ETL Reddit Ads data to Google Cloud Storage

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Reddit Ads is a paid social platform that helps teams reach engaged communities and measure campaign performance across audiences, creatives, and conversions.
Renta Marketing ELT automatically loads Reddit Ads data into Google Cloud Storage with reliable, secure, and scalable pipelines.
This helps marketing and data teams centralize raw data, simplify reporting, and prepare it for advanced analytics and attribution.

Set up your ELT pipeline in 3 simple steps

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
1Connect your source

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Reddit Ads API

Renta supports 7 methods of data export using the Reddit Ads API.

Accounts

Returns the advertiser accounts available to the authenticated user. This endpoint is typically used to identify account-level metadata such as account IDs, names, status, and permissions before extracting campaign data.

Campaigns

Provides campaign-level objects that group ad groups and define the overall advertising objective, budget settings, schedule, and delivery status. It is a core endpoint for analyzing campaign structure and performance at a high level.

Ad Groups

Contains ad group records nested under campaigns, including bidding settings, targeting configuration, placements, budgets, and run dates. This endpoint is essential for understanding how campaigns are segmented and delivered.

Ads

Returns the individual ads or creatives associated with ad groups. It typically includes ad identifiers, creative attributes, review status, destination URLs, and other fields needed to analyze ad-level execution.

Creatives

Provides the creative assets used in Reddit Ads, such as post-based content, headlines, copy, media references, and call-to-action details. This endpoint is useful for joining performance data with the actual ad content shown to users.

Audiences

Contains audience and targeting-related entities, including custom audiences, retargeting segments, and other reusable targeting definitions. Data engineers commonly use it to map how advertisers define and apply audience segments across campaigns.

Reports

Returns aggregated performance metrics for accounts, campaigns, ad groups, ads, or other supported entities over a selected date range. This is the primary endpoint for extracting impressions, clicks, spend, conversions, and other reporting dimensions and KPIs.

Use cases

Unlock actionable Reddit Ads insights

  • Archive Reddit Ads data in Google Cloud Storage for low-cost, long-term campaign history analysis
  • Export Reddit Ads spend to Google Cloud Storage to compare CPA and ROAS by subreddit over time
  • Store Reddit Ads click and conversion logs in Google Cloud Storage for attribution modeling and QA
  • Back up Reddit Ads creative and performance data to Google Cloud Storage for audit-ready reporting
  • Feed Reddit Ads data from Google Cloud Storage into BigQuery to uncover top audiences and trends
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Use cases: Reddit Ads and Google Cloud Storage integration
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