ETL Reddit Ads data to Google BigQuery

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Reddit Ads is a powerful advertising platform for reaching engaged communities and measuring campaign performance across audiences, creatives, and conversions.
Renta Marketing ELT automatically loads Reddit Ads data into Google BigQuery with reliable, secure, and near real time updates.
This helps your team unify marketing reporting, build trusted attribution models, and analyze ROI faster with warehouse ready data.

Set up your ELT pipeline in 3 simple steps

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
1Connect your source

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Reddit Ads API

Renta supports 7 methods of data export using the Reddit Ads API.

Ad Accounts

Represents Reddit Ads accounts and their core metadata, such as account ID, name, status, currency, and timezone. Use this endpoint as the top-level entity for organizing campaigns, billing context, and account-level reporting.

Campaigns

Contains campaign-level configuration and performance context, including campaign name, objective, status, budget, schedule, and associated ad account. This method is commonly used to analyze delivery and structure advertising activity at a strategic level.

Ad Groups

Stores ad group details such as targeting settings, bids, placements, optimization strategy, status, and run dates. It is the main level for managing audience segmentation and delivery logic within a campaign.

Ads

Provides the creative-level objects served on Reddit, including ad name, format, destination URL, creative attributes, status, and links to parent ad groups and campaigns. This endpoint is essential for creative analysis and ad-level performance tracking.

Creatives

Represents the underlying creative assets and content used in ads, such as headlines, copy, images, videos, and call-to-action elements. Data engineers typically use this method to normalize asset metadata separately from delivery entities.

Targeting

Contains audience and inventory targeting criteria applied to ad groups or campaigns, including interests, communities, geography, device, platform, and demographic dimensions. This endpoint is useful for reconstructing targeting logic and comparing performance by audience strategy.

Reports

Returns aggregated performance metrics across accounts, campaigns, ad groups, or ads for a selected date range and granularity. Typical fields include impressions, clicks, spend, conversions, CTR, CPC, and other KPIs used for analytics and ETL pipelines.

Use cases

Unlock actionable Reddit Ads insights

  • Join Reddit Ads spend with BigQuery revenue to measure subreddit-level ROAS
  • Track Reddit campaign CAC and LTV by cohort in BigQuery for budget reallocation
  • Blend Reddit Ads and web analytics in BigQuery to find highest-converting audiences
  • Detect wasted Reddit spend in BigQuery by spotting low-CTR ads with high CPM
  • Build BigQuery dashboards to monitor Reddit conversions, CPA, and spend by campaign
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Use cases: Reddit Ads and Google BigQuery integration
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