Yandex Direct Source

Renta поддерживает экспорт данных из Yandex Direct в следующие пункты назначения:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets
  • Google Analytics

Создание интеграции в хранилище данных (DWH)

  1. Перейдите в каталог интеграций;
  2. Выберите Yandex Direct;
  3. Добавьте аккаунт Yandex Direct, в котором находятся необходимые данные;
  4. Выберите добавленный аккаунт Yandex Direct;
  5. Укажите место назначения, в которое вы хотите импортировать данные;
  6. Перейдите на экран настроек и установите необходимую конфигурацию:

Report type

Тип отчета — состоит из уникального набора параметров и метрик, доступных для выгрузки в DWH. Каждый тип отчета соответствует одноименному методу API Yandex Direct. 

NameDescription
ACCOUNT_PERFORMANCE_REPORTStatistics for the advertiser's account.
ADGROUP_PERFORMANCE_REPORTStatistics for ad groups.
AD_PERFORMANCE_REPORTStatistics for ads.
CAMPAIGN_PERFORMANCE_REPORTStatistics for campaigns.
CRITERIA_PERFORMANCE_REPORTStatistics for targeting criteria.
CUSTOM_REPORTStatistics with custom groupings.
SEARCH_QUERY_PERFORMANCE_REPORTStatistics for search queries.
REACH_AND_FREQUENCY_PERFORMANCE_REPORTStatistics for display campaigns. The report only contains data for campaigns with the “Display campaign” type, and ignores all other types of campaigns.
ACCOUNT_BALANCE_REPORTStatistics for account balance.

Parameters

Параметры —  содержат список параметров и метрик, доступных для экспорта. Укажите необходимые для выгрузки параметры.

В результате Renta создаст таблицу, которая будет содержать данные выбранных параметров. Порядок выбранных параметров в интерфейсе будет соответствовать порядку столбцов таблицы.

Include Discount

Включить ли в сумму расходов агентскую комиссию.

Настройка доступна только для агентских аккаунтов.

Include VAT

Включить ли НДС в денежные суммы в отчете.

Date range type

Диапазон дат — укажите период, за который необходимо экспортировать данные. Вы можете указать любой исторический временной интервал.

Чтобы выбрать необходимое время, введите в поле «From» дату, с которой вы хотите начать выгрузку данных, затем введите дату окончания в поле «To».

Если вы хотите, чтобы данные в таблице обновлялись ежедневно и дополнялись новыми днями, тогда в поле «To» укажите «Yesterday».
Подробная инструкция по работе с диапазоном дат

Integration name

Имя интеграции — при создании интеграции автоматически генерируется её имя. В этом поле вы можете переименовать название интеграции. Разрешены как кириллица, так и латиница, но не более 100 символов.

Название интеграции отображается на странице Integration List.

Table name

Имя таблицы — при создании интеграции автоматически генерируется имя таблицы, которая будет создана в DWH. В этом поле вы можете переименовать её.

Разрешена только латиница, цифры и символ «_».

Update time

Время обновления — вы можете указать любое время обновления, которое вам нужно. Рента обновляет интеграции ежедневно в интервале выбранного часа. 

Обычно наши пользователи выбирают время обновления интеграций рано утром, например, в 5 утра. В этом случае ваша интеграция будет обновляться в период с 5 утра до 6 утра. 

Обновление интеграций происходит по часовому поясу, выбранном в настройках вашего профайла. 

Overwrite period

Период перезаписи данных — это ретроспективное обновление данных за выбранный период.

Например, вы выбираете период перезаписи «Последние 7 дней» — это означает, что все данные за последние 7 дней будут удалены из таблицы и вставлены снова с обновленными данными.

Примечание: данная настройка доступна только в том случае, если был выбран параметр с типом date или dateTime. 

Создание интеграции в Google Spreadsheets

Воспользуйтесь бесплатным расширением, доступным в Google Workspace Marketplace. Для этого:

  1. Установите расширение Renta Spreadsheets Add-on.
  2. Затем зайдите в Google Sheets, и во вкладке Tools выберите Renta, после чего нажмите кнопку Run. 

После чего в правом сайдбаре откроется рабочая область с настройками интеграций. Подробная инструкция по созданию интеграции доступна по данной ссылке. Обратите внимание, что все созданные интеграции в Google Spreadsheets также доступны для управления в веб-версии Renta. 

Структура данных

NameDescription
AdFormatFormat of the ad impression: IMAGE — Image ad. TEXT — Text ad. VIDEO — Video ad. SMART_MULTIPLE — Smart banner. SMART_SINGLE — Smart ad. ADAPTIVE_IMAGE — Adaptive image ad. SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign: TEXT_CAMPAIGN MOBILE_APP_CAMPAIGN DYNAMIC_TEXT_CAMPAIGN SMART_CAMPAIGN MCBANNER_CAMPAIGN CPM_BANNER_CAMPAIGN CPM_DEALS_CAMPAIGN CPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection: CELLULAR — Mobile connection. STATIONARY — Wi-Fi or wired internet access. UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user: TITLE — The ad title. SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks. VCARD — The virtual business card. DISPLAY_URL_PATH — A display link. CHAT — Live chat with an operator. PHONE — Phone number. MOBILE_APP_ICON — The app icon (for mobile app ads). BUTTON — The download or install button (for mobile app ads). UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions. If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria: For targeting a keyword or synonym — the keyword text. For autotargeting — the “---autotargeting” value. For targeting a related keyword: an empty value, if the report type is CUSTOM_REPORT. the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT. For targeting an audience target — the name of the retargeting list, or the name of a mobile app category. For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter. For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria: For targeting a keyword or synonym – the keyword ID. For autotargeting — the autotargeting ID. For targeting a related keyword — a dash. For targeting an audience target — the ID of the audience target. For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter. For showing smart banners — the ID of the filter.
CriteriaTypeThe type of targeting criteria set by the advertiser: KEYWORD — Keyword. AUTOTARGETING — Autotargeting. AUDIENCE_TARGET — Audience target. DYNAMIC_TEXT_AD_TARGET — Dynamic text ad target or filter for dynamic ads. SMART_BANNER_FILTER — Filter for smart banners.
CriterionThe name or text of the targeting criteria set by the advertiser: For targeting a keyword or synonym — the keyword text. For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined. For autotargeting — the “---autotargeting” value. For targeting an audience target — the name of the retargeting list, or the name of a mobile app category. For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter. For showing smart banners — the name of the filter. We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser: For targeting a keyword or synonym — the keyword ID. For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined. For autotargeting — the autotargeting ID. For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted. For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target. For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID. We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser: KEYWORD — Keyword. AUTOTARGETING — Autotargeting. RETARGETING — Audience target based on a retargeting list. INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile. MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category. WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages. FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners. We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as (Revenue – Cost) / Cost Up to two decimal places. If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner. Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in. This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword: For targeting a keyword synonym – the synonym text. For targeting a related keyword – the text of the related keyword. For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed. In other cases – an empty value.
MatchTypeKeyword match type: RELATED_KEYWORD — Impression for a related keyword. SYNONYM — Impression for a keyword synonym. NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data). For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place: PREMIUMBLOCK — Premium Placement. OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
HrefIdentifies sections within a document
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
utm_campaignIt's the value of utm parameter that contains the ad URL.
utm_contentIt's the value of utm parameter that contains the ad URL.
utm_mediumIt's the value of utm parameter that contains the ad URL.
utm_sourceIt's the value of utm parameter that contains the ad URL.
utm_termIt's the value of utm parameter that contains the ad URL.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AdFormatFormat of the ad impression:IMAGE — Image ad.TEXT — Text ad.VIDEO — Video ad.SMART_MULTIPLE — Smart banner.SMART_SINGLE — Smart ad.ADAPTIVE_IMAGE — Adaptive image ad.SMART_TILE — Smart tile.
AdGroupIdID of the ad group.
AdGroupNameName of the ad group.
AdIdThe ad ID.
AdNetworkTypeThe type of advertising place where the ad is shown:SEARCH — In search results.AD_NETWORK — On ad networks.
AgeThe user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45, AGE_45_54, AGE_55 or UNKNOWN.Statistics for periods up through 21.08.2018 output the AGE_45 value, and after this date the values AGE_45_54 and AGE_55 are shown. The statistics for a period that includes 21.08.2018 might show some with the AGE_45 value and some with AGE_45_54 or AGE_55.
AvgClickPositionAverage position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
AvgCpcAverage cost per click.
AvgCpmAverage price per thousand impressions.Data is only available for display campaigns.
AvgImpressionFrequencyAverage impression frequency per user, up to two decimal places.Data is only available for display campaigns.
AvgImpressionPositionAverage display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
AvgPageviewsThe average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
AvgTrafficVolumeThe average volume of traffic from positions that had ad impressions.
BounceRateThe percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
BouncesThe number of bounces (according to Yandex.Metrica data).
CampaignIdThe campaign ID.
CampaignNameThe campaign name.
CampaignTypeThe type of campaign:TEXT_CAMPAIGNMOBILE_APP_CAMPAIGNDYNAMIC_TEXT_CAMPAIGNSMART_CAMPAIGNMCBANNER_CAMPAIGNCPM_BANNER_CAMPAIGNCPM_DEALS_CAMPAIGNCPM_FRONTPAGE_CAMPAIGN
CarrierTypeThe type of connection:CELLULAR — Mobile connection.STATIONARY — Wi-Fi or wired internet access.UNKNOWN — The type couldn't be detected.
ClicksThe number of clicks.
ClickTypeWhich part of the ad was clicked by the user:TITLE — The ad title.SITELINK1, SITELINK2, ..., SITELINK8 — Sitelinks.VCARD — The virtual business card.DISPLAY_URL_PATH — A display link.CHAT — Live chat with an operator.PHONE — Phone number.MOBILE_APP_ICON — The app icon (for mobile app ads).BUTTON — The download or install button (for mobile app ads).UNKNOWN.
ConversionRateRatio of the number of converted sessions to the number of clicks, as a percentage (according to Yandex.Metrica data). It might be greater than 100 because a single click can be the source of multiple sessions.If the request specified Yandex.Metrica goals (the Goals parameter), the ConversionRate field is replaced with ConversionRate__ fields.
ConversionsThe number of conversions (according to Yandex.Metrica data).
CostThe cost of clicks.
CostPerConversionThe average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
CriteriaName or text of the targeting criteria:For targeting a keyword or synonym — the keyword text.For autotargeting — the “---autotargeting” value.For targeting a related keyword:an empty value, if the report type is CUSTOM_REPORT.the text of the related keyword, if the report type is SEARCH_QUERY_PERFORMANCE_REPORT.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.
CriteriaIdID of the targeting criteria:For targeting a keyword or synonym – the keyword ID.For autotargeting — the autotargeting ID.For targeting a related keyword — a dash.For targeting an audience target — the ID of the audience target.For showing a dynamic ad — the ID of the dynamic text ad target, or the ID of the filter.For showing smart banners — the ID of the filter.
CriteriaTypeCriteriaType
CriterionThe name or text of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword text.For impressions for a related keyword — the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined.For autotargeting — the “---autotargeting” value.For targeting an audience target — the name of the retargeting list, or the name of a mobile app category.For showing a dynamic ad — the name of the dynamic text ad target, or the name of the filter.For showing smart banners — the name of the filter.We recommend using this field instead of Criteria.
CriterionIdThe ID of the targeting criteria set by the advertiser:For targeting a keyword or synonym — the keyword ID.For targeting a related keyword — the ID of the keyword, or a dash if the keyword couldn't be determined.For autotargeting — the autotargeting ID.For targeting an audience (using a retargeting list or interest in a mobile app category) — the ID of the audience target, or a dash if the target was deleted.For a dynamic text ad target generated from site pages — the ID of the dynamic text ad target.For a filter for dynamic ads generated from a feed, or a filter for smart banners – the filter ID.We recommend using this field instead of CriteriaId.
CriterionTypeThe type of targeting criteria set by the advertiser:KEYWORD — Keyword.AUTOTARGETING — Autotargeting.RETARGETING — Audience target based on a retargeting list.INTERESTS_AND_DEMOGRAPHICS — Audience target based on user profile.MOBILE_APP_CATEGORY — Audience target based on interest in a mobile app category.WEBPAGE_FILTER — Dynamic text ad target for dynamic ads generated based on site pages.FEED_FILTER — Filter for dynamic ads generated from a feed, or a filter for smart banners.We recommend using this field instead of CriteriaType.
CtrCTR as a percent.
DateThe data statistics are provided for, in the format YYYY-MM-DD.
DeviceThe type of device the ad was shown on: DESKTOP, MOBILE or TABLET.
ExternalNetworkNameThe name of the ad exchange (SSP).
GenderThe user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
GoalsRoiReturn on investment in advertising. Calculated as(Revenue – Cost) / CostUp to two decimal places.If the request specified Yandex.Metrica goals (the Goals parameter), the GoalsRoi field is replaced with GoalsRoi__ fields.
ImpressionReachReach: the number of unique users who were shown a banner.Data is only available for display campaigns. Note. Don't add together the values for the report rows, because the same user might be counted in multiple rows. In particular, the number of unique users for the campaign might be less than the total number of unique users for separate ad groups.
ImpressionsNumber of impressions.
ImpressionShareThe percentage of auctions won out of the total number of auctions that the ad materials participated in.This data is only available for campaigns with the “Smart banners” type.
LocationOfPresenceIdID of the region where the user is located.
LocationOfPresenceNameName of the region where the user is located.
MatchedKeywordThe matched keyword:For targeting a keyword synonym – the synonym text.For targeting a related keyword – the text of the related keyword.For showing a dynamic ad – the text of the keyword that was generated automatically on the main page of the advertised site or product offer from a feed.In other cases – an empty value.
MatchTypeKeyword match type:RELATED_KEYWORD — Impression for a related keyword.SYNONYM — Impression for a keyword synonym.NONE — All other cases.
MobilePlatformOS type: ANDROID, IOS, OTHER or UNKNOWN.
MonthDate of the start of the month, in the format YYYY-MM-DD.
PlacementName of the site where the ad is being displayed.
QuarterDate of the start of the quarter, in the format YYYY-MM-DD.
QueryThe search query that triggered the ad.
RevenueRevenue for goals. For priority goals, it is calculated based on the conversion values shown in the campaign settings. For other goals, it is calculated from Yandex.Metrica data.
RlAdjustmentIdID of the retargeting list used for applying bid adjustments to the target audience.
SessionsNumber of sessions (according to Yandex.Metrica data).For mobile app ads, the number of clicks is shown as the number of visits.
SlotThe ad display place:PREMIUMBLOCK — Premium Placement.OTHER — Other ad blocks.
TargetingLocationIdID of the targeting region. If extended geotargeting is used, it may differ from the region of the user's location
TargetingLocationNameName of the targeting region.
WeekDate of the start of the week (Monday), in the format YYYY-MM-DD.
WeightedCtrWeighted CTR as a percent. Calculated as (Clicks / WeightedImpressions) × 100%.
WeightedImpressionsWeighted impressions. Each impression is counted with the weight TrafficVolume / 100, where TrafficVolume is the traffic volume from the position where an impression occurred. So WeightedImpressions = Impressions × AvgTrafficVolume / 100.
YearDate of the start of the year, in the format YYYY-MM-DD.
AccountDayBudget_AmountThe daily budget of the shared account (in the shared account currency specified in the Currency parameter).
AccountDayBudget_SpendModeMode for displaying ads: Default — Standard mode. Stretched — Distributed mode.
AccountIDID of the shared account.
AgencyNameName of the advertising agency that maintains the account. For accounts that are maintained by the advertiser without assistance, this parameter is omitted or equal to NULL.
AmountThe current balance of the shared account (in the shared account currency specified in the Currency parameter).
AmountAvailableForTransferThe amount available to transfer using the TransferMoney operation (in the currency specified in the Currency parameter).
CurrencyThe currency used for the shared account. Acceptable values: RUB, CHF, EUR, KZT, TRY, UAH, USD, BYN.
DiscountThe advertiser's current discount, as a percent.
EmailNotification_EmailThe email address for sending notifications of events related to the shared account.
EmailNotification_MoneyWarningValueThe minimal balance; notification is sent when the account balance is reduced to this amount. Set as a percentage of the amount of the last payment
EmailNotification_PausedByDayBudgetNotify when campaigns are stopped because of reaching the daily limit on the shared account
LoginUsername of the advertiser that the error occurred for
SmsNotification_MoneyInSmsNotify when funds are credited to the shared account.
SmsNotification_MoneyOutSmsNotify when funds are debited from the shared account.
SmsNotification_PausedByDayBudgetSmsNotify when campaigns are stopped because of reaching the daily limit on the shared account.
SmsNotification_SmsTimeFromThe allowed starting time for sending SMS notifications related to the shared account. Specified in the format HH:MM; minutes are set in multiples of 15 (0, 15, 30, 45).
SmsNotification_SmsTimeToThe ending time for sending SMS notifications related to the shared account. Specified in the format HH:MM; minutes are set in multiples of 15 (0, 15, 30, 45).
 
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