ETL Google Ads data to Databricks

Renta ELT is a simple way to create data pipelines in minutes. Not months.

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Google Ads is a powerful platform for driving targeted traffic and measuring campaign performance.
Renta Marketing ELT seamlessly connects Google Ads with Databricks, enabling you to centralize, analyze, and visualize your marketing data in real time.
Unlock deeper insights and make data-driven decisions faster with automated, secure, and scalable data integration.

Set up your ELT pipeline in 3 simple steps

Select Google Ads as your data source and securely authenticate your account to initiate the data extraction process.

Selecting Google Ads as the data source in Renta.

1Connect your source

Select Google Ads as your data source and securely authenticate your account to initiate the data extraction process.

2Identify the destination

3Configure and synchronize

The data structure of the Google Ads API

Renta supports 7 methods of data export using the Google Ads API.

Customers

Represents Google Ads accounts and contains essential information such as account ID, descriptive name, currency, time zone, and account status.

Campaigns

Provides details about advertising campaigns, including campaign type, status, budget, targeting settings, and performance metrics.

AdGroups

Contains data on ad groups within campaigns, such as ad group name, type, status, bid settings, and associated targeting criteria.

Includes information on individual ads, covering ad type (text, image, video), creative assets, status, and performance metrics.

Keywords

Represents keyword criteria used for targeting, including match type, status, bid modifiers, and performance statistics.

Reports

Enables access to aggregated performance data across various entities (campaigns, ad groups, ads, keywords), supporting custom queries for analytics and optimization.

Conversions

Tracks and provides data on conversion actions, such as form submissions or purchases, including conversion type, value, and attribution details.

Use cases

Unlock actionable Google Ads insights

Blend Google Ads spend with sales data to measure true ROI by campaign and keyword.
Detect underperforming ad groups by correlating click data with downstream conversions.
Automate budget reallocation by forecasting campaign performance in Databricks notebooks.
Uncover high-value audiences by merging Google Ads and product usage analytics.
Visualize multi-channel attribution by integrating Google Ads with CRM touchpoints.
Identify wasted ad spend by mapping impressions to actual revenue outcomes.