ETL Yandex Metrica data to Snowflake

Renta ELT is a simple way to create data pipelines in minutes. Not months.

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Yandex Metrica is a powerful web analytics tool for tracking user behavior and marketing performance.
Renta Marketing ELT seamlessly transfers your Yandex Metrica data to Snowflake, enabling advanced analytics and unified reporting.
Enjoy automated, secure, and always up-to-date data pipelines designed for marketing and data engineering teams.

Set up your ELT pipeline in 3 simple steps

Select Yandex Metrica as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Yandex Metrica as the data source in Renta.

1Connect your source

Select Yandex Metrica as your data source and securely authenticate your account to initiate the data extraction process.

2Identify the destination

3Configure and synchronize

The data structure of the Yandex Metrica API

Renta supports 7 methods of data export using the Yandex Metrica API.

Counters

Provides access to the list of Yandex Metrica counters (tracking IDs) associated with a user account, including metadata such as site URL, counter status, and permissions.

Stat Data

Returns aggregated statistical data for a specified counter, such as visits, pageviews, users, and custom metrics, with support for segmentation, grouping, and filtering.

Management

Enables management of counter settings, goals, filters, segments, and user access rights, allowing for configuration and administration of analytics properties.

Logs API

Provides raw, event-level data exports including visits, hits, and session parameters, enabling detailed analysis and integration with external data systems.

Goals

Allows retrieval and management of conversion goals configured for a counter, including goal definitions, types, and performance statistics.

Segments

Enables creation, retrieval, and management of user-defined segments for advanced audience analysis and targeted reporting.

Experiments

Manages A/B testing experiments, providing data on experiment configuration, variants, and performance metrics.

Use cases

Unlock actionable Yandex Metrica insights

Combine Yandex Metrica web analytics with Snowflake sales data for full-funnel attribution.
Enrich customer profiles by merging Metrica behavioral data with CRM records in Snowflake.
Detect churn risk by analyzing user journey drop-offs from Metrica in Snowflake dashboards.
Optimize ad spend by correlating Yandex Metrica traffic sources with revenue in Snowflake.
Automate cohort analysis by syncing Metrica events with product usage data in Snowflake.
Forecast user retention by integrating Metrica session metrics with transactional data.