ETL Calltouch data to Google Cloud Storage

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Calltouch is a powerful call tracking and analytics platform.
Renta Marketing ELT seamlessly transfers your Calltouch data to Google Cloud Storage, enabling fast, automated, and secure data integration for advanced analytics.
Unlock deeper marketing insights and empower your team to make data-driven decisions with ease.

Set up your ELT pipeline in 3 simple steps

Select Calltouch as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Calltouch as the data source in Renta.
1Connect your source

Select Calltouch as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Calltouch as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Calltouch API

Renta supports 6 methods of data export using the Calltouch API.

Calls

Retrieves detailed information about inbound and outbound calls, including call duration, source, tracking parameters, and call recordings. Essential for analyzing call attribution and customer interactions.

Leads

Provides access to lead data generated through tracked calls, forms, and other conversion events. Includes lead source, contact details, and conversion status for comprehensive lead management.

Forms

Returns data from web forms submitted on tracked websites, capturing form fields, submission timestamps, and associated session data for conversion analysis.

Visits

Delivers granular session and visit data, such as user identifiers, traffic sources, UTM parameters, and device information, enabling in-depth web analytics and attribution modeling.

Sources

Lists available traffic sources and channels tracked by Calltouch, supporting data segmentation and campaign performance analysis.

Tags

Manages and retrieves custom tags applied to calls, leads, or sessions, facilitating advanced filtering and reporting in analytics workflows.

Use cases

Unlock actionable Calltouch insights

  • Centralize Calltouch call data in Google Cloud Storage for unified multi-channel analytics
  • Automate lead attribution by merging Calltouch call logs with web traffic data in GCS
  • Build real-time dashboards tracking call conversion rates across campaigns
  • Enrich customer profiles by blending Calltouch call data with CRM records in GCS
  • Enable advanced speech analytics by storing and processing call recordings in GCS
  • Streamline reporting by exporting Calltouch metrics directly to Google Cloud Storage
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Use cases: Calltouch and Google Cloud Storage integration
Frequently asked questions
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