Introducing Renta CAPI Gateway

Is Meta Ads optimizing your campaigns blindly?

Train the algorithm on accurate data and regain control over CPA. We'll implement server-side tracking for free and set up smart conversion imports.

Book your technical demo

We'll review your current data architecture and show you a free integration plan.

Ad blockers

Users install AdBlock to avoid banner ads. These extensions also block analytics scripts.

A customer places an order, the pixel code doesn't fire, and for Meta, that purchase never happened.

Browser restrictions (ITP)

Safari and Firefox delete third-party cookies after 24 hours.

If someone clicks on an ad on Monday and completes a purchase on Wednesday, the browser pixel can no longer link the purchase to the ad campaign.

Double-counted conversions

A single customer may click a Google ad one day and a Facebook ad the next before buying.

Each platform's pixel claims credit for the sale. Analytics get duplicated, and ad budgets are allocated blindly.

Connection drops

The pixel runs in the browser and depends on the user's internet connection.

If the buyer quickly closes the "Thank you for your order" page or their network drops for a split second, the script doesn't have time to send the purchase data to the ad platform.

Accurate analytics through Renta server-side tracking

We move tracking to Renta's server infrastructure. This bypasses browser limitations and continuously builds a unified user profile.

During a transaction, we don't just forward the event — we send all accumulated customer data, and only to the ad platform that actually drove the purchase.

This ensures maximum Event Match Quality and boosts your ROAS through high-quality data.

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How it works

01Smart conversion routing

At the moment of purchase, Renta's algorithm uses your attribution model to identify the real ad channel and routes the conversion only to it.

This solves the problem of double-counting a single sale across platforms. If Google brought the customer, Meta won't see that sale and won't claim credit for it.

02Bypassing ad blockers and iOS 14+

We collect first-party data directly from your website. AdBlock and Safari's ITP algorithms no longer block cookies or reduce the quality of data sent to ad platforms.

03Event Match Quality boost (up to 9.3/10)

We send enriched customer data to Meta. Renta automatically detects personally identifiable information (PII) and securely hashes it.

The algorithm recognizes audiences faster and optimizes campaigns more accurately.

04100% event delivery

If an ad platform's API is temporarily unavailable or returns an error, Renta Conversion API Gateway doesn't lose the conversion. The system automatically retries until it receives a successful acceptance status.

05Transparent conversion logs

No black boxes. The logs show every conversion sent: what data was transmitted and whether Meta's or Google's API accepted it.

You can take any order from your CRM, find it in the log, and trace the delivery route step by step.

06Free turnkey integration

Infrastructure is deployed automatically on Renta's side. We configure the Conversion API ourselves — your IT team doesn't have to get involved.

Our team will implement the solution for free: you test the tracker, see data quality improvements, and only then decide whether to switch to a paid plan.

Subscription cost — $99/mo (includes up to 5M events per month).

Scale with accurate data

Run a free test to see how correct analytics impact your ROAS.

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Meta Ads data didn't match our Salesforce CRM. We didn't know the real cost per lead and couldn't increase our ad budget. Connecting Renta CAPI Gateway eliminated the analytics discrepancies.

In 5 months, we reduced CPA by 80% and tripled our budget because we can now see accurate numbers.

Train Meta algorithms on clean data

Our tech team will deploy server infrastructure for free and configure smart routing. You'll get accurate attribution without involving your developers.

Free setup and 7-day trial. Then — $99/mo.