ETL Reddit Ads data to Databricks

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Reddit Ads is a paid social platform that helps teams reach niche communities and measure campaign performance with precision.
Renta Marketing ELT automatically loads Reddit Ads data into Databricks, so your team gets clean, analysis ready marketing data with reliable updates.
This helps analysts and leaders unify reporting, improve attribution, and make faster budget decisions.

Set up your ELT pipeline in 3 simple steps

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
1Connect your source

Select Reddit Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Reddit Ads as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Reddit Ads API

Renta supports 8 methods of data export using the Reddit Ads API.

Accounts

Returns the Reddit Ads accounts available to the authenticated user. This endpoint is typically used as the top-level entity for scoping downstream data such as campaigns, ad groups, ads, billing, and reporting.

Campaigns

Provides campaign-level objects within an ad account, including campaign names, status, objectives, budgets, flight dates, and delivery settings. It is commonly used to analyze campaign structure and performance at a strategic level.

Ad Groups

Returns ad group records associated with campaigns, including pacing, bids, targeting configuration, placements, and scheduling details. This endpoint is important for understanding execution settings below the campaign level.

Ads

Contains the individual ads or creatives served within ad groups. It typically includes creative metadata such as ad name, format, destination URL, review status, and other attributes needed for creative-level analysis.

Audiences

Provides audience and targeting-related entities, such as custom audiences, pixel-based audiences, or other reusable targeting segments available in the account. This data is useful for audience management and activation workflows.

Reports

Returns performance metrics for Reddit Ads entities such as campaigns, ad groups, ads, or audiences over a selected date range. It is the primary endpoint for extracting impressions, clicks, spend, conversions, and other analytics data for BI and attribution use cases.

Creatives

Provides reusable creative assets and metadata used in ads, such as image, video, or text-based components. This endpoint helps data teams map ad delivery and performance back to the underlying creative assets.

Conversions

Returns conversion and event-related data tied to Reddit Ads measurement, including tracked actions attributed to campaigns. It is commonly used to evaluate downstream outcomes such as sign-ups, purchases, or other defined conversion events.

Use cases

Unlock actionable Reddit Ads insights

  • Join Reddit Ads with Databricks revenue data to optimize ROAS by subreddit and campaign
  • Blend Reddit Ads and product events in Databricks to find communities driving trial-to-paid lift
  • Use Databricks models on Reddit Ads data to predict CAC and shift budget to high-LTV audiences
  • Unify Reddit Ads, CRM, and warehouse data in Databricks to score lead quality by campaign
  • Track Reddit Ads cohort retention in Databricks to spot creatives that lift 30-day activation
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Use cases: Reddit Ads and Databricks integration
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