Google Ads Source

Renta supports data export from Google Ads to following destinations:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Integration creating in data warehouse (DWH)

  1. Go to integrations catalog;
  2. Select Google Ads;
  3. Add a Google Ads account that has the necessary data;
  4. Choose the added Google Ads account;
  5. Specify the destination you want to import the data into;
  6. Go to the settings screen and set necessary configuration:

Customer accounts

If there are many advertising accounts available, then you can choose the necessary one here.

Report type

Report type consists of the unique set of parameters and metrics available for uploading to DWH. Each Report Type has its own parameters and metrics collection.

Name Description
KEYWORDS_PERFORMANCE_REPORT The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword. If other segment fields are used, you may get more than one row per keyword.
AD_PERFORMANCE_REPORT The Account Performance report includes all statistics aggregated by default at the account level, one row per account. If other segment fields are used, you may get more than one row per account.
URL_PERFORMANCE_REPORT The URL Performance report includes all statistics aggregated at the URL and criterion level, one row per combination of: URL where your ads have been displayed (Url) Targeting criterion (CriteriaParameters) If other segment fields are used, you may get more than one row per combination of URL and placement criterion.
ADGROUP_PERFORMANCE_REPORT The Ad Group Performance report includes all statistics aggregated by default at the ad group level, one row per ad group. If other segment fields are used, you may get more than one row per ad group.
CAMPAIGN_PERFORMANCE_REPORT The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign. If other segment fields are used, you may get more than one row per campaign.
ACCOUNT_PERFORMANCE_REPORT The Account Performance report includes all statistics aggregated by default at the account level, one row per account. If other segment fields are used, you may get more than one row per account.
GEO_PERFORMANCE_REPORT The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory. If other segment fields are used, you may get more than one row per country/territory.
SEARCH_QUERY_PERFORMANCE_REPORT The Search Terms report includes all statistics aggregated at the search terms level, one row per combination of search terms. If other segment fields are used, you may get more than one row per combination of search terms
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT The Automatic Placements Performance report includes all statistics aggregated at the placement level, one row per placement. If other segment fields are used, you may get more than one row per placement
CAMPAIGN_NEGATIVE_KEYWORDS_PERFORMANCE_REPORT Although negative keywords do not hold statistics, you can use this structured report to efficiently retrieve attributes of keyword-based NegativeCampaignCriterion objects.
CAMPAIGN_NEGATIVE_PLACEMENTS_PERFORMANCE_REPORT Although negative placements do not hold statistics, you can use this structured report to efficiently retrieve attributes of placement-based NegativeCampaignCriterion objects.
DESTINATION_URL_REPORT Destination url
SHARED_SET_REPORT The Shared Set report includes all SharedSet objects that can be shareable across campaigns.
CAMPAIGN_SHARED_SET_REPORT The Campaign Shared Set report includes all relationships between SharedSet objects and campaigns.
SHARED_SET_CRITERIA_REPORT The Shared Set Criteria report includes criteria for each SharedSet.
CREATIVE_CONVERSION_REPORT Free clicks are interactions that take place before a clickthrough for certain ads, product extensions and location extensions, e.g., interactions like "Get directions".
CALL_METRICS_CALL_DETAILS_REPORT The Call Metrics Call Details report includes data for call tracking of call-only ads or call extensions.
KEYWORDLESS_QUERY_REPORT The Keywordless Query report includes keywordless ads (dynamic search ads) statistics based on search terms.
KEYWORDLESS_CATEGORY_REPORT The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.
CRITERIA_PERFORMANCE_REPORT The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination. If other segment fields are used, you may get more than one row per criteria.
CLICK_PERFORMANCE_REPORT The Click Performance report includes stats aggregated at each click level, and includes both valid and invalid clicks.
BUDGET_PERFORMANCE_REPORT The Budget Performance report includes all statistics aggregated by default at the budget level, one row per budget. If other segment fields are used, you may get more than one row per budget.
BID_GOAL_PERFORMANCE_REPORT The Bid Goal Performance report includes statistics for your portfolio bid strategies. Standard strategies will not appear in this report's output.
DISPLAY_KEYWORD_PERFORMANCE_REPORT The Display Keyword Performance report includes all Display Network and YouTube Network statistics aggregated at the keyword level, one row per keyword. If other segment fields are used, you may get more than one row per keyword.
PLACEHOLDER_FEED_ITEM_REPORT The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink). If other segment fields are used, you may get more than one row per feed item.
PLACEMENT_PERFORMANCE_REPORT The Placements Performance report includes all statistics aggregated at the placement level, one row per placement. If other segment fields are used, you may get more than one row per placement.
CAMPAIGN_NEGATIVE_LOCATIONS_REPORT Although negative locations do not hold statistics, you can use this structured report to efficiently retrieve attributes of location-based NegativeCampaignCriterion objects.
GENDER_PERFORMANCE_REPORT The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance. If other segment fields are used, you may get more than one row per gender.
AGE_RANGE_PERFORMANCE_REPORT The Age Range Performance report includes all Display Network and YouTube Network statistics aggregated by age range. It also includes automatic audience performance. If other segment fields are used, you may get more than one row per age range.
CAMPAIGN_LOCATION_TARGET_REPORT The Campaign Location Target Report summarizes the performance of campaigns by location-based CampaignCriterion.
CAMPAIGN_AD_SCHEDULE_TARGET_REPORT The Campaign Ad Schedule Target report summarizes the performance of campaigns by AdSchedule criteria.
PAID_ORGANIC_QUERY_REPORT The Paid and Organic Query report provides a holistic view of your search stats across ads and organic listings at the query level. This lets you analyze strengths and gaps in your overall search presence, and gives insight into how your paid and organic search listings work together to connect your business with people searching on Google.
AUDIENCE_PERFORMANCE_REPORT The Audience Performance report includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level—one row per audience. If other segment fields are used, you may get more than one row per topic.
DISPLAY_TOPICS_PERFORMANCE_REPORT The Display Topics Performance report includes all Display Network and YouTube Network statistics aggregated at the topic level, one row per topic. If other segment fields are used, you may get more than one row per topic.
USER_AD_DISTANCE_REPORT The User Ad Distance Report provides statistics aggregated by the user's distance from your location extensions. Each DistanceBucket shows all impressions that fall within its distance. As a result, an impression will contribute to the stats for all DistanceBucket objects that include the user's distance.
SHOPPING_PERFORMANCE_REPORT The Shopping Performance report provides shopping campaign statistics aggregated at the product (OfferId field) level. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when AdWords recorded the corresponding event.
PRODUCT_PARTITION_REPORT The Product Partition report provides shopping campaign statistics aggregated at the product partition (Id field) level. If other segment fields are used, you may get more than one row per product partition
PARENTAL_STATUS_PERFORMANCE_REPORT The Parental Status Performance report includes statistics aggregated at the parental status level, one row per parental status. If other segment fields are used, you may get more than one row per parental status.
PLACEHOLDER_REPORT The Placeholder Report provides statistics for feed-based ad extensions, one row per placeholder type. If other segment fields are used, you may get more than one row per placeholder type.
AD_CUSTOMIZERS_FEED_ITEM_REPORT The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level, one row per feed item. If other segment fields are used, you may get more than one row per feed item.
LABEL_REPORT The Label report is a structure report that lists all labels for your account.
FINAL_URL_REPORT The Final URL report includes all statistics aggregated at the final URL level, one row per final URL. If other segment fields are used, you may get more than one row per final URL. This report doesn't show any stats for ad extensions
VIDEO_PERFORMANCE_REPORT The Video Performance report includes statistics for your account's upgraded AdWords for Video campaigns.
TOP_CONTENT_PERFORMANCE_REPORT The Top Content Performance report includes statistics for top content bid modifier criteria, one row per ad group and criteria combination. If other segment fields are used, you may get more than one row per criteria.
CAMPAIGN_CRITERIA_REPORT The Campaign Criteria report is a structure report that allows you to efficiently retrieve campaign-level criteria.
CAMPAIGN_GROUP_PERFORMANCE_REPORT The Campaign Group Performance report includes the overall performance statistics of campaigns that you have included in campaign groups. Statistics are aggregated by default at the campaign group level. If other segment fields are used, you may get more than one row per campaign group.
LANDING_PAGE_REPORT The Landing Page report includes all statistics aggregated by default by the UnexpandedFinalUrlString, one row per the URL string. If other segment fields are used, you may get more than one row per the URL string.

Parameters

Parameters contains the list of parameters and metrics available for export. Specify the parameters required for uploading.

As a result, Renta will create the table that will contain the selected parameters data. The order of the selected parameters in the Rentas interface will match to the order of the table columns.

Date range type

Choose the inserting period. You can specify any historical time interval.

To select the necessary time, enter the date from which you want to start uploading data in the “From” field, then enter the end date in the “To” field.

If you want the data in the table to be updated daily and supplemented with new days, then enter “Yesterday” in the “To” field.

Detailed instructions for working with a date range.

Integration name

There is an auto generated name for your integration and here you can edit it as much as you like.

Both Cyrillic and Latin are permitted, but not more than 100 symbols.

The integration name is displayed on the Integration List page.

Table name

There is an auto generated name for your table and here you can edit it as much as you like.

Only Latin is permitted, numbers and “_” symbol.

Update time

You can specify any update time that you need. Users choose early morning integration updates most often, for example 5 AM.

In that case your integration will update in period from 5 AM to 6 AM.

Integrations are updating according to the time zone selected in your profile settings.

Overwrite period

Data overwrite period is a retrospective update of data for the selected period.

For instance you choose the overwrite period “Last 7 days” – it means that all data for the last 7 days will be deleted and inserted once again with updated data.

Note: this tab appears only if parameters like Day/Date/Time Period etc have been chosen.

Integration creating in Google Spreadsheets

Take advantage of the free extension available in the Google Workspace Marketplace. In order to do it:

  1. Install the extension Renta Spreadsheets Add-on.
  2. Then go to Google Sheets and in the Tools tab select Renta
  3. Press the Run button.

After that a workspace with integration settings will open in the right sidebar. Detailed instructions for creating an integration are available at this link. Please note that all integrations created in Google Spreadsheets are also available for management in the web version of Renta.

Data Structure

Name Description Type
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiveName The descriptive name of the Customer account. STRING
AccountTimeZone Name of the timezone selected for the Customer account STRING
ActiveViewCpm Average cost of viewable impressions (ActiveViewImpressions). STRING
ActiveViewCtr How often people clicked your ad after it became viewable. STRING
ActiveViewImpressions How often your ad has become viewable on a Display Network site. STRING
ActiveViewMeasurability The ratio of impressions that could be measured by Active View over the number of served impressions. STRING
ActiveViewMeasurableCost The cost of the impressions you received that were measurable by Active View. STRING
ActiveViewMeasurableImpressions The number of times your ads are appearing on placements in positions where they can be seen. STRING
ActiveViewViewability The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). STRING
AdGroupId The ID of the AdGroup. STRING
AdGroupName The name of the AdGroup. STRING
AdGroupStatus Status of the ad group. STRING
AdNetworkType1 First level network type. STRING
AdNetworkType2 Second level network type (includes search partners). STRING
AllConversionRate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. STRING
AllConversions Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. STRING
AllConversionValue The total value of all of your conversions, including those that are estimated. STRING
ApprovalStatus Approval status of the criterion. STRING
AverageCost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. STRING
AverageCpc The total cost of all clicks divided by the total number of clicks received. STRING
AverageCpe The average amount that you havee been charged for an ad engagement. STRING
AverageCpm Average Cost-per-thousand impressions (CPM). STRING
AverageCpv The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. STRING
AveragePageviews Average number of pages viewed per session. Imported from Google Analytics. STRING
AveragePosition Your ads position relative to those of other advertisers. STRING
AverageTimeOnSite Total duration of all sessions (in seconds) / number of sessions. STRING
BaseAdGroupId The ID of base ad group of trial ad groups. STRING
BaseCampaignId The ID of base campaign of trial campaigns. STRING
BiddingStrategyId The ID of the BiddingStrategyConfiguration. STRING
BiddingStrategyName The name of the BiddingStrategyConfiguration. STRING
BiddingStrategySource Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. STRING
BiddingStrategyType The type of the BiddingStrategyConfiguration. STRING
BounceRate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". STRING
CampaignId The ID of the Campaign. STRING
CampaignName The name of the Campaign. STRING
CampaignStatus The status of the Campaign. STRING
ClickAssistedConversions The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. STRING
ClickAssistedConversionsOverLastClickConversions The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click. STRING
ClickAssistedConversionValue The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. STRING
Clicks The number of clicks. FLOAT
ClickType Indicates the click type for metric fields such as Impressions. STRING
ConversionAdjustment Whether the conversion was adjusted or the conversion is original one. STRING
ConversionAdjustmentLagBucket The number of days between the impression and the conversion or between the impression and adjustments to the conversion. STRING
ConversionCategoryName A category that describes the action the user will take to complete a conversion. STRING
ConversionLagBucket Days between click and conversion. STRING
ConversionRate The number of conversions divided by total clicks that can be tracked to conversions. STRING
Conversions The number of conversions for all conversion actions that you have opted into optimization. STRING
ConversionTrackerId ID of the conversion tracker. STRING
ConversionTypeName The name of the conversion type. Prevents zero-conversion rows from being returned. STRING
ConversionValue The sum of conversion values for all conversions. STRING
Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. FLOAT
CostPerAllConversion Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. STRING
CostPerConversion The Cost attributable to conversion-tracked clicks divided by the number of conversions STRING
CostPerCurrentModelAttributedConversion Shows how your historic CostPerConversion data would look under the attribution model you have currently selected. STRING
CpcBid Cost per click bid. STRING
CpcBidSource Source of the CPC bid. STRING
CpmBid CPM (cost per thousand impressions) bid. STRING
CreativeQualityScore The quality score of the ad. STRING
Criteria Descriptive string for the Criterion. STRING
CriteriaDestinationUrl Destination URL of the criterion that triggered ads. STRING
CrossDeviceConversions Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. STRING
Ctr The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). STRING
CurrentModelAttributedConversions Shows how your historic Conversions data would look under the attribution model you have currently selected. STRING
CurrentModelAttributedConversionValue Shows how your historic ConversionValue data would look under the attribution model you have currently selected. STRING
CustomerDescriptiveName The descriptive name of the Customer. STRING
Date The date formatted as yyyy-MM-dd. STRING
DayOfWeek The name of the day of the week, e.g., "Monday". STRING
Device Device type where the impression was shown. STRING
EngagementRate How often people engage with your ad after it is shown to them. This is the number of ad expansions divided by the number of times your ad is shown. STRING
Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad STRING
EnhancedCpcEnabled Indicates if enhanced CPC is enabled on the bidding strategy. STRING
EstimatedAddClicksAtFirstPositionCpc Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. STRING
EstimatedAddCostAtFirstPositionCpc Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc. STRING
ExternalConversionSource The source of conversion such as website, import from calls. STRING
ExternalCustomerId The Customer ID. STRING
FinalAppUrls List of final app URLs of the main object of this row. STRING
FinalMobileUrls List of final mobile URLs of the main object of this row. STRING
FinalUrls List of final URLs of the main object of this row. STRING
FinalUrlSuffix URL template for appending params to final URL. STRING
FirstPageCpc Estimate of the CPC bid required in order to show your ad on the first page of search results. STRING
FirstPositionCpc Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results. STRING
GmailForwards The number of times your ad was forwarded to someone else as a message. STRING
GmailSaves The number of times someone has saved your Gmail ad to their inbox as a message. STRING
GmailSecondaryClicks The number of clicks to your landing page on the expanded state of Gmail ads. STRING
HasQualityScore Whether the QualityScore field of the criterion has value. STRING
HistoricalCreativeQualityScore The quality of historical ad relevance. STRING
HistoricalLandingPageQualityScore The quality of historical landing page experience. STRING
HistoricalQualityScore The historical quality score. STRING
HistoricalSearchPredictedCtr The historical expected clickthrough rate. STRING
Id ID of the main object of this row. STRING
ImpressionAssistedConversions Total number of conversions for which this object triggered assist impressions prior to the last click. STRING
ImpressionAssistedConversionsOverLastClickConversions Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click. STRING
ImpressionAssistedConversionValue Total value of all conversions for which this object triggered assist impressions. STRING
Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. FLOAT
InteractionRate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. STRING
Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. STRING
InteractionTypes The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. STRING
IsNegative Indicates if the criterion for this row is a negative (exclusion) criterion. STRING
KeywordMatchType The match type for the Keyword. STRING
LabelIds List of label IDs for the main object of this row. STRING
Labels List of label names for the main object of this row. STRING
Month The first day of the month, formatted as yyyy-MM-dd. STRING
MonthOfYear The name of the month of the year, e.g., "December". STRING
PercentNewVisitors Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". STRING
PostClickQualityScore The quality score of the landing page. STRING
QualityScore The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). STRING
Quarter The first day of the quarter, formatted as yyyy-MM-dd. STRING
SearchAbsoluteTopImpressionShare The impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. STRING
SearchBudgetLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to a low budget. STRING
SearchBudgetLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to a low budget. STRING
SearchExactMatchImpressionShare The impressions you have received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. STRING
SearchImpressionShare The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. STRING
SearchPredictedCtr Clickthrough rate compared to that of other advertisers. STRING
SearchRankLostAbsoluteTopImpressionShare The number estimating how often your ad was not the very first ad above the organic search results due to poor Ad Rank. STRING
SearchRankLostImpressionShare The estimated percentage of impressions on the Search Network that your ads did SearchRankLostImpressionShare receive due to poor Ad Rank. STRING
SearchRankLostTopImpressionShare The number estimating how often your ad did not show anywhere above the organic search results due to poor Ad Rank. STRING
SearchTopImpressionShare The impressions you have received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. STRING
Slot The position of the Ad. STRING
Status The status of the main object in this row. STRING
SystemServingStatus Serving status of the criterion. STRING
TopImpressionPercentage The percent of your ad impressions that are shown anywhere above the organic search results. STRING
TopOfPageCpc Estimate of the CPC bid required in order to show your ad on the top of the first page of search results. STRING
TrackingUrlTemplate Tracking template of the main object of this row. STRING
UrlCustomParameters Custom URL parameters of the main object of this row. STRING
ValuePerAllConversion The value, on average, of all conversions. STRING
ValuePerConversion The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
ValuePerCurrentModelAttributedConversion Shows how your historic ValuePerConversion data would look under the attribution model you have currently selected. STRING
VerticalId The ID of vertical. STRING
VideoQuartile100Rate Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile25Rate Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile50Rate Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. STRING
VideoQuartile75Rate Percentage of impressions where the viewer watched 75% of your video. STRING
VideoViewRate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. STRING
VideoViews The number of times your video ads were viewed. STRING
ViewThroughConversions The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. STRING
Week The date for the Monday of the week, formatted as yyyy-MM-dd. STRING
Year The year, formatted as yyyy. STRING
AbsoluteTopImpressionPercentage The percent of your ad impressions that are shown as the very first ad above the organic search results. STRING
AccountCurrencyCode The currency of the Customer account. STRING
AccountDescriptiv