ETL Google Ads data to Amazon Redshift

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Google Ads is a powerful platform for driving targeted traffic and measuring campaign performance.
Renta Marketing ELT seamlessly moves your Google Ads data into Amazon Redshift, enabling unified analytics and real-time insights.
Enjoy automated, secure, and always up-to-date reporting to empower your marketing and data teams.

Set up your ELT pipeline in 3 simple steps

Select Google Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Google Ads as the data source in Renta.
1Connect your source

Select Google Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Google Ads as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Google Ads API

Renta supports 7 methods of data export using the Google Ads API.

Customers

Represents Google Ads accounts, containing essential account-level information such as account ID, descriptive name, currency, and time zone.

Campaigns

Provides access to campaign-level data, including campaign settings, status, budget, targeting criteria, and performance metrics.

AdGroups

Contains details about ad groups within campaigns, including ad group type, status, bidding strategies, and targeting options.

Ads

Enables retrieval and management of individual ads, including creative assets, ad types, approval status, and performance data.

Keywords

Manages keyword criteria within ad groups, providing information on match types, bid adjustments, quality scores, and performance metrics.

Reports

Offers access to customizable reporting endpoints, allowing extraction of aggregated performance data across various dimensions such as campaigns, ad groups, and keywords.

Conversions

Tracks and manages conversion actions, enabling measurement of user actions that are valuable to the business, such as purchases or sign-ups.

Use cases

Unlock actionable Google Ads insights

  • Track Google Ads spend vs. revenue in Redshift to optimize ROAS by campaign.
  • Blend ad click data with sales to identify high-converting keywords in real time.
  • Automate daily reporting of Google Ads performance metrics for executive dashboards.
  • Correlate ad impressions with product inventory to avoid wasted spend on out-of-stock items.
  • Segment audiences by purchase history to refine Google Ads retargeting strategies.
  • Detect anomalies in ad performance by comparing historical trends in Redshift.
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Use cases: Google Ads and Amazon Redshift integration
Frequently asked questions
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