ETL Calltouch data to Google BigQuery

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Calltouch is a powerful call tracking and analytics platform for marketing teams.
Renta Marketing ELT seamlessly transfers your Calltouch data to Google BigQuery, enabling advanced analytics and real-time insights.
Automate your data workflows and empower your team to make faster, data-driven decisions with complete confidence.

Set up your ELT pipeline in 3 simple steps

Select Calltouch as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Calltouch as the data source in Renta.
1Connect your source

Select Calltouch as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Calltouch as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Calltouch API

Renta supports 6 methods of data export using the Calltouch API.

Calls

Provides detailed records of inbound and outbound phone calls, including call duration, call status, caller information, tracking numbers, and associated campaign data.

Leads

Returns information about captured leads, aggregating data from various sources such as web forms, calls, and chats, along with lead status and attribution details.

Visits

Delivers session-level data on website visits, including visitor identifiers, traffic sources, UTM parameters, and behavioral metrics.

Sources

Lists all available traffic sources and channels, mapping each visit or call to its corresponding marketing source for accurate attribution.

Tags

Retrieves custom tags and labels assigned to calls, leads, or visits, enabling advanced segmentation and filtering in analytics workflows.

Goals

Provides details on configured conversion goals, including goal type, completion criteria, and performance metrics for tracking marketing effectiveness.

Use cases

Unlock actionable Calltouch insights

  • Track call-driven conversions by merging Calltouch data with ad spend in BigQuery
  • Analyze multi-channel attribution by blending Calltouch call logs with web analytics
  • Monitor call quality trends by aggregating Calltouch call scores in BigQuery dashboards
  • Identify high-performing keywords by linking Calltouch call sources to campaign data
  • Automate lead scoring by enriching Calltouch call data with CRM insights in BigQuery
  • Optimize ad budgets by correlating call volume from Calltouch with campaign ROI metrics
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Use cases: Calltouch and Google BigQuery integration
Frequently asked questions
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