ETL Yandex Direct data to Snowflake

Renta ELT is a simple way to create data pipelines in minutes. Not months.

Trusted by teams at

Yandex Direct is a leading advertising platform for targeted campaigns in Russia and CIS markets.
Renta Marketing ELT seamlessly transfers your Yandex Direct data into Snowflake, enabling fast, automated, and secure analytics.
Unlock deeper marketing insights and empower your team to make data-driven decisions with ease.

Set up your ELT pipeline in 3 simple steps

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Yandex Direct as the data source in Renta.

1Connect your source

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

2Identify the destination

3Configure and synchronize

The data structure of the Yandex Direct API

Renta supports 7 methods of data export using the Yandex Direct API.

Campaigns

Provides access to campaign-level data, including campaign settings, status, budget, and performance metrics. Essential for managing and analyzing advertising campaigns.

AdGroups

Returns information about ad groups within campaigns, such as targeting parameters, status, and associated ads. Useful for structuring and optimizing campaign segments.

Retrieves details of individual ads, including creative content, status, and performance data. Enables granular analysis and management of ad assets.

Keywords

Provides data on keywords linked to ad groups, including bid values, match types, and performance statistics. Key for keyword management and optimization.

Reports

Generates customizable reports on campaign performance, covering metrics such as impressions, clicks, conversions, and costs. Supports in-depth analytics and decision-making.

Clients

Returns information about client accounts, including account settings, balances, and contact details. Useful for managing multiple advertisers or agency accounts.

Bids

Allows retrieval and adjustment of bid values for keywords and placements. Facilitates automated bid management and optimization strategies.

Use cases

Unlock actionable Yandex Direct insights

Track Yandex Direct ad spend ROI by merging campaign data with Snowflake sales metrics
Optimize keyword bidding by analyzing Yandex Direct click data alongside CRM conversions
Automate daily performance dashboards by syncing Yandex Direct metrics to Snowflake
Detect underperforming ads by comparing Yandex Direct CTRs with revenue in Snowflake
Uncover audience insights by blending Yandex Direct demographics with customer profiles
Forecast campaign results by modeling Yandex Direct trends with Snowflake historical data