Total Media Cost eCPC (Partner Currency) decimal | total_media_cost_ecpc_partner | Report metric "Total Media Cost eCPC (Partner Currency)". |
Total Media Cost eCPC (USD) decimal | total_media_cost_ecpc_usd | Report metric "Total Media Cost eCPC (USD)". |
Total Media Cost eCPM (Advertiser Currency) decimal | total_media_cost_ecpm_advertiser | Report metric "Total Media Cost eCPM (Advertiser Currency)". |
Total Media Cost eCPM (Partner Currency) decimal | total_media_cost_ecpm_partner | Report metric "Total Media Cost eCPM (Partner Currency)". |
Total Media Cost eCPM (USD) decimal | total_media_cost_ecpm_usd | Report metric "Total Media Cost eCPM (USD)". |
Total Media Cost (Partner Currency) decimal | total_media_cost_partner | Report metric "Total Media Cost (Partner Currency)". |
Total Media Cost (USD) decimal | total_media_cost_usd | Report metric "Total Media Cost (USD)". |
Total Media Cost Viewable eCPM (Advertiser Currency) decimal | total_media_cost_viewable_ecpm_advertiser | Report metric "Total Media Cost Viewable eCPM (Advertiser Currency)". |
Total Media Cost Viewable eCPM (Partner Currency) decimal | total_media_cost_viewable_ecpm_partner | Report metric "Total Media Cost Viewable eCPM (Partner Currency)". |
Total Media Cost Viewable eCPM (USD) decimal | total_media_cost_viewable_ecpm_usd | Report metric "Total Media Cost Viewable eCPM (USD)". |
Total Users int | total_users | Report metric "Total Users". |
Tracked Ads int | tracked_ads | Report metric "Tracked Ads". |
Cookie Unconsented Clicks int | tracking_unconsented_clicks | Report metric "Cookie Unconsented Clicks". |
All YouTube Ad Sequence Impressions int | trueview_all_ad_sequence_impressions | Report metric "All YouTube Ad Sequence Impressions". |
Revenue eCPE (Advertiser Currency) decimal | trueview_average_cpe_advertiser | Report metric "Revenue eCPE (Advertiser Currency)". |
Revenue eCPE (Partner Currency) decimal | trueview_average_cpe_partner | Report metric "Revenue eCPE (Partner Currency)". |
Revenue eCPE (USD) decimal | trueview_average_cpe_usd | Report metric "Revenue eCPE (USD)". |
Cost / Conversion (Advertiser Currency) decimal | trueview_conversion_cost_many_per_view_advertiser | Report metric "Cost / Conversion (Advertiser Currency)". |
Cost / Conversion (Partner Currency) decimal | trueview_conversion_cost_many_per_view_partner | Report metric "Cost / Conversion (Partner Currency)". |
Cost / Conversion (USD) decimal | trueview_conversion_cost_many_per_view_usd | Report metric "Cost / Conversion (USD)". |
Conversions int | trueview_conversion_many_per_view | Report metric "Conversions". |
View Conversion Rate decimal | trueview_conversion_rate_one_per_view | Report metric "View Conversion Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Revenue eCPV (Advertiser Currency) decimal | trueview_cpv_advertiser | Report metric "Revenue eCPV (Advertiser Currency)". |
Revenue eCPV (Partner Currency) decimal | trueview_cpv_partner | Report metric "Revenue eCPV (Partner Currency)". |
Revenue eCPV (USD) decimal | trueview_cpv_usd | Report metric "Revenue eCPV (USD)". |
Earned Likes int | trueview_earned_likes | Report metric "Earned Likes". |
Earned Playlist Additions int | trueview_earned_playlist_additions | Report metric "Earned Playlist Additions". |
Earned Shares decimal | trueview_earned_shares | Report metric "Earned Shares". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Earned Subscribers int | trueview_earned_subscribers | Report metric "Earned Subscribers". |
Earned Views int | trueview_earned_views | Report metric "Earned Views". |
Engagements (YouTube) int | trueview_engagements | Report metric "Engagements (YouTube)". |
Engagement Rate (YouTube) decimal | trueview_engagement_rate | Report metric "Engagement Rate (YouTube)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
TrueView: General Invalid Traffic (GIVT) Views int | trueview_general_invalid_traffic_givt_views | Report metric "TrueView: General Invalid Traffic (GIVT) Views". |
Impressions (Co-viewed) int | trueview_impressions_coviewed | Report metric "Impressions (Co-viewed)". |
Impression Share decimal | trueview_impression_share | Report metric "Impression Share". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
TrueView: Invalid Views int | trueview_invalid_views | Report metric "TrueView: Invalid Views". |
Lost Impression Share (Budget) decimal | trueview_lost_is_budget | Report metric "Lost Impression Share (Budget)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Lost Impression Share (Rank) decimal | trueview_lost_is_rank | Report metric "Lost Impression Share (Rank)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
YouTube Public View Count int | trueview_public_views | Report metric "YouTube Public View Count". |
Total Conversion Value (Advertiser Currency) decimal | trueview_total_conversion_values_advertiser | Report metric "Total Conversion Value (Advertiser Currency)". |
Total Conversion Value (Partner Currency) decimal | trueview_total_conversion_values_partner | Report metric "Total Conversion Value (Partner Currency)". |
Total Conversion Value (USD) decimal | trueview_total_conversion_values_usd | Report metric "Total Conversion Value (USD)". |
Unique Viewers int | trueview_unique_viewers | Report metric "Unique Viewers". |
TrueView: Views int | trueview_views | Report metric "TrueView: Views". |
TrueView: View Rate decimal | trueview_view_rate | Report metric "TrueView: View Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
View through Conversion int | trueview_view_through_conversion | Report metric "View through Conversion". |
Unique Reach: Average Impression Frequency decimal | unique_reach_average_impression_frequency | Report metric "Unique Reach: Average Impression Frequency". |
Unique Reach: Average Impression Frequency (Co-Viewed) decimal | unique_reach_average_impression_frequency_coviewed | Report metric "Unique Reach: Average Impression Frequency (Co-Viewed)". |
Unique Reach: Average Viewable Impression Frequency decimal | unique_reach_average_viewable_impression_frequency | Report metric "Unique Reach: Average Viewable Impression Frequency". |
Unique Reach: Click Reach int | unique_reach_click_reach | Report metric "Unique Reach: Click Reach". |
Unique Reach: Impression Reach int | unique_reach_impression_reach | Report metric "Unique Reach: Impression Reach". |
Unique Reach: Added Impression Reach From Frequency Cap int | unique_reach_impression_reach_added_with_cross_stack_fcap | Report metric "Unique Reach: Added Impression Reach From Frequency Cap". |
Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency int | unique_reach_impression_reach_added_with_pg_fmgmt | Report metric "Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency". |
Unique Reach: Impression Reach (Co-Viewed) int | unique_reach_impression_reach_coviewed | Report metric "Unique Reach: Impression Reach (Co-Viewed)". |
Unique Reach: Incremental Click Reach int | unique_reach_incremental_click_reach | Report metric "Unique Reach: Incremental Click Reach". |
Unique Reach: Incremental Impression Reach (Co-Viewed) int | unique_reach_incremental_coviewed_impression_reach | Report metric "Unique Reach: Incremental Impression Reach (Co-Viewed)". |
Unique Reach: Incremental Total Reach (Co-Viewed) int | unique_reach_incremental_coviewed_total_reach | Report metric "Unique Reach: Incremental Total Reach (Co-Viewed)". |
Unique Reach: Incremental Impression Reach int | unique_reach_incremental_impression_reach | Report metric "Unique Reach: Incremental Impression Reach". |
Unique Reach: Incremental Total Reach int | unique_reach_incremental_total_reach | Report metric "Unique Reach: Incremental Total Reach". |
Unique Reach: Incremental Viewable Impression Reach int | unique_reach_incremental_viewable_impression_reach | Report metric "Unique Reach: Incremental Viewable Impression Reach". |
Unique Reach: Total Reach int | unique_reach_total_reach | Report metric "Unique Reach: Total Reach". |
Unique Reach: Total Reach (Co-Viewed) int | unique_reach_total_reach_coviewed | Report metric "Unique Reach: Total Reach (Co-Viewed)". |
Unique Reach: Viewable Impression Reach int | unique_reach_viewable_impression_reach | Report metric "Unique Reach: Viewable Impression Reach". |
Unique Cookies with Impressions int | unique_visitors_cookies | Report metric "Unique Cookies with Impressions". |
Vendor Blocked Ads int | vendor_blocked_ads | Report metric "Vendor Blocked Ads". |
Verifiable Impressions int | verifiable_impressions | Report metric "Verifiable Impressions". |
Measurable Impressions For Video Player Size int | verification_video_player_size_measurable_impressions | Report metric "Measurable Impressions For Video Player Size". |
Video Client Cost eCPCV (Advertiser Currency) decimal | video_client_cost_ecpcv_advertiser_currency | Report metric "Video Client Cost eCPCV (Advertiser Currency)". |
Companion Clicks (Video) int | video_companion_clicks | Report metric "Companion Clicks (Video)". |
Companion Views (Video) int | video_companion_impressions | Report metric "Companion Views (Video)". |
Completion Rate (Video) decimal | video_completion_rate | Report metric "Completion Rate (Video)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Potential Viewable Impressions int | viewable_bid_requests | Report metric "Potential Viewable Impressions". |
Viewable Target Rating Points int | viewable_gross_rating_points | Report metric "Viewable Target Rating Points". |
Unique Reach: Average Impression Frequency decimal | virtual_people_average_impression_frequency_by_demo | Report metric "Unique Reach: Average Impression Frequency". |
Unique Reach: Average Impression Frequency (Co-Viewed) decimal | virtual_people_average_impression_frequency_by_demo_coviewed | Report metric "Unique Reach: Average Impression Frequency (Co-Viewed)". |
Unique Reach: Average Viewable Impression Frequency decimal | virtual_people_average_viewable_impression_frequency_by_demo | Report metric "Unique Reach: Average Viewable Impression Frequency". |
Unique Reach: Click Reach int | virtual_people_click_reach_by_demo | Report metric "Unique Reach: Click Reach". |
Unique Reach: Duplicate Click Reach int | virtual_people_duplicate_click_reach | Report metric "Unique Reach: Duplicate Click Reach". |
Unique Reach: Duplicate Click Reach Percent decimal | virtual_people_duplicate_click_reach_percent | Report metric "Unique Reach: Duplicate Click Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Duplicate Impression Reach (Co-Viewed) int | virtual_people_duplicate_coviewed_impression_reach | Report metric "Unique Reach: Duplicate Impression Reach (Co-Viewed)". |
Unique Reach: Duplicate Impression Reach Percent (Co-Viewed) decimal | virtual_people_duplicate_coviewed_impression_reach_percent | Report metric "Unique Reach: Duplicate Impression Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Duplicate Total Reach (Co-Viewed) int | virtual_people_duplicate_coviewed_total_reach | Report metric "Unique Reach: Duplicate Total Reach (Co-Viewed)". |
Unique Reach: Duplicate Total Reach Percent (Co-Viewed) decimal | virtual_people_duplicate_coviewed_total_reach_percent | Report metric "Unique Reach: Duplicate Total Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Duplicate Impression Reach int | virtual_people_duplicate_impression_reach | Report metric "Unique Reach: Duplicate Impression Reach". |
Unique Reach: Duplicate Impression Reach Percent decimal | virtual_people_duplicate_impression_reach_percent | Report metric "Unique Reach: Duplicate Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Duplicate Total Reach int | virtual_people_duplicate_total_reach | Report metric "Unique Reach: Duplicate Total Reach". |
Unique Reach: Duplicate Total Reach Percent decimal | virtual_people_duplicate_total_reach_percent | Report metric "Unique Reach: Duplicate Total Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Duplicate Viewable Impression Reach int | virtual_people_duplicate_viewable_impression_reach | Report metric "Unique Reach: Duplicate Viewable Impression Reach". |
Unique Reach: Duplicate Viewable Impression Reach Percent decimal | virtual_people_duplicate_viewable_impression_reach_percent | Report metric "Unique Reach: Duplicate Viewable Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Click Reach int | virtual_people_exclusive_click_reach | Report metric "Unique Reach: Exclusive Click Reach". |
Unique Reach: Exclusive Click Reach Percent decimal | virtual_people_exclusive_click_reach_percent | Report metric "Unique Reach: Exclusive Click Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Impression Reach (Co-Viewed) int | virtual_people_exclusive_coviewed_impression_reach | Report metric "Unique Reach: Exclusive Impression Reach (Co-Viewed)". |
Unique Reach: Exclusive Impression Reach Percent (Co-Viewed) decimal | virtual_people_exclusive_coviewed_impression_reach_percent | Report metric "Unique Reach: Exclusive Impression Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Total Reach (Co-Viewed) int | virtual_people_exclusive_coviewed_total_reach | Report metric "Unique Reach: Exclusive Total Reach (Co-Viewed)". |
Unique Reach: Exclusive Total Reach Percent (Co-Viewed) decimal | virtual_people_exclusive_coviewed_total_reach_percent | Report metric "Unique Reach: Exclusive Total Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Impression Reach int | virtual_people_exclusive_impression_reach | Report metric "Unique Reach: Exclusive Impression Reach". |
Unique Reach: Exclusive Impression Reach Percent decimal | virtual_people_exclusive_impression_reach_percent | Report metric "Unique Reach: Exclusive Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Total Reach int | virtual_people_exclusive_total_reach | Report metric "Unique Reach: Exclusive Total Reach". |
Unique Reach: Exclusive Total Reach Percent decimal | virtual_people_exclusive_total_reach_percent | Report metric "Unique Reach: Exclusive Total Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Exclusive Viewable Impression Reach int | virtual_people_exclusive_viewable_impression_reach | Report metric "Unique Reach: Exclusive Viewable Impression Reach". |
Unique Reach: Exclusive Viewable Impression Reach Percent decimal | virtual_people_exclusive_viewable_impression_reach_percent | Report metric "Unique Reach: Exclusive Viewable Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Impression Reach int | virtual_people_impression_reach_by_demo | Report metric "Unique Reach: Impression Reach". |
Unique Reach: Impression Reach (Co-Viewed) int | virtual_people_impression_reach_by_demo_coviewed | Report metric "Unique Reach: Impression Reach (Co-Viewed)". |
% Population Reach decimal | virtual_people_impression_reach_percent | Report metric "% Population Reach". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Population Reach (Co-Viewed) decimal | virtual_people_impression_reach_percent_coviewed | Report metric "% Population Reach (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Composition Reach decimal | virtual_people_impression_reach_share_percent | Report metric "% Composition Reach". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Composition Reach (Co-Viewed) decimal | virtual_people_impression_reach_share_percent_coviewed | Report metric "% Composition Reach (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Click Reach int | virtual_people_overlap_click_reach | Report metric "Unique Reach: Overlap Click Reach". |
Unique Reach: Overlap Click Reach Percent decimal | virtual_people_overlap_click_reach_percent | Report metric "Unique Reach: Overlap Click Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Impression Reach (Co-Viewed) int | virtual_people_overlap_coviewed_impression_reach | Report metric "Unique Reach: Overlap Impression Reach (Co-Viewed)". |
Unique Reach: Overlap Impression Reach Percent (Co-Viewed) decimal | virtual_people_overlap_coviewed_impression_reach_percent | Report metric "Unique Reach: Overlap Impression Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Total Reach (Co-Viewed) int | virtual_people_overlap_coviewed_total_reach | Report metric "Unique Reach: Overlap Total Reach (Co-Viewed)". |
Unique Reach: Overlap Total Reach Percent (Co-Viewed) decimal | virtual_people_overlap_coviewed_total_reach_percent | Report metric "Unique Reach: Overlap Total Reach Percent (Co-Viewed)". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Impression Reach int | virtual_people_overlap_impression_reach | Report metric "Unique Reach: Overlap Impression Reach". |
Unique Reach: Overlap Impression Reach Percent decimal | virtual_people_overlap_impression_reach_percent | Report metric "Unique Reach: Overlap Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Total Reach int | virtual_people_overlap_total_reach | Report metric "Unique Reach: Overlap Total Reach". |
Unique Reach: Overlap Total Reach Percent decimal | virtual_people_overlap_total_reach_percent | Report metric "Unique Reach: Overlap Total Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Overlap Viewable Impression Reach int | virtual_people_overlap_viewable_impression_reach | Report metric "Unique Reach: Overlap Viewable Impression Reach". |
Unique Reach: Overlap Viewable Impression Reach Percent decimal | virtual_people_overlap_viewable_impression_reach_percent | Report metric "Unique Reach: Overlap Viewable Impression Reach Percent". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Unique Reach: Viewable Impression Reach int | virtual_people_viewable_impression_reach_by_demo | Report metric "Unique Reach: Viewable Impression Reach". |
% Viewable Population Reach decimal | virtual_people_viewable_impression_reach_percent | Report metric "% Viewable Population Reach". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
% Viewable Composition Reach decimal | virtual_people_viewable_impression_reach_share_percent | Report metric "% Viewable Composition Reach". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
Watch Time (seconds) int | watch_time | Report metric "Watch Time (seconds)". |
Available Requests (Deal) int | win_loss_deal_available_requests | Report metric "Available Requests (Deal)". |
Targeted Impressions (Deal) int | win_loss_deal_targeted_impressions | Report metric "Targeted Impressions (Deal)". |
Available Requests (Line Item) int | win_loss_lineitem_available_requests | Report metric "Available Requests (Line Item)". |
Targeted Impressions (Line Item) int | win_loss_lineitem_targeted_impressions | Report metric "Targeted Impressions (Line Item)". |
Win Rate decimal | win_loss_rate | Report metric "Win Rate". Delivered by the API as a percent string (e.g. 0.601%); stored as its numeric value. |
| Name | API name | Description |
|---|---|---|
Partner ID text | partner_id | Unique identifier of the DV360 partner. |
Resource Name text | name | API resource name, e.g. partners/2465931. |
Display Name text | display_name | Display name of the partner. |
Entity Status text | entity_status | Entity status of the partner, e.g. ENTITY_STATUS_ACTIVE. |
Time Zone text | general_config_time_zone | Time zone of the partner account, e.g. Asia/Jerusalem. |
Currency Code text | general_config_currency_code | Currency code of the partner account, e.g. EUR. |
Billing Profile ID text | billing_config_billing_profile_id | Billing profile identifier of the partner. |
Ad Server Config json | ad_server_config | Ad server related settings of the partner, stored as JSON. |
Data Access Config json | data_access_config | Data access settings (SDF version, admin email), stored as JSON. |
Enabled Exchanges structure | exchange_config_enabled_exchanges | Exchanges enabled for the partner. |
Update Time datetime | update_time | Timestamp of the last partner update. |
| Name | API name | Description |
|---|---|---|
Advertiser ID text | advertiser_id | Unique identifier of the DV360 advertiser. |
Partner ID text | partner_id | Identifier of the partner the advertiser belongs to. |
Resource Name text | name | API resource name, e.g. advertisers/6953082662. |
Display Name text | display_name | Display name of the advertiser. |
Entity Status text | entity_status | Entity status of the advertiser, e.g. ENTITY_STATUS_ACTIVE. |
Contains EU Political Ads text | contains_eu_political_ads | Whether the advertiser serves EU political advertising. |
Domain URL text | general_config_domain_url | Domain URL of the advertiser's website. |
Time Zone text | general_config_time_zone | Time zone of the advertiser account. |
Currency Code text | general_config_currency_code | Currency code of the advertiser account, e.g. USD. |
Billing Profile ID text | billing_config_billing_profile_id | Billing profile identifier of the advertiser. |
Ad Server Config json | ad_server_config | Ad server related settings, stored as JSON. |
Creative Config json | creative_config | Creative related settings, stored as JSON. |
Data Access Config json | data_access_config | Data access settings (SDF version, admin email), stored as JSON. |
Integration Details json | integration_details | Integration details of the advertiser, stored as JSON. |
Serving Config json | serving_config | Ad serving settings, stored as JSON. |
Update Time datetime | update_time | Timestamp of the last advertiser update. |
| Name | API name | Description |
|---|---|---|
Campaign ID text | campaign_id | Unique identifier of the DV360 campaign. |
Advertiser ID text | advertiser_id | Identifier of the advertiser the campaign belongs to. |
Resource Name text | name | API resource name, e.g. advertisers/1/campaigns/2. |
Display Name text | display_name | Display name of the campaign. |
Entity Status text | entity_status | Entity status of the campaign, e.g. ENTITY_STATUS_ACTIVE. |
Campaign Goal Type text | campaign_goal_type | Goal type of the campaign, e.g. CAMPAIGN_GOAL_TYPE_BRAND_AWARENESS. |
Performance Goal Type text | performance_goal_type | Performance goal type of the campaign, e.g. PERFORMANCE_GOAL_TYPE_CPM. |
Performance Goal Amount Micros text | performance_goal_amount_micros | Performance goal amount in micros of the advertiser currency. The API returns it as a string. |
Planned Spend Amount Micros text | campaign_flight_planned_spend_amount_micros | Planned spend of the campaign flight in micros of the advertiser currency. The API returns it as a string. |
Planned Start Date date | campaign_flight_planned_start_date | Planned start date of the campaign flight. |
Planned End Date date | campaign_flight_planned_end_date | Planned end date of the campaign flight. |
Frequency Cap Unlimited bool | frequency_cap_unlimited | Whether the campaign frequency cap is unlimited. |
Frequency Cap Time Unit text | frequency_cap_time_unit | Time unit of the frequency cap, e.g. TIME_UNIT_DAYS. |
Frequency Cap Time Unit Count int | frequency_cap_time_unit_count | Number of time units the frequency cap lasts. |
Frequency Cap Max Impressions int | frequency_cap_max_impressions | Maximum number of impressions within the frequency cap window. |
Update Time datetime | update_time | Timestamp of the last campaign update. |
| Name | API name | Description |
|---|---|---|
Insertion Order ID text | insertion_order_id | Unique identifier of the DV360 insertion order. |
Campaign ID text | campaign_id | Identifier of the campaign the insertion order belongs to. |
Advertiser ID text | advertiser_id | Identifier of the advertiser the insertion order belongs to. |
Resource Name text | name | API resource name, e.g. advertisers/1/insertionOrders/2. |
Display Name text | display_name | Display name of the insertion order. |
Entity Status text | entity_status | Entity status of the insertion order, e.g. ENTITY_STATUS_ACTIVE. |
Insertion Order Type text | insertion_order_type | Type of the insertion order, e.g. RTB. |
Reservation Type text | reservation_type | Reservation type, e.g. RESERVATION_TYPE_NOT_GUARANTEED. |
Optimization Objective text | optimization_objective | Optimization objective, e.g. BRAND_AWARENESS. |
KPI Type text | kpi_type | KPI type of the insertion order, e.g. KPI_TYPE_CPM. |
KPI Amount Micros text | kpi_amount_micros | KPI goal amount in micros of the advertiser currency. The API returns it as a string. |
Pacing Period text | pacing_period | Pacing period, e.g. PACING_PERIOD_DAILY. |
Pacing Type text | pacing_type | Pacing type, e.g. PACING_TYPE_EVEN. |
Pacing Daily Max Micros text | pacing_daily_max_micros | Daily spend cap in micros of the advertiser currency. The API returns it as a string. |
Frequency Cap Unlimited bool | frequency_cap_unlimited | Whether the frequency cap is unlimited. |
Frequency Cap Time Unit text | frequency_cap_time_unit | Time unit of the frequency cap, e.g. TIME_UNIT_DAYS. |
Frequency Cap Time Unit Count int | frequency_cap_time_unit_count | Number of time units the frequency cap lasts. |
Frequency Cap Max Impressions int | frequency_cap_max_impressions | Maximum number of impressions within the frequency cap window. |
Budget Unit text | budget_unit | Budget unit, e.g. BUDGET_UNIT_CURRENCY. |
Budget Automation Type text | budget_automation_type | Budget automation type, e.g. INSERTION_ORDER_AUTOMATION_TYPE_NONE. |
Budget Segments structure | budget_segments | Budget segments of the insertion order. |
Partner Costs structure | partner_costs | Partner costs applied to the insertion order. |
Bid Strategy json | bid_strategy | Bid strategy of the insertion order (variant object: fixedBid, maximizeSpendAutoBid or performanceGoalAutoBid), stored as JSON. |
Integration Details json | integration_details | Integration details, stored as JSON. |
Update Time datetime | update_time | Timestamp of the last insertion order update. |
| Name | API name | Description |
|---|---|---|
Line Item ID text | line_item_id | Unique identifier of the DV360 line item. |
Insertion Order ID text | insertion_order_id | Identifier of the insertion order the line item belongs to. |
Campaign ID text | campaign_id | Identifier of the campaign the line item belongs to. |
Advertiser ID text | advertiser_id | Identifier of the advertiser the line item belongs to. |
Resource Name text | name | API resource name, e.g. advertisers/1/lineItems/2. |
Display Name text | display_name | Display name of the line item. |
Line Item Type text | line_item_type | Type of the line item, e.g. LINE_ITEM_TYPE_DISPLAY_DEFAULT. |
Entity Status text | entity_status | Entity status of the line item, e.g. ENTITY_STATUS_ACTIVE. |
Reservation Type text | reservation_type | Reservation type, e.g. RESERVATION_TYPE_NOT_GUARANTEED. |
Contains EU Political Ads text | contains_eu_political_ads | Whether the line item serves EU political advertising. |
Optimize Fixed Bidding bool | optimize_fixed_bidding | Whether fixed bidding optimization is enabled. |
Warning Messages array_string | warning_messages | Warning codes of the line item, e.g. EXPIRED. |
Flight Date Type text | flight_date_type | How the flight dates are defined, e.g. LINE_ITEM_FLIGHT_DATE_TYPE_INHERITED. |
Flight Start Date date | flight_start_date | Start date of the line item flight. |
Flight End Date date | flight_end_date | End date of the line item flight. |
Budget Allocation Type text | budget_allocation_type | Budget allocation type, e.g. LINE_ITEM_BUDGET_ALLOCATION_TYPE_UNLIMITED. |
Budget Unit text | budget_unit | Budget unit, e.g. BUDGET_UNIT_CURRENCY. |
Pacing Period text | pacing_period | Pacing period, e.g. PACING_PERIOD_FLIGHT. |
Pacing Type text | pacing_type | Pacing type, e.g. PACING_TYPE_ASAP. |
Pacing Daily Max Micros text | pacing_daily_max_micros | Daily spend cap in micros of the advertiser currency. The API returns it as a string. |
Frequency Cap Unlimited bool | frequency_cap_unlimited | Whether the frequency cap is unlimited. |
Frequency Cap Time Unit text | frequency_cap_time_unit | Time unit of the frequency cap, e.g. TIME_UNIT_DAYS. |
Frequency Cap Time Unit Count int | frequency_cap_time_unit_count | Number of time units the frequency cap lasts. |
Frequency Cap Max Impressions int | frequency_cap_max_impressions | Maximum number of impressions within the frequency cap window. |
Partner Revenue Model Markup Type text | partner_revenue_model_markup_type | Markup type of the partner revenue model. |
Partner Revenue Model Markup Amount text | partner_revenue_model_markup_amount | Markup amount of the partner revenue model. The API returns it as a string. |
Post View Count Percentage Millis text | conversion_counting_post_view_count_percentage_millis | Percentage of post-view conversions counted, in millis. The API returns it as a string. |
Primary Attribution Model ID text | conversion_counting_primary_attribution_model_id | Identifier of the primary attribution model. |
Creative IDs array_string | creative_ids | Identifiers of the creatives assigned to the line item. |
Partner Costs structure | partner_costs | Partner costs applied to the line item. |
Bid Strategy json | bid_strategy | Bid strategy of the line item (variant object), stored as JSON. |
Integration Details json | integration_details | Integration details, stored as JSON. |
Targeting Expansion json | targeting_expansion | Targeting expansion settings, stored as JSON. |
Update Time datetime | update_time | Timestamp of the last line item update. |
| Name | API name | Description |
|---|---|---|
Creative ID text | creative_id | Unique identifier of the DV360 creative. |
Advertiser ID text | advertiser_id | Identifier of the advertiser the creative belongs to. |
Resource Name text | name | API resource name, e.g. advertisers/1/creatives/2. |
Display Name text | display_name | Display name of the creative. |
Entity Status text | entity_status | Entity status of the creative, e.g. ENTITY_STATUS_ACTIVE. |
Creative Type text | creative_type | Type of the creative, e.g. CREATIVE_TYPE_STANDARD. |
Hosting Source text | hosting_source | Where the creative is hosted, e.g. HOSTING_SOURCE_HOSTED. |
Width Pixels int | dimensions_width_pixels | Width of the creative in pixels. |
Height Pixels int | dimensions_height_pixels | Height of the creative in pixels. |
Approval Status text | review_status_approval_status | Approval status of the creative, e.g. APPROVAL_STATUS_PENDING_SERVABLE. |
Creative And Landing Page Review Status text | review_status_creative_and_landing_page_review_status | Review status of the creative and its landing page. |
Exchange Review Statuses structure | review_status_exchange_review_statuses | Per-exchange review statuses of the creative. |
Assets structure | assets | Assets that make up the creative. |
Exit Events structure | exit_events | Exit events (click destinations) of the creative. |
Create Time datetime | create_time | Timestamp when the creative was created. |
Update Time datetime | update_time | Timestamp of the last creative update. |
For Custom Report the picker holds the whole Bid Manager reference: dimensions to group the report by, then metrics to aggregate. The list runs into hundreds of entries, so the search field is the fastest way to a field you already know by name. A report needs at least one metric.
Date and Advertiser Currency arrive pre-selected and cannot be cleared. Date is what the destination table is partitioned by. Advertiser Currency is required by the API for every report that carries a cost or revenue metric.
Display & Video 360 accepts only certain combinations of dimensions and metrics, and it publishes no matrix of what fits what. Renta sends your selection to the API when you save the pipeline. An unsupported combination comes back as the API's own message, which names the field at fault. Clear that field and save again.
Money metrics of the custom report arrive in the advertiser currency. Percentage metrics lose the percent sign on the way, so a click-through rate of 0.601% is stored as the number 0.601.
The entity report types keep the shape of the Display & Video 360 API. Money fields there come in micros, one millionth of the currency unit, so a daily pacing cap of 25 arrives as 25000000. Settings that the API returns as one of several possible objects, such as Bid Strategy and Integration Details, are stored as JSON, and repeating blocks such as Budget Segments and Partner Costs become arrays of records.
Integration and table name
Name the pipeline in Renta and the table in your destination.

- Integration name.
The display name of the pipeline in the Renta console. - Table name.
The table in your destination. Keep the generated name or type your own.
Date range
The date range sets the history the pipeline loads on its first run.

- Date start.
The first day of statistics to load. - Date end.
The last one, either a fixed date or a moving boundary such as Today.
Only Custom Report reads these dates. The six entity report types describe the current state of your account, so they return the same objects whichever range you set.
Overwrite period
The overwrite period defines how far back each scheduled run reloads days it has already loaded.

Display & Video 360 keeps restating recent days while conversions get attributed and costs settle. The overwrite window is what carries those corrections into the table, so choose a window that covers your attribution lag. Without overwrite data loads only the days that appeared since the previous run.
Schedule
The schedule decides how often the pipeline runs. Renta reads the times you set here in UTC.

| Schedule type | Description |
|---|---|
| Manual | The pipeline runs only when triggered from the Renta console or through the API. |
| Daily | The pipeline runs once a day at the specified update time. |
| Interval | The pipeline runs at specified time intervals. |
| Cron Expression | The pipeline runs on a schedule defined by a cron expression. |
For Daily schedules, set the Update time (the exact time each run starts), then click Create pipeline.

Renta also supports API triggers and orchestrators such as Apache Airflow, Dagster, and Prefect. See the scheduling documentation for details.
Saving the pipeline takes a few seconds longer than usual, because Renta uses that moment to check your field selection against Display & Video 360. Once it passes, the pipeline appears in the Pipelines section under the ETL tab, together with the destination table name, run progress, and the number of extracted rows.

Sync strategy
The table below describes how Renta synchronizes each Display & Video 360 report type.
| Strategy | Supported report types | Description |
|---|---|---|
| Incremental | Custom Report | The destination table is partitioned by Date. Each run covers the days that appeared since the previous run plus the overwrite window, deletes those day partitions, and writes them again with the figures Display & Video 360 reports now. |
| Full reload | Partners, Advertisers, Campaigns, Insertion Orders, Line Items, Creatives | These report types carry the current attributes of objects and have no date column to partition by, so every run replaces the whole table with the state of the account at that moment. |
A full reload keeps no history of its own. If you need to see how a line item budget or a creative status changed over time, snapshot the table in your warehouse after each run.
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