ETL Yandex Direct data to Databricks

Renta ELT is a simple way to create data pipelines in minutes. Not months.

Trusted by teams at

Yandex Direct is a leading digital advertising platform trusted by businesses across the globe.
Renta Marketing ELT seamlessly transfers your Yandex Direct data into Databricks, empowering your team with up-to-date, actionable insights for advanced marketing analytics.
Enjoy automated, secure, and hassle-free data integration tailored for data-driven teams.

Set up your ELT pipeline in 3 simple steps

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Yandex Direct as the data source in Renta.

1Connect your source

Select Yandex Direct as your data source and securely authenticate your account to initiate the data extraction process.

2Identify the destination

3Configure and synchronize

The data structure of the Yandex Direct API

Renta supports 7 methods of data export using the Yandex Direct API.

Campaigns

Manages advertising campaigns, allowing you to retrieve, create, update, and archive campaign settings and metadata such as campaign type, status, and budget.

AdGroups

Handles ad groups within campaigns, providing access to group-level targeting parameters, status, and association with specific campaigns.

Enables management of individual ads, including retrieving, creating, updating, and deleting ad creatives, formats, and their statuses.

Keywords

Manages keyword lists and targeting criteria for ad groups, allowing you to add, update, or remove keywords and set bid values.

Reports

Generates detailed performance reports on campaigns, ad groups, ads, and keywords, providing metrics such as impressions, clicks, cost, and conversions.

Bids

Allows management of bid values for keywords and placements, enabling automated or manual adjustment of bids to optimize ad performance.

Clients

Provides access to client account information, including account settings, balances, and user permissions for multi-client management.

Use cases

Unlock actionable Yandex Direct insights

Unify Yandex Direct ad spend with sales data to measure true campaign ROI in Databricks
Detect underperforming keywords by blending Yandex Direct and web analytics data
Automate daily Yandex Direct budget pacing reports using Databricks dashboards
Correlate Yandex Direct click data with CRM leads to optimize acquisition strategies
Forecast Yandex Direct campaign outcomes with ML models built in Databricks
Identify audience segments with high LTV by merging Yandex Direct and purchase data