Yandex Metrica Source

Renta supports data export from Yandex Metrica to following destinations:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Integration creating in data warehouse (DWH)

  1. Go to integrations catalog;
  2. Select Yandex Metrica;
  3. Add a Yandex Metrica account that has the necessary data;
  4. Choose the added Yandex Metrica account;
  5. Specify the destination you want to import the data into;
  6. Go to the settings screen and set necessary configuration:

Counter

Specify the Yandex.Metrica counter from which you want to upload the required data.

Source type

Source type consists of the unique set of parameters and metrics available for uploading to DWH. Each Source Type has its own parameters and metrics collection.

NameDescription
sessionsA sequence of actions (activity) performed on the website by a single user (on a single tag).
pageviewsLoading one of a website's pages when a user navigates to it.
clicksUsers clicks on different websites objects.
userParametersCustom data.

Parameters

Parameters contains the list of parameters and metrics available for export. Specify the parameters required for uploading.

As a result, Renta will create the table that will contain the selected parameters data. The order of the selected parameters in the Rentas interface will match to the order of the table columns.

Date range type

Choose the inserting period. You can specify any historical time interval.

To select the necessary time, enter the date from which you want to start uploading data in the “From” field, then enter the end date in the “To” field.

If you want the data in the table to be updated daily and supplemented with new days, then enter “Yesterday” in the “To” field.

Detailed instructions for working with a date range.

Integration name

There is an auto generated name for your integration and here you can edit it as much as you like.

Both Cyrillic and Latin are permitted, but not more than 100 symbols.

The integration name is displayed on the Integration List page.

Table name

There is an auto generated name for your table and here you can edit it as much as you like.

Only Latin is permitted, numbers and “_” symbol.

Update time

You can specify any update time that you need. Users choose early morning integration updates most often, for example 5 AM.

In that case your integration will update in period from 5 AM to 6 AM.

Integrations are updating according to the time zone selected in your profile settings.

Overwrite period

Data overwrite period is a retrospective update of data for the selected period.

For instance you choose the overwrite period “Last 7 days” – it means that all data for the last 7 days will be deleted and inserted once again with updated data.

Note: this tab appears only if parameters like Day/Date/Time Period etc have been chosen.

Integration creating in Google Spreadsheets

Take advantage of the free extension available in the Google Workspace Marketplace. In order to do it:

  1. Install the extension Renta Spreadsheets Add-on.
  2. Then go to Google Sheets and in the Tools tab select Renta
  3. Press the Run button.

After that a workspace with integration settings will open in the right sidebar. Detailed instructions for creating an integration are available at this link. Please note that all integrations created in Google Spreadsheets are also available for management in the web version of Renta.

Data Structure

NameDescriptionType
ym:s:visitsTotal number of visits.FLOAT
ym:s:pageviewsNumber of page views on the site in the reporting period.FLOAT
ym:s:usersNumber of unique users.FLOAT
ym:s:goalconversionRateShare of conversions in the total number of visits.FLOAT
ym:s:goaluserConversionRatePercentage of converted sessions among the total number of unique users.FLOAT
ym:s:goalusersNumber of unique users that reached goals.FLOAT
ym:s:goalvisitsNumber of converted sessions.FLOAT
ym:s:goalreachesTotal number of conversions in all targeted visits.FLOAT
ym:s:goalreachesPerUserAverage number of conversions per unique converted user.FLOAT
ym:s:goalrevenueRevenue.FLOAT
ym:s:goalrevenueRevenue.FLOAT
ym:s:anyGoalConversionRateConversion rate by any goal.STRING
ym:s:sumGoalReachesAnyNumber of any conversions.FLOAT
ym:s:paramsNumberNumber of times a visit parameter is met.FLOAT
ym:s:sumParamsAverage value of session parameter. Calculated if a session parameter value is represented numerically.FLOAT
ym:s:avgParamsAverage value of session parameter. Calculated if a session parameter value is represented numerically.FLOAT
ym:s:percentNewVisitorsPercentage of unique visitors visiting the site in the reporting period, the activity of which is calculated from their very first visit to the site and continuing through the entire data-collection period.FLOAT
ym:s:newUsersNumber of new users.FLOAT
ym:s:newUserVisitsPercentagePercentage of new users' sessions.FLOAT
ym:s:upToDaySinceFirstVisitPercentageShare of visits by those known for less than one day.STRING
ym:s:upToWeekSinceFirstVisitPercentagePercentage of sessions by users known for 1-7 days.FLOAT
ym:s:upToMonthSinceFirstVisitPercentagePercentage of sessions by users known for 8-31 days.FLOAT
ym:s:upToQuarterSinceFirstVisitPercentagePercentage of sessions by users known for 32-90 days.FLOAT
ym:s:upToYearSinceFirstVisitPercentagePercentage of sessions by users known from 91 to 365 days.FLOAT
ym:s:overYearSinceFirstVisitPercentageShare of visits by those known for more than 365 days.FLOAT
ym:s:oneVisitPerUserPercentageShare of visits by visitors with one visit (visitor's first visit).FLOAT
ym:s:upTo3VisitsPerUserPercentageShare of users visits with 2-3 visits.FLOAT
ym:s:upTo7VisitsPerUserPercentagePercentage of sessions by users with 4-7 sessions.FLOAT
ym:s:upTo31VisitsPerUserPercentagePercentage of sessions by users with 8-31 sessions.FLOAT
ym:s:over32VisitsPerUserPercentageShare of visits by users, who visited more than 32 times.FLOAT
ym:s:oneDayBetweenVisitsPercentagePercentage of sessions by users with a session frequency of one time in a period of 1 day. This includes users who had more than two sessions which occurred on different days.FLOAT
ym:s:upToWeekBetweenVisitsPercentagePercentage of user sessions with a session frequency of once in a period of 2‑7 days. This includes users who have more than two sessions and on more than one day.FLOAT
ym:s:upToMonthBetweenVisitsPercentagePercentage of user sessions with a session frequency of once in a period of 8‑31 days. This includes users who have more than two sessions and on more than one day.FLOAT
ym:s:overMonthBetweenVisitsPercentagePercentage of sessions by users with a session frequency of one time in a period of more than 31 days. This includes users who have more than two sessions which occurred on different days.FLOAT
ym:s:upToDayUserRecencyPercentagePercentage of sessions by users who returned to the site the next day.FLOAT
ym:s:upToWeekUserRecencyPercentagePercentage of sessions by users, returning to the site after 2-7 days.FLOAT
ym:s:upToMonthUserRecencyPercentagePercentage of sessions by users, returning to the site after 8-31 days.FLOAT
ym:s:upToQuarterUserRecencyPercentagePercentage of sessions by users, returning to the site after 32-90 days.FLOAT
ym:s:upToYearUserRecencyPercentagePercentage of sessions by users who returned to the site within 91-365 days.FLOAT
ym:s:overYearUserRecencyPercentagePercentage of sessions by users who returned to the site after more than 365 days.FLOAT
ym:s:avgDaysBetweenVisitsAverage number of days between user visits.FLOAT
ym:s:avgDaysSinceFirstVisitAverage time elapsed since first visit in days.FLOAT
ym:s:userRecencyDaysAverage time since penultimate visit in days.FLOAT
ym:s:manPercentagePercentage of men.FLOAT
ym:s:womanPercentagePercentage of women.FLOAT
ym:s:under18AgePercentagePercentage of visits by those younger than 18 years old.FLOAT
ym:s:upTo24AgePercentagePercentage of visits by those between 18-24 years old.FLOAT
ym:s:upTo34AgePercentagePercentage of visits by those between 25-34 years old.FLOAT
ym:s:upTo44AgePercentagePercentage of visits by those between 35-45 years old.FLOAT
ym:s:upTo54AgePercentagePercentage of sessions by users from 45 to 55 years old.FLOAT
ym:s:over54AgePercentagePercentage of sessions by users over 55 years old.FLOAT
ym:s:cookieEnabledPercentagePercentage of sessions and hits with cookies enabled.FLOAT
ym:s:javaEnabledPercentageShare of visits and hits with Java support.FLOAT
ym:s:jsEnabledPercentagePercentage of sessions and hits with JavaScript support.FLOAT
ym:s:flashEnabledPercentagePercentage of sessions and hits with Flash support.FLOAT
ym:s:silverlightEnabledPercentageShare of visits and hits with Silverlight support.FLOAT
ym:s:mobilePercentagePercentage of visits and hits made with mobile devices.FLOAT
ym:s:blockedPercentagePercentage of sessions with ad blockers.FLOAT
ym:s:productImpressionsThe total number of product information page views across all sessions.FLOAT
ym:s:productImpressionsUniqThe number of users who viewed the product information for at least one item.FLOAT
ym:s:productBasketsQuantityThe number of items added to basket, total for all sessions.FLOAT
ym:s:productBasketsPriceCost of items added to basket, total for all sessions.FLOAT
ym:s:productBasketsUniqThe number of users who added at least one item to their basket over the sum total of their sessions.FLOAT
ym:s:productPurchasedQuantityNumber of items purchased in total for all sessions.FLOAT
ym:s:productPurchasedPriceCost of all items purchased, total for all sessions.STRING
ym:s:productPurchasedUniqThe number of users who bought at least one item over the sum total of all sessions.FLOAT
ym:s:ecommercePurchasesNumber of purchases.FLOAT
ym:s:ecommerceRevenueTotal revenue for all sessions. It is sent to revenue field when items are purchased, or is automatically calculated as the sum of the prices of all items associated with the purchase.FLOAT
ym:s:ecommerceRevenuePerVisitAverage revenue per session.FLOAT
ym:s:ecommerceRevenuePerPurchaseAverage revenue from purchase.FLOAT
ym:s:offlineCallsNumber of calls.FLOAT
ym:s:offlineCallsMissedNumber of missed calls.FLOAT
ym:s:offlineCallsMissedPercentagePercentage of missed calls.FLOAT
ym:s:offlineCallsFirstTimeCallerNumber of first-time callers.FLOAT
ym:s:offlineCallsFirstTimeCallerPercentagePercentage of missed calls.FLOAT
ym:s:offlineCallsUniqNumber of calls from unique phone numbers.FLOAT
ym:s:offlineCallTalkDurationAvgAverage time of call.STRING
ym:s:offlineCallHoldDurationTillAnswerAvgAverage waiting time.STRING
ym:s:offlineCallHoldDurationTillMissAvgAverage time on hold before hanging up.STRING
ym:s:offlineCallDurationAvgAverage call duration.STRING
ym:s:offlineCallRevenueAvgAverage revenue from offline callss.STRING
ym:s:offlineCallRevenueRevenue from offline calls.STRING
ym:s:yanRequestsRequests for ad code sent to the Yandex RTB system, for instance.FLOAT
ym:s:yanRendersRequests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).FLOAT
ym:s:yanShowsAn impression is when an ad block, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, the viewability of ad blocks is considered when registering ad impressions.FLOAT
ym:s:yanPartnerPriceEstimated cost of impressions in the selected report period (in rubles, without VAT).STRING
ym:s:yanCPMVCost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT.STRING
ym:s:yanECPMEffective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT.STRING
ym:s:yanRPMRevenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT.STRING
ym:s:yanVisibilityRatio of the number of impressions to the number of renderings.STRING
ym:s:yanARPUAverage revenue per user: the site's average revenue per user, in rubles without VAT.FLOAT
ym:s:yanRendersPerUserAverage number of renderings of YAN blocks per site user.FLOAT
ym:s:yanRevenuePerVisitAverage revenue for displaying YAN blocks per session, in rubles without VAT.STRING
ym:s:yanRevenuePerHitAverage revenue for displaying YAN blocks per pageview, in rubles without VAT.STRING
ym:s:yanRendersPerVisitAverage number of renderings of YAN blocks per site session.FLOAT
ym:s:yanRendersPerHitAverage number of renderings of YAN blocks per pageview.FLOAT
ym:s:affinityIndexInterestsThe ratio of the percentage of users with a specific interest on this site to the average percentage of users with this interest on all internet websites.STRING
ym:s:GCLIDPercentagePercentage of visits with GCLID tag.FLOAT
ym:s:TrafficSourceTraffic source.STRING
ym:s:SourceEngineSecond level of traffic sourcesSTRING
ym:s:AdvEngineAd system.STRING
ym:s:ReferalSourceFrom which sites were clicks to a site.STRING
ym:s:DirectClickOrderYandex.Direct ad campaign.STRING
ym:s:DirectBannerGroupYandex.Direct ad group.STRING
ym:s:DirectClickBannerTitle of Yandex.Direct ad.STRING
ym:s:DirectPhraseOrCondAd impression criteria. Criteria can be a keyword, or retargeting criteria.STRING
ym:s:DirectPlatformTypeType of Yandex.Direct ad site.STRING
ym:s:DirectPlatformYandex.Direct ad site.STRING
ym:s:DirectSearchPhraseKeyword of last click by Yandex.Direct ad.STRING
ym:s:DirectConditionTypeType of ad impression criteria.STRING
ym:s:CurrencyIDCurrency set in Yandex.Direct for ad campaigns.STRING
ym:s:DisplayCampaignYandex.Display order number.STRING
ym:s:SearchEngineRootID of top-level search engine hierarchy.STRING
ym:s:SearchEngineRefined search engine.STRING
ym:s:SearchPhraseKeyword from search engine.STRING
ym:s:SocialNetworkTraffic source - social network ID.STRING
ym:s:SocialNetworkProfileSocial network page.STRING
ym:s:refererReferrer URLSTRING
ym:s:refererProtoReferrer protocol.STRING
ym:s:refererDomainReferrer domain.STRING
ym:s:refererPathFullPart of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment.STRING
ym:s:refererPathPart of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.STRING
ym:s:refererPathLevel1First level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:s:refererPathLevel2Second level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:s:refererPathLevel3Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2.STRING
ym:s:refererPathLevel4Fourth level of URL referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:s:refererPathLevel5Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:s:externalRefererURL of the external referrer for the "Link traffic" sourceSTRING
ym:s:externalRefererProtoExternal referrer protocol.STRING
ym:s:externalRefererDomainExternal referrer domain.STRING
ym:s:externalRefererPathFullPart of the external referrer URL address right after the domain. Unlike a simple path, this part also contains the sections of parameters and fragment.STRING
ym:s:externalRefererPathPart of the external referrer URL right after the domain up to ? (parameter section), # (fragment section) or to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.STRING
ym:s:externalRefererPathLevel1First level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:s:externalRefererPathLevel2Second level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:s:externalRefererPathLevel3Third level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/.STRING
ym:s:externalRefererPathLevel4Fourth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:s:externalRefererPathLevel5Fifth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:s:fromFrom label.STRING
ym:s:UTMCampaignName of ongoing ad campaignSTRING
ym:s:UTMContentAdSTRING
ym:s:UTMMediumMarketing toolSTRING
ym:s:UTMSourceSource of clickSTRING
ym:s:UTMTermKeywordsSTRING
ym:s:openstatAdAdSTRING
ym:s:openstatCampaignAd campaignSTRING
ym:s:openstatServiceAd serviceSTRING
ym:s:openstatSourcePlacement locationSTRING
ym:s:hasGCLIDTags present GCLIDSTRING
ym:s:goalDimension by achieved goal. Allows you to group sessions by goal IDsSTRING
ym:s:pageViewsIntervalNumber of page views in a visit or page depth, grouped by ranges.STRING
ym:s:pageViewsNumber of page views in a visit or page depth. Views exclude a page refresh in an interval of less than 15 seconds.STRING
ym:s:visitDurationIntervalTime on site, divided into groups.STRING
ym:s:visitDurationTime on site in seconds.STRING
ym:s:bounceWas this visit a bounce taking into account bounce rate. If the page has been viewed for more than 15 seconds, then the visit is not considered a bounce.STRING
ym:s:isRobotThe user is suspected to be a robotSTRING
ym:s:isTurboPageTurbo page.STRING
ym:s:startURLLanding page.STRING
ym:s:startURLProtoLanding page protocol.STRING
ym:s:topLevelDomainUpper level domain for landing page.STRING
ym:s:startURLDomainLanding page domain.STRING
ym:s:startURLPathFullPart of URL of landing page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragmentSTRING
ym:s:startURLPathPart of the landing page URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and forhttp://news.yandex.ru it is an empty stringSTRING
ym:s:startURLPathLevel1First level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:s:startURLPathLevel2Second level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:s:startURLPathLevel3Third level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/.STRING
ym:s:startURLPathLevel4Fourth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:s:startURLPathLevel5Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:s:endURLExit page.STRING
ym:s:endURLProtoExit page protocol.STRING
ym:s:endURLDomainExit page domain.STRING
ym:s:endURLPathFullPart of URL of exit page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragmentSTRING
ym:s:endURLPathPart of the exit page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty stringSTRING
ym:s:endURLPathLevel1First level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:s:endURLPathLevel2Second level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:s:endURLPathLevel3Third level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/.STRING
ym:s:endURLPathLevel4Fourth level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:s:endURLPathLevel5Fifth level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:s:paramsLevel1Session parameter, level 1.STRING
ym:s:paramsLevel2Session parameter, level 2.STRING
ym:s:paramsLevel3Session parameter, level 3.STRING
ym:s:paramsLevel4Session parameter, level 4.STRING
ym:s:paramsLevel5Session parameter, level 5.STRING
ym:s:paramsLevel6Session parameter, level 6.STRING
ym:s:paramsLevel7Session parameter, level 7.STRING
ym:s:paramsLevel8Session parameter, level 8.STRING
ym:s:paramsLevel9Session parameter, level 9.STRING
ym:s:paramsLevel10Session parameter, level 10.STRING
ym:s:dateDate of visit in format YYYY-MM-DD.DATE
ym:s:dateTimeDate and time of the session in YYYY-MM-DD HH:mm:ss format (in the time zone of the tag).DATE
ym:s:isNewUserIs this the user's first visit.STRING
ym:s:userVisitsIntervalNumber of user's visits during entire data collection period, interval.STRING
ym:s:userVisitsNumber of user's visits during entire data collection period.STRING
ym:s:daysSinceFirstVisitIntervalNumber of days since user's first visit, interval.STRING
ym:s:daysSinceFirstVisitNumber of days since visitor's first visit.STRING
ym:s:daysSincePreviousVisitIntervalNumber of days since the user's penultimate visit, interval.STRING
ym:s:daysSincePreviousVisitNumber of days since visitor's penultimate visit.STRING
ym:s:userVisitsPeriodIntervalAverage number of days between visits, interval.STRING
ym:s:userVisitsPeriodAverage number of days between visits.STRING
ym:s:firstVisitDateDate of visitor's first visit in the format YYYY-MM-DD.DATE
ym:s:firstVisitDateTimeDate and time of visitor's first visit in the format YYYY-MM-DD HH:mm:ss.DATE
ym:s:previousVisitDateDate of visitor's previous visit in the format YYYY-MM-DD.STRING
ym:s:genderUser's gender.STRING
ym:s:ageIntervalUser age, intervalSTRING
ym:s:interestCategory of visitors' commercial interests.STRING
ym:s:regionContinentContinents where site users are located.STRING
ym:s:regionCountryCountries where site users are located.STRING
ym:s:regionDistrictDistricts where site users are located.STRING
ym:s:regionAreaOblasts where site users are located.STRING
ym:s:regionCityCities where site users are located.STRING
ym:s:regionCitySizeCity size by pop.STRING
ym:s:browserLanguageBrowser language.STRING
ym:s:browserCountryBrowser country.STRING
ym:s:clientTimeZoneTime zone on user's computer.STRING
ym:s:ipAddressThe user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.STRING
ym:s:deviceCategoryThe type of device used for the session.STRING
ym:s:mobilePhoneDevice manufacturer.STRING
ym:s:mobilePhoneModelDevice model.STRING
ym:s:operatingSystemRootOperating systems group.STRING
ym:s:operatingSystemOperating system (detailed).STRING
ym:s:browserUser's browser.STRING
ym:s:browserAndVersionMajorName and version of browser.STRING
ym:s:browserAndVersionBrowser and its full version.STRING
ym:s:cookieEnabledCookie.STRING
ym:s:javaEnabledJava present.STRING
ym:s:javascriptEnabledJavaScript present.STRING
ym:s:hasAdBlockerPresence of ad blockers.STRING
ym:s:browserEngineUser's browser engine.STRING
ym:s:browserEngineVersion1First number in user's browser engine version.STRING
ym:s:browserEngineVersion2Second number in user's browser engine version.STRING
ym:s:browserEngineVersion3Third number (usually the build number) of the user's browser engine version.STRING
ym:s:browserEngineVersion4Fourth number (usually the revision number) of the user's browser engine version.STRING
ym:s:flashEnabledPresence of Flash.STRING
ym:s:flashVersionFlash version.STRING
ym:s:flashMajorFlash major.STRING
ym:s:flashMinorFlash minor.STRING
ym:s:silverlightEnabledPresence of silverlight.STRING
ym:s:silverlightSilverlight.STRING
ym:s:silverlightMajorSilverlight major.STRING
ym:s:silverlightMinorSilverlight minor.STRING
ym:s:silverlightMinor2Silverlight minor 2.STRING
ym:s:screenFormatRatio of screen width to height. For example, 16:9.STRING
ym:s:screenColorsDepth of screen color in bytes. For example, 24.STRING
ym:s:screenOrientationScreen orientation.STRING
ym:s:screenResolutionScreen resolution. For example, 1920х1080.STRING
ym:s:screenWidthLogical screen width.STRING
ym:s:screenHeightLogical screen height.STRING
ym:s:physicalScreenResolutionActual screen resolution based on data device pixel ratio. For example, 1920х1080.STRING
ym:s:physicalScreenWidthPhysical width of screen based on device pixel ratio data.STRING
ym:s:physicalScreenHeightPhysical screen height based on device pixel ratio data.STRING
ym:s:windowClientAreaSize of the client's browser window, for example 1920х1080.STRING
ym:s:windowClientWidthClient browser window width.STRING
ym:s:windowClientHeightClient browser window height.STRING
ym:s:productIDItem ID in order.STRING
ym:s:productNameName of item in order.STRING
ym:s:productBrandBrand of item in order.STRING
ym:s:productVariantItem version.STRING
ym:s:productPositionItem position.STRING
ym:s:productPricePrice of a single item.STRING
ym:s:productSumPrice of item.STRING
ym:s:productCurrencyCurrency.STRING
ym:s:purchaseIDID of purchase.STRING
ym:s:purchaseCouponPurchase promocode.STRING
ym:s:purchaseRevenueRevenue from purchase.STRING
ym:s:productCategoryLevel1Item category, level 1.STRING
ym:s:productCategoryLevel2Item category, level 2.STRING
ym:s:productCategoryLevel3Item category, level 3.STRING
ym:s:productCategoryLevel4Item category, level 4.STRING
ym:s:productCategoryLevel5Item category, level 5.STRING
ym:s:productCouponItem promocode.STRING
ym:s:productIDCartItem ID in basket.STRING
ym:s:productNameCartName of item in basket.STRING
ym:s:productBrandCartBrand of item in basket.STRING
ym:s:PProductIDItem ID in order.STRING
ym:s:PProductNameName of item in order.STRING
ym:s:PProductBrandBrand of item in order.STRING
ym:s:purchaseExistsVisitPresence of purchases in session.STRING
ym:s:purchaseRevenueVisitPurchase amount for the session.STRING
ym:s:offlineCallTagTag label.STRING
ym:s:offlineCallMissedMissed/Answered.STRING
ym:s:offlineCallFirstTimeCallerFirst-time/Repeat.STRING
ym:s:offlineCallHoldDurationWaiting time.STRING
ym:s:offlineCallTalkDurationDuration of conversation.STRING
ym:s:yanPageIDAd site.STRING
ym:s:yanBlockIDAd block.STRING
ym:s:yanUrlPage with advertising events.STRING
ym:s:yanUrlPathLevel1Page with advertising events, level 1.STRING
ym:s:yanUrlPathLevel2Page with advertising events, level 2.STRING
ym:s:yanUrlPathLevel3Page with advertising events, level 3.STRING
ym:s:yanUrlPathLevel4Page with advertising events, level 4.STRING
ym:pv:pageviewsNumber of page views on the site in the reporting period.FLOAT
ym:pv:usersNumber of unique users.FLOAT
ym:pv:pageviewsPerDayAverage page depth per day.FLOAT
ym:pv:pageviewsPerHourAverage number of hits per hourFLOAT
ym:pv:pageviewsPerMinuteAverage number of hits per minute.FLOAT
ym:pv:cookieEnabledPercentagePercentage of sessions and hits with cookies enabled.FLOAT
ym:pv:javaEnabledPercentageShare of visits and hits with Java support.FLOAT
ym:pv:jsEnabledPercentagePercentage of sessions and hits with JavaScript support.FLOAT
ym:pv:flashEnabledPercentagePercentage of sessions and hits with Flash support.FLOAT
ym:pv:silverlightEnabledPercentageShare of visits and hits with Silverlight support.FLOAT
ym:pv:mobilePercentagePercentage of visits and hits made with mobile devices.FLOAT
ym:pv:blockedPercentagePercentage of sessions with ad blockers.FLOAT
ym:pv:titlePage title.STRING
ym:pv:URLURL.STRING
ym:pv:URLProtoPage protocol.STRING
ym:pv:URLDomainDomain page.STRING
ym:pv:URLPathFullPart of URL of page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragmentSTRING
ym:pv:URLPathPart of the page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty stringSTRING
ym:pv:URLPathLevel1First level URL of page. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:pv:URLPathLevel2Second level URL of page. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:pv:URLPathLevel3Third level URL of page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/STRING
ym:pv:URLPathLevel4Fourth level URL of page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:pv:URLPathLevel5Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:pv:URLParamNameURL parameter.STRING
ym:pv:URLParamNameAndValueURL parameter value.STRING
ym:pv:refererReferrer URLSTRING
ym:pv:refererProtoReferrer protocol.STRING
ym:pv:refererDomainReferrer domain.STRING
ym:pv:refererPathFullPart of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment.STRING
ym:pv:refererPathPart of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.STRING
ym:pv:refererPathLevel1First level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the first level URL is http://ya.ru/.STRING
ym:pv:refererPathLevel2Second level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.STRING
ym:pv:refererPathLevel3Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2.STRING
ym:pv:refererPathLevel4Fourth level of URL referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.STRING
ym:pv:refererPathLevel5Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.STRING
ym:pv:fromFrom label.STRING
ym:pv:UTMCampaignName of ongoing ad campaignSTRING
ym:pv:UTMContentAdSTRING
ym:pv:UTMMediumMarketing toolxsSTRING
ym:pv:UTMSourceSource of clickSTRING
ym:pv:UTMTermKeywordsSTRING
ym:pv:openstatAdAdSTRING
ym:pv:openstatCampaignAd campaignSTRING
ym:pv:openstatServiceAd serviceSTRING
ym:pv:openstatSourcePlacement locationSTRING
ym:pv:hasGCLIDTags presentSTRING
ym:pv:dateDate of page view in the format YYYY-MM-DD.DATE
ym:pv:dateTimeDate and time of page view in the format YYYY-MM-DD HH:mm:ss.DATE
ym:pv:genderUser's gender.STRING
ym:pv:ageIntervalUser age, intervalSTRING
ym:pv:regionContinentContinents where site users are located.STRING
ym:pv:regionCountryCountries where site users are located.STRING
ym:pv:regionDistrictDistricts where site users are located.STRING
ym:pv:regionAreaOblasts where site users are located.STRING
ym:pv:regionCityCities where site users are located.STRING
ym:pv:regionCitySizeCity size by pop.STRING
ym:pv:browserLanguageBrowser language.STRING
ym:pv:browserCountryBrowser country.STRING
ym:pv:clientTimeZoneTime zone on user's computer.STRING
ym:pv:ipAddressIP address.STRING
ym:pv:deviceCategoryThe type of device used for the session.STRING
ym:pv:mobilePhoneDevice manufacturer.STRING
ym:pv:mobilePhoneModelDevice model.STRING
ym:pv:operatingSystemRootOperating systems group.STRING
ym:pv:operatingSystemOperating system (detailed).STRING
ym:pv:browserUser's browser.STRING
ym:pv:browserAndVersionMajorName and version of browser.STRING
ym:pv:browserAndVersionBrowser and its full version.STRING
ym:pv:cookieEnabledCookie.STRING
ym:pv:javaEnabledJava present.STRING
ym:pv:javascriptEnabledJavaScript present.STRING
ym:pv:hasAdBlockerPresence of ad blockers.STRING
ym:pv:browserEngineUser's browser engine.STRING
ym:pv:browserEngineVersion1First number in user's browser engine version.STRING
ym:pv:browserEngineVersion2Second number in user's browser engine version.STRING
ym:pv:browserEngineVersion3Third number (usually the build number) of the user's browser engine version.STRING
ym:pv:browserEngineVersion4Fourth number (usually the revision number) of the user's browser engine version.STRING
ym:pv:flashEnabledFlash present.STRING
ym:pv:flashVersionFlash version.STRING
ym:pv:flashMajorFlash major.STRING
ym:pv:flashMinorFlash minor.STRING
ym:pv:screenFormatRatio of screen width to height.STRING
ym:pv:screenColorsDepth of screen color in bytes.STRING
ym:pv:screenOrientationScreen orientation.STRING
ym:pv:screenResolutionScreen resolution.STRING
ym:pv:screenWidthLogical screen width.STRING
ym:pv:screenHeightLogical screen height.STRING
ym:pv:physicalScreenResolutionActual screen resolution based on data device pixel ratio.STRING
ym:pv:physicalScreenWidthPhysical width of screen based on device pixel ratio data.STRING
ym:pv:physicalScreenHeightPhysical screen height based on device pixel ratio data.STRING
ym:pv:windowClientAreaSize of the client's browser window.STRING
ym:pv:windowClientWidthClient browser window width.STRING
ym:pv:windowClientHeightClient browser window height.STRING
ym:ad:visitsTotal number of visits.FLOAT
ym:ad:clicksTotal number of clicks on the ad.FLOAT
ym:ad:AdCostTotal cost of clicks from Yandex.Direct.FLOAT
ym:ad:AdCostPerVisitAverage cost per click from Yandex.Direct.FLOAT
ym:ad:goalCPACost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits.FLOAT
ym:ad:goalAdCostPerVisitAverage cost of a converted session from Yandex.Direct.FLOAT
ym:ad:directOrderYandex.Direct ad campaign.STRING
ym:ad:directBannerGroupYandex.Direct ad group.STRING
ym:ad:directBannerYandex.Direct adSTRING
ym:ad:directPhraseOrCondAd impression criteria.STRING
ym:ad:directPlatformTypeType of Yandex.Direct ad site.STRING
ym:ad:directPlatformYandex.Direct ad site.STRING
ym:ad:directSearchPhraseKeyword of last click by Yandex.Direct ad.STRING
ym:ad:directConditionTypeType of ad impression criteria.STRING
ym:ad:currencyCurrency set in Yandex.Direct for ad campaigns.STRING
ym:ad:displayCampaignYandex.Display order number.STRING
ym:up:paramsNumber of parameters.FLOAT
ym:up:usersNumber of unique users.FLOAT
ym:up:paramsLevel1Session parameter, level 1.STRING
ym:up:paramsLevel2Session parameter, level 2.STRING
ym:up:paramsLevel3Session parameter, level 3.STRING
ym:up:paramsLevel4Session parameter, level 4.STRING
ym:up:paramsLevel5Session parameter, level 5.STRING

Quotes and limits

Important note: Renta doesn’t provide any restrictions like amount of accounts, connectors, integrations or inserting date range.

Limits for Yandex Metrica:

  • Number of requests from a single IP address – 30 per sec

Link to the official documentation

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If you have any questions – please contact us!