Bing Ads Source

Renta поддерживает экспорт данных из Bing Ads в следующие пункты назначения:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Создание интеграции в хранилище данных (DWH)

  1. Перейдите в каталог интеграций;
  2. Выберите Bing Ads;
  3. Добавьте аккаунт Bing Ads, в котором находятся необходимые данные;
  4. Выберите добавленный аккаунт Bing Ads;
  5. Укажите место назначения, в которое вы хотите импортировать данные;
  6. Перейдите на экран настроек и установите необходимую конфигурацию:

Customer accounts

Аккаунты клиентов — это учетные записи, которые содержат все необходимые рекламные данные.

Report type

Тип отчета — состоит из уникального набора параметров и метрик, доступных для выгрузки в DWH. Каждый тип отчета соответствует одноименному методу API Bing Ads. 

NameDescription
Account PerformanceUse this report to observe long-term account performance and trends.
Ad Dynamic Text PerformanceUse this report to identify which dynamic text strings are performing well and which strings you should consider changing.
Ad Extension By AdAd extension by ad report request.
Ad Extension By KeywordAd extension by keyword report request.
Ad Extension DetailAd extension detail report request.
Ad Group PerformanceUse this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.
Ad PerformanceUse this report to help you determine which ads lead to clicks and conversions, and which are not performing. Having underperforming ads in your account can pull down the quality of your campaigns.
Age Gender AudienceAge gender audience report request.
Audience PerformanceUse this report to compare delivery performance statistics by audience, ad group, campaign, or account attributes.
Budget SummaryBudget summary report request.
Call DetailCall detail report request.
Campaign PerformanceUse this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
Conversion PerformanceUse this report to understand which campaigns and keywords are leading an audience to complete a purchase or other conversion action.
Destination Url PerformanceUse this report to identify landing pages that met audience expectations and potentially resulted in high click-through or conversion rates.
DSA Auto Target PerformanceTo understand how your dynamic ad targets are performing and where bid adjustments may be useful.
DSA Category PerformanceUse this report to check the performance of your existing category targets or to find new categories worth targeting.
DSA Search Query PerformanceUse this report to see how your ads perform against search terms. The data can help you find negative keywords (so that you're not spending money targeting the wrong customer), as well as the right keywords that create conversions.
Geographic PerformanceUse this report to see which locations your traffic is coming from. You can then validate whether your location targeting strategy is successful, and identify opportunities to improve. The report also identifies either the physical location of the search user or the geographical location interest based on the user's search query.
Goals And FunnelsUse this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step.
Keyword PerformanceUse this report to find out which keywords are performing well and those that are not.
Negative Keyword ConflictNegative keyword conflict report request.
Product Dimension PerformanceUse this report to find out which product dimensions are performing well and those that are not.
Product Match CountUse this report to see if you are covering and bidding across your Microsoft Shopping Campaigns inventory. Note that this only provides the matched data for your current Product Group level, and you cannot obtain historical views.
Product Partition PerformanceUse this report to find out which product partitions are performing well and those that are not.
Product Partition Unit PerformanceUse this report to find out which product partition units are performing well and those that are not.
Product Search Query PerformanceUse this report to get insight into what your audience is searching for when your ads are shown as well as ensure that your product titles are relevant to search queries.
Professional Demographics AudienceProfessional demographics audience report request.
Publisher Usage PerformanceUse this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through rate, then you might decide to exclude those websites from your campaign.
Search Campaign Change HistorySearch campaign change history report request.
Search Query PerformanceUse this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.
Share Of VoiceUse this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
User Location PerformanceUser location performance report request.

Parameters

Параметры — содержат список параметров и метрик, доступных для экспорта. Укажите необходимые для выгрузки параметры.

В результате Renta создаст таблицу, которая будет содержать данные выбранных параметров. Порядок выбранных параметров в интерфейсе будет соответствовать порядку столбцов таблицы.

Date range type

Диапазон дат — укажите период, за который необходимо экспортировать данные. Вы можете указать любой исторический временной интервал.

Чтобы выбрать необходимое время, введите дату, с которой вы хотите начать выгрузку данных, в поле «From», затем введите дату окончания в поле «To».

Если вы хотите, чтобы данные в таблице обновлялись ежедневно и дополнялись новыми днями, тогда в поле «To» укажите «Yesterday».
Подробная инструкция по работе с диапазоном дат

Integration name

Имя интеграции — при создании интеграции автоматически генерируется её имя. В этом поле вы можете переименовать название интеграции. Разрешены как кириллица, так и латиница, но не более 100 символов.

Название интеграции отображается на странице Integration List.

Table name

Имя таблицы — при создании интеграции автоматически генерируется имя таблицы, которая будет создана в DWH. В этом поле вы можете переименовать её.

Разрешена только латиница, цифры и символ «_».

Update time

Время обновления — вы можете указать любое время обновления, которое вам нужно. Рента обновляет интеграции ежедневно в интервале выбранного часа. 

Обычно наши пользователи выбирают время обновления интеграций рано утром, например, в 5 утра. В этом случае ваша интеграция будет обновляться в период с 5 утра до 6 утра. 

Обновление интеграций происходит по часовому поясу, выбранном в настройках вашего профайла. 

Overwrite period

Период перезаписи данных — это ретроспективное обновление данных за выбранный период.

Например, вы выбираете период перезаписи «Последние 7 дней» — это означает, что все данные за последние 7 дней будут удалены из таблицы и вставлены снова с обновленными данными.

Примечание: данная настройка доступна только в том случае, если был выбран параметр с типом date или dateTime. 

Создание интеграции в Google Spreadsheets

Воспользуйтесь бесплатным расширением, доступным в Google Workspace Marketplace. Для этого:

  1. Установите расширение Renta Spreadsheets Add-on.
  2. Затем зайдите в Google Sheets, и во вкладке Tools выберите Renta, после чего нажмите кнопку Run. 

После чего в правом сайдбаре откроется рабочая область с настройками интеграций. Подробная инструкция по созданию интеграции доступна по данной ссылке. Обратите внимание, что все созданные интеграции в Google Spreadsheets также доступны для управления в веб-версии Renta. 

Структура данных

NameDescriptionType
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
LowQualityClicksClicks that exhibit a low likelihood of commercial intent.
LowQualityClicksPercentThe low-quality clicks as a percentage.
LowQualityImpressionsThe number of impressions that result from low-quality keyword searches.
LowQualityImpressionsPercentThe low-quality impressions as a percentage.
LowQualityConversionsThe number of conversions that originate from low-quality clicks.
LowQualityConversionRateThe low-quality conversion rate as a percentage.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressionsThe number of times your tracked number was shown on all devices.
PhoneCallsThe number of total calls to the tracked phone number that showed with your ad.
PtrThe phone-through rate (Ptr).
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
LowQualityGeneralClicksClicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent.
LowQualitySophisticatedClicksInvalid clicks that use sophisticated means to appear valid. You are not billed for these clicks.
ExactMatchImpressionSharePercentThe estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
AccountStatusThe account status.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AccountNameThe account name.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNumberThe Microsoft Advertising assigned number of an account.
TimePeriodThe time period of each report row.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdTitleThe ad title.
AdTypeThe ad type.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
Param1The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion.
Param2The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param2} dynamic substitution string.
Param3The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param3} dynamic substitution string.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
AdStatusThe ad status.
KeywordStatusThe keyword status.
TitlePart1The title part 1 attribute of an ad.
TitlePart2The title part 2 attribute of an ad.
TitlePart3The title part 3 attribute of an ad.
Path1The path 1 attribute of an ad.
Path2The path 2 attribute of an ad.
FinalUrlThe Final URL of the keyword.
FinalMobileUrlThe Final Mobile URL of the keyword.
FinalAppUrlReserved for future use.
AdDescriptionThe first ad description that appears below the path in your ad.
AdDescription2The second ad description that appears below the path in your ad.
AdLabelsThe labels applied to the ad.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
TotalClicksThe number of billable and non-billable times that the ad extension was clicked.
ConversionsThe number of conversions.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
ConversionRateThe conversion rate as a percentage.
SpendThe cost per click (CPC) summed for each click.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerConversionThe cost per conversion.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdTitleThe ad title.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdExtensionTypeThe type name that corresponds to the AdExtensionTypeId column.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
ClickTypeClick type refers to each component of an ad that a customer can click.
AdExtensionIdThe Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersionThe version attribute of an ad extension.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
AdStatusThe ad status.
TitlePart1The title part 1 attribute of an ad.
TitlePart2The title part 2 attribute of an ad.
TitlePart3The title part 3 attribute of an ad.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
TotalClicksThe number of billable and non-billable times that the ad extension was clicked.
ConversionsThe number of conversions.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
ConversionRateThe conversion rate as a percentage.
SpendThe cost per click (CPC) summed for each click.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerConversionThe cost per conversion.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
AdExtensionTypeThe type name that corresponds to the AdExtensionTypeId column.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
ClickTypeClick type refers to each component of an ad that a customer can click.
AdExtensionIdThe Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersionThe version attribute of an ad extension.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
ConversionsThe number of conversions.
CostPerConversionThe cost per conversion.
ConversionRateThe conversion rate as a percentage.
SpendThe cost per click (CPC) summed for each click.
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdTitleThe ad title.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdExtensionTypeThe type name that corresponds to the AdExtensionTypeId column.
AdExtensionTypeIdThe system identifier that corresponds to the AdExtensionType column.
AdExtensionIdThe Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersionThe version attribute of an ad extension.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
AdStatusThe ad status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressionsThe number of times your tracked number was shown on all devices.
PhoneCallsThe number of total calls to the tracked phone number that showed with your ad.
PtrThe phone-through rate (Ptr).
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
ExactMatchImpressionSharePercentThe estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
StatusStatus
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
DeviceOS The operating system of the device reported in the DeviceType column.
QualityScoreThe numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtrHow well your keyword competes against other keywords targeting the same traffic.
AdRelevanceHow closely related your ads is to the customers search query or other input.
LandingPageExperienceAn aggregate quality assessment of all landing pages on your site.
HistoricalQualityScoreThe historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtrHistorical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevanceHistorical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperienceHistorical average of landing page experience scores back as far as 18 months from the current date.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupLabelsThe labels applied to the ad group.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
CampaignTypeThe campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdTitleThe ad title.
AdDescriptionThe first ad description that appears below the path in your ad.
AdDescription2The second ad description that appears below the path in your ad.
AdTypeThe ad type.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
DisplayUrlThe ad display URL.
AdStatusThe ad status.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
FinalUrlThe Final URL of the keyword.
FinalMobileUrlThe Final Mobile URL of the keyword.
FinalAppUrlReserved for future use.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
TitlePart1The title part 1 attribute of an ad.
TitlePart2The title part 2 attribute of an ad.
TitlePart3The title part 3 attribute of an ad.
HeadlineThe shorter of two possible responsive ad headlines for Audience campaigns.
LongHeadlineThe longer of two possible responsive ad headlines for Audience campaigns.
Path1The path 1 attribute of an ad.
Path2The path 2 attribute of an ad.
AdLabelsThe labels applied to the ad.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
CampaignTypeThe campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
ConversionsThe number of conversions.
SpendThe cost per click (CPC) summed for each click.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdDistributionThe network where you want your ads to show.
AgeGroupThe age group of the audience who viewed the ad.
GenderThe gender criterion type group.
LanguageThe language of the country the ad is served in.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
RevenuePerConversionThe revenue per conversion.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AudienceIdThe Microsoft Advertising identifier of the Audience.
AudienceNameThe audience name.
AssociationStatusThe status of the association between the audience and either an ad group or campaign.
BidAdjustmentThis attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown.
TargetingSettingThis attribute reflects the current value of your ad group's audience targeting setting.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
MonthlyBudgetThe anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change.
DailySpendThe average amount of campaign budget spent per day.
MonthToDateSpendThe amount of money spent to date for the month.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
DateDate
CurrencyCodeThe account currency type.
DurationThe duration of each forwarded call that originated from a call ad extension.
AccountNameThe account name.
CampaignNameThe campaign name.
AdGroupNameThe ad group name.
StartTimeThe start time of the call expressed in Coordinated Universal Time (UTC).
EndTimeThe end time of the call expressed in Coordinated Universal Time (UTC).
AreaCodeThe area code where the user was physically located when they clicked the ad.
CityThe city used to deliver the ad.
StateState
AccountIdThe Microsoft Advertising assigned identifier of an account.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
LowQualityClicksClicks that exhibit a low likelihood of commercial intent.
LowQualityClicksPercentThe low-quality clicks as a percentage.
LowQualityImpressionsThe number of impressions that result from low-quality keyword searches.
LowQualityImpressionsPercentThe low-quality impressions as a percentage.
LowQualityConversionsThe number of conversions that originate from low-quality clicks.
LowQualityConversionRateThe low-quality conversion rate as a percentage.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressionsThe number of times your tracked number was shown on all devices.
PhoneCallsThe number of total calls to the tracked phone number that showed with your ad.
PtrThe phone-through rate (Ptr).
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
LowQualityGeneralClicksClicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent.
LowQualitySophisticatedClicksInvalid clicks that use sophisticated means to appear valid. You are not billed for these clicks.
ExactMatchImpressionSharePercentThe estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignStatusThe campaign status.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
QualityScoreThe numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtrHow well your keyword competes against other keywords targeting the same traffic.
AdRelevanceHow closely related your ads is to the customers search query or other input.
LandingPageExperienceAn aggregate quality assessment of all landing pages on your site.
HistoricalQualityScoreThe historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtrHistorical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevanceHistorical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperienceHistorical average of landing page experience scores back as far as 18 months from the current date.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
AccountStatusThe account status.
BudgetNameThe shared budget's name.
BudgetStatusThe budget status. The possible values are Active and Deleted.
BudgetAssociationStatusIndicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column.
CampaignLabelsThe labels applied to the campaign.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
CampaignTypeThe campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
SpendThe cost per click (CPC) summed for each click.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerConversionThe cost per conversion.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
DeviceTypeThe device name attribute of a device OS target bid.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdIdThe Microsoft Advertising assigned identifier of an ad.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
FinalUrlThe Final URL of the keyword.
FinalMobileUrlThe Final Mobile URL of the keyword.
FinalAppUrlReserved for future use.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
AdStatusThe ad status.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriodThe time period of each report row.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountStatusThe account status.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
CampaignStatusThe campaign status.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdGroupNameThe ad group name.
AdGroupStatusThe ad group status.
AdDistributionThe network where you want your ads to show.
LanguageThe language of the country the ad is served in.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
DynamicAdTargetIdThe Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
DynamicAdTargetThe dynamic ad target or webpage condition that Bing matched to your website.
DynamicAdTargetStatusThe current status of the dynamic ad target.
WebsiteCoverageA score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriodThe time period of each report row.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountStatusThe account status.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
CampaignStatusThe campaign status.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdGroupNameThe ad group name.
AdGroupStatusThe ad group status.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdStatusThe ad status.
Category0The top level category that Bing matched to your website.
Category1The mid level category that Bing matched to your website.
Category2The second level value of the Product_category field in your Microsoft Merchant Center catalog
AdDistributionThe network where you want your ads to show.
LanguageThe language of the country the ad is served in.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriodThe time period of each report row.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountStatusThe account status.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
CampaignStatusThe campaign status.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdGroupNameThe ad group name.
AdGroupStatusThe ad group status.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdStatusThe ad status.
SearchQueryThe search term used by your potential audience.
HeadlineThe shorter of two possible responsive ad headlines for Audience campaigns.
CategoryListThe list of categories that Bing matched to your website.
LandingPageTitleThe title of your webpage where the search user landed.
FinalUrlThe Final URL of the keyword.
DynamicAdTargetThe dynamic ad target or webpage condition that Bing matched to your website.
DynamicAdTargetIdThe Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
AdDistributionThe network where you want your ads to show.
LanguageThe language of the country the ad is served in.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
FeedUrlThe feed URL will appear either as "True" or "False".
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerConversionThe cost per conversion.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CountryCountry
StateState
MetroAreaThe metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
CityThe city used to deliver the ad.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
ProximityTargetLocation The radius target bid name.
RadiusThe campaign criterion is a radius criterion.
LanguageThe language of the country the ad is served in.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
LocationTypeThe location type used to deliver ads.
MostSpecificLocationThe most specific location used to deliver ads.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
CountyThe county where the user was physically located when they clicked the ad.
PostalCodeThe postal or zip code. The postal code can contain a maximum of 80 characters.
LocationIdThe Microsoft Advertising identifier of the location that you want to target.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalIdThe Microsoft Advertising assigned identifier of a conversion goal.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdTypeThe ad type.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
CurrentMaxCpcThe maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCodeThe account currency type.
DeliveredMatchTypeThe match type used to deliver an ad.
AdDistributionThe network where you want your ads to show.
BidMatchTypeThe keyword bid match type.
DeviceTypeThe device name attribute of a device OS target bid.
QualityScoreThe numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtrHow well your keyword competes against other keywords targeting the same traffic.
AdRelevanceHow closely related your ads is to the customers search query or other input.
LandingPageExperienceAn aggregate quality assessment of all landing pages on your site.
LanguageThe language of the country the ad is served in.
HistoricalQualityScoreThe historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtrHistorical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevanceHistorical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperienceHistorical average of landing page experience scores back as far as 18 months from the current date.
QualityImpactThe numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming:0 - Not available. Could be because the keyword is not underperforming.1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day.2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day.3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day.
CampaignStatusThe campaign status.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
FinalUrlThe Final URL of the keyword.
FinalMobileUrlThe Final Mobile URL of the keyword.
FinalAppUrlReserved for future use.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
KeywordLabelsThe labels applied to the keyword.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
KeywordThe keyword text.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
NegativeKeywordThe list of negative keyword filter criteria for all keyword traffic estimates in the campaign.
ConflictLevelThe entity level where the keyword and negative keyword conflict occurs.
BidMatchTypeThe keyword bid match type.
NegativeKeywordListIdThe Microsoft Advertising assigned identifier of a negative keyword list.
NegativeKeywordListThe negative keyword list to add to this campaign.
NegativeKeywordIdThe Microsoft Advertising assigned identifier of a negative keyword.
NegativeKeywordMatchTypeThe type of match to compare the negative keyword and the user's search term.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
ConflictTypeThe type of negative keyword conflict encountered.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
RevenuePerConversionThe revenue per conversion.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
ImpressionLostToRankPercentThe estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
BenchmarkBidShows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtrShows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
ReturnOnAdSpendThe return on ad spend (ROAS).
AssistedImpressionsThe number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicksClicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
CostPerConversionThe cost per conversion.
TimePeriodThe time period of each report row.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CampaignStatusThe campaign status.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
AdIdThe Microsoft Advertising assigned identifier of an ad.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
CurrencyCodeThe account currency type.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
MerchantProductIdThe unique identifier provided by a merchant for each product offer.
CustomLabel0The The value of the Custom_label_0 field in your Microsoft Merchant Center catalog.of the Custom_label_0 field in your Microsoft Merchant Center catalog.
CustomLabel1The value of the Custom_label_1 field in your Microsoft Merchant Center catalog.
CustomLabel2The value of the Custom_label_2 field in your Microsoft Merchant Center catalog.
CustomLabel3The value of the Custom_label_3 field in your Microsoft Merchant Center catalog.
CustomLabel4The value of the Custom_label_4 field in your Microsoft Merchant Center catalog.
ProductType1 The first level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType2The second level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType3The third level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType4The fourth level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType5The fifth level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductCategory1 The first level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory2The second level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory3The third level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory4The fourth level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory5The fifth level value of the Product_category field in your Microsoft Merchant Center catalog.
SellerNameThe merchant or store name that offers the product.
OfferLanguageThe language for the product offer. For possible values see Ad Languages.
CountryOfSaleThe country of sale for the product catalog.
AdStatusThe ad status.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
AdDistributionThe network where you want your ads to show.
ClickTypeIdThe click type ID.
TotalClicksOnAdElementsThe number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickTypeClick type refers to each component of an ad that a customer can click.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCodeAn alphanumeric identifier defined by the merchant to uniquely identify each local store.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
MatchedProductsAtCampaignThe number of products per campaign that matched your product group targets.
MatchedProductsAtAdGroupThe number of products per ad group that matched your product group targets.
MatchedProductsAtProductGroupThe number of products per product group that matched your product group targets.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountNameThe account name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdGroupNameThe ad group name.
ProductGroupGets this product groups parent product group.
PartitionTypeThe product partition type.
AdGroupCriterionIdThe Microsoft Advertising assigned identifier of an ad group criterion.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
ImpressionLostToRankPercentThe estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
BenchmarkBidShows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtrShows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
ReturnOnAdSpendThe return on ad spend (ROAS).
AssistedImpressionsThe number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicksClicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
ProductGroupGets this product groups parent product group.
AdGroupCriterionIdThe Microsoft Advertising assigned identifier of an ad group criterion.
PartitionTypeThe product partition type.
AdIdThe Microsoft Advertising assigned identifier of an ad.
CurrentMaxCpcThe maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCodeThe account currency type.
DeliveredMatchTypeThe match type used to deliver an ad.
BidMatchTypeThe keyword bid match type.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
CampaignStatusThe campaign status.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
OfferLanguageThe language for the product offer. For possible values see Ad Languages.
CountryOfSaleThe country of sale for the product catalog.
AdStatusThe ad status.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
AdDistributionThe network where you want your ads to show.
ClickTypeIdThe click type ID.
TotalClicksOnAdElementsThe number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickTypeClick type refers to each component of an ad that a customer can click.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCodeAn alphanumeric identifier defined by the merchant to uniquely identify each local store.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
ReturnOnAdSpendThe return on ad spend (ROAS).
AssistedImpressionsThe number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicksClicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
ProductGroupGets this product groups parent product group.
AdGroupCriterionIdThe Microsoft Advertising assigned identifier of an ad group criterion.
AdIdThe Microsoft Advertising assigned identifier of an ad.
CurrentMaxCpcThe maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCodeThe account currency type.
DeliveredMatchTypeThe match type used to deliver an ad.
BidMatchTypeThe keyword bid match type.
DeviceTypeThe device name attribute of a device OS target bid.
LanguageThe language of the country the ad is served in.
CampaignStatusThe campaign status.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
AdStatusThe ad status.
TrackingTemplateThe current tracking template of the keyword.
CustomParametersThe current custom parameter set of the keyword.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCodeAn alphanumeric identifier defined by the merchant to uniquely identify each local store.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssistThe cost per assist.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
CostPerConversionThe cost per conversion.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AssistedImpressionsThe number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicksClicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
TimePeriodThe time period of each report row.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountNameThe account name.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdGroupNameThe ad group name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CampaignNameThe campaign name.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
LanguageThe language of the country the ad is served in.
SearchQueryThe search term used by your potential audience.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
MerchantProductIdThe unique identifier provided by a merchant for each product offer.
ClickTypeIdThe click type ID.
TotalClicksOnAdElementsThe number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickTypeClick type refers to each component of an ad that a customer can click.
AdGroupCriterionIdThe Microsoft Advertising assigned identifier of an ad group criterion.
ProductGroupGets this product groups parent product group.
PartitionTypeThe product partition type.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
SpendThe cost per click (CPC) summed for each click.
ConversionsThe number of conversions.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
AveragePositionThe average position of the ad on a webpage.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CompanyNameTarget people at a specific company according to LinkedIn.
IndustryNameThe name of the industry (according to LinkedIn) of the person who viewed the ad.
JobFunctionNameThe name of the job function (according to LinkedIn) of the person who viewed the ad.
AdDistributionThe network where you want your ads to show.
LanguageThe language of the country the ad is served in.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
PublisherUrlThe URL of the website that displayed the ad.
LanguageThe language of the country the ad is served in.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
DateTimeDate time.
AccountIdThe Microsoft Advertising assigned identifier of an account.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
ChangedByThe username of the user that made the change to settings within the account.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdTitleThe ad title.
AdDescriptionThe first ad description that appears below the path in your ad.
DisplayUrlThe ad display URL.
KeywordThe keyword text.
ItemChangedThe value that identifies the entity that changed.
AttributeChangedIdentifies the attribute or property of the entity from the ItemChanged column that changed.
HowChangedThe report will include data for only the specified type of change. For example, you can use the filter to include data only for updates or deletions.
OldValueThe value before the change.
NewValue The value after the change.
EntityNameThe name of the entity that was updated.
EntityIdThe identifier of an entity associated with the ad extension.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
AdIdThe Microsoft Advertising assigned identifier of an ad.
AdTypeThe ad type.
DestinationUrlThe destination URL attribute of the ad, keyword, or ad group criterion.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
CampaignStatusThe campaign status.
AdStatusThe ad status.
SearchQueryThe search term used by your potential audience.
KeywordThe keyword text.
AdGroupCriterionIdThe Microsoft Advertising assigned identifier of an ad group criterion.
LanguageThe language of the country the ad is served in.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatusThe account status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
CampaignTypeThe campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
CustomerIdThe identifier of a customer.
CustomerNameThe customer name.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
ImpressionSharePercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercentThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
CostPerConversionThe cost per conversion.
ClickSharePercentThe percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
ExactMatchImpressionSharePercentThe estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
AbsoluteTopImpressionSharePercentThe number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountNameThe account name.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
AdGroupNameThe ad group name.
KeywordThe keyword text.
DeliveredMatchTypeThe match type used to deliver an ad.
BidMatchTypeThe keyword bid match type.
LanguageThe language of the country the ad is served in.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
KeywordIdThe Microsoft Advertising assigned identifier of a keyword.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
CurrentMaxCpcThe maximum cost per click bid that was in effect at the time the report was generated.
QualityScoreThe numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtrHow well your keyword competes against other keywords targeting the same traffic.
AdRelevanceHow closely related your ads is to the customers search query or other input.
LandingPageExperienceAn aggregate quality assessment of all landing pages on your site.
AdDistributionThe network where you want your ads to show.
DeviceTypeThe device name attribute of a device OS target bid.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
AccountStatusThe account status.
CampaignStatusThe campaign status.
AdGroupStatusThe ad group status.
KeywordStatusThe keyword status.
BidStrategyTypeThe bid strategy type. Possible values include EnhancedCpc and ManualCpc.
KeywordLabelsThe labels applied to the keyword.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
ImpressionsThe number of times an ad has been displayed on search results pages.
ClicksClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
CtrThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
SpendThe cost per click (CPC) summed for each click.
AveragePositionThe average position of the ad on a webpage.
AssistsThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
ConversionsThe number of conversions.
ConversionRateThe conversion rate as a percentage.
RevenueThe revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpendThe return on ad spend (ROAS).
CostPerConversionThe cost per conversion.
CostPerAssistThe cost per assist.
RevenuePerConversionThe revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountNameThe account name.
AccountNumberThe Microsoft Advertising assigned number of an account.
AccountIdThe Microsoft Advertising assigned identifier of an account.
TimePeriodThe time period of each report row.
CampaignNameThe campaign name.
CampaignIdThe Microsoft Advertising assigned identifier of a campaign.
AdGroupNameThe ad group name.
AdGroupIdThe Microsoft Advertising assigned identifier of an ad group.
CountryCountry
StateState
MetroAreaThe metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
CurrencyCodeThe account currency type.
AdDistributionThe network where you want your ads to show.
ProximityTargetLocation The radius target bid name.
RadiusThe campaign criterion is a radius criterion.
LanguageThe language of the country the ad is served in.
CityThe city used to deliver the ad.
QueryIntentCountryThe name of a country if the user's geographical intent can be determined.
QueryIntentStateThe name of a state if the user's geographical intent can be determined.
QueryIntentCityThe name of a city if the user's geographical intent can be determined.
QueryIntentDMAThe name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined.
BidMatchTypeThe keyword bid match type.
DeliveredMatchTypeThe match type used to deliver an ad.
NetworkThe combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOtherIndicates whether the ad impression appeared in a top position or elsewhere.
DeviceTypeThe device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
CountyThe county where the user was physically located when they clicked the ad.
PostalCodeThe postal or zip code. The postal code can contain a maximum of 80 characters.
QueryIntentCountyThe name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county.
QueryIntentPostalCodeThe name of a postal code if the user's geographical intent can be determined.
LocationIdThe Microsoft Advertising identifier of the location that you want to target.
QueryIntentLocationIdThe location identifier if the user's geographical intent can be determined.
GoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.

Квоты и лимиты

Важное примечание: Renta не предусматривает никакие ограничения, такие как количество учетных записей или временной промежуток выгрузки данных.

Лимиты Bing Ads:

  • Существуют разные ограничения для определенных типов отчетов.

Ссылка на официальную документацию Bing Ads.