Renta поддерживает экспорт данных из Bing Ads в следующие пункты назначения:
- Google BigQuery
- Clickhouse
- SQL Server
- Google Spreadsheets
Создание интеграции в хранилище данных (DWH)
- Перейдите в каталог интеграций;
- Выберите Bing Ads;
- Добавьте аккаунт Bing Ads, в котором находятся необходимые данные;
- Выберите добавленный аккаунт Bing Ads;
- Укажите место назначения, в которое вы хотите импортировать данные;
- Перейдите на экран настроек и установите необходимую конфигурацию:
Customer accounts
Аккаунты клиентов — это учетные записи, которые содержат все необходимые рекламные данные.
Report type
Тип отчета — состоит из уникального набора параметров и метрик, доступных для выгрузки в DWH. Каждый тип отчета соответствует одноименному методу API Bing Ads.
| Name | Description |
|---|---|
| Account Performance | Use this report to observe long-term account performance and trends. |
| Ad Dynamic Text Performance | Use this report to identify which dynamic text strings are performing well and which strings you should consider changing. |
| Ad Extension By Ad | Ad extension by ad report request. |
| Ad Extension By Keyword | Ad extension by keyword report request. |
| Ad Extension Detail | Ad extension detail report request. |
| Ad Group Performance | Use this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level. |
| Ad Performance | Use this report to help you determine which ads lead to clicks and conversions, and which are not performing. Having underperforming ads in your account can pull down the quality of your campaigns. |
| Age Gender Audience | Age gender audience report request. |
| Audience Performance | Use this report to compare delivery performance statistics by audience, ad group, campaign, or account attributes. |
| Budget Summary | Budget summary report request. |
| Call Detail | Call detail report request. |
| Campaign Performance | Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems. |
| Conversion Performance | Use this report to understand which campaigns and keywords are leading an audience to complete a purchase or other conversion action. |
| Destination Url Performance | Use this report to identify landing pages that met audience expectations and potentially resulted in high click-through or conversion rates. |
| DSA Auto Target Performance | To understand how your dynamic ad targets are performing and where bid adjustments may be useful. |
| DSA Category Performance | Use this report to check the performance of your existing category targets or to find new categories worth targeting. |
| DSA Search Query Performance | Use this report to see how your ads perform against search terms. The data can help you find negative keywords (so that you're not spending money targeting the wrong customer), as well as the right keywords that create conversions. |
| Geographic Performance | Use this report to see which locations your traffic is coming from. You can then validate whether your location targeting strategy is successful, and identify opportunities to improve. The report also identifies either the physical location of the search user or the geographical location interest based on the user's search query. |
| Goals And Funnels | Use this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step. |
| Keyword Performance | Use this report to find out which keywords are performing well and those that are not. |
| Negative Keyword Conflict | Negative keyword conflict report request. |
| Product Dimension Performance | Use this report to find out which product dimensions are performing well and those that are not. |
| Product Match Count | Use this report to see if you are covering and bidding across your Microsoft Shopping Campaigns inventory. Note that this only provides the matched data for your current Product Group level, and you cannot obtain historical views. |
| Product Partition Performance | Use this report to find out which product partitions are performing well and those that are not. |
| Product Partition Unit Performance | Use this report to find out which product partition units are performing well and those that are not. |
| Product Search Query Performance | Use this report to get insight into what your audience is searching for when your ads are shown as well as ensure that your product titles are relevant to search queries. |
| Professional Demographics Audience | Professional demographics audience report request. |
| Publisher Usage Performance | Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through rate, then you might decide to exclude those websites from your campaign. |
| Search Campaign Change History | Search campaign change history report request. |
| Search Query Performance | Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists. |
| Share Of Voice | Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share. |
| User Location Performance | User location performance report request. |
Parameters
Параметры — содержат список параметров и метрик, доступных для экспорта. Укажите необходимые для выгрузки параметры.
В результате Renta создаст таблицу, которая будет содержать данные выбранных параметров. Порядок выбранных параметров в интерфейсе будет соответствовать порядку столбцов таблицы.
Date range type
Диапазон дат — укажите период, за который необходимо экспортировать данные. Вы можете указать любой исторический временной интервал.
Чтобы выбрать необходимое время, введите дату, с которой вы хотите начать выгрузку данных, в поле «From», затем введите дату окончания в поле «To».
Если вы хотите, чтобы данные в таблице обновлялись ежедневно и дополнялись новыми днями, тогда в поле «To» укажите «Yesterday».
Подробная инструкция по работе с диапазоном дат.
Integration name
Имя интеграции — при создании интеграции автоматически генерируется её имя. В этом поле вы можете переименовать название интеграции. Разрешены как кириллица, так и латиница, но не более 100 символов.
Название интеграции отображается на странице Integration List.
Table name
Имя таблицы — при создании интеграции автоматически генерируется имя таблицы, которая будет создана в DWH. В этом поле вы можете переименовать её.
Разрешена только латиница, цифры и символ «_».
Update time
Время обновления — вы можете указать любое время обновления, которое вам нужно. Рента обновляет интеграции ежедневно в интервале выбранного часа.
Обычно наши пользователи выбирают время обновления интеграций рано утром, например, в 5 утра. В этом случае ваша интеграция будет обновляться в период с 5 утра до 6 утра.
Обновление интеграций происходит по часовому поясу, выбранном в настройках вашего профайла.
Overwrite period
Период перезаписи данных — это ретроспективное обновление данных за выбранный период.
Например, вы выбираете период перезаписи «Последние 7 дней» — это означает, что все данные за последние 7 дней будут удалены из таблицы и вставлены снова с обновленными данными.
Примечание: данная настройка доступна только в том случае, если был выбран параметр с типом date или dateTime.
Создание интеграции в Google Spreadsheets
Воспользуйтесь бесплатным расширением, доступным в Google Workspace Marketplace. Для этого:
- Установите расширение Renta Spreadsheets Add-on.
- Затем зайдите в Google Sheets, и во вкладке Tools выберите Renta, после чего нажмите кнопку Run.
После чего в правом сайдбаре откроется рабочая область с настройками интеграций. Подробная инструкция по созданию интеграции доступна по данной ссылке. Обратите внимание, что все созданные интеграции в Google Spreadsheets также доступны для управления в веб-версии Renta.
Структура данных
| Name | Description | Type |
|---|---|---|
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| LowQualityClicks | Clicks that exhibit a low likelihood of commercial intent. | |
| LowQualityClicksPercent | The low-quality clicks as a percentage. | |
| LowQualityImpressions | The number of impressions that result from low-quality keyword searches. | |
| LowQualityImpressionsPercent | The low-quality impressions as a percentage. | |
| LowQualityConversions | The number of conversions that originate from low-quality clicks. | |
| LowQualityConversionRate | The low-quality conversion rate as a percentage. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| PhoneImpressions | The number of times your tracked number was shown on all devices. | |
| PhoneCalls | The number of total calls to the tracked phone number that showed with your ad. | |
| Ptr | The phone-through rate (Ptr). | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| LowQualityGeneralClicks | Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent. | |
| LowQualitySophisticatedClicks | Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. | |
| ExactMatchImpressionSharePercent | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| AccountStatus | The account status. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| AccountName | The account name. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| TimePeriod | The time period of each report row. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdTitle | The ad title. | |
| AdType | The ad type. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| Param1 | The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion. | |
| Param2 | The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param2} dynamic substitution string. | |
| Param3 | The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param3} dynamic substitution string. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| AdStatus | The ad status. | |
| KeywordStatus | The keyword status. | |
| TitlePart1 | The title part 1 attribute of an ad. | |
| TitlePart2 | The title part 2 attribute of an ad. | |
| TitlePart3 | The title part 3 attribute of an ad. | |
| Path1 | The path 1 attribute of an ad. | |
| Path2 | The path 2 attribute of an ad. | |
| FinalUrl | The Final URL of the keyword. | |
| FinalMobileUrl | The Final Mobile URL of the keyword. | |
| FinalAppUrl | Reserved for future use. | |
| AdDescription | The first ad description that appears below the path in your ad. | |
| AdDescription2 | The second ad description that appears below the path in your ad. | |
| AdLabels | The labels applied to the ad. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| TotalClicks | The number of billable and non-billable times that the ad extension was clicked. | |
| Conversions | The number of conversions. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| ConversionRate | The conversion rate as a percentage. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerConversion | The cost per conversion. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdTitle | The ad title. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdExtensionType | The type name that corresponds to the AdExtensionTypeId column. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| ClickType | Click type refers to each component of an ad that a customer can click. | |
| AdExtensionId | The Microsoft Advertising assigned identifier of an ad extension. | |
| AdExtensionVersion | The version attribute of an ad extension. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| AdStatus | The ad status. | |
| TitlePart1 | The title part 1 attribute of an ad. | |
| TitlePart2 | The title part 2 attribute of an ad. | |
| TitlePart3 | The title part 3 attribute of an ad. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| TotalClicks | The number of billable and non-billable times that the ad extension was clicked. | |
| Conversions | The number of conversions. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| ConversionRate | The conversion rate as a percentage. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerConversion | The cost per conversion. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| AdExtensionType | The type name that corresponds to the AdExtensionTypeId column. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| ClickType | Click type refers to each component of an ad that a customer can click. | |
| AdExtensionId | The Microsoft Advertising assigned identifier of an ad extension. | |
| AdExtensionVersion | The version attribute of an ad extension. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| Conversions | The number of conversions. | |
| CostPerConversion | The cost per conversion. | |
| ConversionRate | The conversion rate as a percentage. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdTitle | The ad title. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdExtensionType | The type name that corresponds to the AdExtensionTypeId column. | |
| AdExtensionTypeId | The system identifier that corresponds to the AdExtensionType column. | |
| AdExtensionId | The Microsoft Advertising assigned identifier of an ad extension. | |
| AdExtensionVersion | The version attribute of an ad extension. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| AdStatus | The ad status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| PhoneImpressions | The number of times your tracked number was shown on all devices. | |
| PhoneCalls | The number of total calls to the tracked phone number that showed with your ad. | |
| Ptr | The phone-through rate (Ptr). | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| ExactMatchImpressionSharePercent | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| Status | Status | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| QualityScore | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | |
| ExpectedCtr | How well your keyword competes against other keywords targeting the same traffic. | |
| AdRelevance | How closely related your ads is to the customers search query or other input. | |
| LandingPageExperience | An aggregate quality assessment of all landing pages on your site. | |
| HistoricalQualityScore | The historical quality score for each row is the value that was calculated for quality score on that date. | |
| HistoricalExpectedCtr | Historical average of expected click-through rate scores going back as far as 18 months from the current date. | |
| HistoricalAdRelevance | Historical average of ad relevance scores back as far as 18 months from the current date. | |
| HistoricalLandingPageExperience | Historical average of landing page experience scores back as far as 18 months from the current date. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupLabels | The labels applied to the ad group. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| CampaignType | The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdTitle | The ad title. | |
| AdDescription | The first ad description that appears below the path in your ad. | |
| AdDescription2 | The second ad description that appears below the path in your ad. | |
| AdType | The ad type. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| DisplayUrl | The ad display URL. | |
| AdStatus | The ad status. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| FinalUrl | The Final URL of the keyword. | |
| FinalMobileUrl | The Final Mobile URL of the keyword. | |
| FinalAppUrl | Reserved for future use. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| TitlePart1 | The title part 1 attribute of an ad. | |
| TitlePart2 | The title part 2 attribute of an ad. | |
| TitlePart3 | The title part 3 attribute of an ad. | |
| Headline | The shorter of two possible responsive ad headlines for Audience campaigns. | |
| LongHeadline | The longer of two possible responsive ad headlines for Audience campaigns. | |
| Path1 | The path 1 attribute of an ad. | |
| Path2 | The path 2 attribute of an ad. | |
| AdLabels | The labels applied to the ad. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| CampaignType | The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Conversions | The number of conversions. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdDistribution | The network where you want your ads to show. | |
| AgeGroup | The age group of the audience who viewed the ad. | |
| Gender | The gender criterion type group. | |
| Language | The language of the country the ad is served in. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| RevenuePerConversion | The revenue per conversion. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AudienceId | The Microsoft Advertising identifier of the Audience. | |
| AudienceName | The audience name. | |
| AssociationStatus | The status of the association between the audience and either an ad group or campaign. | |
| BidAdjustment | This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. | |
| TargetingSetting | This attribute reflects the current value of your ad group's audience targeting setting. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| MonthlyBudget | The anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change. | |
| DailySpend | The average amount of campaign budget spent per day. | |
| MonthToDateSpend | The amount of money spent to date for the month. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| Date | Date | |
| CurrencyCode | The account currency type. | |
| Duration | The duration of each forwarded call that originated from a call ad extension. | |
| AccountName | The account name. | |
| CampaignName | The campaign name. | |
| AdGroupName | The ad group name. | |
| StartTime | The start time of the call expressed in Coordinated Universal Time (UTC). | |
| EndTime | The end time of the call expressed in Coordinated Universal Time (UTC). | |
| AreaCode | The area code where the user was physically located when they clicked the ad. | |
| City | The city used to deliver the ad. | |
| State | State | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| LowQualityClicks | Clicks that exhibit a low likelihood of commercial intent. | |
| LowQualityClicksPercent | The low-quality clicks as a percentage. | |
| LowQualityImpressions | The number of impressions that result from low-quality keyword searches. | |
| LowQualityImpressionsPercent | The low-quality impressions as a percentage. | |
| LowQualityConversions | The number of conversions that originate from low-quality clicks. | |
| LowQualityConversionRate | The low-quality conversion rate as a percentage. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| PhoneImpressions | The number of times your tracked number was shown on all devices. | |
| PhoneCalls | The number of total calls to the tracked phone number that showed with your ad. | |
| Ptr | The phone-through rate (Ptr). | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| LowQualityGeneralClicks | Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent. | |
| LowQualitySophisticatedClicks | Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. | |
| ExactMatchImpressionSharePercent | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignStatus | The campaign status. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| QualityScore | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | |
| ExpectedCtr | How well your keyword competes against other keywords targeting the same traffic. | |
| AdRelevance | How closely related your ads is to the customers search query or other input. | |
| LandingPageExperience | An aggregate quality assessment of all landing pages on your site. | |
| HistoricalQualityScore | The historical quality score for each row is the value that was calculated for quality score on that date. | |
| HistoricalExpectedCtr | Historical average of expected click-through rate scores going back as far as 18 months from the current date. | |
| HistoricalAdRelevance | Historical average of ad relevance scores back as far as 18 months from the current date. | |
| HistoricalLandingPageExperience | Historical average of landing page experience scores back as far as 18 months from the current date. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| AccountStatus | The account status. | |
| BudgetName | The shared budget's name. | |
| BudgetStatus | The budget status. The possible values are Active and Deleted. | |
| BudgetAssociationStatus | Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. | |
| CampaignLabels | The labels applied to the campaign. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| CampaignType | The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerConversion | The cost per conversion. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| FinalUrl | The Final URL of the keyword. | |
| FinalMobileUrl | The Final Mobile URL of the keyword. | |
| FinalAppUrl | Reserved for future use. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| AdStatus | The ad status. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| TimePeriod | The time period of each report row. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountStatus | The account status. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| CampaignStatus | The campaign status. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdGroupName | The ad group name. | |
| AdGroupStatus | The ad group status. | |
| AdDistribution | The network where you want your ads to show. | |
| Language | The language of the country the ad is served in. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| DynamicAdTargetId | The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID. | |
| DynamicAdTarget | The dynamic ad target or webpage condition that Bing matched to your website. | |
| DynamicAdTargetStatus | The current status of the dynamic ad target. | |
| WebsiteCoverage | A score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| TimePeriod | The time period of each report row. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountStatus | The account status. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| CampaignStatus | The campaign status. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdGroupName | The ad group name. | |
| AdGroupStatus | The ad group status. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdStatus | The ad status. | |
| Category0 | The top level category that Bing matched to your website. | |
| Category1 | The mid level category that Bing matched to your website. | |
| Category2 | The second level value of the Product_category field in your Microsoft Merchant Center catalog | |
| AdDistribution | The network where you want your ads to show. | |
| Language | The language of the country the ad is served in. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| TimePeriod | The time period of each report row. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountStatus | The account status. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| CampaignStatus | The campaign status. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdGroupName | The ad group name. | |
| AdGroupStatus | The ad group status. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdStatus | The ad status. | |
| SearchQuery | The search term used by your potential audience. | |
| Headline | The shorter of two possible responsive ad headlines for Audience campaigns. | |
| CategoryList | The list of categories that Bing matched to your website. | |
| LandingPageTitle | The title of your webpage where the search user landed. | |
| FinalUrl | The Final URL of the keyword. | |
| DynamicAdTarget | The dynamic ad target or webpage condition that Bing matched to your website. | |
| DynamicAdTargetId | The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID. | |
| AdDistribution | The network where you want your ads to show. | |
| Language | The language of the country the ad is served in. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| FeedUrl | The feed URL will appear either as "True" or "False". | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerConversion | The cost per conversion. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Country | Country | |
| State | State | |
| MetroArea | The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad. | |
| City | The city used to deliver the ad. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| ProximityTargetLocation | The radius target bid name. | |
| Radius | The campaign criterion is a radius criterion. | |
| Language | The language of the country the ad is served in. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| LocationType | The location type used to deliver ads. | |
| MostSpecificLocation | The most specific location used to deliver ads. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| County | The county where the user was physically located when they clicked the ad. | |
| PostalCode | The postal or zip code. The postal code can contain a maximum of 80 characters. | |
| LocationId | The Microsoft Advertising identifier of the location that you want to target. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalId | The Microsoft Advertising assigned identifier of a conversion goal. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdType | The ad type. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| CurrentMaxCpc | The maximum cost per click bid that was in effect at the time the report was generated. | |
| CurrencyCode | The account currency type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| AdDistribution | The network where you want your ads to show. | |
| BidMatchType | The keyword bid match type. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| QualityScore | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | |
| ExpectedCtr | How well your keyword competes against other keywords targeting the same traffic. | |
| AdRelevance | How closely related your ads is to the customers search query or other input. | |
| LandingPageExperience | An aggregate quality assessment of all landing pages on your site. | |
| Language | The language of the country the ad is served in. | |
| HistoricalQualityScore | The historical quality score for each row is the value that was calculated for quality score on that date. | |
| HistoricalExpectedCtr | Historical average of expected click-through rate scores going back as far as 18 months from the current date. | |
| HistoricalAdRelevance | Historical average of ad relevance scores back as far as 18 months from the current date. | |
| HistoricalLandingPageExperience | Historical average of landing page experience scores back as far as 18 months from the current date. | |
| QualityImpact | The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming:0 - Not available. Could be because the keyword is not underperforming.1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day.2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day.3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day. | |
| CampaignStatus | The campaign status. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| FinalUrl | The Final URL of the keyword. | |
| FinalMobileUrl | The Final Mobile URL of the keyword. | |
| FinalAppUrl | Reserved for future use. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| KeywordLabels | The labels applied to the keyword. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Keyword | The keyword text. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| NegativeKeyword | The list of negative keyword filter criteria for all keyword traffic estimates in the campaign. | |
| ConflictLevel | The entity level where the keyword and negative keyword conflict occurs. | |
| BidMatchType | The keyword bid match type. | |
| NegativeKeywordListId | The Microsoft Advertising assigned identifier of a negative keyword list. | |
| NegativeKeywordList | The negative keyword list to add to this campaign. | |
| NegativeKeywordId | The Microsoft Advertising assigned identifier of a negative keyword. | |
| NegativeKeywordMatchType | The type of match to compare the negative keyword and the user's search term. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| ConflictType | The type of negative keyword conflict encountered. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| RevenuePerConversion | The revenue per conversion. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| ImpressionLostToRankPercent | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. | |
| BenchmarkBid | Shows you how much other advertisers are bidding on average on similar products as your current target. | |
| BenchmarkCtr | Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| AssistedImpressions | The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network. | |
| AssistedClicks | Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| CostPerConversion | The cost per conversion. | |
| TimePeriod | The time period of each report row. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| CampaignStatus | The campaign status. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| CurrencyCode | The account currency type. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| MerchantProductId | The unique identifier provided by a merchant for each product offer. | |
| CustomLabel0 | The The value of the Custom_label_0 field in your Microsoft Merchant Center catalog.of the Custom_label_0 field in your Microsoft Merchant Center catalog. | |
| CustomLabel1 | The value of the Custom_label_1 field in your Microsoft Merchant Center catalog. | |
| CustomLabel2 | The value of the Custom_label_2 field in your Microsoft Merchant Center catalog. | |
| CustomLabel3 | The value of the Custom_label_3 field in your Microsoft Merchant Center catalog. | |
| CustomLabel4 | The value of the Custom_label_4 field in your Microsoft Merchant Center catalog. | |
| ProductType1 | The first level value of the Product_type field in your Microsoft Merchant Center catalog. | |
| ProductType2 | The second level value of the Product_type field in your Microsoft Merchant Center catalog. | |
| ProductType3 | The third level value of the Product_type field in your Microsoft Merchant Center catalog. | |
| ProductType4 | The fourth level value of the Product_type field in your Microsoft Merchant Center catalog. | |
| ProductType5 | The fifth level value of the Product_type field in your Microsoft Merchant Center catalog. | |
| ProductCategory1 | The first level value of the Product_category field in your Microsoft Merchant Center catalog. | |
| ProductCategory2 | The second level value of the Product_category field in your Microsoft Merchant Center catalog. | |
| ProductCategory3 | The third level value of the Product_category field in your Microsoft Merchant Center catalog. | |
| ProductCategory4 | The fourth level value of the Product_category field in your Microsoft Merchant Center catalog. | |
| ProductCategory5 | The fifth level value of the Product_category field in your Microsoft Merchant Center catalog. | |
| SellerName | The merchant or store name that offers the product. | |
| OfferLanguage | The language for the product offer. For possible values see Ad Languages. | |
| CountryOfSale | The country of sale for the product catalog. | |
| AdStatus | The ad status. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| AdDistribution | The network where you want your ads to show. | |
| ClickTypeId | The click type ID. | |
| TotalClicksOnAdElements | The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on. | |
| ClickType | Click type refers to each component of an ad that a customer can click. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| LocalStoreCode | An alphanumeric identifier defined by the merchant to uniquely identify each local store. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| MatchedProductsAtCampaign | The number of products per campaign that matched your product group targets. | |
| MatchedProductsAtAdGroup | The number of products per ad group that matched your product group targets. | |
| MatchedProductsAtProductGroup | The number of products per product group that matched your product group targets. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountName | The account name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdGroupName | The ad group name. | |
| ProductGroup | Gets this product groups parent product group. | |
| PartitionType | The product partition type. | |
| AdGroupCriterionId | The Microsoft Advertising assigned identifier of an ad group criterion. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| ImpressionLostToRankPercent | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. | |
| BenchmarkBid | Shows you how much other advertisers are bidding on average on similar products as your current target. | |
| BenchmarkCtr | Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| AssistedImpressions | The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network. | |
| AssistedClicks | Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| ProductGroup | Gets this product groups parent product group. | |
| AdGroupCriterionId | The Microsoft Advertising assigned identifier of an ad group criterion. | |
| PartitionType | The product partition type. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| CurrentMaxCpc | The maximum cost per click bid that was in effect at the time the report was generated. | |
| CurrencyCode | The account currency type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| BidMatchType | The keyword bid match type. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| CampaignStatus | The campaign status. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| OfferLanguage | The language for the product offer. For possible values see Ad Languages. | |
| CountryOfSale | The country of sale for the product catalog. | |
| AdStatus | The ad status. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| AdDistribution | The network where you want your ads to show. | |
| ClickTypeId | The click type ID. | |
| TotalClicksOnAdElements | The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on. | |
| ClickType | Click type refers to each component of an ad that a customer can click. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| LocalStoreCode | An alphanumeric identifier defined by the merchant to uniquely identify each local store. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| AssistedImpressions | The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network. | |
| AssistedClicks | Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| ProductGroup | Gets this product groups parent product group. | |
| AdGroupCriterionId | The Microsoft Advertising assigned identifier of an ad group criterion. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| CurrentMaxCpc | The maximum cost per click bid that was in effect at the time the report was generated. | |
| CurrencyCode | The account currency type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| BidMatchType | The keyword bid match type. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Language | The language of the country the ad is served in. | |
| CampaignStatus | The campaign status. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| AdStatus | The ad status. | |
| TrackingTemplate | The current tracking template of the keyword. | |
| CustomParameters | The current custom parameter set of the keyword. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| LocalStoreCode | An alphanumeric identifier defined by the merchant to uniquely identify each local store. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| CostPerAssist | The cost per assist. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| CostPerConversion | The cost per conversion. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AssistedImpressions | The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network. | |
| AssistedClicks | Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. | |
| TimePeriod | The time period of each report row. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountName | The account name. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdGroupName | The ad group name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CampaignName | The campaign name. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| Language | The language of the country the ad is served in. | |
| SearchQuery | The search term used by your potential audience. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| MerchantProductId | The unique identifier provided by a merchant for each product offer. | |
| ClickTypeId | The click type ID. | |
| TotalClicksOnAdElements | The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on. | |
| ClickType | Click type refers to each component of an ad that a customer can click. | |
| AdGroupCriterionId | The Microsoft Advertising assigned identifier of an ad group criterion. | |
| ProductGroup | Gets this product groups parent product group. | |
| PartitionType | The product partition type. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Spend | The cost per click (CPC) summed for each click. | |
| Conversions | The number of conversions. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| AveragePosition | The average position of the ad on a webpage. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| CompanyName | Target people at a specific company according to LinkedIn. | |
| IndustryName | The name of the industry (according to LinkedIn) of the person who viewed the ad. | |
| JobFunctionName | The name of the job function (according to LinkedIn) of the person who viewed the ad. | |
| AdDistribution | The network where you want your ads to show. | |
| Language | The language of the country the ad is served in. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| PublisherUrl | The URL of the website that displayed the ad. | |
| Language | The language of the country the ad is served in. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| DateTime | Date time. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| ChangedBy | The username of the user that made the change to settings within the account. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdTitle | The ad title. | |
| AdDescription | The first ad description that appears below the path in your ad. | |
| DisplayUrl | The ad display URL. | |
| Keyword | The keyword text. | |
| ItemChanged | The value that identifies the entity that changed. | |
| AttributeChanged | Identifies the attribute or property of the entity from the ItemChanged column that changed. | |
| HowChanged | The report will include data for only the specified type of change. For example, you can use the filter to include data only for updates or deletions. | |
| OldValue | The value before the change. | |
| NewValue | The value after the change. | |
| EntityName | The name of the entity that was updated. | |
| EntityId | The identifier of an entity associated with the ad extension. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| AdId | The Microsoft Advertising assigned identifier of an ad. | |
| AdType | The ad type. | |
| DestinationUrl | The destination URL attribute of the ad, keyword, or ad group criterion. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| CampaignStatus | The campaign status. | |
| AdStatus | The ad status. | |
| SearchQuery | The search term used by your potential audience. | |
| Keyword | The keyword text. | |
| AdGroupCriterionId | The Microsoft Advertising assigned identifier of an ad group criterion. | |
| Language | The language of the country the ad is served in. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| AccountStatus | The account status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| CampaignType | The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign. | |
| CustomerId | The identifier of a customer. | |
| CustomerName | The customer name. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| ImpressionSharePercent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. | |
| ImpressionLostToBudgetPercent | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| CostPerConversion | The cost per conversion. | |
| ClickSharePercent | The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. | |
| ExactMatchImpressionSharePercent | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | |
| AbsoluteTopImpressionSharePercent | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | |
| AccountName | The account name. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| AdGroupName | The ad group name. | |
| Keyword | The keyword text. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| BidMatchType | The keyword bid match type. | |
| Language | The language of the country the ad is served in. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| KeywordId | The Microsoft Advertising assigned identifier of a keyword. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| CurrentMaxCpc | The maximum cost per click bid that was in effect at the time the report was generated. | |
| QualityScore | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | |
| ExpectedCtr | How well your keyword competes against other keywords targeting the same traffic. | |
| AdRelevance | How closely related your ads is to the customers search query or other input. | |
| LandingPageExperience | An aggregate quality assessment of all landing pages on your site. | |
| AdDistribution | The network where you want your ads to show. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| AccountStatus | The account status. | |
| CampaignStatus | The campaign status. | |
| AdGroupStatus | The ad group status. | |
| KeywordStatus | The keyword status. | |
| BidStrategyType | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. | |
| KeywordLabels | The labels applied to the keyword. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. | |
| Impressions | The number of times an ad has been displayed on search results pages. | |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. | |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions) | |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. | |
| Spend | The cost per click (CPC) summed for each click. | |
| AveragePosition | The average position of the ad on a webpage. | |
| Assists | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | |
| Conversions | The number of conversions. | |
| ConversionRate | The conversion rate as a percentage. | |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. | |
| ReturnOnAdSpend | The return on ad spend (ROAS). | |
| CostPerConversion | The cost per conversion. | |
| CostPerAssist | The cost per assist. | |
| RevenuePerConversion | The revenue per conversion. | |
| RevenuePerAssist | The revenue per assist. | |
| AccountName | The account name. | |
| AccountNumber | The Microsoft Advertising assigned number of an account. | |
| AccountId | The Microsoft Advertising assigned identifier of an account. | |
| TimePeriod | The time period of each report row. | |
| CampaignName | The campaign name. | |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. | |
| AdGroupName | The ad group name. | |
| AdGroupId | The Microsoft Advertising assigned identifier of an ad group. | |
| Country | Country | |
| State | State | |
| MetroArea | The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad. | |
| CurrencyCode | The account currency type. | |
| AdDistribution | The network where you want your ads to show. | |
| ProximityTargetLocation | The radius target bid name. | |
| Radius | The campaign criterion is a radius criterion. | |
| Language | The language of the country the ad is served in. | |
| City | The city used to deliver the ad. | |
| QueryIntentCountry | The name of a country if the user's geographical intent can be determined. | |
| QueryIntentState | The name of a state if the user's geographical intent can be determined. | |
| QueryIntentCity | The name of a city if the user's geographical intent can be determined. | |
| QueryIntentDMA | The name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined. | |
| BidMatchType | The keyword bid match type. | |
| DeliveredMatchType | The match type used to deliver an ad. | |
| Network | The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. | |
| TopVsOther | Indicates whether the ad impression appeared in a top position or elsewhere. | |
| DeviceType | The device name attribute of a device OS target bid. | |
| DeviceOS | The operating system of the device reported in the DeviceType column. | |
| County | The county where the user was physically located when they clicked the ad. | |
| PostalCode | The postal or zip code. The postal code can contain a maximum of 80 characters. | |
| QueryIntentCounty | The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county. | |
| QueryIntentPostalCode | The name of a postal code if the user's geographical intent can be determined. | |
| LocationId | The Microsoft Advertising identifier of the location that you want to target. | |
| QueryIntentLocationId | The location identifier if the user's geographical intent can be determined. | |
| Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. | |
| GoalType | The type of conversion goal. |
Квоты и лимиты
Важное примечание: Renta не предусматривает никакие ограничения, такие как количество учетных записей или временной промежуток выгрузки данных.
Лимиты Bing Ads:
- Существуют разные ограничения для определенных типов отчетов.
Ссылка на официальную документацию Bing Ads.