Build a modern marketing analytics stack in a cookieless world

Learn how to solve marketing attribution in a cookieless world based on first-party tracking.

We have researched Apple’s ITP documentation, conducted experiments, and brought out a precise mechanism for implementing data collection that you can enforce on your company.

Server-side tracking is the only proper solution that successfully solves the problem of 3rd party cookie limited. In this guide, you’ll learn how to collect your marketing data using new technologies.

Key takeaways:

• How browsers restrict access to data and what challenges marketers will face.

• How do Google Analytics reports suffer and why you can’t trust this data.

• How to organize tracking based on 1st party data and take care of the quality of data in marketing analytics.

• First steps to switch to server-side tracking.