Google Analytics Source

Renta поддерживает экспорт данных из Google Analytics в следующие пункты назначения:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Создание интеграции в хранилище данных (DWH)

  1. Перейдите в каталог интеграций;
  2. Выберите Google Analytics;
  3. Добавьте аккаунт Google Analytics, в котором находятся необходимые данные;
  4. Выберите добавленный аккаунт Google Analytics;
  5. Укажите место назначения, в которое вы хотите импортировать данные;
  6. Перейдите на экран настроек и установите необходимую конфигурацию:

Account

Аккаунт — это ваша точка доступа к Google Analytics. Одна или несколько учетных записей Google Analytics могут принадлежать одной организации.

Property

Ресурс — это веб-сайт, мобильное приложение или устройство.

View

Представление — это ваша точка доступа к отчетам; определенное представление данных из свойства. Вы предоставляете пользователям доступ к представлению, чтобы они могли видеть отчеты, основанные на данных этого представления. Свойство может содержать одно или несколько представлений.

Parameters

Параметры —  содержат список параметров и метрик, доступных для экспорта. Укажите необходимые для выгрузки параметры.

В результате Renta создаст таблицу, которая будет содержать данные выбранных параметров. Порядок выбранных параметров в интерфейсе будет соответствовать порядку столбцов таблицы.

Date range type

Диапазон дат — укажите период, за который необходимо экспортировать данные. Вы можете указать любой исторический временной интервал.

Чтобы выбрать необходимое время, введите в поле «From» дату, с которой вы хотите начать выгрузку данных, затем введите дату окончания в поле «To».

Если вы хотите, чтобы данные в таблице обновлялись ежедневно и дополнялись новыми днями, тогда в поле «To» укажите «Yesterday».
Подробная инструкция по работе с диапазоном дат

Integration name

Имя интеграции — при создании интеграции автоматически генерируется её имя. В этом поле вы можете переименовать название интеграции. Разрешены как кириллица, так и латиница, но не более 100 символов.

Название интеграции отображается на странице Integration List.

Table name

Имя таблицы — при создании интеграции автоматически генерируется имя таблицы, которая будет создана в DWH. В этом поле вы можете переименовать её.

Разрешена только латиница, цифры и символ «_».

Update time

Время обновления — вы можете указать любое время обновления, которое вам нужно. Рента обновляет интеграции ежедневно в интервале выбранного часа. 

Обычно наши пользователи выбирают время обновления интеграций рано утром, например, в 5 утра. В этом случае ваша интеграция будет обновляться в период с 5 утра до 6 утра. 

Обновление интеграций происходит по часовому поясу, выбранном в настройках вашего профайла. 

Overwrite period

Период перезаписи данных — это ретроспективное обновление данных за выбранный период.

Например, вы выбираете период перезаписи «Последние 7 дней» — это означает, что все данные за последние 7 дней будут удалены из таблицы и вставлены снова с обновленными данными.

Примечание: данная настройка доступна только в том случае, если был выбран параметр с типом date или dateTime. 

Создание интеграции в Google Spreadsheets

Воспользуйтесь бесплатным расширением, доступным в Google Workspace Marketplace. Для этого:

  1. Установите расширение Renta Spreadsheets Add-on.
  2. Затем зайдите в Google Sheets, и во вкладке Tools выберите Renta, после чего нажмите кнопку Run. 

После чего в правом сайдбаре откроется рабочая область с настройками интеграций. Подробная инструкция по созданию интеграции доступна по данной ссылке. Обратите внимание, что все созданные интеграции в Google Spreadsheets также доступны для управления в веб-версии Renta. 

Структура данных

NameDescription
ga:usersThe total number of users for the requested time period.
ga:newUsersThe number of sessions marked as a user's first sessions.
ga:percentNewSessionsThe percentage of sessions by users who had never visited the property before.
ga:1dayUsersTotal number of 1-day active users for each day in the requested time period.
ga:7dayUsersTotal number of 7-day active users for each day in the requested time period.
ga:14dayUsersTotal number of 14-day active users for each day in the requested time period.
ga:28dayUsersTotal number of 28-day active users for each day in the requested time period.
ga:30dayUsersTotal number of 30-day active users for each day in the requested time period.
ga:sessionsThe total number of sessions.
ga:bouncesThe total number of single page (or single interaction hit) sessions for the property.
ga:bounceRateThe percentage of single-page session (i.e., session in which the person left the property from the first page).
ga:sessionDurationTotal duration (in seconds) of users' sessions.
ga:avgSessionDurationThe average duration (in seconds) of users' sessions.
ga:organicSearchesThe number of organic searches happened in a session. This metric is search engine agnostic.
ga:impressionsTotal number of campaign impressions.
ga:adClicksTotal number of times users have clicked on an ad to reach the property.
ga:adCostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
ga:CPMCost per thousand impressions.
ga:CPCCost to advertiser per click.
ga:CTRClick-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
ga:costPerTransactionThe cost per transaction for the property.
ga:costPerGoalConversionThe cost per goal conversion for the property.
ga:costPerConversionThe cost per conversion (including ecommerce and goal conversions) for the property.
ga:RPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
ga:ROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
ga:pageValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
ga:entrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
ga:entranceRateThe percentage of pageviews in which this page was the entrance.
ga:pageviewsThe total number of pageviews for the property.
ga:pageviewsPerSessionThe average number of pages viewed during a session, including repeated views of a single page.
ga:uniquePageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
ga:timeOnPageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
ga:avgTimeOnPageThe average time users spent viewing this page or a set of pages.
ga:exitsThe number of exits from the property.
ga:exitRateThe percentage of exits from the property that occurred out of the total pageviews.
ga:searchResultViewsThe number of times a search result page was viewed.
ga:searchUniquesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
ga:avgSearchResultViewsThe average number of times people viewed a page as a result of a search.
ga:searchSessionsThe total number of sessions that included an internal search.
ga:percentSessionsWithSearchThe percentage of sessions with search.
ga:searchDepthThe total number of subsequent page views made after a use of the site's internal search feature.
ga:avgSearchDepthThe average number of pages people viewed after performing a search.
ga:searchRefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
ga:percentSearchRefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
ga:searchDurationThe session duration when the site's internal search feature is used.
ga:avgSearchDurationThe average time (in seconds) users, after searching, spent on the property.
ga:searchExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.
ga:searchExitRateThe percentage of searches that resulted in an immediate exit from the property.
ga:searchGoalConversionRateAllThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
ga:goalValueAllPerSearchThe average goal value of a search.
ga:pageLoadTimeTotal time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
ga:pageLoadSampleThe sample set (or count) of pageviews used to calculate the average page load time.
ga:avgPageLoadTimeThe average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
ga:domainLookupTimeThe total time (in milliseconds) all samples spent in DNS lookup for this page.
ga:avgDomainLookupTimeThe average time (in seconds) spent in DNS lookup for this page.
ga:pageDownloadTimeThe total time (in milliseconds) to download this page among all samples.
ga:avgPageDownloadTimeThe average time (in seconds) to download this page.
ga:redirectionTimeThe total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
ga:avgRedirectionTimeThe average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
ga:serverConnectionTimeTotal time (in milliseconds) all samples spent in establishing a TCP connection to this page.
ga:avgServerConnectionTimeThe average time (in seconds) spent in establishing a TCP connection to this page.
ga:serverResponseTimeThe total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
ga:avgServerResponseTimeThe average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
ga:speedMetricsSampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics.
ga:domInteractiveTimeThe time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
ga:avgDomInteractiveTimeThe average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
ga:domContentLoadedTimeThe time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded).
ga:avgDomContentLoadedTimeThe average time (in seconds) the browser takes to parse the document.
ga:domLatencyMetricsSampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
ga:screenviewsThe total number of screenviews.
ga:uniqueScreenviewsThe number of unique screen views. Screen views in different sessions are counted as separate screen views.
ga:screenviewsPerSessionThe average number of screenviews per session.
ga:timeOnScreenThe time spent viewing the current screen.
ga:avgScreenviewDurationAverage time (in seconds) users spent on a screen.
ga:totalEventsThe total number of events for the profile, across all categories.
ga:uniqueDimensionCombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report.
ga:uniqueEventsThe number of unique events. Events in different sessions are counted as separate events.
ga:eventValueTotal value of events for the profile.
ga:avgEventValueThe average value of an event.
ga:sessionsWithEventThe total number of sessions with events.
ga:eventsPerSessionWithEventThe average number of events per session with event.
ga:transactionsThe total number of transactions.
ga:transactionsPerSessionThe average number of transactions in a session.
ga:transactionRevenueThe total sale revenue (excluding shipping and tax) of the transaction.
ga:revenuePerTransactionThe average revenue of an ecommerce transaction.
ga:transactionRevenuePerSessionAverage transaction revenue for a session.
ga:transactionShippingThe total cost of shipping.
ga:transactionTaxTotal tax for the transaction.
ga:totalValueTotal value for the property (including total revenue and total goal value).
ga:itemQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
ga:uniquePurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
ga:revenuePerItemThe average revenue per item.
ga:itemRevenueThe total revenue from purchased product items.
ga:itemsPerPurchaseThe average quantity of this item (or group of items) sold per purchase.
ga:localTransactionRevenueTransaction revenue in local currency.
ga:localTransactionShippingTransaction shipping cost in local currency.
ga:localTransactionTaxTransaction tax in local currency.
ga:localItemRevenueProduct revenue in local currency.
ga:socialInteractionsThe total number of social interactions.
ga:uniqueSocialInteractionsThe number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
ga:socialInteractionsPerSessionThe number of social interactions per session.
ga:userTimingValueTotal number of milliseconds for user timing.
ga:userTimingSampleThe number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
ga:avgUserTimingValueThe average elapsed time.
ga:exceptionsThe number of exceptions sent to Google Analytics.
ga:exceptionsPerScreenviewThe number of exceptions thrown divided by the number of screenviews.
ga:fatalExceptionsThe number of exceptions where isFatal is set to true.
ga:fatalExceptionsPerScreenviewThe number of fatal exceptions thrown divided by the number of screenviews.
ga:dcmFloodlightQuantityThe number of DCM Floodlight conversions (Analytics 360 only).
ga:dcmFloodlightRevenueDCM Floodlight revenue (Analytics 360 only).
ga:adsenseRevenueThe total revenue from AdSense ads.
ga:adsenseAdUnitsViewedThe number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en.
ga:adsenseAdsViewedThe number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
ga:adsenseAdsClicksThe number of times AdSense ads on the site were clicked (requires integration with AdSense).
ga:adsensePageImpressionsThe number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
ga:adsenseCTRThe percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).
ga:adsenseECPMThe estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.
ga:adsenseExitsThe number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).
ga:adsenseViewableImpressionPercentThe percentage of viewable impressions (requires integration with AdSense).
ga:adsenseCoverageThe percentage of ad requests that returned at least one ad (requires integration with AdSense).
ga:totalPublisherImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
ga:totalPublisherCoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
ga:totalPublisherMonetizedPageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
ga:totalPublisherImpressionsPerSessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
ga:totalPublisherViewableImpressionsPercentThe percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
ga:totalPublisherClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
ga:totalPublisherCTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
ga:totalPublisherRevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
ga:totalPublisherRevenuePer1000SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
ga:totalPublisherECPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
ga:adxImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
ga:adxCoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
ga:adxMonetizedPageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
ga:adxImpressionsPerSessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
ga:adxViewableImpressionsPercentThe percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
ga:adxClicksThe number of times AdX ads were clicked on the site.
ga:adxCTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.
ga:adxRevenueThe total estimated revenue from Ad Exchange ads.
ga:adxRevenuePer1000SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
ga:adxECPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.
ga:dfpImpressionsA DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpCoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpMonetizedPageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpImpressionsPerSessionThe ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpViewableImpressionsPercentThe percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpClicksThe number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpCTRThe percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpRevenueDFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpRevenuePer1000SessionsThe total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
ga:dfpECPMThe effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillImpressionsBackfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillCoverageBackfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillMonetizedPageviewsThis measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillImpressionsPerSessionThe ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillViewableImpressionsPercentThe percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillClicksThe number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillCTRThe percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillRevenueThe total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillRevenuePer1000SessionsThe total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:backfillECPMThe effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
ga:buyToDetailRateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).
ga:cartToDetailRateProduct adds divided by views of product details (Enhanced Ecommerce).
ga:cohortActiveUsersIt indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month.
ga:cohortAppviewsPerUserApp views per user for a cohort.
ga:cohortAppviewsPerUserWithLifetimeCriteriaApp views per user for the acquisition dimension for a cohort.
ga:cohortGoalCompletionsPerUserGoal completions per user for the acquisition dimension for a cohort.
ga:cohortGoalCompletionsPerUserWithLifetimeCriteriaGoal completions per user for a cohort.
ga:cohortPageviewsPerUserPageviews per user for a cohort.
ga:cohortPageviewsPerUserWithLifetimeCriteriaPageviews per user for the acquisition dimension for a cohort.
ga:cohortRetentionRateCohort retention rate.
ga:cohortRevenuePerUserRevenue per user for a cohort.
ga:cohortRevenuePerUserWithLifetimeCriteriaRevenue per user for the acquisition dimension for a cohort.
ga:cohortSessionDurationPerUserSession duration per user for a cohort.
ga:cohortSessionDurationPerUserWithLifetimeCriteriaSession duration per user for the acquisition dimension for a cohort.
ga:cohortSessionsPerUserSessions per user for a cohort.
ga:cohortSessionsPerUserWithLifetimeCriteriaSessions per user for the acquisition dimension for a cohort.
ga:cohortTotalUsersNumber of users belonging to the cohort, also known as cohort size.
ga:cohortTotalUsersWithLifetimeCriteriaIt represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign.
ga:dbmCPADBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
ga:dbmCPCDBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
ga:dbmCPMDBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
ga:dbmCTRDBM CTR (Analytics 360 only, requires integration with DBM).
ga:dbmClicksDBM Total Clicks (Analytics 360 only, requires integration with DBM).
ga:dbmConversionsDBM Total Conversions (Analytics 360 only, requires integration with DBM).
ga:dbmCostDBM Cost (Analytics 360 only, requires integration with DBM).
ga:dbmImpressionsDBM Total Impressions (Analytics 360 only, requires integration with DBM).
ga:dbmROASDBM ROAS (Analytics 360 only, requires integration with DBM).
ga:dcmCPCDCM Cost Per Click (Analytics 360 only).
ga:dcmCTRDCM Click Through Rate (Analytics 360 only).
ga:dcmClicksDCM Total Clicks (Analytics 360 only).
ga:dcmCostDCM Total Cost (Analytics 360 only).
ga:dcmImpressionsDCM Total Impressions (Analytics 360 only).
ga:dcmROASDCM Return On Ad Spend (ROAS) (Analytics 360 only).
ga:dcmRPCDCM Revenue Per Click (Analytics 360 only).
ga:dsCPCDS Cost to advertiser per click (Analytics 360 only, requires integration with DS).
ga:dsCTRDS Click Through Rate (Analytics 360 only, requires integration with DS).
ga:dsClicksDS Clicks (Analytics 360 only, requires integration with DS).
ga:dsCostDS Cost (Analytics 360 only, requires integration with DS).
ga:dsImpressionsDS Impressions (Analytics 360 only, requires integration with DS).
ga:dsProfitDS Profit (Analytics 360 only, requires integration with DS).
ga:dsReturnOnAdSpendDS Return On Ad Spend (Analytics 360 only, requires integration with DS).
ga:dsRevenuePerClickDS Revenue Per Click (Analytics 360 only, requires integration with DS).
ga:hitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
ga:internalPromotionCTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
ga:internalPromotionClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).
ga:internalPromotionViewsThe number of views of an internal promotion (Enhanced Ecommerce).
ga:localProductRefundAmountRefund amount in local currency for a given product (Enhanced Ecommerce).
ga:localRefundAmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).
ga:productAddsToCartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).
ga:productCheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).
ga:productDetailViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).
ga:productListCTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
ga:productListClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
ga:productListViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).
ga:productRefundAmountTotal refund amount associated with the product (Enhanced Ecommerce).
ga:productRefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).
ga:productRemovesFromCartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).
ga:productRevenuePerPurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
ga:quantityAddedToCartNumber of product units added to the shopping cart (Enhanced Ecommerce).
ga:quantityCheckedOutNumber of product units included in check out (Enhanced Ecommerce).
ga:quantityRefundedNumber of product units refunded (Enhanced Ecommerce).
ga:quantityRemovedFromCartNumber of product units removed from a shopping cart (Enhanced Ecommerce).
ga:refundAmountCurrency amount refunded for a transaction (Enhanced Ecommerce).
ga:revenuePerUserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
ga:sessionsPerUserThe total number of sessions divided by the total number of users.
ga:totalRefundsNumber of refunds that have been issued (Enhanced Ecommerce).
ga:transactionsPerUserTotal number of transactions divided by total number of users.
ga:userTypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
ga:sessionCountThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
ga:daysSinceLastSessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.
ga:userDefinedValueThe value provided when defining custom user segments for the property.
ga:userBucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
ga:sessionDurationBucketThe length (returned as a string) of a session measured in seconds and reported in second increments.
ga:referralPathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
ga:fullReferrerThe full referring URL including the hostname and path.
ga:campaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
ga:sourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter.
ga:mediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter.
ga:sourceMediumCombined values of ga:source and ga:medium.
ga:keywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter.
ga:adContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter.
ga:socialNetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
ga:hasSocialSourceReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.
ga:adGroupThe name of the AdWords ad group.
ga:adSlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.
ga:adDistributionNetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.
ga:adMatchTypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.
ga:adKeywordMatchTypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
ga:adMatchedQueryThe search query that triggered impressions.
ga:adPlacementDomainThe domain where the ads on the content network were placed.
ga:adPlacementUrlThe URL where the ads were placed on the content network.
ga:adFormatThe AdWords ad format (Text, Image, Flash, Video, etc.).
ga:adTargetingTypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.
ga:adTargetingOptionIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
ga:adDisplayUrlThe URL the AdWords ads displayed.
ga:adDestinationUrlThe URL to which the AdWords ads referred traffic.
ga:adwordsCustomerIDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.
ga:adwordsCampaignIDAdWords API Campaign.id.
ga:adwordsAdGroupIDAdWords API AdGroup.id.
ga:adwordsCreativeIDAdWords API Ad.id.
ga:adwordsCriteriaIDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
ga:adQueryWordCountThe number of words in the search query.
ga:browserThe name of users' browsers, for example, Internet Explorer or Firefox.
ga:browserVersionThe version of users' browsers, for example, 2.0.0.14.
ga:operatingSystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.
ga:operatingSystemVersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
ga:mobileDeviceBrandingMobile manufacturer or branded name.
ga:mobileDeviceModelMobile device model.
ga:mobileInputSelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
ga:mobileDeviceInfoThe branding, model, and marketing name used to identify the mobile device.
ga:mobileDeviceMarketingNameThe marketing name used for the mobile device.
ga:deviceCategoryThe type of device: desktop, tablet, or mobile.
ga:continentUsers' continent, derived from users' IP addresses or Geographical IDs.
ga:subContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
ga:countryUsers' country, derived from their IP addresses or Geographical IDs.
ga:regionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
ga:metroThe Designated Market Area (DMA) from where traffic arrived.
ga:cityUsers' city, derived from their IP addresses or Geographical IDs.
ga:latitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
ga:longitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
ga:networkDomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
ga:networkLocationThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
ga:flashVersionThe version of Flash, including minor versions, supported by users' browsers.
ga:javaEnabledA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
ga:languageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
ga:screenColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
ga:sourcePropertyDisplayNameSource property display name of roll-up properties. This is valid for only roll-up properties.
ga:sourcePropertyTrackingIdSource property tracking ID of roll-up properties. This is valid for only roll-up properties.
ga:screenResolutionResolution of users' screens, for example, 1024x738.
ga:hostnameThe hostname from which the tracking request was made.
ga:pagePathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
ga:pagePathLevel1This dimension rolls up all the page paths in the first hierarchical level in pagePath.
ga:pagePathLevel2This dimension rolls up all the page paths in the second hierarchical level in pagePath.
ga:pagePathLevel3This dimension rolls up all the page paths in the third hierarchical level in pagePath.
ga:pagePathLevel4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
ga:pageTitleThe page's title. Multiple pages might have the same page title.
ga:landingPagePathThe first page in users' sessions, or the landing page.
ga:secondPagePathThe second page in users' sessions.
ga:exitPagePathThe last page or exit page in users' sessions.
ga:previousPagePathA page visited before another page on the same property, typically used with the pagePath dimension.
ga:pageDepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
ga:contentGroupUniqueViews1The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ga:contentGroupUniqueViews2The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ga:contentGroupUniqueViews3The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ga:contentGroupUniqueViews4The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ga:contentGroupUniqueViews5The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
ga:searchUsedA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
ga:searchKeywordSearch term used within the property.
ga:searchKeywordRefinementSubsequent keyword search term or string entered by users after a given initial string search.
ga:searchCategoryThe category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.
ga:searchStartPageThe page where users initiated an internal search.
ga:searchDestinationPageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.
ga:searchAfterDestinationPageThe page that users visited after performing an internal search on the site.
ga:searchGoal1ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal2ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal3ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal4ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal5ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal6ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal7ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal8ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal9ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal10ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal11ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal12ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal13ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal14ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal15ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal16ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal17ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal18ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal19ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoal20ConversionRateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:appInstallerIdThe ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method.
ga:appVersionThe application version.
ga:appNameThe application name.
ga:appIdThe application ID.
ga:screenNameThe name of the screen.
ga:screenDepthThe number of screenviews (reported as a string) per session, useful for historgrams.
ga:landingScreenNameThe name of the first viewed screen.
ga:exitScreenNameThe name of the screen where users exited the application.
ga:eventCategoryThe event category.
ga:eventActionEvent action.
ga:eventLabelEvent label.
ga:transactionIdThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
ga:affiliationA product affiliation to designate a supplying company or brick and mortar location.
ga:sessionsToTransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.
ga:daysToTransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.
ga:productSkuThe product SKU, defined in the ecommerce tracking application, for purchased items.
ga:productNameThe product name, supplied by the ecommerce tracking application, for purchased items.
ga:productCategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
ga:currencyCodeThe local currency code (based on ISO 4217 standard) of the transaction.
ga:socialInteractionNetworkFor social interactions, this represents the social network being tracked.
ga:socialInteractionActionFor social interactions, this is the social action (e.g., +1, bookmark) being tracked.
ga:socialInteractionNetworkActionFor social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.
ga:socialInteractionTargetFor social interactions, this is the URL (or resource) which receives the social network action.
ga:socialEngagementTypeEngagement type, either "Socially Engaged" or "Not Socially Engaged".
ga:userTimingCategoryFor easier reporting purposes, this is used to categorize all user timing variables into logical groups.
ga:userTimingLabelThe name of the resource's action being tracked.
ga:userTimingVariableUsed to add flexibility to visualize user timings in the reports.
ga:exceptionDescriptionThe description for the exception.
ga:experimentIdThe user-scoped ID of the content experiment that users were exposed to when the metrics were reported.
ga:experimentVariantThe user-scoped ID of the particular variant that users were exposed to during a content experiment.
ga:dateThe date of the session formatted as YYYYMMDD.
ga:yearThe year of the session, a four-digit year from 2005 to the current year.
ga:monthMonth of the session, a two digit integer from 01 to 12.
ga:weekThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
ga:dayThe day of the month, a two-digit number from 01 to 31.
ga:hourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.
ga:minuteReturns the minutes, between 00 and 59, in the hour.
ga:nthMonthThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
ga:nthWeekThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
ga:nthDayThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
ga:nthMinuteThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
ga:dayOfWeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
ga:dayOfWeekNameName (in English) of the day of the week.
ga:dateHourCombined values of ga:date and ga:hour formated as YYYYMMDDHH.
ga:dateHourMinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
ga:yearMonthCombined values of ga:year and ga:month.
ga:yearWeekCombined values of ga:year and ga:week.
ga:isoWeekISO week number, where each week starts on Monday.
ga:isoYearThe ISO year of the session.
ga:isoYearIsoWeekCombined values of ga:isoYear and ga:isoWeek.
ga:dcmClickAdDCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickAdIdDCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickAdTypeDCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickAdTypeIdDCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickAdvertiserDCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickAdvertiserIdDCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCampaignDCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCampaignIdDCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCreativeIdDCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCreativeDCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickRenderingIdDCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCreativeTypeDCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCreativeTypeIdDCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickCreativeVersionDCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickSiteSite name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickSiteIdDCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickSitePlacementDCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickSitePlacementIdDCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmClickSpotIdDCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).
ga:dcmFloodlightActivityDCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightActivityAndGroupDCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightActivityGroupDCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightActivityGroupIdDCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightActivityIdDCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightAdvertiserIdDCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).
ga:dcmFloodlightSpotIdDCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).
ga:dcmLastEventAdDCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAdIdDCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAdTypeDCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAdTypeIdDCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAdvertiserDCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAdvertiserIdDCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventAttributionTypeThere are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
ga:dcmLastEventCampaignDCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCampaignIdDCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCreativeIdDCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCreativeDCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventRenderingIdDCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCreativeTypeDCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCreativeTypeIdDCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventCreativeVersionDCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventSiteSite name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventSiteIdDCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventSitePlacementDCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventSitePlacementIdDCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:dcmLastEventSpotIdDCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
ga:landingContentGroup1Content group of users' landing pages.
ga:landingContentGroup2Content group of users' landing pages.
ga:landingContentGroup3Content group of users' landing pages.
ga:landingContentGroup4Content group of users' landing pages.
ga:landingContentGroup5Content group of users' landing pages.
ga:previousContentGroup1Refers to content group that was visited before another content group.
ga:previousContentGroup2Refers to content group that was visited before another content group.
ga:previousContentGroup3Refers to content group that was visited before another content group.
ga:previousContentGroup4Refers to content group that was visited before another content group.
ga:previousContentGroup5Refers to content group that was visited before another content group.
ga:contentGroup1The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ga:contentGroup2The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ga:contentGroup3The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ga:contentGroup4The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ga:contentGroup5The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
ga:userAgeBracketAge bracket of users.
ga:userGenderGender of users.
ga:interestOtherCategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
ga:interestAffinityCategoryIndicates that users are more likely to be interested in learning about the specified category.
ga:interestInMarketCategoryIndicates that users are more likely to be ready to purchase products or services in the specified category.
ga:dfpLineItemIdThe ID of the Google Ad Manager line item.
ga:dfpLineItemNameThe name of the Google Ad Manager line item.
ga:acquisitionCampaignThe campaign through which users were acquired, derived from users' first session.
ga:acquisitionMediumThe medium through which users were acquired, derived from users' first session.
ga:acquisitionSourceThe source through which users were acquired, derived from users' first session.
ga:acquisitionSourceMediumThe combined value of ga:userAcquisitionSource and ga:acquisitionMedium.
ga:acquisitionTrafficChannelTraffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.
ga:browserSizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
ga:campaignCodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
ga:channelGroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
ga:checkoutOptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).
ga:cityIdUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
ga:cohortName of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.
ga:cohortNthDayDay offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.
ga:cohortNthMonthMonth offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date.
ga:cohortNthWeekWeek offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date.
ga:continentIdUsers' continent ID, derived from users' IP addresses or Geographical IDs.
ga:countryIsoCodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.
ga:dataSourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.
ga:dbmClickAdvertiserDBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickAdvertiserIdDBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickCreativeIdDBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickExchangeDBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickExchangeIdDBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickInsertionOrderDBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickInsertionOrderIdDBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickLineItemDBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickLineItemIdDBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickSiteDBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmClickSiteIdDBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventAdvertiserDBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventAdvertiserIdDBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventCreativeIdDBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventExchangeDBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventExchangeIdDBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventInsertionOrderDBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventInsertionOrderIdDBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventLineItemDBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventLineItemIdDBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventSiteDBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dbmLastEventSiteIdDBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
ga:dsAdGroupDS Ad Group (Analytics 360 only, requires integration with DS).
ga:dsAdGroupIdDS Ad Group ID (Analytics 360 only, requires integration with DS).
ga:dsAdvertiserDS Advertiser (Analytics 360 only, requires integration with DS).
ga:dsAdvertiserIdDS Advertiser ID (Analytics 360 only, requires integration with DS).
ga:dsAgencyDS Agency (Analytics 360 only, requires integration with DS).
ga:dsAgencyIdDS Agency ID (Analytics 360 only, requires integration with DS).
ga:dsCampaignDS Campaign (Analytics 360 only, requires integration with DS).
ga:dsCampaignIdDS Campaign ID (Analytics 360 only, requires integration with DS).
ga:dsEngineAccountDS Engine Account (Analytics 360 only, requires integration with DS).
ga:dsEngineAccountIdDS Engine Account ID (Analytics 360 only, requires integration with DS).
ga:dsKeywordDS Keyword (Analytics 360 only, requires integration with DS).
ga:dsKeywordIdDS Keyword ID (Analytics 360 only, requires integration with DS).
ga:experimentCombinationThe user-scoped ID of the experiment and variant that users were exposed to during an experiment.
ga:experimentNameThe user-scoped name of the content experiment that users were exposed to when the metrics were reported.
ga:internalPromotionCreativeThe creative content designed for a promotion (Enhanced Ecommerce).
ga:internalPromotionIdThe ID of the promotion (Enhanced Ecommerce).
ga:internalPromotionNameThe name of the promotion (Enhanced Ecommerce).
ga:internalPromotionPositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).
ga:isTrueViewVideoAdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.
ga:metroIdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.
ga:nthHourThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
ga:orderCouponCodeCode for the order-level coupon (Enhanced Ecommerce).
ga:productBrandThe brand name under which the product is sold (Enhanced Ecommerce).
ga:productCategoryHierarchyThe hierarchical category in which the product is classified (Enhanced Ecommerce).
ga:productCategoryLevel1Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ga:productCategoryLevel2Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ga:productCategoryLevel3Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ga:productCategoryLevel4Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ga:productCategoryLevel5Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ga:productCouponCodeCode for the product-level coupon (Enhanced Ecommerce).
ga:productListNameThe name of the product list in which the product appears (Enhanced Ecommerce).
ga:productListPositionThe position of the product in the product list (Enhanced Ecommerce).
ga:productVariantThe specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).
ga:regionIdUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
ga:regionIsoCodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
ga:shoppingStageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
ga:subContinentCodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.
ga:clientIdCustom parameter.
ga:viewIdCustom parameter.
ga:metric1Custom parameter.
ga:metric2Custom parameter.
ga:metric3Custom parameter.
ga:metric4Custom parameter.
ga:metric5Custom parameter.
ga:metric6Custom parameter.
ga:metric7Custom parameter.
ga:metric8Custom parameter.
ga:metric9Custom parameter.
ga:dimension1Custom parameter.
ga:dimension2Custom parameter.
ga:dimension3Custom parameter.
ga:dimension4Custom parameter.
ga:dimension5Custom parameter.
ga:dimension6Custom parameter.
ga:dimension7Custom parameter.
ga:dimension8Custom parameter.
ga:customVarName1Custom parameter.
ga:customVarName2Custom parameter.
ga:customVarName3Custom parameter.
ga:customVarName4Custom parameter.
ga:customVarName5Custom parameter.
ga:customVarName6Custom parameter.
ga:customVarName7Custom parameter.
ga:customVarName8Custom parameter.
ga:customVarValue1Custom parameter.
ga:customVarValue2Custom parameter.
ga:customVarValue3Custom parameter.
ga:customVarValue4Custom parameter.
ga:customVarValue5Custom parameter.
ga:customVarValue6Custom parameter.
ga:customVarValue7Custom parameter.
ga:customVarValue8Custom parameter.

Квоты и лимиты

Важное примечание: Renta не предусматривает никакие ограничения, такие как количество учетных записей или временной промежуток выгрузки данных.

Лимиты Google Analytics:

  • 10 000 запросов в сутки на представление

Ссылка на официальную документацию Google Analytics.