ETL Yandex Direct data to Google BigQuery

Renta ELT is a simple way to create data pipelines in minutes. Not months.

Trusted by teams at

Yandex Direct is a leading advertising platform for reaching audiences across Russia and the CIS.
Renta Marketing ELT seamlessly transfers your Yandex Direct data to Google BigQuery, empowering your team with up-to-date insights for smarter marketing decisions.
Enjoy automated, secure, and scalable data integration built for data-driven teams.

Set up your ELT pipeline in 3 simple steps

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Yandex Direct as the data source in Renta.

1Connect your source

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

2Identify the destination

3Configure and synchronize

The data structure of the Yandex Direct API

Renta supports 7 methods of data export using the Yandex Direct API.

Campaigns

Provides access to campaign-level data, including campaign settings, status, budget, and performance metrics. Essential for managing and analyzing advertising campaigns.

AdGroups

Returns information about ad groups within campaigns, such as targeting parameters, group status, and associated ads. Useful for granular campaign structuring and optimization.

Delivers detailed data on individual ads, including creative content, status, performance indicators, and links to their respective ad groups and campaigns.

Keywords

Enables retrieval and management of keyword lists, bid settings, match types, and performance statistics for keywords within ad groups.

Reports

Generates customizable reports on campaign performance, covering metrics such as impressions, clicks, conversions, and costs over specified time periods.

Bids

Allows for viewing and updating bid amounts for keywords and placements, supporting automated and manual bid management strategies.

Clients

Provides information about client accounts, including account details, balances, and access rights, primarily for agencies managing multiple advertisers.

Use cases

Unlock actionable Yandex Direct insights

Track Yandex Direct ad spend ROI by campaign in Google BigQuery dashboards
Combine Yandex Direct click data with CRM leads to optimize conversion rates
Detect underperforming keywords by blending Yandex Direct and web analytics data
Automate daily Yandex Direct budget pacing reports in BigQuery
Analyze cross-channel attribution by merging Yandex Direct and Google Ads data
Forecast Yandex Direct campaign outcomes using historical data in BigQuery