ETL Amazon Ads data to SQL Server

Source
Destination
Renta ELT is a simple way to create data pipelines in minutes. Not months.

Amazon Ads is a leading advertising platform for reaching shoppers across Amazon properties and partner networks.
Renta Marketing ELT automatically loads Amazon Ads data into SQL Server, so your team gets clean, analysis ready marketing data with reliable updates.
This helps analysts and marketing leaders measure performance faster, unify reporting, and make better budget decisions.

Set up your ELT pipeline in 3 simple steps

Select Amazon Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Amazon Ads as the data source in Renta.
1Connect your source

Select Amazon Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Amazon Ads as the data source in Renta.
2Identify the destination
3Configure and synchronize
The data structure of the Amazon Ads API

Renta supports 7 methods of data export using the Amazon Ads API.

Profiles

Represents advertiser accounts and marketplaces available to the authenticated user. Contains profile identifiers, account metadata, country or region information, currency, and permissions used to scope all subsequent API requests.

Campaigns

Represents the top-level advertising entities for Sponsored Products, Sponsored Brands, and Sponsored Display. Contains campaign settings such as name, status, budget, targeting type, bidding strategy, and start or end dates.

Ad Groups

Represents logical groupings of ads and targeting rules within a campaign. Contains ad group identifiers, status, default bids, and links to the parent campaign for performance and configuration analysis.

Ads

Represents the individual ad creatives or promoted products delivered within ad groups. Contains ad identifiers, creative or ASIN references, serving status, moderation state, and associations to campaigns and ad groups.

Keywords and Targets

Represents the targeting criteria used to match ads to shopper searches or audiences. Contains keyword text, match type, bids, expressions, product targeting rules, and status fields required for optimization workflows.

Search Term Reports

Represents performance data for actual shopper queries that triggered ads. Contains metrics such as impressions, clicks, spend, sales, orders, and attributed conversions, making it essential for search term mining and bid optimization.

Campaign Reports

Represents aggregated performance metrics at campaign, ad group, ad, keyword, or targeting level. Contains time-based reporting data such as impressions, clicks, cost, CTR, CPC, ROAS, and attributed sales for analytics and ETL pipelines.

Use cases

Unlock actionable Amazon Ads insights

  • Join Amazon Ads spend with SQL Server orders to measure true ROAS by SKU
  • Track keyword CPC, CTR, and SQL Server revenue to cut wasted ad spend fast
  • Blend campaign data with SQL Server margins to optimize bids for profit, not just sales
  • Compare Amazon Ads new-to-brand metrics with SQL Server repeat purchases by segment
  • Alert on ACOS spikes by matching Amazon Ads costs to SQL Server daily sales trends
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Use cases: Amazon Ads and SQL Server integration
Frequently asked questions
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