Criteo Source

Renta supports data export from Criteo to following destinations:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Integration creating in data warehouse (DWH)

  1. Go to integrations catalog;
  2. Select Criteo;
  3. Add a Criteo account that has the necessary data;
  4. Choose the added Criteo account;
  5. Specify the destination you want to import the data into;
  6. Go to the settings screen and set necessary configuration:

Report type

Report type consists of the unique set of parameters and metrics available for uploading to DWH. Each Report Type has its own parameters and metrics collection.

NameDescription
CampaignPerformanceContains stats about Criteo Dynamic Remarketing.
TransactionIDContains stats about all transactions.
FacebookDPAContains stats from Facebook Dynamic Ads.

Parameters

Parameters contains the list of parameters and metrics available for export. Specify the parameters required for uploading.

As a result, Renta will create the table that will contain the selected parameters data. The order of the selected parameters in the Rentas interface will match to the order of the table columns.

Date range type

Choose the inserting period. You can specify any historical time interval.

To select the necessary time, enter the date from which you want to start uploading data in the “From” field, then enter the end date in the “To” field.

If you want the data in the table to be updated daily and supplemented with new days, then enter “Yesterday” in the “To” field.

Detailed instructions for working with a date range.

Integration name

There is an auto generated name for your integration and here you can edit it as much as you like.

Both Cyrillic and Latin are permitted, but not more than 100 symbols.

The integration name is displayed on the Integration List page.

Table name

There is an auto generated name for your table and here you can edit it as much as you like.

Only Latin is permitted, numbers and “_” symbol.

Update time

You can specify any update time that you need. Users choose early morning integration updates most often, for example 5 AM.

In that case your integration will update in period from 5 AM to 6 AM.

Integrations are updating according to the time zone selected in your profile settings.

Overwrite period

Data overwrite period is a retrospective update of data for the selected period.

For instance you choose the overwrite period “Last 7 days” – it means that all data for the last 7 days will be deleted and inserted once again with updated data.

Note: this tab appears only if parameters like Day/Date/Time Period etc have been chosen.

Integration creating in Google Spreadsheets

Take advantage of the free extension available in the Google Workspace Marketplace. In order to do it:

  1. Install the extension Renta Spreadsheets Add-on.
  2. Then go to Google Sheets and in the Tools tab select Renta
  3. Press the Run button.

After that a workspace with integration settings will open in the right sidebar. Detailed instructions for creating an integration are available at this link. Please note that all integrations created in Google Spreadsheets are also available for management in the web version of Renta.

Data Structure

NameDescriptionType
Displays - testNumber of times your Criteo ad is displayed to a user on publishers’ websites.INTEGER
ClicksNumber of times that your Criteo ads have been clicked.INTEGER
AdvertiserCostTotal cost of your campaigns.FLOAT
CurrencyCurrency.STRING
SalesPcThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.INTEGER
SameSalesPcThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.INTEGER
SalesPcNdPost-click sales that are non-deduplicated.INTEGER
SalesPvAll sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.INTEGER
SalesPvNdAll non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as salesINTEGER
SalesPcPvThe total amount of sales generated both post-click and post-viewINTEGER
SalesAllPcThe total number of purchases completed via the same device your Criteo ads were clicked, or a different one. Sales are attributed within 30 days after a user clicks on your Criteo ad.INTEGER
RevenueGeneratedPcTotal revenue of your campaigns generated from post-click salesFLOAT
RevenueGeneratedPvTotal revenue of your campaigns generated from post-view salesFLOAT
RevenueGeneratedPcPvPost-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackersFLOAT
RevenueGeneratedPcNdTotal revenue of your campaigns generated from post-click sales non-deduplicatedFLOAT
RevenueGeneratedPvNdTotal revenue of your campaigns generated from post-view sales non-deduplicatedFLOAT
ExposedUsersNumber of distinct cookies that have seen at least one Criteo displayFLOAT
OverallCompetitionWinPercentage of impressions/ad placements won, out of all impressions/ad placements that were bid on. For example, Criteo bid on 10 ad placements and won 2, so the Overall Competition Win is 20%. Higher CPC bids result in increased competition win.FLOAT
AudienceNumber of distinct cookies to which Criteo had the opportunity to make a displayFLOAT
ReachShare of the audience exposed to at least one Criteo display ad (percentage)FLOAT
AverageCartAverage revenue generated by a campaign’s sales. This number is calculated by dividing the total revenue by the total salesFLOAT
ClickThroughRateThe number of times your Criteo ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTRFLOAT
ConversionRateNumber of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicksFLOAT
ConversionRatePvConversion rate post-view is the number of post-view sales generated by users who viewed on your campaign’s ad, divided by the campaign’s number of impressionsFLOAT
ECosThe ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROIFLOAT
ECosPvThe ratio between the total cost of the campaign and the post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI.FLOAT
ECosPcPvCost of sale post-click + post-view is the ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROIFLOAT
CostPerOrderCost per order is the amount of money (cost) spent to generate post-click salesFLOAT
CostPerOrderPvThe amount of money (cost) spent to generate post-view salesFLOAT
CostPerOrderPcPvCost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view salesFLOAT
ECpcThe price you pay each time a user clicks your Criteo ad. Depending on your campaign’s business model, you can change the CPC on the Campaigns tab for each campaignFLOAT
ECpmCost per mille is the cost of your campaign for 1,000 impressionsFLOAT
ReturnOnAdvertisingSpendingCorresponds to the ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS)FLOAT
AdvertiserValueThe total value generated by the campaign. It is equal to the sum of revenues generated by each product multiplied by their corresponding Value coefficient as defined in the advertiser's feed.FLOAT
CostOfAdvertiserValueThe ratio between the total cost of the campaign and the Advertiser Value of the campaign.FLOAT
DayDay.DATE
Campaign NameCampaign Name.STRING
Transaction dateTransaction date.DATE
CatalogNameCatalog Name.STRING
ClickDateThe date of click.DATE
TransactionIdTransaction id.STRING
AmountAmount.FLOAT
IsAttributedAttribution status.BIT
MatchingTypeMatching Type.STRING
PartnerCurrencyPartner Currency.STRING
DayDay.DATE
DisplaysNumber of times your ad is displayed.INTEGER
ClicksNumber of times that your ads have been clicked.INTEGER
FB costFB cost.FLOAT
Advertiser NameAdvertiser Name.STRING
ClickThroughRateThe number of times your ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTR.FLOAT
Total costTotal cost.FLOAT

Quotes and limits

Important note: Renta doesn’t provide any restrictions like amount of accounts, connectors, integrations or inserting date range.

Limits for Criteo:

  • Not more than 200 requests per minute, per client

Link to the official documentation

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If you have any questions – please contact us!