Bing Ads Source

Renta supports data export from Bing Ads to following destinations:

  • Google BigQuery
  • Clickhouse
  • SQL Server
  • Google Spreadsheets

Integration creating in data warehouse (DWH)

  1. Go to integrations catalog;
  2. Select Bing Ads;
  3. Add a Bing Ads account that has the necessary data;
  4. Choose the added Bing Ads account;
  5. Specify the destination you want to import the data into;
  6. Go to the settings screen and set necessary configuration:

Customer accounts

Customer accounts are accounts that contain all necessary ads data.

Report type

Report type consists of the unique set of parameters and metrics available for uploading to DWH. Each Report Type has its own parameters and metrics collection.

Name Description
Account Performance Use this report to observe long-term account performance and trends.
Ad Dynamic Text Performance Use this report to identify which dynamic text strings are performing well and which strings you should consider changing.
Ad Extension By Ad Ad extension by ad report request.
Ad Extension By Keyword Ad extension by keyword report request.
Ad Extension Detail Ad extension detail report request.
Ad Group Performance Use this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.
Ad Performance Use this report to help you determine which ads lead to clicks and conversions, and which are not performing. Having underperforming ads in your account can pull down the quality of your campaigns.
Age Gender Audience Age gender audience report request.
Audience Performance Use this report to compare delivery performance statistics by audience, ad group, campaign, or account attributes.
Budget Summary Budget summary report request.
Call Detail Call detail report request.
Campaign Performance Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
Conversion Performance Use this report to understand which campaigns and keywords are leading an audience to complete a purchase or other conversion action.
Destination Url Performance Use this report to identify landing pages that met audience expectations and potentially resulted in high click-through or conversion rates.
DSA Auto Target Performance To understand how your dynamic ad targets are performing and where bid adjustments may be useful.
DSA Category Performance Use this report to check the performance of your existing category targets or to find new categories worth targeting.
DSA Search Query Performance Use this report to see how your ads perform against search terms. The data can help you find negative keywords (so that you're not spending money targeting the wrong customer), as well as the right keywords that create conversions.
Geographic Performance Use this report to see which locations your traffic is coming from. You can then validate whether your location targeting strategy is successful, and identify opportunities to improve. The report also identifies either the physical location of the search user or the geographical location interest based on the user's search query.
Goals And Funnels Use this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step.
Keyword Performance Use this report to find out which keywords are performing well and those that are not.
Negative Keyword Conflict Negative keyword conflict report request.
Product Dimension Performance Use this report to find out which product dimensions are performing well and those that are not.
Product Match Count Use this report to see if you are covering and bidding across your Microsoft Shopping Campaigns inventory. Note that this only provides the matched data for your current Product Group level, and you cannot obtain historical views.
Product Partition Performance Use this report to find out which product partitions are performing well and those that are not.
Product Partition Unit Performance Use this report to find out which product partition units are performing well and those that are not.
Product Search Query Performance Use this report to get insight into what your audience is searching for when your ads are shown as well as ensure that your product titles are relevant to search queries.
Professional Demographics Audience Professional demographics audience report request.
Publisher Usage Performance Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through rate, then you might decide to exclude those websites from your campaign.
Search Campaign Change History Search campaign change history report request.
Search Query Performance Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.
Share Of Voice Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
User Location Performance User location performance report request.

Parameters

Parameters contains the list of parameters and metrics available for export. Specify the parameters required for uploading.

As a result, Renta will create the table that will contain the selected parameters data. The order of the selected parameters in the Rentas interface will match to the order of the table columns.

Date range type

Choose the inserting period. You can specify any historical time interval.

To select the necessary time, enter the date from which you want to start uploading data in the “From” field, then enter the end date in the “To” field.

If you want the data in the table to be updated daily and supplemented with new days, then enter “Yesterday” in the “To” field.

Detailed instructions for working with a date range.

Integration name

There is an auto generated name for your integration and here you can edit it as much as you like.

Both Cyrillic and Latin are permitted, but not more than 100 symbols.

The integration name is displayed on the Integration List page.

Table name

There is an auto generated name for your table and here you can edit it as much as you like.

Only Latin is permitted, numbers and “_” symbol.

Update time

You can specify any update time that you need. Users choose early morning integration updates most often, for example 5 AM.

In that case your integration will update in period from 5 AM to 6 AM.

Integrations are updating according to the time zone selected in your profile settings.

Overwrite period

Data overwrite period is a retrospective update of data for the selected period.

For instance you choose the overwrite period “Last 7 days” – it means that all data for the last 7 days will be deleted and inserted once again with updated data.

Note: this tab appears only if parameters like Day/Date/Time Period etc have been chosen.

Integration creating in Google Spreadsheets

Take advantage of the free extension available in the Google Workspace Marketplace. In order to do it:

  1. Install the extension Renta Spreadsheets Add-on.
  2. Then go to Google Sheets and in the Tools tab select Renta
  3. Press the Run button.

After that a workspace with integration settings will open in the right sidebar. Detailed instructions for creating an integration are available at this link. Please note that all integrations created in Google Spreadsheets are also available for management in the web version of Renta.

Data Structure

Name Description Type
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
LowQualityClicks Clicks that exhibit a low likelihood of commercial intent.
LowQualityClicksPercent The low-quality clicks as a percentage.
LowQualityImpressions The number of impressions that result from low-quality keyword searches.
LowQualityImpressionsPercent The low-quality impressions as a percentage.
LowQualityConversions The number of conversions that originate from low-quality clicks.
LowQualityConversionRate The low-quality conversion rate as a percentage.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressions The number of times your tracked number was shown on all devices.
PhoneCalls The number of total calls to the tracked phone number that showed with your ad.
Ptr The phone-through rate (Ptr).
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
LowQualityGeneralClicks Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent.
LowQualitySophisticatedClicks Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks.
ExactMatchImpressionSharePercent The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
AccountStatus The account status.
CustomerId The identifier of a customer.
CustomerName The customer name.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
AccountName The account name.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountNumber The Microsoft Advertising assigned number of an account.
TimePeriod The time period of each report row.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
AdId The Microsoft Advertising assigned identifier of an ad.
AdTitle The ad title.
AdType The ad type.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
Param1 The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion.
Param2 The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param2} dynamic substitution string.
Param3 The string to use as the substitution value in an ad if the title, text, display URL, or destination URL contains the {Param3} dynamic substitution string.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
AccountStatus The account status.
AdGroupStatus The ad group status.
AdStatus The ad status.
KeywordStatus The keyword status.
TitlePart1 The title part 1 attribute of an ad.
TitlePart2 The title part 2 attribute of an ad.
TitlePart3 The title part 3 attribute of an ad.
Path1 The path 1 attribute of an ad.
Path2 The path 2 attribute of an ad.
FinalUrl The Final URL of the keyword.
FinalMobileUrl The Final Mobile URL of the keyword.
FinalAppUrl Reserved for future use.
AdDescription The first ad description that appears below the path in your ad.
AdDescription2 The second ad description that appears below the path in your ad.
AdLabels The labels applied to the ad.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
TotalClicks The number of billable and non-billable times that the ad extension was clicked.
Conversions The number of conversions.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
ConversionRate The conversion rate as a percentage.
Spend The cost per click (CPC) summed for each click.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerConversion The cost per conversion.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdTitle The ad title.
AdId The Microsoft Advertising assigned identifier of an ad.
AdExtensionType The type name that corresponds to the AdExtensionTypeId column.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
ClickType Click type refers to each component of an ad that a customer can click.
AdExtensionId The Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersion The version attribute of an ad extension.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
AdStatus The ad status.
TitlePart1 The title part 1 attribute of an ad.
TitlePart2 The title part 2 attribute of an ad.
TitlePart3 The title part 3 attribute of an ad.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
TotalClicks The number of billable and non-billable times that the ad extension was clicked.
Conversions The number of conversions.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
ConversionRate The conversion rate as a percentage.
Spend The cost per click (CPC) summed for each click.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerConversion The cost per conversion.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
AdExtensionType The type name that corresponds to the AdExtensionTypeId column.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
ClickType Click type refers to each component of an ad that a customer can click.
AdExtensionId The Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersion The version attribute of an ad extension.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
Conversions The number of conversions.
CostPerConversion The cost per conversion.
ConversionRate The conversion rate as a percentage.
Spend The cost per click (CPC) summed for each click.
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdTitle The ad title.
AdId The Microsoft Advertising assigned identifier of an ad.
AdExtensionType The type name that corresponds to the AdExtensionTypeId column.
AdExtensionTypeId The system identifier that corresponds to the AdExtensionType column.
AdExtensionId The Microsoft Advertising assigned identifier of an ad extension.
AdExtensionVersion The version attribute of an ad extension.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
AdStatus The ad status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressions The number of times your tracked number was shown on all devices.
PhoneCalls The number of total calls to the tracked phone number that showed with your ad.
Ptr The phone-through rate (Ptr).
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
ExactMatchImpressionSharePercent The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
Status Status
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
DeviceOS The operating system of the device reported in the DeviceType column.
QualityScore The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtr How well your keyword competes against other keywords targeting the same traffic.
AdRelevance How closely related your ads is to the customers search query or other input.
LandingPageExperience An aggregate quality assessment of all landing pages on your site.
HistoricalQualityScore The historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtr Historical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevance Historical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperience Historical average of landing page experience scores back as far as 18 months from the current date.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupLabels The labels applied to the ad group.
CustomerId The identifier of a customer.
CustomerName The customer name.
CampaignType The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdId The Microsoft Advertising assigned identifier of an ad.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdTitle The ad title.
AdDescription The first ad description that appears below the path in your ad.
AdDescription2 The second ad description that appears below the path in your ad.
AdType The ad type.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
DisplayUrl The ad display URL.
AdStatus The ad status.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
FinalUrl The Final URL of the keyword.
FinalMobileUrl The Final Mobile URL of the keyword.
FinalAppUrl Reserved for future use.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
TitlePart1 The title part 1 attribute of an ad.
TitlePart2 The title part 2 attribute of an ad.
TitlePart3 The title part 3 attribute of an ad.
Headline The shorter of two possible responsive ad headlines for Audience campaigns.
LongHeadline The longer of two possible responsive ad headlines for Audience campaigns.
Path1 The path 1 attribute of an ad.
Path2 The path 2 attribute of an ad.
AdLabels The labels applied to the ad.
CustomerId The identifier of a customer.
CustomerName The customer name.
CampaignType The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Conversions The number of conversions.
Spend The cost per click (CPC) summed for each click.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdDistribution The network where you want your ads to show.
AgeGroup The age group of the audience who viewed the ad.
Gender The gender criterion type group.
Language The language of the country the ad is served in.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
RevenuePerConversion The revenue per conversion.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AudienceId The Microsoft Advertising identifier of the Audience.
AudienceName The audience name.
AssociationStatus The status of the association between the audience and either an ad group or campaign.
BidAdjustment This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown.
TargetingSetting This attribute reflects the current value of your ad group's audience targeting setting.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
MonthlyBudget The anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change.
DailySpend The average amount of campaign budget spent per day.
MonthToDateSpend The amount of money spent to date for the month.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
Date Date
CurrencyCode The account currency type.
Duration The duration of each forwarded call that originated from a call ad extension.
AccountName The account name.
CampaignName The campaign name.
AdGroupName The ad group name.
StartTime The start time of the call expressed in Coordinated Universal Time (UTC).
EndTime The end time of the call expressed in Coordinated Universal Time (UTC).
AreaCode The area code where the user was physically located when they clicked the ad.
City The city used to deliver the ad.
State State
AccountId The Microsoft Advertising assigned identifier of an account.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
LowQualityClicks Clicks that exhibit a low likelihood of commercial intent.
LowQualityClicksPercent The low-quality clicks as a percentage.
LowQualityImpressions The number of impressions that result from low-quality keyword searches.
LowQualityImpressionsPercent The low-quality impressions as a percentage.
LowQualityConversions The number of conversions that originate from low-quality clicks.
LowQualityConversionRate The low-quality conversion rate as a percentage.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
PhoneImpressions The number of times your tracked number was shown on all devices.
PhoneCalls The number of total calls to the tracked phone number that showed with your ad.
Ptr The phone-through rate (Ptr).
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
LowQualityGeneralClicks Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent.
LowQualitySophisticatedClicks Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks.
ExactMatchImpressionSharePercent The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignStatus The campaign status.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
QualityScore The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtr How well your keyword competes against other keywords targeting the same traffic.
AdRelevance How closely related your ads is to the customers search query or other input.
LandingPageExperience An aggregate quality assessment of all landing pages on your site.
HistoricalQualityScore The historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtr Historical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevance Historical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperience Historical average of landing page experience scores back as far as 18 months from the current date.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
AccountStatus The account status.
BudgetName The shared budget's name.
BudgetStatus The budget status. The possible values are Active and Deleted.
BudgetAssociationStatus Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column.
CampaignLabels The labels applied to the campaign.
CustomerId The identifier of a customer.
CustomerName The customer name.
CampaignType The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
Spend The cost per click (CPC) summed for each click.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerConversion The cost per conversion.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
DeviceType The device name attribute of a device OS target bid.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdId The Microsoft Advertising assigned identifier of an ad.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
FinalUrl The Final URL of the keyword.
FinalMobileUrl The Final Mobile URL of the keyword.
FinalAppUrl Reserved for future use.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
AdStatus The ad status.
CustomerId The identifier of a customer.
CustomerName The customer name.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriod The time period of each report row.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountStatus The account status.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AdDistribution The network where you want your ads to show.
Language The language of the country the ad is served in.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
DynamicAdTargetId The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
DynamicAdTarget The dynamic ad target or webpage condition that Bing matched to your website.
DynamicAdTargetStatus The current status of the dynamic ad target.
WebsiteCoverage A score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriod The time period of each report row.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountStatus The account status.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AdId The Microsoft Advertising assigned identifier of an ad.
AdStatus The ad status.
Category0 The top level category that Bing matched to your website.
Category1 The mid level category that Bing matched to your website.
Category2 The second level value of the Product_category field in your Microsoft Merchant Center catalog
AdDistribution The network where you want your ads to show.
Language The language of the country the ad is served in.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
TimePeriod The time period of each report row.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountStatus The account status.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AdId The Microsoft Advertising assigned identifier of an ad.
AdStatus The ad status.
SearchQuery The search term used by your potential audience.
Headline The shorter of two possible responsive ad headlines for Audience campaigns.
CategoryList The list of categories that Bing matched to your website.
LandingPageTitle The title of your webpage where the search user landed.
FinalUrl The Final URL of the keyword.
DynamicAdTarget The dynamic ad target or webpage condition that Bing matched to your website.
DynamicAdTargetId The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
AdDistribution The network where you want your ads to show.
Language The language of the country the ad is served in.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
CustomerId The identifier of a customer.
CustomerName The customer name.
FeedUrl The feed URL will appear either as "True" or "False".
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerConversion The cost per conversion.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Country Country
State State
MetroArea The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
City The city used to deliver the ad.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
ProximityTargetLocation The radius target bid name.
Radius The campaign criterion is a radius criterion.
Language The language of the country the ad is served in.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
LocationType The location type used to deliver ads.
MostSpecificLocation The most specific location used to deliver ads.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
County The county where the user was physically located when they clicked the ad.
PostalCode The postal or zip code. The postal code can contain a maximum of 80 characters.
LocationId The Microsoft Advertising identifier of the location that you want to target.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalId The Microsoft Advertising assigned identifier of a conversion goal.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
AdId The Microsoft Advertising assigned identifier of an ad.
AdType The ad type.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCode The account currency type.
DeliveredMatchType The match type used to deliver an ad.
AdDistribution The network where you want your ads to show.
BidMatchType The keyword bid match type.
DeviceType The device name attribute of a device OS target bid.
QualityScore The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtr How well your keyword competes against other keywords targeting the same traffic.
AdRelevance How closely related your ads is to the customers search query or other input.
LandingPageExperience An aggregate quality assessment of all landing pages on your site.
Language The language of the country the ad is served in.
HistoricalQualityScore The historical quality score for each row is the value that was calculated for quality score on that date.
HistoricalExpectedCtr Historical average of expected click-through rate scores going back as far as 18 months from the current date.
HistoricalAdRelevance Historical average of ad relevance scores back as far as 18 months from the current date.
HistoricalLandingPageExperience Historical average of landing page experience scores back as far as 18 months from the current date.
QualityImpact The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming:0 - Not available. Could be because the keyword is not underperforming.1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day.2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day.3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day.
CampaignStatus The campaign status.
AccountStatus The account status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS The operating system of the device reported in the DeviceType column.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
FinalUrl The Final URL of the keyword.
FinalMobileUrl The Final Mobile URL of the keyword.
FinalAppUrl Reserved for future use.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
KeywordLabels The labels applied to the keyword.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Keyword The keyword text.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
NegativeKeyword The list of negative keyword filter criteria for all keyword traffic estimates in the campaign.
ConflictLevel The entity level where the keyword and negative keyword conflict occurs.
BidMatchType The keyword bid match type.
NegativeKeywordListId The Microsoft Advertising assigned identifier of a negative keyword list.
NegativeKeywordList The negative keyword list to add to this campaign.
NegativeKeywordId The Microsoft Advertising assigned identifier of a negative keyword.
NegativeKeywordMatchType The type of match to compare the negative keyword and the user's search term.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
ConflictType The type of negative keyword conflict encountered.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
RevenuePerConversion The revenue per conversion.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
ImpressionLostToRankPercent The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
BenchmarkBid Shows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtr Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
ReturnOnAdSpend The return on ad spend (ROAS).
AssistedImpressions The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicks Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
CostPerConversion The cost per conversion.
TimePeriod The time period of each report row.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
CampaignStatus The campaign status.
AccountStatus The account status.
AdGroupStatus The ad group status.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
AdId The Microsoft Advertising assigned identifier of an ad.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CurrencyCode The account currency type.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
MerchantProductId The unique identifier provided by a merchant for each product offer.
CustomLabel0 The The value of the Custom_label_0 field in your Microsoft Merchant Center catalog.of the Custom_label_0 field in your Microsoft Merchant Center catalog.
CustomLabel1 The value of the Custom_label_1 field in your Microsoft Merchant Center catalog.
CustomLabel2 The value of the Custom_label_2 field in your Microsoft Merchant Center catalog.
CustomLabel3 The value of the Custom_label_3 field in your Microsoft Merchant Center catalog.
CustomLabel4 The value of the Custom_label_4 field in your Microsoft Merchant Center catalog.
ProductType1 The first level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType2 The second level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType3 The third level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType4 The fourth level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductType5 The fifth level value of the Product_type field in your Microsoft Merchant Center catalog.
ProductCategory1 The first level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory2 The second level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory3 The third level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory4 The fourth level value of the Product_category field in your Microsoft Merchant Center catalog.
ProductCategory5 The fifth level value of the Product_category field in your Microsoft Merchant Center catalog.
SellerName The merchant or store name that offers the product.
OfferLanguage The language for the product offer. For possible values see Ad Languages.
CountryOfSale The country of sale for the product catalog.
AdStatus The ad status.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
AdDistribution The network where you want your ads to show.
ClickTypeId The click type ID.
TotalClicksOnAdElements The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickType Click type refers to each component of an ad that a customer can click.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCode An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
MatchedProductsAtCampaign The number of products per campaign that matched your product group targets.
MatchedProductsAtAdGroup The number of products per ad group that matched your product group targets.
MatchedProductsAtProductGroup The number of products per product group that matched your product group targets.
CustomerId The identifier of a customer.
CustomerName The customer name.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountName The account name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
ProductGroup Gets this product groups parent product group.
PartitionType The product partition type.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
ImpressionLostToRankPercent The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
BenchmarkBid Shows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtr Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
ReturnOnAdSpend The return on ad spend (ROAS).
AssistedImpressions The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicks Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
ProductGroup Gets this product groups parent product group.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
PartitionType The product partition type.
AdId The Microsoft Advertising assigned identifier of an ad.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCode The account currency type.
DeliveredMatchType The match type used to deliver an ad.
BidMatchType The keyword bid match type.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
CampaignStatus The campaign status.
AccountStatus The account status.
AdGroupStatus The ad group status.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
OfferLanguage The language for the product offer. For possible values see Ad Languages.
CountryOfSale The country of sale for the product catalog.
AdStatus The ad status.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
AdDistribution The network where you want your ads to show.
ClickTypeId The click type ID.
TotalClicksOnAdElements The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickType Click type refers to each component of an ad that a customer can click.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCode An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
ReturnOnAdSpend The return on ad spend (ROAS).
AssistedImpressions The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicks Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
ProductGroup Gets this product groups parent product group.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
AdId The Microsoft Advertising assigned identifier of an ad.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated.
CurrencyCode The account currency type.
DeliveredMatchType The match type used to deliver an ad.
BidMatchType The keyword bid match type.
DeviceType The device name attribute of a device OS target bid.
Language The language of the country the ad is served in.
CampaignStatus The campaign status.
AccountStatus The account status.
AdGroupStatus The ad group status.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
AdStatus The ad status.
TrackingTemplate The current tracking template of the keyword.
CustomParameters The current custom parameter set of the keyword.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
LocalStoreCode An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssist The cost per assist.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
CostPerConversion The cost per conversion.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AssistedImpressions The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.
AssistedClicks Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
TimePeriod The time period of each report row.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountName The account name.
AdId The Microsoft Advertising assigned identifier of an ad.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
Language The language of the country the ad is served in.
SearchQuery The search term used by your potential audience.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
MerchantProductId The unique identifier provided by a merchant for each product offer.
ClickTypeId The click type ID.
TotalClicksOnAdElements The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
ClickType Click type refers to each component of an ad that a customer can click.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
ProductGroup Gets this product groups parent product group.
PartitionType The product partition type.
CustomerId The identifier of a customer.
CustomerName The customer name.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Spend The cost per click (CPC) summed for each click.
Conversions The number of conversions.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
AveragePosition The average position of the ad on a webpage.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
CompanyName Target people at a specific company according to LinkedIn.
IndustryName The name of the industry (according to LinkedIn) of the person who viewed the ad.
JobFunctionName The name of the job function (according to LinkedIn) of the person who viewed the ad.
AdDistribution The network where you want your ads to show.
Language The language of the country the ad is served in.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
PublisherUrl The URL of the website that displayed the ad.
Language The language of the country the ad is served in.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
DateTime Date time.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
ChangedBy The username of the user that made the change to settings within the account.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdTitle The ad title.
AdDescription The first ad description that appears below the path in your ad.
DisplayUrl The ad display URL.
Keyword The keyword text.
ItemChanged The value that identifies the entity that changed.
AttributeChanged Identifies the attribute or property of the entity from the ItemChanged column that changed.
HowChanged The report will include data for only the specified type of change. For example, you can use the filter to include data only for updates or deletions.
OldValue The value before the change.
NewValue The value after the change.
EntityName The name of the entity that was updated.
EntityId The identifier of an entity associated with the ad extension.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdId The Microsoft Advertising assigned identifier of an ad.
AdType The ad type.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
CampaignStatus The campaign status.
AdStatus The ad status.
SearchQuery The search term used by your potential audience.
Keyword The keyword text.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion.
Language The language of the country the ad is served in.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
AccountStatus The account status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
CampaignType The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, or Shopping campaign.
CustomerId The identifier of a customer.
CustomerName The customer name.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
CostPerConversion The cost per conversion.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customers mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
ExactMatchImpressionSharePercent The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
AccountName The account name.
TimePeriod The time period of each report row.
CampaignName The campaign name.
AdGroupName The ad group name.
Keyword The keyword text.
DeliveredMatchType The match type used to deliver an ad.
BidMatchType The keyword bid match type.
Language The language of the country the ad is served in.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
KeywordId The Microsoft Advertising assigned identifier of a keyword.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated.
QualityScore The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms.
ExpectedCtr How well your keyword competes against other keywords targeting the same traffic.
AdRelevance How closely related your ads is to the customers search query or other input.
LandingPageExperience An aggregate quality assessment of all landing pages on your site.
AdDistribution The network where you want your ads to show.
DeviceType The device name attribute of a device OS target bid.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
AccountStatus The account status.
CampaignStatus The campaign status.
AdGroupStatus The ad group status.
KeywordStatus The keyword status.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc.
KeywordLabels The labels applied to the keyword.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.
Impressions The number of times an ad has been displayed on search results pages.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks.
Spend The cost per click (CPC) summed for each click.
AveragePosition The average position of the ad on a webpage.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Conversions The number of conversions.
ConversionRate The conversion rate as a percentage.
Revenue The revenue optionally reported by the advertiser as a result of conversions.
ReturnOnAdSpend The return on ad spend (ROAS).
CostPerConversion The cost per conversion.
CostPerAssist The cost per assist.
RevenuePerConversion The revenue per conversion.
RevenuePerAssist The revenue per assist.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountId The Microsoft Advertising assigned identifier of an account.
TimePeriod The time period of each report row.
CampaignName The campaign name.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
AdGroupName The ad group name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
Country Country
State State
MetroArea The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
CurrencyCode The account currency type.
AdDistribution The network where you want your ads to show.
ProximityTargetLocation The radius target bid name.
Radius The campaign criterion is a radius criterion.
Language The language of the country the ad is served in.
City The city used to deliver the ad.
QueryIntentCountry The name of a country if the user's geographical intent can be determined.
QueryIntentState The name of a state if the user's geographical intent can be determined.
QueryIntentCity The name of a city if the user's geographical intent can be determined.
QueryIntentDMA The name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined.
BidMatchType The keyword bid match type.
DeliveredMatchType The match type used to deliver an ad.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere.
DeviceType The device name attribute of a device OS target bid.
DeviceOS The operating system of the device reported in the DeviceType column.
County The county where the user was physically located when they clicked the ad.
PostalCode The postal or zip code. The postal code can contain a maximum of 80 characters.
QueryIntentCounty The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county.
QueryIntentPostalCode The name of a postal code if the user's geographical intent can be determined.
LocationId The Microsoft Advertising identifier of the location that you want to target.
QueryIntentLocationId The location identifier if the user's geographical intent can be determined.
Goal The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
GoalType The type of conversion goal.

Quotes and limits

Important note: Renta doesn’t provide any restrictions like amount of accounts, connectors, integrations or inserting date range.

Limits for Bing Ads:

  • There are different limits for specific report types.

Link to the official documentation